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    Realme Project

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    Amit Gautam
    Realme launched in India in 2018 and has since expanded to over 20 markets globally. It began as a sub-brand of OPPO but became independent in 2018 under BBK Electronics. Within 6 months of launching in India, Realme became the third largest smartphone brand, capturing 9% of the market during the Diwali sales period led by Xiaomi and Samsung. Realme has grown rapidly through new launches and by targeting young consumers with affordable high-performance devices.

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    Realme Project

    Uploaded by

    Amit Gautam
    7K views10 pages
    Realme launched in India in 2018 and has since expanded to over 20 markets globally. It began as a sub-brand of OPPO but became independent in 2018 under BBK Electronics. Within 6 months of launching in India, Realme became the third largest smartphone brand, capturing 9% of the market during the Diwali sales period led by Xiaomi and Samsung. Realme has grown rapidly through new launches and by targeting young consumers with affordable high-performance devices.

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    Realme launched in India in 2018 and has since expanded to over 20 markets globally. It began as a sub-brand of OPPO but became independent in 2018 under BBK Electronics. Within 6 months of launching in India, Realme became the third largest smartphone brand, capturing 9% of the market during the Diwali sales period led by Xiaomi and Samsung. Realme has grown rapidly through new launches and by targeting young consumers with affordable high-performance devices.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    7K views10 pages

    Realme Project

    Uploaded by

    Amit Gautam
    Realme launched in India in 2018 and has since expanded to over 20 markets globally. It began as a sub-brand of OPPO but became independent in 2018 under BBK Electronics. Within 6 months of launching in India, Realme became the third largest smartphone brand, capturing 9% of the market during the Diwali sales period led by Xiaomi and Samsung. Realme has grown rapidly through new launches and by targeting young consumers with affordable high-performance devices.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 10

    Introduction to the topic

    Realme launched its first product, "realme 1" exclusively to the Indian market in May
    2018 on Amazon India. As realme targets the global market, it will continue to expand
    its reach geographically, with potential markets in Southeast Asia.[16] Realme plans a
    debut in Indonesia first in the region.[17]
    On its 1st anniversary, realme announced it will be entering the Mainland China and
    Taiwan market.[18][19]
    By July 2019, realme has launched in more than 20 markets, including China, India,
    Indonesia, Thailand, Malaysia, Singapore, Myanmar, Philippines, Vietnam, Pakistan,
    Nepal, Bangladesh, United Arab Emirates, Egypt, United Kingdom, France, Italy, Spain,
    Russia, etc.
    Realme launched in the Australian market in October 2019
    Company Profile
    Realme first appeared in China in 2010 as "OPPO Real".[2] It was a subbrand of OPPO
    Electronics Corporation until its separation in 2018,[3][4] after which it became its own
    brand under the Chinese multinational firm BBK Electronics.[5]

    On July 30, 2018, former vice president of OPPO and head of OPPO's overseas
    business department Sky Li announced his official resignation from OPPO and his
    intention to establish realme as an independent brand on the Chinese microblogging
    website Weibo. He said that in the future, the realme brand will focus on providing
    mobile phones that integrate strong performance and stylish design, bringing young
    people a joyful life featuring affordable "technology" and "beauty". [6][7]

    Realme becomes 3rd largest smartphone brand in India


    in 6 months
    During the Diwali festive season sales, Realme captured 9% market share in India's smartphone
    market which was led by Xiaomi (29%) and Samsung (19%). Launched just 6 months ago,
    Realme jumped to third spot in overall sales volume performance and also became the second
    largest in the online segment with 18% share.
    Within just 6 months of its launch, Chinese smartphone brand Realme has quickly snatched
    market share from existing players and is now India’s third largest smartphone phone brand,
    according to a market report released today. Research firm Counterpoint said during the Diwali
    festive season sales, which ran from October 9 to November 8, the newly launched online-only
    smartphone brand, Realme, posted a record performance for any new brand in India.
    “Realme immediately captured 9% share, jumping to third spot in overall sales volume
    performance and also became the second largest in the online segment with 18% share. Huawei
    also had a strong performance in the online segment while Vivo performed exceedingly well in
    offline channels," Counterpoint’s associate director Tarun Pathak said.
    India’s top three smartphone brands captured 57% of the festive season sales volumes
    dominated by Xiaomi (29%), Samsung (19%) and Realme (9%), according to the market study
    Realme had started off as a sub-brand of Oppo but was spun off into an independent company
    that launched its first phone in India, Realme 1, in May 2018. It soon followed up with Realme 2,
    Realme 2 Pro and Realme C1. The Chinese brand launched its 5th smartphone, Realme U1, in
    India today that will be sold exclusively on Amazon from 5 December with prices starting
    from ₹ 11,999.
    The Indian smartphone market continues to be dominated by Xiaomi, which has now widened
    the gap with Samsung.
    Counterpoint’s senior analyst, Hanish Bhatia said emerging brands such as OnePlus, Poco, Asus
    and HMD Nokia also registered strong performance during the festive season due to new
    launches.
    “Meanwhile, Apple’s new iPhones had a relatively lukewarm response for new and older models
    compared to the rest of the brands," he said.

    History

    On November 15, 2018, realme introduced a new logo.


    On November 22, 2018, realme taking the mantle of No.1 Emerging brand. [8]
    May 15, 2019, realme hold its first conference in Beijing China to officially enter Chinese
    market, launching realme X, realme X Lite and realme X Master Edition. [9][10]
    On June 2019, realme announced its officially enter European market.[11]
    On 26 June 2019, realme posted its first photo that shot by 64MP camera.[12]
    By July 2019, realme has successfully entered 20 markets including China, India, South
    East Asia and Europe.[13]
    According to a report by the international authoritative analysis institution Counterpoint,
    realme's global shipment registered 4.7 million units worldwide in Q2 2019, an increase
    of 848% year-on-year, and became one of the top 10 mobile phone manufacturers in
    the world.[13]
    By August 2019, realme has passed 10 million users around the world. [13]
    2019 August, realme showed the true device with 64MP quad-camera both in China
    and India.[14][15]
    Objectives of the study
    Research methodology
    Data Analysis &Interpretation
    Findings
    Suggestion
    Limitations of the study
    Conclusion

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