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I. Introduction
Wednesday, May 15, signed the Enhanced Basic Education Act of 2013 into law, more
commonly known as the K-12 program. K12 Philippines (2015) stated that K to 12 (also
K-12) is an education system under the Department of Education that aims to enhance
learners' basic skills, produce more competent citizens, and prepare graduates for lifelong
learning and employment. It has been four years since the Philippines shifted to a new
educational system. But this reform program, which added two more years to the old
basic education system, has since met with so much public opposition.
In a Business Mirror interview, DepEd Secretary Leonor Briones claims that for
2017-2018, the Department created 40,104 teacher items for the K-12 program. However,
she also confesses that we still lack teachers and classrooms to fill in its demands. In the
same interview, Briones stresses that “additional items will be created throughout the
year, depending on the actual enrollment for SY 2017-2018.” In fact, she says they
continue to arrange the hiring of Higher Education Institutions (HEIs) faculty affected by
the reform until SY 2021-2022.The interview capped off the latest status of the K-12
programs: SHS has used 55,680 K-12 classrooms, near completion of the 2014-2015
classroom backlogs, and registered 51.59% completion rate for the years 2014 through
There are many schools offering K-12 in Meycauyan City Bulacan like
Ferbel School Inc, Auxilliary Academy Inc, Genesis Integrated Science Academy, John
Paul Benedict School of Meycauayan Inc, Trinitas College, Faith of Mary Academy of
Niño, Meycauyan City West Central School, Meycauyan College, Barcelona Academy.
On the other hand MNHS implements a K-12 basic educational program that offers
the number of students in first batch of Senior High School in Meycauayan National High
School is much higher than the next following batches until now
do a lot of things to increase or sustain the number of their students but what researchers
see in MNHS- SHS Department is that why the number of their students is not increasing
or at least sustaining. Because the data that we gathered from school registrar showed that
the number of students, who studied in the first year of Senior High school or the first
600
500
400
300
200
100
0
2016 2017 2018 2019
School Year
-Academic Program.
The purpose of this research is to know why the number of students is not
increasing or sustaining. And to investigate what are the possible and most specification
of students in choosing a school. It will be beneficial to the readers also the in the
researchers, they learn new ideas and knowledge base on what they read. It will also
contribute to the school leaders because they will have an ideas and insight so that it will
be able guide them on how their going to solve the problem which is the decreasing
enrollment rate. And one of the purpose of this study is to achieve more students in
MNHS because this research help school to improve and to have improvement in order to
Meycauayan National High School will be the place will held this research. It will
focus in Meycauayan National High School- Camalig particular in Senior High School
Department. It covers the students who graduated in Junior High School and the students
who moved into another school. Also the graduating students from Junior High School
which is the Grade 10 students (SY. 2019-2020) of MNHS. This study need 60
respondents. The possible students specification why the number of students is not
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academic program, parents decision, peer influence. The other grade level that not
Senior High School -a secondary school typically comprising the three highest grades.
precise requirement.
The problem in the classrooms and schools in general, are considered one of the
most serious factor facing the component of the educational process such as parents,
teachers school administrator and also destruction of property, failure in school, poor
and physical environment. All of these issues could threaten the whole educational
process based to the study of (Al-amarat, 2011). Arante et al. (2016) stated that the
marketing strategies are generally effective and facilities strongly encourage the students
service (Oxford dictionary, n.d). Managing the enrollment rate is doing continuously of
can be a means of boosting students enrollment and to public sector it will reduce the
students enrollment competition in the public secondary schools which most times
amount to admitting students more than carrying capacity of school, which lowers
the academic year 2015-2016 because they applied marketing strategy that eventually
Laguna has a big help and impact towards the increase of the students excluding high
school department. Advertisements of the school had an influence on the decision of the
Bachock, Osman & Yaacob (2015) discussed the different opinion pertaining to
environment/facilities and quality teacher are some reason of parents in selecting their
children school. Likewise, Based on the respondents, there are six primary criteria of
parents in selecting school for the children which are academic performance, location,
2005). However, Akareem & Hossain (2016) stated that This study indicates that the
of quality. Students studying in the universities where a high level of education quality is
quality. Thus, university authorities should ensure a supportive learning environment for
the students.
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experience, services and facilities. On the other hand, From the students satisfaction
perspective, the most powerful variables was measured using satisfaction, enjoyment,
need and right choice. From students loyalty measured using recommended, price
tolerance, select again, and no transfer. Students satisfaction, loyalty and marketing
strategy are likely to be just important to universities and as for other types of
commercial organization (Chen, 2016). Likewise, Abadillah et al. (2018) reported that
there is a strong and positive relationship (coefficient R) of 0.725 between the quality of
service facilities and student satisfaction. The quality of campus service facilities had an
effect on student satisfaction as the user of 57.5% and the rest about 42.5% would be
explained with other variables. Besides, Relationship of student teacher relationship with
student satisfaction is notably strong and the reason could be that good affiliation
maintenance with teachers on the part of learners and as well as on the part of teachers
greatly affect the contentment level of students. Enhanced the relation more is the
fine and the cause could be satisfaction level of students is also immensely affected by
the approach of teachers towards their profession of teaching and how much they get
ready before conveying lecture. More the teachers are thoughtful towards delivering
knowledge through the lectures more will be the satisfaction level of students. The
student community also measures the satisfaction level by the good and bad experiences
also positive and significant. It makes students better when their universities holds the
good image in their social sector. The study confirmed that the role of students
satisfaction is shaping the positive image of the university (Ali & Amed, 2018). Similarly,
students satisfaction and loyalty are statistically significant (Feliciano, 2015). (Alves &
Raposo, 2015) stated that their investigation sheds light on the higher education student
satisfaction formation process, showing that image can influence student satisfaction and
loyalty. It is possible to say that to measure and understand university image is very
important because of its influence over the student satisfaction and loyalty formation
process. If higher education institutions have to compete through image, the first step to
take is to measure the university image held by students. The second step should be to
ascertain how the constructed image is formed and how it can be modified in order to
better reflect the intended image. In this way, this research contributes towards deepening
the knowledge about university image and its importance for higher education institutions
in retaining current students and attracting new students and their research contributes
towards deepening the knowledge about university image and its importance for higher
In the study of (Arpilleda, 2017) Surigao del Sur State University’s senior high
school program was assessed in terms of its instruction, support services and facilities. In
terms of the four areas of instruction, the students were quite impressed by the
competencies of the university’s teaching personnel. They were also fairly satisfied with
the teaching techniques and assessment practices used by the teachers. However, when it
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comes to the instructional materials, they were not totally satisfied by them. This could
mean that the school failed to provide them with adequate number of modules or
in their classes. It is therefore recommended that the university ensures that they can
process. On a positive note, the results identify to areas of support services where the
university is performing reasonably well, the school clinic and guidance and testing
office. Still, despite the ratings being significantly above the satisfied level, the principal
office, registrar office, sports office, accounting and student affairs’ office, there is still
room for improvement. Yet, in general, the students commend these offices for having
Canteen is the one with the lowest rating. It is therefore necessary that the university has
to improve the premises where nutritious foods and refreshments are made available on
campus and the school must construct a wider canteen to accommodate the students and
faculty
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3. Methodology
This Chapter refers to the strategy or plan that a researcher has to construct in
order to gather data. This procedures or techniques used to identify, process and analyze
Descriptive research design was used for this study. The researcher’s respondent
have a great help in solving the problem by the use of Assessment-survey method,
MNHS-SHS.
a. Content Framework
Facilities
Design of
Academic
School
Quality
Uniform
Peer Academic
Influence programs
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in the input is consisting of students profile. It also includes the possible specification of
students like location, facilities, Academic quality, parents decision, peer influence,
academic program and uniform design. The process being used is through research
interview with video surveillance and descriptive statistical analysis under data analysis.
Researcher want to find out the effect of those specification in enrollment rate of MNHS
This study used research interview in data gathering by direct asking with verbal
interaction. Interviews are particularly useful for getting story behind a respondent’s
experience’s. Also for the researcher’s of this study, if they have a follow up questions,
they can ask it directly. Also this study used questionnaire for those respondent who are
3.3 Sampling
The researcher’s chose purposive sampling and they need 60 respondent from
MNHS grade 10 students and grade 11 students from different school that are graduated
Additionally the researchers chose purposive because they can gather other respondents
from different schools that is relevant to their study. Also they can easily determine their
respondent that they need because some of their respondent are researchers already
known so that it will be lessen the difficulty when they conduct investigation and data
gathering.
Descriptive statistics were used in this study. The data were analyze using the
following statistical tools like Percentage, Ranking and Frequency. The researcher will
use graphical representation to show statistical data through which represented in form of
pie chart, bar graph. Also this study will use tabular presentation, the data is organized in
graduated in MNHS
2019-2020) and forty(40) students in Grade 11 that are Junior High School
graduate in MNHS that moved to another school for SHS. With an overall
total of 60 respondent.
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70%
60%
50%
Percentages
40%
30%
20%
10%
0%
MNHS Not i n MNHS Undecided
Desired School
According to the data that the researchers gathered in figure 4.1, 70% of grade 10
students in MNHS said that they're going in a different school once they turn into a
Senior High Students but then 18℅ of them decide that they're going in MNHS for Senior
High School and the 12℅ remaining are not sure or undecided. Therefore the highest
percentage of the data above showed that the grade 10 students desired school for SHS is
in another school and definitely not in MNHS. And the lowest percentage showed that
Location; 5.00%
As gleaned in figure above shows that the facilities have 35% followed by
academic quality which is 30℅ then the third is Academic Program that is 15℅, Parents
decision which is 10℅ in fourth then School uniform that 5℅ and the last, peer influence
which got nothing or 0%. Therefore the highest percentage of this data showed that the
Facilities is the most specification of grade 10 students in choosing a school that they
want to enter. Likewise, academic quality has a close percentage to facilities and the
second to the highest. So those two specification is the most demanding specification of
students in a school. And the lowest percentage of specification for grade 10 students is
Facilities; 35.00%
Parent's Decision; 30.00%
Figure 4.3 Specification of Grade 11 students why they chose their latest school
As seen in Figure above shows the data researchers gathered, there are different
specification why the grade 10 students of MNHS moved into another school. The data
showed that the Facilities have the highest percentage with 35℅, second is parents
decision with 30℅ followed by academic quality with 20℅, fourth is peer influence
which have 5% same with academic program, then 3℅ for location and school uniform
have 2% . The data showed that facilities is the main reason why those students moved
but then parents decision have a big impact on students reasons also the academic quality.
Facilities, Parents decision and academic quality, those three have the highest percentage
out of six, therefore those three have a big contribution why students moved into another
school. Peer Influence, location and uniform have the lowest percentage among the six
specification, but those reason can’t be ignored because its still have a contribution and a
reason.
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7.50%
92.50%
It can be seen in Figure 4.4 that 92℅ of the students who moved to another to
continue their SHS said yes, that their latest school meets their specification and it meets
what they want in a school while 8℅ of those students said No, that their latest school
failed to meet their specifications. Therefore most of those students generally said Yes,
that they're happy and contented to the school that their attending because it meets their
specifications in a school.
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Satisfaction level
50%
45%
40%
35%
30%
Percentages
25%
20%
15%
10%
5%
0%
Very Satisfied
Satisfied
Neutra l
Not Satisfied
Verbal Interpretation
Figure 4.5 Satisfaction level of Grade 11 from different school in their school
This data that is gathered by the researchers shows the satisfaction level of those
students who moved into another school to continue their Senior High School. According
to the data 50℅ of those students who moved are satisfied to the performance of the latest
school that their attending. 30℅ of them pick neutral for the performance of their school.
And 20℅ of those students said that they're very satisfied and contented on the school
that their attending now. In the data that the researchers gathered no one said that they're
not satisfied in their latest school. So most of the students who moved into another school
to continue their Senior High School are satisfied on the school that they where in.
5. Conclusion
In this chapter, a summary of the research is presented and finding of the study
are discussed and interpreted based upon the result or findings of the study.
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Based on the views of researchers, specification like facilities, academic quality, parents
decision, location, academic program school uniform can affect enrollment rate, but most
of students specification are facilities, academic quality, parents decision that can lead
students to moved in their desired school. In addition, MNHS has not enough marketing
strategy that will encourage students to stay in their school that’s why most of the
students chose to moved in another school that mostly of them said that their
specification meet by their latest school. Therefore, the enrollment rate of MNHS is not
6. Recommendation
Based on the significant findings and conclusion of the study the following
Facilities
Facilities is one of the things that students specification for a school , the researchers
suggest that MNHS may consider the cleanliness and proper hygiene of the classroom,
restroom as well as the environment. Also MNHS may improve some of their facilities
and provide academic equipment and materials that may useful for students learning.
to expect from the school, teachers, and administrators and to have positive impression of
parents in a school.
Skilled Teachers
With regard to the teachers, Department of Education (DepEd) must hire teachers who
are not only academically trained but also have different skills to enhance and ensure the
Marketing strategy is important to ones business, organization and corporation also it can
strategy to reach out to community members on social media. This study suggest to
school to have an advertisement through a video that shows the good facilities that most
of the grade 10 student wants, they can upload it on social media sites so that it can be
popular and spread on the internet also the school will need to have a official page for
have or to make flyers that consist of information about the school's facilities, programs,
strands that the school have and others, those flyers can be distributed on special events
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like moving up ceremony. All the students achievements and the school accomplishments
can display outside the school through a tarpaulin and they can also announce it through
social networking media so that the other students can see and convince how good the
academic quality of the school. Therefore, MNHS makes more attractive to students also
for parents.
References
Abdillah et al. (2018) Analysis of student satisfaction toward Quality of Service facility.
IOP Publishing.
based approach.
23
Akareem, H.S & Hossain, S.S. (2016). Determinants of Education: What makes students
Al-amarat, M.S. (2012). The classroom problems faced Teachers at the Public Schools in
Alves, H. & Raposo, M. (2010). The Influence of University image on student behavior.
Arpilleda, J.M. (2017). Students’ level of Satisfaction of the Senior High School (SHS)
Program of Surigao Del Sur State University. Son’s and daughter’s Publishing House Inc.
Bachock, S., Osman, M,M. & Yaacob, N,N. (2015). Factors Influencing Parents' Decision
Chen, Y.C (2016). The impact of Marketing Strategies and Satisfaction on student
loyalty: A structural Equation Model Approach. Taiwan: Canadian Center of Science and
Education.
CIIT Philippines, (2018). 2018 Review and updates in the K-12 curriculum in
Philippines.
student satisfaction and loyalty in selected Higher Education Institution in Metro Manila.
Fernandez, F., Ordinario, C.A.D. & Santis, A.K. (2018). The Impact of Advertising on the
enrollment of Senior High School and College Students of Laguna A.Y. 2016-2017.
Fernando, S., Lalitha, R. & Weerasinghe, IM. S. (2017). Students satisfaction in Higher
Gao, J., Shafi, K.P, & Xu, J.D. (2015). Factors Leading to students’ Satisfaction
K-12Philippines (2015). Six reasons why Philippines should switch in K-12 Curriculum.
McMillan, E,T. (2005). Urban Form and a Child’s Trip to School: The Current Literature
Nwafor, I.A., Nwanari, M.G & Unchenda, C.C. (2015). Marketing Strategies and
Appendix
___________________________________
Location
Facilities
Academic Quality
25
_Parents decision
_Peer Influenced
_________ (others)
___________________________________
4. Rate your overall satisfaction level in your latest school from 1-4. Kindly check
_3-satisfied
_2-neutral
√Location
Facilities
Academic Quality
26
Parents decision
Peer Influenced
_____ (others)
Yes
4. Rate your overall satisfaction level in your latest school from 1-4 kindly check
4- very satisfied
√3-satisfied
2-neutral
1-not satisfied
_ Location
27
_Facilities
_Academic quality
_Academic program
_Parent's decision
_School uniform
28
√ Location
_Facilities
_Academic quality
_Academic program
_Parent's decision
_School uniform
29
In MNHS 70%
Undecided 12%
Facilities 35%
Location 5%
School Uniform 5%
30
Facilities 35%
Academic program 5%
Peer Influenced 5%
Location 3%
School Uniform 2%
Yes 92%
No 8%
Satisfaction level
Satisfied 50%
Neutral 30%
Not Satisfied 0%
2020)
In MNHS 70%
Undecided 12%
SHS
Facilities 35%
Location 5%
School Uniform 5%
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Facilities 35%
Academic program 5%
Peer Influenced 5%
Location 3%
School Uniform 2%
Percentages if their
latest school
Yes 92%
No 8%
Satisfaction level
Satisfied 50%
Neutral 30%
Not Satisfied 0%