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    Course Plan of Tourism Marketing

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    Je Rome
    This document outlines the Course of Independent Learning (CIL) in Tourism Marketing offered at St. Joseph's Institute of Management. The 3-credit, 20-session course aims to expose students to tourism marketing and tourist behavior, the right marketing mix for the tourism industry, and trends in tourism marketing. The course plan includes 5 themes that will help students understand foundational tourism marketing concepts, tourism markets and behavior, the tourism marketing mix, marketing strategies, and technology in tourism marketing. Students will be assessed through formative MCQ tests, assignments, and presentations, as well as a summative MCQ test, article report, and viva voce. Required course materials include a textbook on tourism marketing

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    Course Plan of Tourism Marketing

    Uploaded by

    Je Rome
    254 views2 pages
    This document outlines the Course of Independent Learning (CIL) in Tourism Marketing offered at St. Joseph's Institute of Management. The 3-credit, 20-session course aims to expose students to tourism marketing and tourist behavior, the right marketing mix for the tourism industry, and trends in tourism marketing. The course plan includes 5 themes that will help students understand foundational tourism marketing concepts, tourism markets and behavior, the tourism marketing mix, marketing strategies, and technology in tourism marketing. Students will be assessed through formative MCQ tests, assignments, and presentations, as well as a summative MCQ test, article report, and viva voce. Required course materials include a textbook on tourism marketing

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    This document outlines the Course of Independent Learning (CIL) in Tourism Marketing offered at St. Joseph's Institute of Management. The 3-credit, 20-session course aims to expose students to tourism marketing and tourist behavior, the right marketing mix for the tourism industry, and trends in tourism marketing. The course plan includes 5 themes that will help students understand foundational tourism marketing concepts, tourism markets and behavior, the tourism marketing mix, marketing strategies, and technology in tourism marketing. Students will be assessed through formative MCQ tests, assignments, and presentations, as well as a summative MCQ test, article report, and viva voce. Required course materials include a textbook on tourism marketing

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    254 views2 pages

    Course Plan of Tourism Marketing

    Uploaded by

    Je Rome
    This document outlines the Course of Independent Learning (CIL) in Tourism Marketing offered at St. Joseph's Institute of Management. The 3-credit, 20-session course aims to expose students to tourism marketing and tourist behavior, the right marketing mix for the tourism industry, and trends in tourism marketing. The course plan includes 5 themes that will help students understand foundational tourism marketing concepts, tourism markets and behavior, the tourism marketing mix, marketing strategies, and technology in tourism marketing. Students will be assessed through formative MCQ tests, assignments, and presentations, as well as a summative MCQ test, article report, and viva voce. Required course materials include a textbook on tourism marketing

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    St.

    Joseph’s Institute of Management (JIM)


    A Jesuit Business School
    St. Joseph’s College (Autonomous), Tiruchirappalli 620 002

    Course of Independent Learning (CIL)

    18PBA4203 (Marketing) & Title (Tourism Marketing)

    Sessions: 20 Credits: 2

    1. Course Description
    To expose students to Tourism marketing and Tourist behaviour. It throws focus on the
    right marketing mix for Tourism Industry and enlightens on the trends in Tourism Marketing.
    Factors influencing the tourism marketing and Methods of Price Fixation, Pricing Strategies of
    Tourism Distribution. To know the Distribution Chain and Channel Design Decisions in India. Market
    Competition & Competitive Tourism Marketing Strategies and how Technology in Tourism
    Marketing works Electronic Tourism Using Websites.

    2. Assurance of Learning (AoL)


    • Analyse the environmental variables that influence tourism marketing.
    • I should be able to understand marketing principles.
    • Analyse a real-world case study involving complicated tourism marketing issues and provide
    recommendations in both written form and in the form of a group presentation.
    • To acquire tourism specific marketing skills.

    3. Overall course Plan


    Theme AoL Learning Resources Assessment
    Strategy
    1.Introduction I will understand Self-learning Course videos & reading Test
    to tourism the basic concepts article
    marketing of Tourism
    marketing.
    2. tourism I will understand Self-learning ppt Write up -
    markets & the basic concept assignment
    tourist of tourism markets
    behavior & tourist behavior
    3. tourism I will understand Self-learning pdf presentation
    marketing mix the tourism area
    -I life cycle in
    international
    tourism and pricing
    strategies and
    tourism
    distribution.
    4. tourism I will understand Self-learning pdf Write up-
    marketing mix the role of physical assignment
    – II evidence in tourism
    and CRM
    5. tourism I will understand Self-learning article Write up-
    marketing the tourism assignment
    strategies marketing
    strategies and
    technology in
    tourism

    4. Assessment
    a. Formative Assessment (100 marks)
    1. MCQ Test = 60 Mark
    2. Assignment=20Mark
    3. Presenstation=20 Mark

    b. Summative Assessment(100 marks)

    MCQ Test-60 marks


    Evaluation of Article Report (Minimum 10 pages) -25 Marks
    Viva Voce - 15 Marks

    5. Course Materials

    a. Mandatory: 1 text book


    Manjula Chaudhary (2010), Tourism Marketing, Oxford University Press, New Delhi.
    b. Additional: 5 to 7 net resources etc.,
    http://egyankosh.ac.in/bitstream/123456789/16989/1/Unit-1.pdf
    https://www.slideshare.net/rnjanaditya/tourist-behaviour-unit-1
    http://ijbssnet.com/journals/Vol_6_No_7_July_2015/5.pdf
    https://www.kullabs.com/classes/subjects/units/lessons/notes/note-detail/8433
    http://blog.kolau.com/tourism-marketing-4-strategies-attract-tourists/

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