Explosive Growth In Scale

Across Reach and Engagement Metrics

350 Mn 180 Mn 10X 43 Mins

MAU Growth since Time Spent Per day
Installs till date Oct’18 Launch in 2015 in per user
MAU

Source: Internal Analytics

 100K+ Hours Of Diverse Programming

Diversity and Scale Consumption across Genres

Others
16%

>40
channels 1000 >2300 >40K
Comedy Drama
9% 42%

Across GEC, Hours of

# of TV shows Movie Titles on Family
News, Sports Regional
the platform
Programming 14%

Romance
19%

Source: Internal Analytics

 Programme Viewership similar to TV
Top Programmes like TV More involvement in Shows PT Skews like TV

TV Hotstar
Ye Rishta Kya
Star
Kulfi Kumarr Kulfikumar 12 mins 22 mins
Plus
Ye Hai Mohabbatein

Phagun Bou
Star Ke Apon Ke Por
Jalsha
Kusum Dola Ye Hai 13.5 mins 21 mins
Mohabatein

Star Bigg Boss

Vijay Raaja Rani
Nenjam Marapathillai

Hotstar TV Yeh Rishtaa 13.3 mins 21 mins

Top 3 Top 3 Females Males

Source: BARC, Internal Analytics

 Comparable Reach across Languages
TV Comparison – MF 15-40 AB Respective Urban Markets (mn)
Oct’18

100 76% 80%

72% 71%
90
66% 70%
62%
80
70.6 60%
70
50%
60

50 44 40%

40
30%
30
20%
20
10.8 12.5
8.2 7.9 8.9 10%
10 5.2 4.7 3.4
0 0%
Hindi GEC Tamil GEC Telugu GEC Malayalam GEC English GEC

TV Reach (mn) HS Reach (mn) HS/TV

Source: BARC TG 15-40 AB Respective Urban Markets by Languages

 Robust Regional Presence

-40 % of users consume

Tamil, Telegu, Bengali,
Marathi, Malyalam

Geo Contribution
60% Traffic from Top 8 Metros
80% Traffic from all 1Mn+ Towns
 Impact Properties On Hotstar

25 1000% 128% 54% 148% 50% 52% 52% 46% 49% 103% 92% 430% 35% 100%
90%
20 19.1 80%
70%
15 60%
11.1 11 50%
9.5 9.4
10 8.6 40%
8 7.8 7.6
6.4 30%
5.6
5 3.8 3.3 20%
10%
0 0%
KWK S5 Bigg Boss Dance+ S3 Bigg Boss Dance Nach Baliye Superstars Dil Hai Great Indian Bigg Boss TED Talks KWK S6* Dance+ S4*
Tamil 2018 Telugu 2018 Champions S8 Hindustani S2 Laughter Malayalam
Challenge 2018

HS Reach (mn) % of TV (mn)

Source: BARC TG 15-40 AB 1Mn+ Towns Break Reach | *15-40 AB India Urban Break Reach
 Dance+, Youth’s Preferred Reality Show

Reach (mn)
16

9.4
2.1X

4.5

Dance+ S4
Dance+ S3 Dance+ S4 Projected
5 weeks 16 weeks

88% Traffic from 18-34 Age Group

1.2X Traffic vs Platform Avg from Top 8 Metros

Source: Internal Analytics | Data till 12 Nov since show Launch

 Biggest Entertainment Reach Aggregator On Digital

Reach (mn)
30

6.4
1.8X

3.6

KWK S5 KWK S6 KWK S6 Projected

3 weeks 20 weeks

15% Watch-time from Premium Devices

(4X of Platform Average)

47% Female 53% Male Split

Source: Internal Analytics | Data till 12 Nov since show Launch

 High Loyalty results in better spread for ads

Retention of Audiences Frequency of Ad Campaigns

100% 70%

45%
57%
51%
46%
42% 30%
25%

15% 15%

Week 0 +1 Week +2 Weeks +3 Weeks +4 Weeks

Rch @1 Rch @2 Rch @3+
GEC
YT Hotstar

Source: Internal Analytics for Retention & HS frequency split for MF18-34 Campaign | YT campaign split as per IPL promo campaign on the platform
 On a Brand Safe Platform
Why it matters?
% Impact of Brand Safety

83%
82%

100% 79%
78%
77%

Brand Safe
AUDIENCE QUALITY BRAND EQUITY BRAND LIFT AD ENGAGMENT ROI

Source: Trusted Media Brands

 With World Class Audio & Video on Completion

Social
OTT OLV Video
85% 35% 2%

Source: MOAT | AVOC Rate defined as Audio & Video on Completion | Completion rates & Viewability used to derive the metric
Optimizing for Attention

01 VIDEO NEUTRAL PLANNING

02 TARGETING

03 INTERACTIVE AD FORMATS

04 BRAND SOLUTIONS

05 MEASUREMENT
 1. Video Neutral Planning

300+ + Post
Evaluation
Audience
Insights
TV Channels

Leverage Hotstar’s Data Intelligence to

Find users agnostic of the screen they are
understand your consumers & campaign
using
performance
 Case Study: Efficient TV + hotstar Planning

Reach curve
Insights

TV + hotstar Reach ~35 mn

(HS Incremental of 6 - 8 Mn) Final 20% of Plan GRPs only delivered 6%
Incemental Reach

TV Plan Reach 29 mn
Optimal TV Reach 27 mn

Diverting this Outlay to Hotstar would add 30%

Incremental Reach to the plan

Optimize for reach on Hotstar with f-cap &

control over-exposure in the TV+HS Plan

50 100 150 200 250 300 350 400 450 500 550 600 650 700 750 800 850 900 950 1000

Campaign GRPs

Source: Hotstar Incremental Reach basis Zapr | BARC TG F 22-40 NCCS AB in All India Urban; Campaign GRPs are non-normalized for Leading Personal Care brand from 1-31st Aug 2018
 2. Leverage Hotstar’s Suite Of Targeting Options

Geography Language Demographic Genre Carrier/Data Interest

Usage

Across Ad Formats

Bumpers Mid Rolls Native ad unit Billboard

AUDIENCE
PLANNING
DEMO
 Tru-Intent (Flipkart SAN)

Home and Kitchen, Mens , Beauty and Female, Jewellery,

Mobile Accessories / Baby Care, Baby
Kitchen and Dining, Personal Care, Personal Footwear, Personal care Food & Nutrition
TV Purchase toys
Household supplies care appliances appliances

6 MN 4.5 MN 1.5 MN 1.5MN 2 MN 1.4 MN

Makeup, Skincare,
Fragrances, Jewellery, Male, Beauty and
Household, kitchen E-com shopper Home Decor, Furniture,
Female personal care Males, Automotive personal care, Health care
and dining ( Gold / Platinum) Home Furnishing
appliances, women clothing,
women footwear

4 MN 4 MN 1.2 MN 1.2 MN 3.5 MN 1.2 MN

Source: Estimated Monthly Reach numbers (May vary depending on factors)

 3. With A Range Of Interactive Ad Products
Home Page Billboard Companion Carousel Spotlight Frames/Native Display Lead Generation
Build Reach Through Billboards
130 Mn – 180 Mn impressions on sports days
40 Mn+ impressions on regular days

20 Mn – 25 Mn uniques on sports days

10 - 12 Mn uniques on regular days

Contextual/Sports creatives lead to high CTRs for brands

A leading auto brand Billboard delivered stellar

results in terms of lead captured
 Which Deliver Stellar Results
Case Study for a Leading Online Brand

~80 Mn 3%
Clicks% Delivered
Uniques Reached 2X of Platform Average

Home Page Billboards

Across 20 days in Oct – Nov 18

Highest Reach Aggregator on High Clickthroughs resulting

the Platform in High Traffic to the Platform
Lead Gen Banner

Lead Gen
Carousal Banner

Carousel
Webview Banner

Webview
 4. Leverage the power of Content for Branded
Solutions
Drive Leverage End-to-end Leveraging Owned
Associative Value Influencers Solutions Assets of Custom Properties
Advertisers

Celebrities popularity and Leveraging specific occasions

Through Property associations, Use owned assets through Advertiser specific customized
digital footprint used to for the advertisers and end-to
product integrations partnership with celebrities programming
enhance brand messaging –end solutions
 Strong Amplification Of Branded Content

PLATFORM ASSETS &

SOCIAL AMPLIFICATION TECH LED INNOVATIONS
INNOVATIONS
T H A N K YO U