Case Study Kimberly Clark Corporation PDF

Customer Success Story:
Kimberly-Clark Corporation
Business | Workforce Skill Development
Driving business value and global opportunities

Challenge
Kimberly-Clark Corporation (K-C) needed a language-learning solution to meet the
business requirements of a rapidly growing, global business. The company sought a
program that could effectively build language skills to increase the global mobility of
employees and enhance collaboration. In addition, the company wanted to maximize
the return on investment (ROI) of their language-learning program. K-C employees
expressed interest in a program that offered multiple languages and live practice
sessions that were available on-the-go to help them enhance their learning experiences.
In addition, a robust management system that provided detailed reporting and would
allow the company to consolidate regional language programs into a single solution were
must-haves for K-C leaders.
“Our language-learning program
Implementation through using the Rosetta Stone
Kimberly-Clark selected the Rosetta Stone® Foundations for Business (formerly solution provided tremendous
TOTALe® PRO) online solution to meet the needs of both the enterprise and the learner.
The company empowered regional administrators to implement the solution based on value to our employees, the
regional needs and provided centralized support and monitoring to ensure fidelity of organization, and the bottom
the program implementation. Participants built language skills in Language Lessons
(formerly Rosetta Course®), practiced speaking in Live Tutoring sessions (formerly
line. We have seen significant
Rosetta Studio®), and joined in the social environment of online Games and Activities cost savings by implementing
(formerly Rosetta World®). Learners were engaged and motivated through regional one enterprise-wide program
contests and promotions. Progress was monitored using Administrator Tools (formerly
Rosetta Stone Manager®).
that can be leveraged by our
employees across the globe.”
Results
K-C has experienced the following benefits since implementation of the solution:
eShaun Wise
D
• Increased global mobility of participants who completed the program by building Sr. Talent Management Consultant
critical language skills for assignments and long-term relocations Kimberly-Clark Corporation
• Met diverse business requirements of regions with a single, online platform
• Improved employee capabilities for cross-border opportunities
• Realized a return on investment of over 20% due to reduction in global spend through
implementing a consolidated solution
RosettaStone.com/Business | (800) 811-2755

Assessing needs
To ensure the effective implementation, Kimberly-Clark Corporation (K-C) conducted
a survey to understand the current status of language-learning programs across regions
of the company. Information was gathered around company spend, the diversity of
language-learning needs, and the business value that language learning would provide
for regions. Based on the survey, the company determined that there was a need to learn
multiple languages in the company, including English, and the importance of detailed
reporting to track progress. In addition, K-C assessed the needs of learners and
determined that online, on-the-go access was needed. The company implemented the
Rosetta Stone® Foundations solution to answer enterprise and learner requirements
through a single, global platform. As DeShaun Wise, Sr. Talent Management Consultant
states, “By implementing the Rosetta Stone solution, K-C has been able to provide About Kimberly-Clark Corporation
language learning to more employees than ever before, expanding languages available
for both professional development and to meet business needs.”
For over 140 years, Kimberly-Clark and its
Implementing a model for success
K-C identified three components to the successful implementation of the Rosetta Stone well-known global brands are an indispensable
Foundations solution: enterprise support, regional administration, and learner part of life for people in more than 175
engagement. It was important with theRosetta Stone implementation that the regions countries. Every day, nearly a quarter of the
had support coming from the enterprise level to ensure effectiveness and drive business world’s population trust K-C’s brands and the
value. Regions were allocated licenses based on their business needs. Administrator solutions they provide to enhance their health,
Tools were used to monitor the implementation to ensure fidelity to enterprise goals. hygiene, and well-being. With brands such as
Reports were provided on learners not meeting utilization requirements and learners Kleenex, Scott, HUGGIES, Pull-Ups, Kotex, and
were notified via e-mail through a “Use it or Lose it” strategy to reassign licensesif Depend, Kimberly-Clark holds No. 1 or No. 2
needed. The regions were also provided marketing communication and support share positions in more than 80 countries.
material to promote the program to learners as well as to recognize learners for
achieving outstanding milestones. Quarterly meetings were conducted with regional www.kimberly-clark.com
administrators to review the program implementation, to share best practices, and to
advise on change management strategies to get struggling regions back on track.
Understanding that all regions are not equal, regional administrators were given the
opportunity to customize the implementation to region needs. All administrators were
given access to Administrator Tools to monitor and manage the implementation for their
assigned regions. Learner expectations were set by regional administrators based on
needs and communicated to learners. Last, materials received through enterprise About Rosetta Stone
support were translated when needed and shared with learners to promote the program
as well as to motivate and engage learners to meet defined language-learning
objectives. The enterprise team developed contests to engage and motivate participants.
Each region customized the contests to meet its needs. Top performers in the solution Rosetta Stone is a global leader in
were acknowledged on the company intranet, highlighting learner successes. Awards and technology-driven language and learning
certificates were provided as well. Some regions elected to host a Language-Learning Day solutions for individuals, classrooms,
focused on the value that language learning brings individually to participants and to the and entire organizations.
business value of K-C. Due to these efforts, K-C participants have logged over 11,000
hours in the solution and have collectively completed over 150 levels of study. Our scalable, interactive solutions have
been used by over 12,000 businesses,
Realizing benefits
9,000 public sector organizations,
K-C has experienced many benefits from the implementation of the Rosetta Stone
solution. First, the company found that global mobility increased among participants and 22,000 education institutions
who completed the program due to the building of critical language skills required for worldwide, and by millions of learners
international assignments and relocations. The growth in employee talent through the in over 150 countries.
language-learning initiative has positioned the company to expand international
opportunities in the future. By consolidating to a global platform for language learning,
K-C was able to meet diverse business needs across multiple regions. Last, the company
was able to realize an annual return on investment of over 20%. This was due to the
reduction in global spending achieved by combining language-learning solutions across
regions into a single, online solution. “Our language-learning program through using the
Rosetta Stone solution provided tremendous value to our employees, the organization,
and the bottom line. We have seen significant cost savings by implementing one
enterprise-wide program that can be leveraged by our employees across the globe,”
states DeShaun Wise.
©2014 Rosetta Stone Ltd. All rights reserved. Rosetta Stone and
related trademarks and logos used herein are the property of
RosettaStone.com/Business | (800) 811-2755 Rosetta Stone Ltd. and used and/or registered in the U.S. and
other countries. BUS-KimClark-CS-1411

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Customer Success Story:

Business | Workforce Skill Development

Driving business value and global opportunities

RosettaStone.com/Business | (800) 811-2755

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