Karvy Report
Karvy Report
Karvy Report
ON
A BRIEF STUDY OF
PERCEPTION OF INVESTOR
TOWARDS “EQUITY MARKET”
AT ….
KARVY STOCK BROKING LTD.
MUZAFFARPUR
Submitted By Submitted To
Abhishek raj Mr. Brajesh kumar
PGDM 1st year (Cluster Head ,KSBL)
(Doon business school)
1
CONTENT
TOPICS PG.NO
Declaration 2
Acknowledgment 3
Executive Summary 5-6
Company Profile 7-13
Achievements 14-15
Products Offered by Karvy 16
Introduction to the Topic 17-20
History Of Mutual Funds 21-24
Types Of Mutual Funds 25-29
Objective Of The Study 30
Research Methodology 31-32
Limitation of the Study 33
Data Analysis. 34-39
Findings 40-41
Suggestions 42-44
Conclusion 45-46
Questionnaire 47-49
Bibliography 50-51
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DECLRATION
SNEHA SINGH
3
ACKNOWLEDGEMENT
By:
Sneha Singh
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EXECUTIVE SUMMARY
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implement my analytical ability. The analysis and advice
presented in this Project Report is based on market
research on the saving and investment practices of the
investors and preferences of the investors for investment
in Mutual Funds. This Report will help to know about the
investors’ Preferences in Mutual Fund means Are they
prefer any particular Asset Management Company
(AMC), Which type of Product they prefer, Which
Option (Growth or Dividend) they prefer or Which
Investment Strategy they follow (Systematic Investment
Plan or One time Plan)
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COMPANY PROFILE
Thus over the last 20 years Karvy has traveled the success
route, towards building a reputation as an integrated
financial services provider, offering a wide spectrum of
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services. And we have made this journey by taking the
route of quality service, path breaking innovations in
service, versatility in service and finally…totality in
service. Our highly qualified manpower, cutting-edge
technology, comprehensive infrastructure and total
customer-focus has secured for us the position of an
emerging financial services giant enjoying the confidence
and support of an enviable clientele across diverse.
History
Karvy was established in the year 1983 and is now headed
by Mr. C Parthasarathy as Chairman. The group has more
than 30,000 employees, spanning 900 offices in about 400
cities and towns. In the mid-1990s, Karvy forayed into
stock broking and advisory businesses. Later, in the early
2000s, Karvy Corporate ventured into commodity trading.
With the introduction of currency trading, Karvy
corporate is also in the business of Forex trading.
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Evolution of karvy
9
BACKGROUND
10
million applications and is servicing over 16 million investors
from various locations spread over 205 cities.
KARVY MILESTONES
11
12
WHERE KARVY STAND IN THE
MARKET?
KARVY is a legendary name in financial services, Karvy’s
credit is defined by its mission to succeed, passion for
professionalism, excellent work ethics and customer centric
values. Today KARVY is well known as a premier financial
services enterprise, offering abroad spectrum of customized
services to its clients, both corporate and retail. Services that
KARVY constantly upgrade and improve are because of
company’s skill in leveraging technology. Being one of the
most techno-savvy organizations. around helps company to
deliver even more cost effective financial solutions in the
shortest possible time. What bears ample testimony to Karvy’s
success is the faith reposed in company by valued investors and
customers, all across the country. Indeed, with Karvy’s wide
network touching every corner of the country, even the most
remote investor can easily access Karvy’s services and benefit
from company’s expert advice.
Some key points about KARVY :
•Every 50th Indian is serviced by karvy.
•Every 20th trade in stock is done by Karvy.
•Indian’s no.1 registrar and transfer agent.
•Every 6th investor in India invest through karvy.
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ACHIEVEMENTS
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Largest Distributor of Financial Products
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PRODUCTS & SERVICES OFFERED BY
KARVY
1-Stock broking
2-D-mat services
3- Derivative Services
4- Investment product distribution
5-Investment advisory services
6-Corporate finance & Merchant banking
7-Income Tax enabled services
8-Registrars & Transfer agents
9-Loans
10- Equity Trading Platform
11- Mutual Fund Advisory and Distribution
12-Insurance Distribution..
13-Commodities Trading Platform
14-Portfolio Management Service
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INTRODUCTION TO MUTUAL FUND
AND ITS VARIOUS ASPECTS.
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ADVANTAGES OF MUTUAL FUNDS
•Portfolio Diversification
•Professional management
•Liquidity
•Choice of schemes
•Transparency
19
DISADVANTAGE OF MUTUAL FUNDS
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HISTORY OF THE INDIAN MUTUAL
FUND INDUSTRY
21
First Phase – 1964-87
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industry had assets under management of Rs.47,004
crores .
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The money market consists of short-term debt
instruments, mostly Treasury bills this is a safe place to
park the money. It will not get great returns A typical
return is twice the amount earn in a regular
checking/savings account and a little less than the average
certificate of deposit (CD).
Bond/Income Funds
25
Balanced Funds
Equity Funds
26
Global/International Funds
Specialty Funds
27
Types of mutual fund
Open-ended Fund
Close-ended Fund
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the initial public issue and thereafter they can buy or sell
the units of the scheme on the stock exchanges where the
units are listed. In order to provide an exit route to the
investors, some close-ended funds give an option of
selling back the units to the mutual fund through periodic
repurchase at NAV related prices. SEBI Regulations
stipulate that at least one of the two exit routes is provided
to the investor i.e. either repurchase facility or through
listing on stock exchanges. These mutual funds schemes
disclose NAV generally on weekly basis.
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Objective of the study
30
Research Methodology
31
Sampling Size: the size of the sample is restricted to
100 respondent only.
DATA SOURCES
Primary Data-
Primary data was collected through questionnaire giving
directly to respondents and also through by mail and
telephonic conversation.
Secondary Data-
Secondary data was collected from various websites,
reports, brochure and articles from various journals,
newspapers and magazines, etc
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LIMITATIONS OF THE STUDY
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DATA ANYLSIS
GENDER NO OF %
RESPONDENT
MALE 59 59%
FEMALE 41 41%
INTERPRETATION
The table shows that 59% of the respondents are male and
41% of the respondents are female from the total
population of 100.
34
Are investment in mutual fund units safe?
safety
YES
NO
35
What do you think mutual fund can give a higher retu
rn?
answer
100
90
80
70
60
50
answer
40
30
20
10
0
YES NO
36
What is the future of mutual fund it will perform
good or not?
Sales
9
8
7
6
5
4 Sales
3
2
1
0
GOOD
Not GOOD
37
In which type of mutual fund schemes you have
invested ?
Series 1
60
50
40
30
Series 1
20
10
0
Equity Based Debt
38
Which type of schemes do you prefer to invest ?
a. Close Ended
b. Open Ended
Open End
Close End
39
Findings
FINDINGS:-
In Survey 89% investors think that mutual fund can give
higher return and 11%think that mutual fund cannot
give higher return it can give only normally 15-
20% return
FINDINGS:-
In Survey 81% investor think that future of mutual fund
will be good and 19%think that future of mutual fund will
not be as such good as it is.
FINDINGS:-
In Survey 75% investors think that investment is safe
and 25% think that it is not safe.
FINDINGS: -
There are 48% people in age group 40-60 years and 46%
of people in 20-40 years and rest 6% are Above 60 years.
FINDINGS: -
When I have analyze the project then I found that in out
of total people 24% people are not investing & 76%
people are investing.
FINDINGS: -
40
In survey 92% of people are satisfied with
investment and 8% are not satisfied with our
investment
SUMMARY
41
SUGGESTIONS
42
In the present scenario success without brand
awareness among investors is found to be very
sensitive, they always look for safe investments. For
effective brand building the AMCs should position
the company as a safe investment vehicle. This will
help the sales force to a great extent.
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As the regulator of financial services in the country,
SEBI should initiate programs that give investor
knowledge about financial products in the country.
Further investors should be able to make decisions
after knowing how Mutual Funds can be used for
financial planning. This could be done in association
with AMCs AMFI and others participants in financial
sectors.
The survey reveals that the investors are basically
influenced by the intrinsic qualities of the product
flowed by efficiency fund management and general
image of the fund/scheme in their selection of fund
schemes. Hence it is suggested that AMCs should
design products consciously to meet the investors
needs and should be alert to capture the changing
,market moods and sentiments can be innovative.
Continuous product development and introduction of
innovative products are a must to attract and retain
this market segment.
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CONCLUSION
With penetration levels at close to 7% great
scope exists for the growth of mutual fund in
India. Mutual funds have to compete with
insurance and bank deposits for a share of
consumer savings. This requires the regulator
and the AMC in increase the creditability of
Mutual Fund and develop a trust among the
average investors .In order to make Mutual
Funds more acceptable to the investor mutual
fund industry has to mature to offering
comprehensive life cycle financial planning and
not products alone. These would include
products catering to specific life cycle need like
buying a house; funding college admission etc.
with increase in investor awareness many new
products would be introduced. As a savings of
Indians increase and the range of financial
products available to meet people needs expand,
the need for financial advice will increase.
Mutual fund distribution-Advisors should
provide sound financial advice recording to
investors risk profile and stage in life cycle.
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Main merits by way of investing in mutual funds
are
1) cheap access to expensive stocks
2) Many baskets of assets diversifying the assets
3) a team of professional fund manages the
funds fro min-depth research inputs from
investment analysis.
4) MF industry has good bargaining power in
markets, MF have access to crucial corporate
information which individuals, investors cannot
access. Even recently when the share prices
were down, mutual funds have escaped without
much loss.
46
QUESTIONNAIRE
NAME…………
1.Age
2.Gender
i) Male
ii) Female
3.Marital Status
4. No. of Dependents
5.Occupation
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I) Below 100000 ii) 100000-500000 iii) Above 500000
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e. Company
f. Lock in Period
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BIBLOGRAPHY
Books:
WEBSITES
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www.amfiindia.com
www.google.com
www.wikipedia.com
www.mutualfundsinindia.com
www.scribd.com
www.managementparadise.com
www.utimutualfund.com
THANK YOU
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