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Ashirwad

ITC Limited is an Indian conglomerate established in 1910 as Imperial Tobacco Company of India. In FY2019, ITC earned INR 52,035 crores in revenue and INR 12,464 crores in profit after tax, showing an 11.05% growth rate. ITC operates in food, personal care, hotels, paper and other businesses. Its food brands include Aashirvaad Atta, B Natural Juice, and Sunfeast biscuits while personal care brands are Fiama Di Wills and Savlon. Aashirvaad is ITC's staples brand involved in atta, salt, spices and ghee. Aashirvaad Atta sources wheat from farmers and uses

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Shivam Sethi
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441 views

Ashirwad

ITC Limited is an Indian conglomerate established in 1910 as Imperial Tobacco Company of India. In FY2019, ITC earned INR 52,035 crores in revenue and INR 12,464 crores in profit after tax, showing an 11.05% growth rate. ITC operates in food, personal care, hotels, paper and other businesses. Its food brands include Aashirvaad Atta, B Natural Juice, and Sunfeast biscuits while personal care brands are Fiama Di Wills and Savlon. Aashirvaad is ITC's staples brand involved in atta, salt, spices and ghee. Aashirvaad Atta sources wheat from farmers and uses

Uploaded by

Shivam Sethi
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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INTRODUCTION

ITC Limited is an Indian multinational conglomerate company headquartered in Kolkata, West


Bengal. It was established in 1910 as “Imperial Tobacco Company of India Limited”. The company
earned revenue of INR 52,035 crores in the financial year 2019 and profit after tax of INR 12,464
crores showing 11.05 percent growth rate.

PRODUCTS AND BRANDS OF ITC LIMITED


Foods: Aashiraad Atta, B natural Juice, Sunfeast Biscuits, Candyman, Yippee Noodles
Personal care brands: Fiama Di Wills, Vivel, Savlon Soap & Handwash.
Stationery: Brands include Classmate, PaperKraft and Colour Crew
Hotels: ITC’s Hotel Division
Stationary and Gifting: Papercrafts, Expressions and Classmate

ITC VISION
Sustain ITC’s position as one of India’s most valuable company through world class performance,
creating growing value for Indian economy and company’s stakeholders.

ITC MISSION
To enhance the wealth generating capability of an enterprise in a globalizing environment,
delivering superior and sustainable stakeholder value.

AASHIRVAAD
Aashirvaad is a brand of staple food and kitchen ingredients owned by ITC Ltd.
Aashirvaad is multi-brand product which is involved in manufacturing a variety of products like
Aashirvaad Atta, Aashirvaad Iodized Salt, Aashirvaad Spices, Aashirvaad Instant Mixes,
Aashirvaad Svasti Ghee which is the first product of ITC’s dairy portfolio, Nature Super Foods in
2019. Aashirvaad recently became 4500 crore brand and has around 28 percent share in the
brandeed atta segment.
AASHIRVAAD ATTA
In May 2002, ITC made its entry in the branded Atta segment and within a short period of time
became the number one packaged atta brand across the country. ITC uses a network of 6500
Choupals to buy wheat straight from our farmers across the most fertile fields. This is followed
by our rigorous process of cleaning, mechanized packing and nutrition lockage of Atta.
Aashirvaad maintains a high standards of food safety and hygiene by using 3 stage process of
cleaning. Aashirvaad uses a superior PET packaging to ensure freshness
And good texture of atta considering the perishable nature of Flour.

Design on the pack of Aashirvaad Whole Wheat atta and Aashirvaad select atta showcases the
farming process undertaken in the rural India in the form of Madhubani Painting.
Recently the Ashirvaad has launched the whole new series of Atta under the banner Nature
SuperFoods which has been especially made from jowar and ragi. Aashirvaad has launched three
type of flour:- Gluten Free Flour, Multi Millet Mix, Ragi Flour especially to entice health conscious
consumers living in metropolitans who cannot have direct access to these types of grains.

Aashirvaad exports atta to 32 countries including USA, Canada, Middle East targeting Indian
Diaspora. The export last year was 7 percent of total sales.

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