October 31, 2019

To Whom It May Concern:

We are the BSBA Financial Management 1-G students from Bulacan State University-
Bustos Campus and we're doing a case study under the subject of "GOOD GOVERNANCE AND
SOCIAL RESPONSIBILITY". We decided to choose your company as our topic for this study.
This study is one of the requirements we need in this subject.

We promise that the private information will be safe on us. Thank you.

Noted by: Respectfully yours,

____________________________ Francisco, Kyrille
Dr. Maricel E. Sierto Inovero, Jamaica Niña
Case Study Adviser/Teacher in Charge Reyes, Christia
De Leon, Patrick
Verdadero, Esmeralda
Arong, Marecriz
Sabariaga, Rizza
Rizano, Rhea May
 Bulacan State University
Bustos Campus
Bustos, Bulacan

RED RIBBON, SAN RAFAEL BRANCH

Francisco, Kyrille
Inovero, Jamaica Niña
Reyes, Christia
De Leon, Patrick
Verdadero, Esmeralda
Arong, Marecriz
Sabariaga, Rizza
Rizano, Rhea May

BSBA FM 1G
INTRODUCTION

Red Ribbon opened its first cake store in 1979 which was located at Timog, Quezon City.
Consequently, because of its great tasting cakes and other pastries, the Jollibee Foods Corporation
became interested and they decided to acquire this store in October 2005. Red Ribbon is one of
the best bakeshop that where we buy delicious cakes and breads. The mission of Red Ribbon is to
serve great tasting food bringing the joy of eating to everyone. And the vision of Red Ribbon is to
be the leader in the bakeshop industry and the most loved bakeshop brand in the Philippines.
Red ribbon has been bringing together families and friends through their high quality and
delicious selection of cakes and pastries, perfect not only for celebrations, but also to make each
day worth celebrating. Red Ribbon is one of the fastest growing bakeshop chains in the country
that serves great-tasting cakes, breads and pastries, bringing back memories of joy and
togetherness, family and home. In every Filipino celebration, whether it’s an everyday family
gathering or a grand feast, Red Ribbon continues to make each moment sweeter to people of all
ages. Red Ribbon is geared towards bringing families and friends together with its specialty cakes
and products. It is mainly a bakeshop that offers pastries like mamon, ensaymada, sweets, a wide
variety of specialty cakes, and Red Ribbon rolls. The store also offers made-to-order and themed
cakes.
Cakes are always present in parties and even big occasion it also one of favorite dessert of
Pilipino. Red Ribbon cakes have become a tradition, an integral part of every celebration-
birthdays, christening, anniversaries, and weddings. The box of the cake in Red Ribbon is always
red. Their boxes are always packed with a red ribbon lace. Every moment in Red Ribbon is sweeter.
In 2017, Red Ribbon San Rafael branch was established. Red Ribbon was faced many
problems or challenges. The problems that they had or encounter are lack of manpower, late
delivery and their competitor. They noticed that when millennials are no longer dedicated to work,
they quickly get tired of doing their job. Sometimes, the red ribbons in San Rafael branch are late
in delivery because of so many orders of their customers. One of their competitors is Goldilocks
because they offer different kinds of product than the Red Ribbon.
EXECUTIVE SUMMARY

This study examined the problems or challenges that are faced by Red Ribbon and provide
some solution to solve this. The problems that they encountered are the reason why they are good
at their jobs and to improve their company or business. There are always challenges at work even
with coworkers. So that communication is more important.

BACKGROUND

We decided that the subject of our study is the Red Ribbon. We went to Red Ribbon in San
Rafael branch and then we asked permission to conduct an interview to know the answers of our
questions about Red Ribbon. After that, we met Ms. Cris M. Ramirez (Assistant Restaurant
Manager of Red Ribbon in San Rafael Branch) that serves as our interviewee. She is very
approachable and willing to answer our questions that are needed in the study. Ms. Cris Ramirez
stated the challenges and objectives that the Red Ribbon encountered.
The most and common problem that the Red Ribbon encountered are the late delivery
because of many orders of the customers, in comparison to Goldilocks because compared to red
ribbon they only offered limited products and the lack of manpower where in when the employees
are not dedicated to work or sated does not last long at work. The objectives of the Red Ribbon is
to serve great tasting food, bringing the joy of eating to everyone, and giving quality products that
is truly loved by their customers.
The challenges or problems faced by our candidate or interviewee is that there are many
customers that time and their staffs are busy because of doing their own tasks and Ms. Ramirez
needs to assist the customers. Ms. Cris Ramirez didn't hesitate to give time on us to be our
interviewee for our case study.
METHOD

The Red Ribbon must maintain the original taste of their product even though the main
ingredient and others increase their price. Serve with full of effort and maintain good relationship
their customer. It will help to avoid conflict between the company and the customers. They must
continue to serve and create products with quality to make their customer happy.
They must also improve their relationship between their stuff to have a great and peaceful
working hours. The company also needs the suggestions of their customers to improve the service
and product. Some of the feedbacks is the outcome of their good service that provided to the
customers. Customers complaints are not always mean that their something wrong in their products
and service sometimes it may help to be the better version of your company

ALTERNATIVES

The alternatives solution of red ribbon in their customer complaints are the following: Time
endurance in working period; make sure in all branch of red ribbon have mandatory in working
time period much as good early going in the workplace or provide biometric attendance to all crew
in any branch to monitor their time in and time out. PWD Discount; in red ribbon inc. make
consideration discount in PWD and Senior Citizen costumer like other companies. Theme or
Design; make sure the design offer are can make and able to give to costumers to avoid
disappointment. Expired stocks; check the stocks as much as possible before sell it. Make
allowance days before the expiration date. Manpower; hired more crew to avoid late service and
disappointed costumers. More Stocks of cakes; to well prepare if may more costumers coming.
More cakes and pastries flavored; to make costumer satisfied because they have many options and
choices. And make sure the design of cakes is suitable in different occasions.
PROPOSED SOLUTION

To solve this kind of problems or challenges, we came to the solution that in terms of late
deliveries the store manager can hire more employees to assign and be distributed to other places
to avoid complaints by the customer, as for the competitors they can establish or create a new
product that can catch the attention of the consumers. Lack of manpower, before hiring a new stuff
or employee they should first undergo to some test or interview to see if they were capable on that
job and also to avoid a slow service. Lastly, they will give the best schedule for their staffs to avoid
conflict in schedule.

RECOMMENDATION

For the staffs, give importance to the customers to avoid conflict and also give your best in
doing your jobs. Assist the customers appropriately and always smile to the customers when they
are enter to the shop.
For the customers, if there is a problem about a product that you've buy try to talk properly
to the staffs or assistant manager and do not angry to them because that's not a good communication
or talking.
For the entrepreneurs, don't stop to innovate a new product that will satisfy the needs and
wants of the customers. And think a new strategies on how to attract people to increase sales.

CASE STUDY QUESTIONS

1. What are the challenges or problems of your company?

2. How would you handle a conflict at work?
3. How you maintain the friendly environment between your competitors?
4. What are the other plans of your business to expand your industry?
5. Tell me about a team project when you had to work with someone difficult at work.
DOCUMENTATION