Scribd Logo
Upload

Welcome to Scribd!

  • 342 views

    Annotated Business Plan For Small Businesses

    Uploaded by

    Ray Faustino
    Teatime is an independently owned cafe-bookstore hybrid located in Seattle, Washington that provides delicious food and a collection of over 600 used books. Founded 10 years ago by Greg and Joanna Johnson, Teatime aims to provide high-quality organic food and beverages while maintaining a comfortable space for people of all ages to read and learn. In addition to serving sandwiches, soups, and baked goods made with local ingredients, Teatime houses a collection of used books that customers can take or leave as they please. Teatime attracts a varied customer base and stands out from larger competitors by serving homemade food and operating a book collection that functions through borrowing rather than sales.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Annotated Business Plan For Small Businesses

    Uploaded by

    Ray Faustino
    342 views2 pages
    Teatime is an independently owned cafe-bookstore hybrid located in Seattle, Washington that provides delicious food and a collection of over 600 used books. Founded 10 years ago by Greg and Joanna Johnson, Teatime aims to provide high-quality organic food and beverages while maintaining a comfortable space for people of all ages to read and learn. In addition to serving sandwiches, soups, and baked goods made with local ingredients, Teatime houses a collection of used books that customers can take or leave as they please. Teatime attracts a varied customer base and stands out from larger competitors by serving homemade food and operating a book collection that functions through borrowing rather than sales.

    Original Description:

    Business Plan for Small Businesses

    Original Title

    Annotated Business Plan for Small Businesses

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Teatime is an independently owned cafe-bookstore hybrid located in Seattle, Washington that provides delicious food and a collection of over 600 used books. Founded 10 years ago by Greg and Joanna Johnson, Teatime aims to provide high-quality organic food and beverages while maintaining a comfortable space for people of all ages to read and learn. In addition to serving sandwiches, soups, and baked goods made with local ingredients, Teatime houses a collection of used books that customers can take or leave as they please. Teatime attracts a varied customer base and stands out from larger competitors by serving homemade food and operating a book collection that functions through borrowing rather than sales.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    342 views2 pages

    Annotated Business Plan For Small Businesses

    Uploaded by

    Ray Faustino
    Teatime is an independently owned cafe-bookstore hybrid located in Seattle, Washington that provides delicious food and a collection of over 600 used books. Founded 10 years ago by Greg and Joanna Johnson, Teatime aims to provide high-quality organic food and beverages while maintaining a comfortable space for people of all ages to read and learn. In addition to serving sandwiches, soups, and baked goods made with local ingredients, Teatime houses a collection of used books that customers can take or leave as they please. Teatime attracts a varied customer base and stands out from larger competitors by serving homemade food and operating a book collection that functions through borrowing rather than sales.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Executive summary

    The executive summary provides a snapshot view of your business plan. Explain what your
    business is and why it is successful. Include basic information such as your location, corporate
    structure, and services offered.

    Teatime is an independently owned cafe-bookstore hybrid located in Seattle, Washington. We


    provide delicious and varied sandwiches, soups, and baked goods, and have a collection of
    over 600 used books.

    Company description
    Provide background information about your company, such as its age and location. It’s also a
    good idea to include your mission statement in this section, so that your reader will have a
    better understanding of what your company does.

    Teatime was founded 10 years ago by Greg and Joanna Johnson, a husband and wife team. It
    is located in the center of Seattle, a ten- to fifteen-minute walk away from most schools,
    businesses, and attractions in the area.

    Mission statement: To provide high-quality organic food and beverages to our customers while
    maintaining a comfortable, collaborative space where people of all ages can read and learn.

    Products and services


    Describe in detail what you sell or what service you offer.

    There are cafes, and there are bookstores. Teatime is a combination of the two.

    Our sandwiches, soups, and baked goods are made in-house with ingredients grown at Sweet
    Willow Farm, located less than two hours outside of Seattle. Our coffee beans come directly
    from Coffee Now!, a fair-trade collective in Argentina, which partners with independently-owned
    coffee shops.

    We also house over 600 used books, donated by local charities and libraries. Customers are
    encouraged to take or leave books as they see fit.

    Market research
    Explain the industry in which your company operates. Who will be your main consumers? How
    do your competitors operate, and what can you do to stand out?

    Our business is a fusion between traditional bookstores and cafes.

    Our customer base varies greatly—we appeal to students (high school through graduate school)
    as well as book collectors, coffee aficionados, and older people looking to enjoy a great book
    and a delicious meal.

    Our main competitors are larger conglomerates that offer patrons both food and literature. We
    stand out from the rest on two fronts:
    ● We serve a large variety of delicious home-cooked food.
    ● Our books are not for sale. Instead, customers are encouraged to borrow our offerings
    indefinitely, or bring us their own used books.
    Marketing and sales
    Describe how you will attract customers to your business, and how you will sell your products.

    We attract customers mainly through forms of social media. Our patrons can communicate
    directly with us through these platforms, and through this medium we are able to quickly
    respond to requests for books, questions about the food, or any problems.

    Once a month, we hold a Literature Trivia Night. The winner gets one free meal and his or her
    picture put up on the wall behind the cafe.

    You might also like