The document discusses both the positive and negative impacts of digital media on businesses. Some of the key positive impacts are that digital media allows businesses to reach a global audience, save money on marketing costs, build strong relationships with customers, deliver fast results and sales, and quickly respond to customer feedback. However, some potential downsides are that digital media can overwhelm customers with messages causing "media fatigue", damage control may be needed to address scammers and spammers online, and copycats may replicate business marketing campaigns.
The document discusses both the positive and negative impacts of digital media on businesses. Some of the key positive impacts are that digital media allows businesses to reach a global audience, save money on marketing costs, build strong relationships with customers, deliver fast results and sales, and quickly respond to customer feedback. However, some potential downsides are that digital media can overwhelm customers with messages causing "media fatigue", damage control may be needed to address scammers and spammers online, and copycats may replicate business marketing campaigns.
The document discusses both the positive and negative impacts of digital media on businesses. Some of the key positive impacts are that digital media allows businesses to reach a global audience, save money on marketing costs, build strong relationships with customers, deliver fast results and sales, and quickly respond to customer feedback. However, some potential downsides are that digital media can overwhelm customers with messages causing "media fatigue", damage control may be needed to address scammers and spammers online, and copycats may replicate business marketing campaigns.
The document discusses both the positive and negative impacts of digital media on businesses. Some of the key positive impacts are that digital media allows businesses to reach a global audience, save money on marketing costs, build strong relationships with customers, deliver fast results and sales, and quickly respond to customer feedback. However, some potential downsides are that digital media can overwhelm customers with messages causing "media fatigue", damage control may be needed to address scammers and spammers online, and copycats may replicate business marketing campaigns.
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Consider the Positive Impact of Digital Media on Business
There’s 5 positive impact of digital media on business, give a business boundless
reach, money-saver, ingratiate a business with its customers, fast results and sales, and allows a business to respond to customers and make any adjustments quickly. Digital media can give a business boundless reach because it can reach an entire globe. Digital media can be a money-saver because it could save the money spend for fare. Digital media can ingratiate a business with its customers because it is easy to communicate and build a relationship. Digital media can deliver fast results and sales because customer could buy easily through scrolling up and down through the screen of their medium. And lastly, digital marketing allows a business to respond to customers and make any adjustments quickly. building customer relationships through superior service like blog, and videos which can in still of the customer’s loyalty and fuel word-of-mouth. Digital media can deliver fast results and sales. It ought to. People want information fast. They'll rarely scroll beyond the second page of an organic search. They'll ditch a website that takes more than a few seconds to load. And more and more, they're searching while they're on the go, spawning a digital domain known as mobile marketing. In addition to appealing to consumers' need for speed, digital media can deliver fast sales returns. If you've grown accustomed to your marketing team likening a marketing tactic to a “seed” – as in planting a seed – digital media can help a business reap a quick and bountiful harvest. Digital marketing allows a business to respond to customers and make any adjustments quickly. It's an obvious offshoot to the inherent speediness of digital media; a small-business owner can nip a problem in the bud and respond in an equally speedy manner to questions, gripes, complaints, rants and lawsuit threats. Meanwhile, a complimentary anecdote or compelling customer success story can be used as the cornerstone of a short-term marketing campaign. From a devil's advocate point of view, digital media should all but eliminate the “I wish I knew” excuse from a business owner's repertoire. Consumers have demonstrated that they're more than happy to share their experiences through inbound marketing, email and social media in particular. And a business owner who adds regular online customer satisfaction surveys to the mix should remain “in the know.” In this way, too, digital media holds the potential of doing more than insulating a business from ruin; it can save it from this fate, too. Consider the Negative Impact of Digital Media on Business
Naturally, digital media is far from a perfect vehicle. No means of mass
communication is. Digital media scores some negatives among small-business owners. It includes sweep up a business in “media fatigue”, devolve into a damage-control operation, and can expose a business to copycats. Digital media can sweep up a business in “media fatigue” because consumers are bombarded with thousands of messages a day which lead to not giving to all customer the customer service. Digital media can devolve into a damage-control operation because scammers and spammers are everywhere which are stirring up trouble. And lastly, digital media can expose a business to copycats which lead of instead of buying on your product or service they prefer to go the another. Digital media can devolve into a damage-control operation. This is the most virulent complaint of small-business owners, who grow understandably perplexed by the scammers, spammers, trolls and “reviewers” whose sole purpose seems to be stirring up trouble. “Going viral” was usually considered a good thing for businesses five years ago. It can strike fear in the hearts of small- business owners today. Digital media can expose a business to copycats. Since digital marketing campaigns are so “out there,” it also makes them easy to replicate and even copy – right down to the same offer with similar wording against a familiar background shot. Many professional writers have dismantled their online writing portfolios to thwart plagiarists. Small-business owners don't have this luxury and must remain vigilant about marketing mooches.