Rfi Company Profile 2019 Sept
Rfi Company Profile 2019 Sept
Rfi Company Profile 2019 Sept
PROFILE
TABLE OF CONTENTS
INTRODUCTION
To achieve to achieve the Goals of our clients, RFI offers the following six main lines of services:
Research and
Marcomm and Branding Feasibility Studies
RFI’s total asset management approach provides a systematic process of operating, maintaining, upgrading, and disposing of
assets cost-effectively and in an efficient manner with the goal to maximize net cash flows to the owners and an overall
increase in the market value of the asset. Our approach covers all aspects of management and operations of the client’s
retail project.
START
& OPERATE
Our services are tailored to meet the particular needs OPERATE &
of the asset owner’s during the different stages of the SALE
asset lifecycle and toward the final goals.
OPERATE
&
REJUVINATE
GROWTH
Our Services | Asset Management Company Profile Retail First Indonesia Page x
THE RFI'S PRINCIPAL ROLES AND RESPONSIBILITIES AS EXCLUSIVE LEASING AGENT WILL BE AS FOLLOWS:
1. PROVIDE INPUT IN THE PRODUCTION OF MARKETING 3. ACTIVELY COORDINATING THE MARKETING PROGRAM
MATERIALS OF THE PROPERTY
RFI will provide some input in the development of an effective communica- Actively promote the property to the right mix of prospective occupiers.
tion and marketing program. RFI will put together high quality presentation Co-ordinate only those inquiries directly made to RFI or forwarded by
materials, outlining the overall scheme of the Project with quality images, the Client and provide these with representation on all qualified
positive statements and key market information to approach tenants that prospects on behalf of the Client, within the terms and conditions
RFI deems appropriate according to the tenancy mix. approved by the Client.
Upon agreement with prospective occupiers, to arrange and coordinate
exchange of Letters of Intent and inform the Center Management Team
2. CO-ORDINATE THE IMPLEMENTATION OF APPROVED RETAIL- to proceed with documentation and execution and exchange of
MARKETING PLAN formal contracts.
Prepare take-up targets in line with development time lines for the Advise Client on feedback received from the market and make recom-
Client’s approval. mendations on market trends, rental rates and other strategic matters in
Create an overall strategy to approach prospective occupiers, which are order to enhance the overall marketability and financial return of
part of the overall plan, and provide representation on all commercial the Property.
terms and conditions. Submit marketing progress report on a regular basis in a form of a
Review the existing contractual documentation and provide input and central register of all inquiries, negotiations and executed Contracts
advice where appropriate to strengthen the rights and obligations of both throughout the period of appointment. Attend marketing meetings with
the developer and occupier. the Client.
Our Service Strategic Retail Consultancy Company Profile Retail First Indonesia
Some of our key stages and point of concern in our Strategic Retail Consultancy include the following:
RETAIL CONCEPT GENERATION DESIGN INPUT GROSS & NET SPACE ALLOCATION STUDY
Advice on the overal guidelines of the Following the evaluations carried out RFI will also repeatedly analyze the
retail concept. Using external and internal during the retail concept generation for efficiency ratio of the Property including an
data from the primary target market, local the Property, RFI will provide project analysis of the ratio of high to low yielding
competition and other relevant market specific commercial market input to the usage in view of optimizing the overall
information, RFI will identify a range of design dialogue. financial returns for the PROPERTY.
possible uses for the retail spaces.
Conceptualise the ideal tenant mix that Develop and advice on different retail Finally RFI will pull together all data,
would be best suited to the retail concept themes using differentiating elements, analyze it and recommend a strategy based
based derived from evaluating the custom- such as the design, merchandising and on clear objective and subjective evalua-
er base and market capacity. marketing. tion.
Our Services Research & Feasibility Studies Company Profile Retail First Indonesia
FINANCIAL ANALYSIS
Assessment of the financial feasibility of the identified retail centre
development, using the most realistic assumptions to indicate the required
project cost and the potential profit of the development.
To meet our clients branding, marketing and communications needs RFI works audiences of our clients. Whether it is the rebranding of an existing project or
with Gambaranbrand, one of Indonesia’s freshest up-and-coming full service the creation of a complete new identity, combined with ongoing events,
brand consultancies. Supported by rigorous market studies Gambaranbrand exhibitions and marketing campaigns we can provide our clients with the best
together with RFI provide innovative branding and marketing solutions that solution to reach and attract their target market.
will maximize market penetration and information transfer to target
OUR TEAM
Our Team Company Profile Retail First Indonesia
OUR TEAM
4 years plus specialized in retail developments in She has leased various iconic and successful retail
development across Indonesia such as Kelapa Gading
Indonesia
Mall, Supermall Karawaci, Plaza Senayan, Citos, Living
World Alamsutera and others.
PORTFOLIO
SINCE 2014 RFI HAS WORKED ON MORE THAN 40 COMMERCIAL RETAIL
DEVELOPMENT PROJECTS (GFA +1,500,000m2) ACROSS INDONESIA. SCOPE OF
WORK HAS INCLUDED RETAIL STRATEGIES, RESEARCH, ARCHITECTURE &
INTERIOR DESIGN, LEASING AND ASSET MANAGEMENT. 10 ARE OPERATING 3
ARE UNDER CONSTRUCTION, 7 IN PROGRESS.
Portfolio Company Profile Retail First Indonesia
SUPERMAL KARAWACI
Tangerang, Banten
o Burnt down in 1998 reopened Nov. 1998 with 86,000 NLA
o 2006 added 24,000 NLA
o 2013 added 25,000 NLA, with over 600 tenants
o Daily visitor numbers increased from 24,000 in 2006 to over 60,000 currently
o Tenant Sales are above USD 3 billion every year
o Average Monthly Gross Income is IDR 50 Billion
SUPERMAL KARAWACI, is an example of what continuous
improvement management can achieve.
From a burnt out shell in 1998 it has grown into the largest mall of
Indonesia, without needing further shareholder cash injection.
Starting smaill with a food court management build on each success
and implemented careful strategies of continuous improvement and
growth to grow to a total NLA of 135,000 sqm in 2013.
It is only Retail Center in Indonesia that caters to three markets in
one location, where tenant types often cater to each market, for
example there are three supermarkets (Carrefour, Hypermart and
Foodmart Primo).
Supermals success was the foundation of the highly successful
apartment developments and upcoming Hilton Hotel development
as part of the super block.
Portfolio Company Profile Retail First Indonesia
BEACHWALK
Kuta, Bali
o Opened in December 2012 with 100% occupancy
o RFI increased original NLA of 15,000 sqm to 25,000 sqm
o Improved profitability by not having traditional big anchor store
o RFI brought Zara, Pull&Bear, Mango, Kitchenette, Johnny Rockets for the first time
to Bali
o Strategic Retail Consultancy, Leasing Agent and Asset Management
Beachwalk is the premiere lifestyle mal in Bali, a popular with tourists
and locals alike.
RFI has helped shape Beachwalk into its success through Strategic
Retail Consultancy, Leasing and Management.
Following RFI’s review addition 10,000 sqm of NLA was created within
the existing building parameters and key tenants such as XXI Cinemas
and ZARA were introduced. Through the increase in NLA the payback
period was reduced by 2 years and the tenants mix considerably
strengthened.
Leasing introduced many first time tenants to Bali such as Mango,
Pull& Bear, Zara, Saphora, Fossil, Kitchenette, Toni Romas,, Kenny
Rogers , Burger King and many more.
Portofolio Kami Company Profile Retail First Indonesia
Portfolio Company Profile Retail First Indonesia
LEVEL 21
Denpasar, Bali
o In the heart of Denpasar on the corner of two main artery roads, Jl Teuku Umar
and Jl Diponegoro.
o NLA is 16.800
o Open Since 11-11-16
o Strategic Retail Consultancy – Rejuvenation Plan
o Asset Management & Exclusive Leasing Agent
o Converted into pure Lifestyle and F&B Mall form failed initial concept
Portofolio Kami Company Profile Retail First Indonesia
LEVEL 21
Denpasar, Bali
o Di jantung kota Denpasar di sudut dua jalan arteri utama, Jl Teuku Umar dan Jl. Diponegoro.
o NLA 16,800m2
o Opening sejak 11-11-16
o Konsultasi Ritel Strategis – rencana peremajaan
o Manajemen Aset dan Agen Leasing Ekslusif
o Konversi ke Lifestyle dan F & B Mall murni
BEFORE RENOVATION AFTER RENOVATION BEFORE RENOVATION AFTER RENOVATION
Portfolio Company Profile Retail First Indonesia
Tangerang, Banten
PEKAN BARU XCHANGE
Pekan Baru
o Located on Jl. Riau No.147, Padang Terubuk, Senapelan, Kota Pekanbaru, Riau
28155
o Part of Multipupose building development by PT Halamohana
o NLA 12,000 sqm
o Strategic Retail Consultancy, Design, Asset Management and Exclusive Leasing Agent
o The Entertainment family destination for all of Pekanbaru
Limited by the existing building parameter RFI and MTA increased the
NLA from 8,000 to 13,000 sqm.
Identifying a market niche of cool alfresco dinning RFI created the only
airconditioned alfresco area for Pekanbaru. This area is aimed at
becoming the leading place to meet and hang out, supported by new
and intersting cafes and regular entertainment.
XXI Cinema has joine d the new concept together with Timezone and
Ramayana Prime department store.
Renovation works are in progress with a scheduled opening in November
2019.
Portfolio Company Profile Retail First Indonesia
TENTEREM MALL
Semarang, Central Java
o Located in the heart of Semarang, short distance from Simpang Lima
o Targeted at local affluent residents and expats
o Strategic Retail Consultancy and Exclusive Leasing Agent
o Target opening early 2017
Our Service Exclusive Leasing Agent Company Profile Retail First Indonesia
Tangerang, Banten
PFN - Film Studio Mall
Jakarta Timur (Otista)
Tangerang, Banten
TRANS STUDIO MALL
Bali
Tangerang, Banten
LASWI DEVELOPMENT
Bandung
BALIKPAPAN SUPERMAL
Balikpapan, West Kalimantan
o NLA 43,000 sqm
o 80% leased
o Strategic Retail Consultancy and Exclusive Leasing Agent
Portfolio Company Profile Retail First Indonesia
LIVINGWORLD PEKANBARU
Pekanbaru, Sumatra
o Located on the intersection of two main artery roads, Jl Tuanka Tambusai and
Jl Soekarno Hatta, in the western part of Pekanbaru
o Mixed use development – Retail Mall & Hotel
o Retail NLA 75,000 m2
o Target Opening 4th quarter in 2017
o RFI is Exclusive Leasing Agent
o One stop family mall with excellent mix of fashion and F&B and anchor tenants suchs
ACE, Informa, White Brown, Supermarket, Cinema and Entertainment Centre
Portfolio Company Profile Retail First Indonesia
EPIWALK
Kuningan, Jakarta
o Prime Inner Jakarta Location
o 22.000 NLA
o Strategic Retail Consultancy –rejuvenation plan with key new anchor
o Asset Management - improved operations and
o Exclusive Leasing Agent – introduction of key new tenants
o Marketing Communicating & Branding Solutions
RETAIL FIRST INDONESIA
Retail and Asset Management Solutions