Indonesia Cosmetics Industry Analysis 2020

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Indonesia Cosmetics

Industry Analysis

Sumber: 2019 EIBN New Report – Sector Cosmetics


Cosmetics
• Given consistent GDP growth rate at above 5% in the last two years,
analysts predict that Indonesia will rise up to the top five Asian
markets for cosmetics in the next 10 to 15 years.
• A recent study published in December 2018 shows that the revenue
in Indonesian Cosmetics segment amounts to USD 497.7 million in
2019. The market is expected to grow annually by 2.6% (CAGR 2019-
2023).
• Revenue growth will continue to be positive although it is predicted
to slow down as the market saturates.
• In relation to total Indonesia population figures, per person revenues
of USD 1.85 are generated in 2019.
• Personal Care market Indonesia’s revenue amounts to USD 4,390 million in 2019.
• Skin Care USD 1,673.2 million, Hair Care USD 920.6 million, Oral Care USD 464.6
million, Personal Hygiene USD 440.2 million and Fragrances USD 394.1 million.
• In terms of revenue growth, the combined Cosmetics & Personal Care market in
Indonesia has always been positive and expected to continue so until 2023.
• Although the number had been escalating from 2011 (7.3% growth) to 2015
(9.7% growth), the report predicts this positive trend will slow down at least for
the next 4 years.
• It is worthy to note that cosmetics online sales in the country are rather minors
compare to conventional offline distribution. Nevertheless, the number is
estimated to keep growing that 17% of overall revenue of the Cosmetics &
Personal Care market will be generated in internet by 2023.

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