Good Standardization Practices: Iso Publication On
Good Standardization Practices: Iso Publication On
Good Standardization Practices: Iso Publication On
ISO PUBLICATION ON
Good
Standardization
Practices
Contents
Preface ......................................................................................................................................................................................................... 3
Acknowledgments ........................................................................................................................................................................ 6
Disclaimer ................................................................................................................................................................................................ 7
Acronyms and abbreviations .......................................................................................................................................... 8
1. Introduction ........................................................................................................................................................................... 11
1.1 General ........................................................................................................................................................................................... 12
1.2 Terminology .............................................................................................................................................................................. 12
2. Standardization fundamentals ..................................................................................................................... 17
1) Porter, M.E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. The
value chain is defined as all the activities that a company or organization needs to perform in order
create a product or service.
Based on these publications ISO is providing support to build capacity amongst its
members, with respect to GSP as part of ISO’s Action Plan for Developing Countries.
ISO trusts that this publication will become a valuable addition to this knowledge
base, for the benefit of the whole standardization environment. This publication
on GSP is a “living” document and will periodically be updated.
Sergio Mujica
ISO Secretary-General
The work was funded by the contribution from the Swedish International Devel-
opment Cooperation Agency (Sida) within the framework of the ISO Action Plan
for Developing Countries 2016-2020 and we wish to greatly acknowledge the con-
tinuous and generous support of Sida to ISO’s activities in developing countries.
Finally, we would like to thank Rick Gould and the Marketing and Communication
team at the ISO/CS who provided significant support to the editing and finalization
of this publication.
1.2 Terminology
It is important to use concepts and definitions consistently, because some terms
mean different things to different practitioners. In general, this document uses
The definitions of concepts as provided for in the WTO TBT Agreement are also
important, and where they differ from those in international documents, this
difference is highlighted. Some of the more important terms and definitions are
included below.
Standardization is the activity of establishing, with regard to actual or potential
problems, provisions for common and repeated use, aimed at the achievement of
the optimum degree of order in a given context.
NOTE 1 : In particular, the activity consists of the processes of formulating, issuing
and implementing standards.
NOTE 2 : Important benefits of standardization are improvement of the suitability
of products, processes and services for their intended purposes, prevention of
barriers to trade and facilitation of technological cooperation (ISO/IEC Guide 2).
A Standard is a document, established by consensus and approved by a recog-
nized body, that provides for common and repeated use, rules, guidelines or char-
acteristics for activities or their results, aimed at the achievement of the optimum
degree of order in a given context.
NOTE : Standards should be based on the consolidated results of science, technol-
ogy and experience, and aimed at the promotion of optimum community benefits.
(ISO/IEC Guide 2).
A Product is the output of an organization, and can be produced without any
transaction taking place between the organization and the customer.
NOTE 1 : Production of a product is achieved without any transaction necessarily
taking place between provider and customer but can often involve this service
element upon its delivery to the customer.
The quality infrastructure is required for the effective operation of domestic mar-
kets, and its international recognition is important for enabling access to overseas
markets. It is a critical element in promoting and sustaining economic devel-
opment, as well as environmental and social wellbeing. It relies on : metrology,
standardization, accreditation, conformity assessment and market surveillance.
Other terminology that is used consistently is illustrated below.
Interested party is any person or organization that can affect, be affected by, or
perceive itself to be affected by a decision or activity. Therefore, in the context of
standards, an interested party is any person or organization having an interest in
the drawing up or use of a standardization document.
Stakeholder is any party that can affect or be affected by the actions of the NSB
relating to strategic management, corporate governance, business purpose and
corporate social-responsibilities. Stakeholders include parties with the most direct
and obvious interests in the actions of the NSB, such as customers and employees,
4) Standards can be referenced dated or undated – see Section 3.4.1 for details.
5) https://www.iso.org/files/live/sites/isoorg/files/store/en/PUB100283.pdf.
Type of document
▸▸ Specification ▸▸ Vocabulary
▸▸ Method ▸▸ Code of Practice
▸▸ Guide ▸▸ Classification
Requirements
▸▸ Design standard
▸▸ Performance standard
Organization
▸▸ Company ▸▸ Intergovernmental
▸▸ Consortium organization
▸▸ Industry sector ▸▸ National standards body
association ▸▸ Regional standards body
▸▸ Non-Governmental ▸▸ International standards
Organization body
Mandatory
▸▸ The WTO TBT Agreement considers mandatory
application of a standard to be a technical regulation
Source: ISO NOTE: For definitions of the above see ISO/IEC Guide 2.
Numerous bodies have been established to develop and publish International Stand-
ards ; there are more than 50 such organizations. Six of these are generally consid-
ered to have a wider influence than many of the other more specialized International
Standards bodies. The WTO TBT Agreement applies to products and the three major
organizations dealing with such standards include the IEC, ISO and International
Telecommunication Union (ITU). As regards the WTO Sanitary and Phytosanitary
Measures Agreement (SPS), the food, plant and animal-related trio standardization
bodies, the Codex Alimentarius Commission (CAC), the International Plant Protec-
tion Convention (IPPC) and World Organization for Animal Health (OIE) are the most
important and are specifically mentioned in the WTO SPS Agreement.
The following facts about bodies that develop International Standards are
noteworthy :
▸▸ The International Electrotechnical Commission (IEC) is an NGO, established
in 1906, has its head office in Geneva and publishes International Standards for
electrical and electronic goods and systems. Its members are the IEC National
Committees in the relevant countries and there is only one member per country ;
▸▸ The International Organization for Standardization (ISO) is an NGO,
established in 1947 with its head office in Geneva and it publishes wide-rang-
ing International Standards for scopes generally not handled by the others
in this list. Its members are the foremost standards organizations in their
countries and there is only one member per country ;
▸▸ The International Telecommunication Union (ITU) is an inter-governmen-
tal organization belonging to the United Nations family, was established in 1897
with its head office in Geneva and it publishes International Standards for the
telecommunications domain. Its membership comprises nearly 200 countries
and almost 800 private-sector entities and academic institutions ;
▸▸ The Codex Alimentarius Commission (CAC) is an inter-governmental
organization belonging to the United Nations family, established in 1963 with
its head office in Rome and it publishes International Standards for food
products, sometimes in co-operation with others, e.g. ISO. Its membership
consists of nearly 190 countries ;
In the ITU, CAC, IPPC and OIE, all members have equal status. In the case of ISO
and IEC, various levels of membership are possible with full membership being
the highest level. Other membership grades such as associate or corresponding
membership have fewer privileges. Full membership is required to participate in
the governance of ISO and IEC, and the same applies largely to ISO/TCs.
There are differences between the organizations in the way in which the technical
work on the formulation of standards is undertaken by their ISO/TCs. ISO, IEC
and CAC operate a decentralised system whereby member bodies are given full
responsibility for specific ISO/TCs, whereas IPPC, ITU and OIE work with expert
level meetings managed by the Secretariats. All of them however, meet WTO
requirements for International Standards. The International Standards bodies
cooperate closely in many areas to limit overlaps to a minimum, an issue that is
becoming more important due to technology convergence. There are also formal
cooperation agreements between International Standards bodies and certain
regional standards bodies, e.g. ISO and CEN, and IEC and CENELEC.
Two main types of regional standards-bodies (RSBs) have developed over the
years, namely :
▸▸ RSBs established through political processes aligned with the regional trade
arrangements, e.g. common markets and free-trade zones ; or
In both cases, RSBs may publish regional standards developed through their own
TCs, or it could just be a forum whereby harmonization of standards across the
region is facilitated amongst the member states, i.e. no regional standards are
developed and published. Well-known RSBs publishing regional standards include
CEN, CENELEC and ETSI in the European Union.
For the first type of RSBs, NSBs of the region may have an obligation to participate
actively in the development of regional standards through regional TCs. These
regional standards may be published as official regional standards or just provided
to NSBs for adoption as national standards. In either case, NSBs have to adopt
regional standards as national standards within a given time period and with-
draw any conflicting national standards. Typical examples are the EN Standards
(European Union) and EAC Standards (East African Community).
In the second type of RSBs, the members are also NSBs, but membership is normally
of a voluntary nature or by invitation. Typical examples are the African Organiza-
tion for Standardization (ARSO), the Caribbean Community Regional Organization
for Standards and Quality (CROSQ) and the Pan American Standards Commission
(COPANT). Some of these would establish technical committees (TCs) to develop
regional standards, but many operate as a forum where regional standardization
issues can be discussed and harmonization of national standards of member states
facilitated without reverting to the publication of regional standards.
Many countries have established centralised NSBs in the past hundred years,
even though a few countries have followed a more decentralised approach. Their
organizational status can range from a government department, an organization
of public law (i.e. a statutory body) or an organization of private law (i.e. either a
“ not-for-profit ” or “ for-profit ” organization). The exact breakdown of the types
is not known as no current common database exists in this respect, but details
A vast array of normative documents is classed under the generic label of private
standards. Generally, a normative document developed and published by an
organization outside of the recognized standards development organizations at
national, regional or international level is considered to be a private standard.
There is not only a vast range of private standards (and growing in number), there
are also significant differences between the bodies and organizations that develop
these standards related to such aspects as governance, development approach,
stakeholder engagement, transparency, and consensus 8).
There are several reasons for the growth of private standards, such as :
▸▸ The time-to-market for International Standards would be at least two to
three years, and that is too long for the sponsors of a standard in fast moving
technologies, who then develop a private standard amongst themselves in a
much shorter time.
6) The ISO membership list is a useful point of departure for accessing NSB websites. This can be
accessed from the ISO website.
7) More detail is provided in the ISO publication Financing NSBs: Financial sustainability for
National Standards Bodies obtainable from the ISO Secretariat.
8) These aspects are discussed in detail in Section 4 Principles for the Development of Standards.
Whatever the reasons for developing a private standard, these reasons have become
an important factor in accessing the developed markets of Europe and the USA, and
they are also spreading into the markets of Asia . A final – but still embryonic – trend
relates to the harmonization and benchmarking of private standards as a response to
the overwhelming growth in their number and variety, and pressures from suppliers
on purchasers to harmonize requirements. Furthermore, despite the multiplicity of
private standards, new ones continue to emerge frequently.
Legal status
The WTO TBT Agreement is very clear in that standards are considered to be volun-
tary in their application, whereas technical regulations are mandatory. This has
led to some confusion in the understanding of the use of standards in contracts.
Clearly conformity with standards used in contracts has to be fulfilled by the sup-
plier, but non-compliance would be an issue dealt with under civil law. It is not
considered to be an offence in terms of public law as is the case for non-compliance
with a technical regulation.
Another issue that has to be considered, is that national standards have to be
given legal standing in many jurisdictions, otherwise they cannot be referenced
in technical regulations or their copyright cannot be protected. Even though they
9) http://www.iso.org/iso/home/standards/benefitsofstandards/benefits_of_standards.htm.
In addition to the ISO methodology and its results described in 2.6.1 and 2.6.2, ISO
also developed a Web page that contains information on studies on the economic
10) https://www.iso.org/sites/materials/benefits-of-standards/benefits_repository.html.
Trade barriers consist of two types, namely tariff and non-tariff barriers (NTBs).
NTBs refer to restrictions that result from prohibitions, conditions, or specific
market requirements that make importation or exportation of products difficult
and/or costly. NTBs arise from different measures taken by governments and
authorities in the form of laws, regulations, policies, conditions, restrictions or
specific requirements, and private sector business practices, or prohibitions that
protect the domestic industries from foreign competition.
NTBs comprise technical (such as standards, technical regulations, sanitary and
phyto-sanitary measures or environmental protection measures) and non-tech-
nical measures, such as quotas, price controls, exports restrictions, or contingent
trade protective measures. Other types of NTB include behind-the-border measures,
such as competition, trade-related investment measures, government procurement
or distribution restrictions.
The WTO TBT Agreement deals specifically with a number of the technical NTBs,
namely to ensure that technical regulations, standards, testing, and certification
procedures do not become unnecessary barriers to trade. The agreement prohibits
technical requirements created in order to limit trade, as opposed to technical
requirements created for legitimate purposes such as health and safety of the
population, and consumer or environmental protection. It is therefore a balancing
act between free trade and the legitimate responsibility of governments to protect
their society and environment against unsafe or fraudulent products. To this end
it promotes the use of International Standards.
3.3.1 Definitions
The WTO TBT Agreement definitions for a technical regulation and a standard are
very clear. The foremost difference is that compliance with a technical regulation
is mandatory, whereas compliance with – or conformity to – a standard is not
mandatory, unless the standard is embodied within a regulation. In contrast to
the WTO TBT Agreement, ISO/IEC Guide 2 definitions do not prescribe compliance.
The WTO TBT Agreement definition of a technical regulation and that provided for
in ISO/IEC Guide 2 differ in wording, but not in substance. The ISO/IEC definition
does mention the way in which standards can be used as the basis of a technical
regulation, whereas the WTO TBT Agreement definition does not. On the other
hand, the WTO TBT Agreement itself is clear in that governments should utilize
International Standards as the basis for the technical requirements of their tech-
nical regulations. The WTO TBT Agreement definition of a technical regulation
also includes administrative provisions, which are absent from its definition of
a standard.
The definition of a standard as contained in the WTO TBT Agreement, differs from
that commonly quoted definition from ISO/IEC Guide 2. The ISO/IEC definition
lists consensus as a principle of development and does not say anything about a
standard being voluntary or not. It deals with products and services, whereas the
WTO definition only considers products and their production methods, because
that is the scope of the Agreement.
The WTO TBT Agreement definition is very clear in that the application of a standard
is considered to be voluntary, whereas the ISO/IEC definition does not mention
anything about its legal status. Due to the impact of the WTO TBT Agreement, it
is now generally accepted practice throughout the world that standards are con-
sidered to be voluntary in their application, in contrast to technical regulations,
which are mandatory. The narrow scope of the WTO TBT Agreement definition,
however, is not generally used – whereas the scope of standards as accepted by
practitioners is wide, and includes products, services, processes, and systems.
A standard is developed by a recognized body in both definitions. The WTO TBT
Agreement, however, is abundantly clear that the development of a technical regu-
lation is a government responsibility. In terms of the WTO TBT Agreement, compli-
ance with a standard is not mandatory. This wording has led to some discussion,
Triennial Reviews
Once every three years, the Committee reviews the operation and implementation
of the Agreement including the provisions relating to transparency, with a view
to recommending an adjustment of the rights and obligations of this Agreement
where necessary to ensure mutual economic advantage and balance of rights and
obligations. Following such reviews, the Committee has developed a series of
decisions and recommendations over the years intended to facilitate implementa-
tion of the Agreement, some of which have a major impact on standardization.
Documented Decisions of the TBT Committee include the following activities :
▸▸ Good Regulatory Practice ;
▸▸ Conformity Assessment Procedures ;
▸▸ Indicative List of Approaches to Facilitate Acceptance of the Results of Con-
formity Assessment ;
▸▸ Decision of the Committee on Principles for the Development of International
Standards, Guides and Recommendations ;
▸▸ Transparency ;
▸▸ Technical Assistance ; and
▸▸ Special and Differential Treatment.
Technical Regulation
Legislation
Technical requirements
Conformity assessment
Conformity assessment to prove compliance with the technical requirements of
the regulation could be any combination of inspection, testing and certification.
The conformity assessment can either be performed by the supplier (i.e. self-
declaration of conformity) or by independent third parties whose competency is
demonstrated by accreditation, and who are acceptable to the regulatory authority
(e.g. designated, notified bodies).
Regulatory authority
Sanctions
It is important to understand that the WTO TBT and SPS Agreements are comple-
mentary but mutually exclusive. A measure falling within the scope of the WTO
SPS Agreement is, by definition, excluded from the WTO TBT Agreement. A very
important point to note is that it is the measure that is mutually exclusive, not
the product. There are numerous examples of products that are subject to both
the WTO TBT and SPS Agreements depending on the product characteristic that is
being examined – see Table 3.1. Another common misunderstanding is that food
products are only subject to the WTO SPS Agreement. This is not correct : the WTO
TBT Agreement not only applies to manufactured products, but also to agricultural
products insofar as they are not subject to an SPS measure.
The WTO SPS Agreement defines sanitary and phytosanitary measures as any
measure to :
▸▸ Protect human life or health from risks arising from : additives, contami-
nants, toxins or disease-causing organisms in food and beverages, or ; disease
carried by animals or plants or their products, or from pests.
▸▸ Protect animal life or health from risks arising from : additives, contami-
nants, toxins or disease-causing organisms in feedstuffs ; diseases carried by
animals or plants, or ; pests, diseases or disease-carrying organisms.
▸▸ Protect plant life or health from pests, diseases or disease-caus-
ing organisms.
▸▸ Protect or limit other damage to a country from the entry, establishment or
spread of pests.
Table 3.1 : Differences between the WTO SPS and TBT Agreement applications
The WTO SPS Agreement requires of WTO Members to base their SPS measures on
the International Standards, guidelines and recommendations developed by three
specific organizations. These are : the Codex Alimentarius Commission (CAC) ; the
11) https://www.wto.org/english/res_e/booksp_e/agrmntseries4_sps_e.pdf.
Telephone : Fax
E-mail : Internet :
Date :
12) https://tbtcode.iso.org/sites/wto-tbt/home.html.
It is not only in regulation that imported and local products should be treated in
the same manner. It is also a clear requirement for the development of national
standards. If national standards are very different from international or related
national standards, then the national standards can then become an unnecessary
barrier to trade. This is because standards are often used in purchasing contracts
and as a basis for technical regulation. There should therefore be safeguards in
place to prevent the following :
▸▸ local industries steering the process of standards development in such a
way that the national standard is based on local products, meaning that the
national standards differ from International Standards, in order to protect
themselves from imports ; and
▸▸ the government, seeking to protect local industry as a political imperative,
does exactly the same.
Both strategies are detrimental for industrial development in the long run, because
the local industry will not be able to market their products in international markets
that are far larger than the local market, and frequently much more economi-
cally sustainable.
Annex 3 requires NSBs to adopt International Standards are far as possible. This is
not an absolute, i.e. if the International Standard cannot be strictly applied, then
adoption with some technical changes is possible. This could be due to infrastruc-
tural incompatibilities, such as differences in electricity-supply voltages, localised
temperatures or dusty environments outside the scope an International Standard.
These differences should be kept to an absolute minimum, however ; otherwise
the national standard again becomes an unnecessary barrier to trade. These are
subtle issues that the NSB has to manage carefully.
The first priority is to participate actively in the development of the International
Standard, i.e. participate actively in the relevant TC. By doing so, the country will be
One of the key principles underpinning the WTO TBT Agreement is transparency.
Hence, the Agreement requires all standards bodies to publish a work programme
at least every six months that WTO Members can consult to keep up-to-date with
the standards under development.
The work programme should contain at least the NSB’s name, address and contact
details, the standards it is currently preparing and the standards which it has
adopted in the preceding period. A standard is under preparation from the moment
a decision has been taken to develop a standard, until that standard has been
adopted. If requested, the titles of specific draft standards have to be provided
in English, French or Spanish. A notice of the existence of the work programme
must be published in a national or, as the case may be, regional publication of
standardization activities. These may be public Internet sites.
Furthermore, the work programme shall, for each standard indicate the clas-
sification relevant to the subject matter, the stage attained in the standard’s
development, and the references of any International Standards used as a basis
for developing a standard. No later than at the time of publication of its work
programme, the standards body has to notify the WTO using the WTO ISO Informa-
tion Gateway (see 3.5.1).
This notification has to contain the name and address of the standards body, the
name and issue of the publication in which the work programme is published, the
period to which the work programme applies, its price (if any), and how and where
it can be obtained. The notification may be sent directly to the WTO ISO Information
Gateway, or, preferably, through the relevant national member or international
affiliate of ISO. Further information can be obtained from the ISO Website.
In order to permit commenting on draft standards, the drafts must be made avail-
able. Therefore, copies should be provided on request. In many countries, the NSB
now charges a small fee for providing the draft standard. This is acceptable, as
long as the NSB charges all interested parties the same.
Once the comment period is over, all comments should be collated and properly
considered by the technical committee. The comments can be valid, invalid or
challenging ; it is the task of the TC to consider all of them. It is good practice to
respond to each commenting organization and provide reasons for not accepting
their comments, especially in the case of non-acceptance of elements of related
International Standards.
Once the standard has been approved, it is important that the standard is published
promptly. It is no use if the standard is approved, and then cannot be published
ISO had regard for these six principles and added another three that it considered
to be important. These are :
▸▸ stakeholder engagement,
▸▸ due process, and
▸▸ national implementation.
13) The relevant WTO document number : G/TBT/9, 13 November 2000, para. 20 and Annex 4.
The ISO Code of Ethics can be downloaded from the ISO Website.
The ISO Code of Conduct can be downloaded from the ISO Website. The document
is a useful guide for NSBs to develop their own, national version for their technical
committee members to follow.
The NSB should implement processes that are very similar to those required of an
international standardizing body, the main difference being that it operates at a
national level, rather than at the international level. Some elements that need to
be given attention include the following :
14) The ISO/IEC/ITU policy on patents can be downloaded free of charge from :
https://www.iso.org/iso-standards-and-patents.html.
For standards to be mutually consistent and free from contradiction for the benefit
of the user communities, standardization activities should be actively coordinated
within the country and also within the region, if applicable. Initially, standardiza-
tion activities should be coordinated within each standards body, and thereafter
amongst different national bodies, should there be more than one. Not only will
such coordination keep overlaps and duplications to a minimum, it will also
benefit the efficient application of limited resources of experts participating in
standardization. Typical measures that would enhance coherence include the
following :
▸▸ All national bodies should publicly provide information via suitable media,
regarding their work programmes, especially for new projects, as early as
possible to assist in understanding where overlaps and duplications may
occur and to support early engagement and participation of experts.
▸▸ All national bodies should conduct a thorough study before starting new
projects to understand if and where complementary, overlapping or duplica-
tive projects may already exist. Ideally, this check should be carried out and
the results should be reflected in any proposal to start new work.
▸▸ When it is known that an international or regional standard is being developed,
national bodies should consider whether the international or regional standard
may be adopted, to avoid duplicating efforts that may diverge in their results.
▸▸ All national bodies should make a good-faith effort supported by poli-
cies, procedures and agreements, to coordinate standardization activities
and to resolve potential conflicts. A good-faith effort should demonstrate
The development dimension is aimed at the process of economic and social trans-
formation based on cultural and environmental factors and their interactions, e.g.
the process of adding improvements to a developing country through the transfer
of knowledge and skills and facilitating access to global markets.
The WTO TBT Committee Decision advocates that constraints on developing coun-
tries, in particular, to effectively participate in standards development, should be
taken into consideration in the standards development process. Tangible ways of
facilitating developing countries’ participation in the development of International
Standards should be sought. The impartiality and openness of any international
standardization-process requires that developing countries are not excluded de
facto from the process. With respect to improving participation by developing
countries, it may be appropriate to use technical assistance, in line with Article 11 of
the WTO TBT Agreement. Provisions for capacity building and technical assistance
within international standards-bodies are important in this context.
The ISO Action Plan for Developing Countries 2016-2020 builds on the solid founda-
tion of the two previous editions of the Plan (2005-2010 and 2011-2015), the results
achieved in the past ten years and the lessons learned. While ISO, with support
from donors, can assist developing-country members in making the best use of
their membership, the objectives of the Plan can only be achieved if members take
full ownership of the activities carried out under the Plan. Developing country
members therefore have to play a major role in directing the process of ISO’s capac-
ity building support by :
▸▸ actively contributing to the development of the Plan (i.e. current and future
plans) ;
▸▸ providing specific input linked to its implementation (in particular through
the needs assessment process) ;
▸▸ making a commitment to the success of the Plan at the level of the NSB and
contributing resources for the implementation of the Plan ; and
▸▸ monitoring progress and evaluating results.
Developing countries find it a challenge to participate actively in ISO and IEC for a
variety of reasons, whether financial, technical, or procedural. The international
standardizing bodies are therefore looking for ways and means to enhance the
participation of developing country members. ISO, for example, has introduced
a “ Twinning programme ” 15). In a twinning relationship, two members work
together, with one more experienced member (the ‘lead partner’) acting as men-
tor to build capacity of the less experienced member (the ‘twinned partner’, often
a developing country). There are four possibilities, namely :
▸▸ Twinning between participating-members : This allows a member, that
may not yet have the level of competency required to cooperate on a lead-
ership position, to participate actively in the technical work of standards
development. Participating-member twinning allows the twinned partner
to gain specific experience related to the work of a committee at the interna-
tional and national levels (including the role of national mirror committees)
and insight into the obligations of a participating-member.
▸▸ Twinning between Convenors and Twinned Convenors : The twinned
partner has the opportunity to gain the skills and experience needed to
assume the convenorship of a WG in the future (e.g. leading meetings, build-
ing consensus, managing projects at WG level).
▸▸ Twinning between Chairs and Vice-Chairs : The twinned partner has the
opportunity to learn the skills and responsibilities needed to assume the
Chairmanship of a ISO/TCs or SCs in the future (e.g. leading meetings, build-
ing consensus, and managing projects at the ISO/TC level).
▸▸ Twinning between Secretariats and Twinned Secretariats : The twinned
partner has the opportunity to learn the skills and responsibilities needed to
15) More detail can be obtained in the ISO Brochure: Twinning is winning - How to engage develop-
ing countries in standardization work. Copies can be obtained from the ISO Central Secretariat or
can be downloaded from ISO website.
At the national level, the NSB should engage all parties who are interested in
development of national standards and offer them special support to enhance
their participation in the standards development process. Special attention
should be given to interested, yet underrepresented parties. In this respect, it is
important to consider the scope of the standard and the impact it may have on
various groups in the community (including underrepresented groups such as
the elderly and young persons, women, consumers, small business, and those
who are physically impaired) in order to provide relevant differential treatment to
facilitate participation. Furthermore, to improve the accessibility of information
regarding standardization activities for those who are underrepresented, it is also
important to consider how drafts and finalised documents are disseminated, so
that the information can reach as wide a range of stakeholders as possible.
The results of the PEG’s work are presented in the guidance document Engaging
stakeholders for ISO national standards bodies. This document can be downloaded
from the ISO website.
At the international level, ISO engages with stakeholders that are not only active in
the standardization domain, but also those that can have an influence on the work.
This in turn enhances and maintains the status of ISO as a trusted international-
standards organization. These actions include participation in liaison activities,
meetings and workshops of diverse organizations such as the : WTO ; organiza-
tions in the UN family ; international quality-infrastructure organizations such
as the International Bureau of Weights and Measures (BIPM), the International
Organization of Legal Metrology (OIML), International Accreditation Forum (IAF)
and International Laboratory Accreditation Cooperation (ILAC), and ; various
international development organizations. The liaison that ISO maintains with
the many other international and regional standards organizations completes
the picture. A list of these can be found on the ISO Website.
16) www.iso.org/directives.
17) ISO/IEC Guide 21-1, Regional or national adoption of International Standards and other Interna-
tional Deliv-erables – Part 1 : Adoption of International Standards.
18) https://www.un.org/sustainabledevelopment/.
19) Racine JL (Editor) (2011), Harnessing quality for global competitiveness in Eastern Europe and
Central Asia, World Bank : Washington, ISBN 978-0-8213-9509-8.
Enterprises
Market surveillance
Standards
for technical Products and services
regulations
20) For developing countries, accreditation of the NMI will provide a measure of international
recognition, before it has developed to the stage where its CMCs can be listed in the KCDB.
Custo
• financial management
mer v
Human resource management • personal recruitment
• training
Communication (common element)
alue
• performance appraisal and rewarding
alue
strategy indicators • document • marketing
mer v
• standards work • participating in control • standards sales
programme reg./int. stds • WTO TBT
Custo
• project planning • adopting reg./ enquiry point
int. stds
• project
management
Core activities
Source: Author’s elaboration
Top management
Internal Quality
financial audit management
Non-commercial Commercial
Source: Author’s elaboration.
“ Form follows function ” is an old wisdom. This holds true also for the organiza-
tional structure of the NSB – see Figure 6.1. Hence, the three operational entities
of an NSB also providing conformity-assessment services, should be focussed
on standards, testing and certification respectively. The corporate functions are
utilized by all and are essentially overheads. Top management would be the Direc-
tor and the senior departmental-heads. Internal-audit reports to the Director to
ensure financial systems are followed and robust.
The structure allows for the implementation of a financial system that clearly
separates activities for the common good, or non-commercial activities from com-
mercial activities. This would provide clear financial data, should the State decide
21) Detailed information on the conformity assessment business can be found in the ISO publica-
tion Building trust : The conformity assessment toolbox. Copies can be obtained from the ISO Central
Secretariat or can be downloaded from ISO website.
22) A more complete discussion on the financial system of the NSB can be found in the ISO
publication Financing NSBs : Financial sustainability for National Standards Bodies, which can be
obtained from the ISO Central Secretariat.
6.3.2 IT services
Standards development, publication and information in many countries has
become totally reliant on modern IT-based communication-services. International,
regional and national standards from developed countries, as well as the many
types of private standards, are available in electronic format via the Internet,
Hard copies have become less common and, in some cases, no longer available.
Furthermore, the whole process of standards development also relies heavily on
efficient IT services. In addition, efficient communications between the NSB and
its vast stakeholder environment is of paramount importance for the ultimate
success of standardization in the country.
NSBs therefore ideally should have a good Intranet service for standards develop-
ment, and stable and fast Internet services to connect to the international world
of standardization. Failure to provide either of the two will seriously hamper the
efficacy of the NSB in delivering the standardization services to its stakeholders.
Some of the specific areas within the NSB value chain that would benefit from an
effective and efficient IT service include the following :
▸▸ In TC, SC and WG meetings, IT services can streamline the discussions if draft
texts can be displayed on screen for all committee members to see. Further-
more, decisions and changes to the document can be entered instantly to
provide members with an updated document when they leave the meeting ;
If the subject matter is large, then SCs or WGs should be established to deal
more efficiently in developing the multiplicity of standards required to cover the
Subcommittee Subcommittee
24) Project Management Methodology: Roles, responsibilities and capability requirements, available
from ISO.
The Secretariat is also responsible for handling the internal processes in the NSB
once the TC or SC has completed its task to produce the draft standard ready
for public comment, collating comments, and managing the final editing of the
standard for approval. See also 6.4.2 on a related guidance document from ISO.
International TCs
TCs of ISO and IEC function in much the same way as national committees. The
difference is that the participants represent countries rather than, for example,
individual industries, authorities, and NGOs, whilst the Chair and Secretariat are
from a specific member country that has been allocated the responsibility for
the TC. Once an international TC has been established, ISO or IEC members can
participate or not as they deem appropriate for the country.
Full members of ISO and IEC may participate in all technical work, and can choose
between two different levels, namely :
▸▸ Participating members (P-members) participate actively in the work and
have an obligation to vote ; or
▸▸ Observing members (O-members) follow the work as observers ; they
receive committee documents and have the right to submit comments and to
attend meetings but do not have the right to vote within the committee.
Best practice for a developing country is for the national TC to act as the mirror
committee to avoid unnecessary and costly duplication of effort, i.e. there should
not be a mirror committee and a separate national TC working in the same field
It is also very important that the NSB staff must not vote on a CD, DIS or FDIS on
their own without being in a position to rely on a national mirror committee. The
NSB must consider the needs of the country and its interested parties, and the
mirror committee is the most effective vehicle to determine how the NSB should
be voting whilst at the same time also provide meaningful comments. The mirror
committee would also represent the stakeholder interests of the country if it has
been established appropriately (see 4.9 for detailed information).
7.1 Planning
“ If you do not know where you are going, any road will do ” is an old wisdom.
The same applies to the standards development, publication and information
activities of the NSB. These need to be properly planned.
Planning is one of the most important project management and time management
techniques. Planning consists of preparing a sequence of action steps to achieve a
specific goal ; in this case the development and publication of standards. Hence,
planning not only includes the activities themselves, but takes its rationale from
the specific goal the NSB wishes to achieve. If an NSB plans effectively, it can
substantially reduce time and effort in achieving the goal.
An effective planning process starts with the development of a national standardi-
zation strategy, from which follows a standards work programme. The latter in an
up-to-date format can then serve as the work programme the NSB has to publish
every six months in accordance with the WTO TBT Agreement requirements 25).
25) Many NSBs would develop an organizational strategy that deals not only with the development
and publication of national standards, but also with other services the NSB may offer such as con-
formity assessment, metrology services, etc. The standards related strategies discussed here should
then be appropriately integrated with the organizational strategy to provide a holistic strategic
approach the NSB should be following.
26) The ISO Capacity Building Unit provides training in the development of a National Standardi-
zation Strategy and the Standards Work Programme. Details can be obtained from ISO.
The WTO TBT Agreement requires the NSB to publish a work programme every six
months (see 3.5.2). This three-year SWP would be an appropriate vehicle to fulfil
this requirement provided that it is updated regularly to also include needs that
Whereas the above is the minimum information required by the WTO TBT Agree-
ment, Annex 3 (see 3.5.2), it is also useful to provide additional information such
as the TC responsible for the development thereof, the Chair of the TC and a link to
the business plan of the TC (see 6.4.5). The existence of the SWP has to be notified
to the WTO ISO Standards Information Gateway – see 3.5.2 for details.
In developing and publishing national standards, NSBs should comply fully with
the principles of standards development as provided for in the WTO TBT Agreement
and the decisions of its committee as described in section 4. The specific steps as
indicated in 7.1 are discussed in more detail in the following.
The proposal for a new standard can come from any interested party, such as
industry, regulatory authorities, consumer organizations or NGOs – even from
within the NSB. It can also stem from the NSS. It is good practice if a template is
Rather than using the above information in an ad hoc way to arrive at a decision
whether or not a proposal should go forward, it can assist in determining the
net benefit of a proposed standard. The net benefit can be seen as the value or
benefit of a standard to the country that exceeds the costs likely to be imposed on
suppliers, users and other parties in the country, as a result of its development
and implementation.
The reasons for this requirement are varied. One is to avoid the preparation of
standards for “ standardisation’s sake ” without a consideration of what the poten-
tial impact the preparation of all these “ nice to have ” standards may have on the
NSB’s resources or on society, if they are ever implemented. Another is to avoid an
overly restrictive or “ gold plated ” solution to a problem. While it may be a superb
engineering-solution, implementation of the standard could be hugely expensive
and well beyond the benefit delivered.
Once the decision has been made that the proposed standard will be developed,
the project has to be allocated to a TC. If a TC already exists in the field of the
proposed standard, the project is allocated, and the TC has to include it in its
work programme. If the standardization field is broad, the project may even be
allocated to a SC by the TC. If a TC or SC does not exist in the field of the proposed
standard, then a new TC or SC has to be established. This requires the NSB to map
the stakeholders of this specific field and invite interested parties to form the new
TC or SC. A generic checklist of stakeholder groups is a useful aide memoire to
ensure that none are inadvertently overlooked. See Section 4 on the establishment
and management of TCs.
Once the TC has concluded its deliberations, the NSB should ensure that the final
decisions concerning the contents are carefully documented to limit later argu-
ments to a minimum. Nowadays, it is useful to utilize all the electronic tools that
are available. In some NSBs the changes to the working documents are captured
electronically already during the meeting, with the result that the participants go
home with a final copy of the document. Documentation control of the various
stages of TC work as provided for in a quality system conforming to at least ISO 9001
is very important (see also 7.3.4).
The NSB needs to prepare the draft standard for public comment. It should include
all the TC decisions, and it is useful practice to conduct a preliminary editing of
the text to ensure that the draft meets the NSBs defined editing rules for a national
standard. This ensures that the draft standard presented for public comment is
as close to a finished standard as possible. A draft standard badly presented will
invite all sorts of editorial comments and lead to a negative image of the NSB and
the TC, whereas a high-quality draft standard will focus public comments on
technical issues.
The draft standard should then be circulated for public comment to interested
parties. A notification of the draft standard should be published ; it should at least
include the title and full scope of the draft standard and a brief description of the
reason for its development. It is not necessary to publish the complete draft. In
fact, it may be problematic as regards copyright protection, especially if the draft
standard is an adoption of an ISO or IEC international standard.
Information on the draft standard could be made public on the Website of the
NSB, technical journals and daily press as circumstances require. Furthermore,
it is important to sensitize major stakeholders individually, such as business and
industry associations, relevant ministries, regulatory authorities and consumer
organizations. In all cases, comments should be invited, the final date for receipt
of comments should be stated, and the contact details of where to send the com-
ments has to be clearly indicated. The period for public commenting of the draft
standard should be at least 60 days as provided for in the WTO TBT Agreement.
Instead of publishing the complete text online, as this may lead to unauthorized
downloads violating copyright, it is better to supply the text to interested parties
on request, alternatively to provide it on line with an appropriate IT solution that
allow a “ read only ” function to exclude downloads. In developing economies, it
may be necessary to provide a few hard copies in cases where interested parties
lack sufficient Internet access. A small covering fee could be charged to keep spuri-
ous requests to a minimum, depending on the custom and practice of the country.
Once comments are received, the Secretariat collates them for consideration by
the TC. A standard template is an effective tool to do so. The responses to all
comments should be recorded, specifically reasons for rejection. Commenting
parties should be invited to present and defend their comments should they be
of a substantive nature. Usually organizations or persons do follow the invitation
when they consider their comments seriously. Discussing the arguments together
with them supports consensus building and might prevent appeals.
Once the comments have been considered by the TC, the Secretariat finalises the
text accordingly. The draft standard is subjected to scrutiny by the editing division
of the NSB which should be independent of the Secretariat or any expert involved
in developing the text. Editing is discussed in detail in 7.3.1.
The final draft standard is presented for approval. In many NSBs approval is the
responsibility of the Board or Council. This may create a problem with the “ time
to market ” because the Council or Board may meet only three or four times a year
and if a TC misses the date for submission to their next meeting, approval can take
many months. Hence, many Boards or Councils have established a Standards
Approvals Committee (SAC) that meets once a month or even more frequently.
The approval can even be considered by correspondence to further speed up the
process. The SAC is accountable to the Board or Council and will present a report
on their work at every Council or Board meeting. In larger NSBs the approval of
draft standards have been delegated to the Executive of the NSB.
Approval of the draft standard is not meant to be a re-visit of the technical details.
This is the responsibility of the TC. For approval, the draft standard must have been
demonstrably developed in accordance with all the steps of the formally stated
process. If there are any appeals from interested parties that are unhappy about
the outcome of the standards-development process or decisions of the TC, then
the TC needs to deal with these according to a formal appeals process. Appeals
against the approval of the draft standard as a national standard should remain
with the Board or Council.
Once the standard has been approved, it is important to publish it without delay.
It is not helpful having the NSB and the TC members investing considerable
resources, if it then takes months to publish the standard. Annex 3 of the WTO
TBT Agreement is also quite clear on this issue. Publication is discussed in detail
in section 7.3.
These criteria for KPIs should be used as a management tool to render the whole
standards development and maintenance process more efficient, identify weak-
nesses in the process to be addressed, and provide feedback to the Board or
Council and the relevant Ministries as to the meaningful allocation of country
or other funds.
The number of standards is frequently used as a KPI as it is very easy to measure.
However, it is not a very useful one : standards are not of similar length, it fosters
the development of vast numbers of standards that are not really needed, and
it does not reflect the efficiency with which the NSB operates. The number of
standards should therefore be avoided as a KPI.
The SWP should be published at least every six months (see 7.1.3 for details).
Its development is based on the NSS, and the emerging needs of stakeholders.
It lists the body of standards that will be developed by the NSB within the six
months, guides the allocation of resources and forms the basis of the planning
and project management of the standards development, editing and publication
divisions of the NSB. Hence, monitoring whether or not these divisions collectively
and individually meet the target is a very useful KPI. The progress should not be
Time to market
Adopted Indigenous
standard standard
Figure 7.2 : Typical maximum development times for standards development steps
Figure 7.2 provides some typical maximum targets for the individual steps in the
standards development process. Each NSB should, however, consider these and
Production efficiency is normally measured as the output that has been achieved
in relation to the input of resources. Any production unit endeavours to maxim-
ise production efficiency, i.e. get the most out of the resources applied. And the
resources are frequently measured in terms of their monetary value as a common
denominator. The same applies to the NSB, i.e. how efficient is the NSB utilising
its budget for standards development ?
This should be a critical question for any NSB, even when the budget is provided in
full by the country. The NSB should always be able to give account of the usage of
national funds. Taking a cue from the KPI used by industry for efficiency, namely
cost of production per item produced, for standards development “ cost per page ”
of the standards developed and published could be a useful metric. Using the
number of standards is not appropriate since the length of standards varies tre-
mendously. The data should be developed in cooperation with the financial section
of the NSB in order to give it legitimacy.
All the costs incurred by the standards development, editing and publication
sections should be captured. This includes personnel costs, accommodation,
telephone, electricity and others needed to keep the sections fully operational.
Also included should be the costs of the management of the standards divisions.
Photocopying is frequently a large cost item that should not be neglected. The
costs of hosting TCs are very much part and parcel of the total cost.
It is good practice to review standards at least every five years 27) to ensure they
are kept up-to-date. After such a review, the standard should be confirmed if no
amendments or revisions are contemplated. Otherwise the standard should be
amended or revised in accordance with later developments, or it should be with-
drawn if no longer relevant. A useful KPI would be the percentage of standards
older than five years which have been reviewed. The target should be 100 %,
and anything less than 80 % should be a matter of concern requiring manage-
ment attention.
A calculation of the average time between systematic reviews of the whole body
of the standards published is an additional metric that will give a quick indication
as to whether the five-year review cycle has been implemented. If the average time
is below five years, then it is a good sign, but it should not exceed five years. An
average of five to eight years indicates that something is amiss, and the review
27) A standard can be reviewed much sooner if the need arises for a specific reason.
The stages utilized by ISO in developing International Standards follow the same
steps as discussed for national standards (see 7.2.1), albeit with slightly different
nomenclature – see Figure 7.2. The ISO system is a decentralized system with
ISO members being responsible for the development of the draft International
Standard. The ISO Central Secretariat then circulates the draft for comment, and
once the final draft has been agreed to by the TC, it is circulated for voting by ISO
members. The latter takes the place of the approval process at national level, e.g.
by a Standards Approvals Committee. Full details of the individual stages can also
be obtained in ISO documentation, specifically in the ISO/IEC Directives.
The ISO process provides for different types of normative or informative docu-
ments to be published depending on the level of consensus that has been reached,
pressure to reach the market more rapidly and the intended users. Table 7.1
and Figure 7.3 provide an overview of the ISO deliverables, their consensus level
and approval criteria. The time to market is linked to the consensus level, the
higher the consensus level the longer it takes.
1 NP
(new work item proposal) Deliverables
DIS or ISO/TS
(technical specification)
4 Enquiry on DIS
(draft International Standard)
Final text for processing
as FDIS
(final draft International
Standard)
6 Publication of International
Standard ISO International Standard
International Workshop
Workshop Route
Agreement
Source : ISO.
Once the draft International Standard has been circulated for voting, the national
position should include any comments that the NSB wishes to make, as well as the
country’s position on voting for or against the International Standard or abstaining
from voting. Comments accompanying the voting papers need to be provided in
writing in voting on a CD, DIS or FDIS.
When to adopt
Adopting International Standards is a useful mechanism especially for develop-
ing countries to connect with international markets. If the country or the NSB
(depending on the international standardizing body’s practices – see 2.4.2) has
participated in the development of the International Standard, and the country’s
position has been taken into consideration, then adoption should even be a given.
Clearly, adoption of International Standards can also take place long after the
International Standard has been published, and even if the country or the NSB
has not participated in its development, but when it discovers a need for a spe-
cific existing standard. Once an International Standard is adopted, any existing
national standards of the same scope need to be withdrawn.
As regards regional standards, the country may be obliged under Regional Trade
Protocols or the like to adopt the Regional Standard as is. The country or its NSB
ISO/IEC Guide 21
The NSB staff should know and clearly understand the details of ISO/IEC Guide 21
in order to advise national TC members in this regard. If the NSB does not adhere
to the limitations recommended by the ISO/IEC Guide 21, the national standard
cannot be considered to be an adoption of the international or regional standard.
Stage 1
Evaluation by relevant TC/SC
New Work Item Proposal
Stage 5
Publication of National Standard
National Standard
Source : ISO
The Director of Standards would be the portfolio manager, the various heads of
divisions the programme managers and the technical officers handling the various
standards development projects would be the project managers.
In ISO 21500, project-management processes are grouped into five process groups,
namely initiating, planning, implementing, controlling and closing. These five pro-
cess groups can be applied to each of the standards-development process steps,
thereby facilitating effective project management of the whole process in the most
efficient manner. In between, the steps will always be a decision-making point,
before moving to the next standards-development step and implementation of
further project management logic. A formal project plan that details the what,
how, who and when of each of the five process steps supports all involved in the
standards development process to fulfil their responsibilities.
The initiating process determines the nature and scope of the standards-devel-
opment project. If this stage is not performed well, it is unlikely that the project
will be successful. A clear understanding of the NSBs resources and capabilities
are needed here and any gaps should be identified early and addressed before
the project goes any further.
After the initiation stage, the project is planned to an appropriate level of detail.
The main purpose is to plan time, cost and resources adequately to estimate the
work needed and to effectively manage risk during project execution. A failure to
adequately plan greatly reduces the project’s chances of successfully accomplish-
ing its goal, i.e. the development of the standard.
The implementation phase ensures that the deliverables of the project-manage-
ment plan are executed accordingly. This phase involves proper allocation, co-
ordination and management of human resources and any other resources such
as material and budgets. The output of this phase are the project deliverables.
7.3 Publication
Publication is the final stage in the development process of a standard. It comprises
a number of individual steps, such as (i) final quality control of the standard, (ii)
publication of the standard, and (iii) documentation control.
28) Project Management Methodology in the ISO environment can be obtained from the ISO/CS.
ISO 9001 requires that a documented procedure shall be established to define the
controls needed to :
▸▸ approve documents for adequacy prior to issue ;
▸▸ review and update as necessary and re-approve documents ;
▸▸ ensure that changes and the current revision status of documents are
identified ;
▸▸ ensure that relevant versions of applicable documents are available at points
of use ;
▸▸ ensure that documents remain legible and readily identifiable ;
▸▸ ensure that documents of external origin determined by the organization
to be necessary for the planning and operation of the quality management
system are identified and their distribution controlled ; and
▸▸ prevent the unintended use of obsolete documents, and to apply suitable
identification to them if they are retained for any purpose.
Committee
Committee Approved Approved
Committee
documents standard standard
documents
documents
Repository Standards
Draft standard information
for comment centre
Final draft
standard
Withdrawn
Technical standard
Committee
secretariat Archive
Source : Author’s elaboration
Committee documents should always be identified in such a way that the revision
status can easily be seen. This is to ensure that the TC members all use the same
document during discussions. The final draft standard will be edited, so the pre-
editing and post-editing versions should also be clearly identified.
Committee members should be given access to committee documents. This needs
to be controlled through password or other relevant means. Committee members
should not be able to change these documents, this is the sole responsibility of
identified NSB staff.
Once a standard has been approved, the approved text should be identified and
secured in such a way that it can only be changed by a person authorised to do
so, e.g. the person responsible for managing the IT system. This system should be
able to stand up in a court of law if the standard is subjected to legal proceedings.
In some countries, a signed hard copy will be necessary. The requirements of the
country should therefore be followed carefully in the case of current, approved
standards. This definitive copy of the approved standard should be kept in a safe
depository away from every-day usage of the standard.
Once a standard has been withdrawn or replaced by a revised standard, it should
be placed in an archive for reference purposes. This is a very important element
of the document control system for standards, as it happens quite frequently that
earlier versions of the standards need to be consulted for technical requirements
of a product that was manufactured years ago, e.g. for maintenance or repair
purposes, or in a court of law in legal proceedings.
7.4 Dissemination
Once a standard has been developed and published, the NSB should do its utmost
to disseminate the standard for use by government, business and industry, and
even by society in general. This means that the NSB has to establish appropriate
marketing schemes, ensure that an effective standards information-centre is in
operation, and that standards can easily be obtained, i.e. purchased, by custom-
ers. If the NSB is the designated National TBT Enquiry Point, additional systems
need to be in place to fulfil the requirements of the WTO TBT Agreement should
the country be a WTO member.
The past few decades have seen a revolution as regards standards information-
centres. In the past, the centre was like a library, with thousands of standards in
hard copy arranged by country in racks. These days, the standards only available
in hard copy are very few. Most of them will be available electronically. Hence,
the more modern approach to a standards information-centre is to provide com-
puter screens for the customers on which they can search and read national,
international and other standards in the centre. This demands investment in the
appropriate hardware, software, network connections and process – see also 6.3.2.
7.4.3 Marketing
Marketing is defined in many ways, but a useful one to consider is to see it as
“ the management process responsible for identifying, anticipating and satisfying
customer requirements profitably ”. This is an area where many NSBs still operate
in a “ wait and see ”, reactive mode, thinking that customers who require informa-
tion on standardization will eventually come to see the NSB. In the fast-moving
29) The ICS (International Classification for Standards) is intended to serve as a structure for cata-
logues of international, regional and national standards and other normative documents, and to be
used for classifying standards and normative documents in, for example, databases and libraries.
The ICS is a hierarchical classification which consists of three levels. Level 1 covers 40 fields of
activity in standardization, e.g. road vehicle engineering, agriculture, and metallurgy. The fields
are subdivided into groups (level 2) and some of these groups are further divided into sub-groups
(level 3). The ICS notation consist of three groups of number separated by a point, e.g. 40.040.20
Lighting, signalling and warning devices. Further information can be found in the ISO publication
International Classification for Standards, available as a free download from:
http://www.iso.org/iso/international_classification_for_standards.pdf.
The traditional marketing mix refers to four broad levels of marketing decision,
namely :
▸▸ The product aspects of marketing deal with the specifications of the actual
goods or services, and how it relates to the end-user’s needs and wishes. In
standards, the product element not only consists of the design and quality of
the standards (i.e. without errors), but could also mean the format, packaging
(selling in sets), licensing models and branding. Branding, a key aspect of
marketing, refers to the various methods of communicating and maintaining
a brand identity for the NSB, the national standards and the related deriva-
tive products.
▸▸ The price refers to the process of setting a price for standards or related ser-
vices (e.g. training or consultancy) and it is the amount that a customer pays
for it. The NSB should set a price for national standards that is appropriate
for the market realities in the country. National standards that are adoptions
of ISO or IEC standards may not be given away without charge, as this would
30) In the case of ISO, members have to fulfil the requirements of the ISO POCOSA agreement.
For more than 60 % of the WTO members the NSB is the National TBT Enquiry
Point 31). Most of the others are the ministry responsible for trade or industry. In
this respect the standards information-service has a very important part to play
as the information window of the country towards the global trading system in
respect of standards and technical regulation information.
The Committee on Technical Barriers to Trade (the “ TBT Committee ”) requested
that the WTO Secretariat prepare a guide on best practices for enquiry points.
In 2019, the TBT team in the WTO’s Trade and Environment Division has developed
the WTO TBT Enquiry Point Guide 32) that addresses the establishment of enquiry
points, tasks that relate to notifications, responses to requests for information or
comments, and the coordination of, and reactions to members’ notifications. Also,
this guide discusses other activities undertaken by enquiry points and outlines
some of the challenges that have emerged with experience.
Each year the WTO receives more than 3 500 TBT and SPS notifications proposing
new measures that may affect international trade. Evaluating these notifications
on the WTO Website is a laborious but essential process. The WTO, UN and ITC have
developed an electronic support system designed to help government agencies
and SMEs to keep track of the latest information on regulatory requirements for
international trade. This system, known as ePing 33), allows access to WTO members’
notifications of TBT and SPS measures. It also facilitates dialogue among the public
and private sector in addressing potential trade problems at an early stage. Users
of ePing will be able to easily keep up-to-date with notifications affecting foreign
markets and products of particular interest to them.
31) All the TBT Enquiry Points of WTO members and their contact details are listed on the WTO
website at : http://tbtims.wto.org/en/NationalEnquiryPoints/Search.
32) WTO TBT Enquiry Point Guide is available on the WTO website at :
https://www.wto.org/english/tratop_e/tbt_e/tbt_enquiry_point_guide_e.pdf.
33) http://www.epingalert.org/en.
7.5.1 Training
The NSB should provide training for its Secretariats and the Chairs of ISO/TCs –
see 6.2 – but it could provide training on a much wider basis. It has been shown that
once an NSB offers good training schemes, e.g. with regard to quality management
systems, then trainees are very likely to come back to the NSB once the decision
is made to have the company certified to ISO 9001 or ISO 14001 if the NSB is also
an accredited certification body.
Some training possibilities include the following :
▸▸ implementation of management-system standards such as ISO 9001,
ISO 14001, ISO 45001 ;
▸▸ the effective utilization of standards as the basis for technical regulation and
SPS measures ; and
▸▸ implementation of selected standards with a wider impact, e.g. wiring
requirements for houses and factories, building material standards, vehicle
safety standards, and welding standards.
In some countries, training institutions may have to apply for and receive formal
recognition from the authorities, e.g. ministry responsible for education or similar,
before they may provide training schemes. In addition, in many countries, industry
can claim tax benefits if their employees are trained at such recognized training
institutions. Where such systems are in place, it is recommended that the NSB
participates fully in order to gain the maximum advantage for its training services.
34) The GSP diagnostic tool can be downloaded via this link: go.iso.org/gsptool.
Aggregate scores should be calculated to at least one decimal place to allow for
a meaningful depiction in the radar diagram. However, the quantitative analysis
is a very coarse one, and the aggregate scores should not be taken as absolutes.
They provide a quick reference as to the current state and future development
of the NSB. This tool does not replace a proper assessment of processes such as
would be undertaken, for example, to determine compliance with ISO 9001, or
other in-depth management-system assessment techniques.
In the example radar diagram in Figure A-1 the series 1 could constitute the assess-
ment of the first year, and series 2 that of the second year, showing the progress
that has been achieved. The segments denoting the nine value-chain areas are
indicated by green (support activities) and yellow (core activities) segments. This
is a further visual help for the NSB to determine which of the value chain areas
require attention.
Human resource
Approval of the standard Premises
management
0.5
ISO/IEC/CAC Recruitment of personnel
0.0
Regional standards organizations Training system
Product and
*July 2019
International Organization
for Standardization
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© ISO, 2019
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ISBN 978-92-67-10986-2
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