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    Management: Craze, Maze & Haze: Samvad

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    Shubham Nath
    The document discusses the prevalence of management jargon and changing trends in business. It notes that while management concepts have existed for centuries, there is still confusion around fundamental definitions. New terms like "bottom of the pyramid" and "execution" are introduced regularly to impress others without adding real value or new ideas. The author advocates keeping strategies and ideas simple, prioritizing principles, people and passion over excessive analysis or terminology. A concise 3P model of business excellence is proposed focusing on principles, people and passion rather than constantly changing jargon.

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    Management: Craze, Maze & Haze: Samvad

    Uploaded by

    Shubham Nath
    29 views3 pages
    The document discusses the prevalence of management jargon and changing trends in business. It notes that while management concepts have existed for centuries, there is still confusion around fundamental definitions. New terms like "bottom of the pyramid" and "execution" are introduced regularly to impress others without adding real value or new ideas. The author advocates keeping strategies and ideas simple, prioritizing principles, people and passion over excessive analysis or terminology. A concise 3P model of business excellence is proposed focusing on principles, people and passion rather than constantly changing jargon.

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    to understand latest trends in business

    Original Title

    understanding trend

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    The document discusses the prevalence of management jargon and changing trends in business. It notes that while management concepts have existed for centuries, there is still confusion around fundamental definitions. New terms like "bottom of the pyramid" and "execution" are introduced regularly to impress others without adding real value or new ideas. The author advocates keeping strategies and ideas simple, prioritizing principles, people and passion over excessive analysis or terminology. A concise 3P model of business excellence is proposed focusing on principles, people and passion rather than constantly changing jargon.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    29 views3 pages

    Management: Craze, Maze & Haze: Samvad

    Uploaded by

    Shubham Nath
    The document discusses the prevalence of management jargon and changing trends in business. It notes that while management concepts have existed for centuries, there is still confusion around fundamental definitions. New terms like "bottom of the pyramid" and "execution" are introduced regularly to impress others without adding real value or new ideas. The author advocates keeping strategies and ideas simple, prioritizing principles, people and passion over excessive analysis or terminology. A concise 3P model of business excellence is proposed focusing on principles, people and passion rather than constantly changing jargon.

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    © All Rights Reserved
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    of 3

    SAMVAD

    MANAGEMENT: CRAZE, MAZE & HAZE


    By Himanshu Kulkarni

    In the somber, tight lipped corporate & closely [because it is easier than pronouncing
    academic corridors, some humor is a the word] you might like to add I OR E to the
    welcome breeze. So here it comes- acronym and coin a new jargon: POSDCORB].
    Isn't it more pronounceable? By the way I
    If you are in the business world & don't wish stands for IMPLEMENTATION.
    to appear dumb in the board rooms or
    cocktail circuits, you must be able to flaunt So you see, if you are smart you can coin your
    the latest management gizmos and own jargon.
    gimmicks. If you have to impress an
    audience dumber than you, you must Is management Science, Art, Craft or
    bombard them with the latest management Philosophy?
    jargon. Never mind if the essence is trivial.
    Never mind if it's the same old, stale wine in I am sure if you are a practicing manager or a
    a jazzy new bottle! pragmatic academician you will agree it is a
    combination of all. It encompasses all
    Business and Management have co- existed disciplines. So why not define it as CASP
    for more than two centuries. And yet there
    is so much confusion about these Craft
    fundamental concepts. If you wish to define
    Management would you define it by an Art
    acronym: POSDCORB [a mouthful word,
    isn't it?]: Science

    Planning Philosophy

    Organizing And of course it is a lot easier to pronounce


    and really grasps you.
    Staffing
    There has been a crazy haze of jargon and
    Directing new jargon flooding the market place. Every
    year a new Management Guru appears on the
    Coordinating scene & the corporate world puts him on a
    pedestal.
    Reporting
    Much before BOP became a cliché people
    Budgeting were already selling bicycles, pickles and
    sickles to large consumer bases. But they did
    If you are a successful manager, you may not know that there was a fortune at the
    wonder if you are actually doing all these Bottom of the Pyramid. Or did they? What
    functions. If you look at the acronym more was the very basis of the Sears business
    SIBM, Pune 2010 55
    SAMVAD

    model? But you needed a new jargon & CKP Let me just take you through the ever
    gave you BOP. changing management jargon. What is your
    management style? Autocratic? Dictatorial?
    Now-a-days it is the in thing to sprinkle Democratic? Benevolent? Do you follow
    Execution in your cocktail circuit discourses. MBO? By the way it stands for management
    I am amazed to see how execution which is Beyond Organization. MBC? It is not
    so fundamental to business success can management by crisis, it is management by
    become a nuance and the latest fad. The chance. And have you not yet practiced
    first time when I heard it I thought it was a MBWA? It is not management by walking
    new painless method of delivering the around. Which bosses would like to walk? So
    death penalty. But later on I realized that it stands for- Manage but without
    suddenly all the honchos of the corporate Achievement
    world woke up one fine morning and
    shouted Eureka! They realized that without What sort of an organization do you have? Is it
    execution vision is futile. What a revelation! a pyramid or an inverted pyramid? Is it
    functional , divisional, flat or de- layered? Are
    Then I looked back over my career as a you confused? Then try the Matrix version.
    Managing Director of companies in India And finally the anti- climax-apparently the
    and abroad. How come, I led these Japanese corporations do not have a formal
    companies successfully without execution? organization chart!
    Isn't execution commonsense? But then,
    isn't commonsense most uncommon? But if Then suddenly the Quality Tsunami hit us and
    you have to impress the galaxy of your peers the cocktail circuits were abuzz with Quality
    & subordinates you must know about Ram Circles SPC (Statistical process control).
    Charan and Execution. Whatever you were Suddenly Deming and Juran attained
    doing effectively to achieve results, if it is Godhood. But if you wished to pretend to be
    called execution, it will sound impressive. smarter, how could you miss six- sigma? You
    Have you heard of this story? : thought that with all this scotch induced
    Quality- Mantras, consumers will be thrilled.
    A US- educated, sophisticated young man Are they? Just look at the power – failure
    marries a beautiful but unsophisticated every time it rains. Just find out how much
    village lass. They go to Switzerland for their real tomato you get in the instant soup. Of
    Honeymoon. After a week the girl asks the course the Toyota recall is too complex, isn't
    husband – What about the Honeymoon, it?
    when are we going to taste the honey and
    see the moon? The husband explains – The Japanese jargon like a dragon speedily
    whatever they were enjoying doing is called engulfed us. Kanban to Kaizen to Zen was not
    Honeymoon. The disappointed village girl in vain. You had to focus on waste. How
    says - Oh! These simple things? We used to revolutionary! Bosses started to wear the
    enjoy these in the fields in the village. So same corporate uniforms. Common
    much for the jargon! cafeterias sprung up. But bosses never
    stopped bossing and managers never

    SIBM, Pune 2010 56


    SAMVAD

    attempted to be leaders. Did it improve the Are you with me so far? Are we on the same
    Bottom – line? Who knows, because page? I offer my simple 3-P Model for
    already the craze has moved on to Business Excellence:
    TBL(Triple Bottom Line).

    CSR & Sustainability became the hottest Principles


    topics over cognac & Exxon – Valdez OR now
    BP were discussed in hushed tones.
    Innovative Finance & Accounts –
    Reengineering caught our fancy. Never
    mind we got Enron & Satyam in return. People Passion
    Lehman, Morgan vanished. Ford, GM
    collapsed. But the jargon prevailed.
    You want to build a great business, try this
    Times are changing , will ever change. Of out.
    course, change is the only constant. And yet
    the eternal fundas of Business will never
    ever change. My only request to practicing
    managers is go beyond the jargon. Capture
    the essence. Keep it simple.

    So here are a few suggestions or jargons if


    you like ;

    1 KISS : KEEP IT SIMPLE, STUPID


    2. 1. NOCUNOBU : [sounds Japanese isn't
    it] No customer No Business
    3. 1. FCUK : Foster Change Unleash
    Knowledge
    4. 1. PF : [ Not Provident Fund]
    People First
    5. 1. TOMALTOP : Too Much Analysis Leads
    to Paralysis
    6. 1. UCOMSENSE : Use Commonsense
    and finally
    7. 1. PISS : PLEASE IMPLEMENT STRATEGY
    STUPID

    SIBM, Pune 2010 57

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