Use of Social Media To Market and Advertise - Edited

Advertising 1
Advertising is a means of communication with the customers of a product or service,

through mass media such as newspapers, television, magazine, and the internet. Successful
retailers use an IMC (integrated marketing communication) program where the usage of a variety
of communication platforms to deliver a comprehensive, steady message to all customers over
time, throughout all factors of their retail combine and across all delivery channels.
Traditional vs digital marketing
Traditional advertising is a conventional mode of marketing that helps to attain a semi-

targeted audience with a number of offline marketing and promotional methods. Traditional
advertising may additionally have advanced over the past few decades, but the necessary
components remain the same.
 Print (magazines, newspapers, etc.).

 Broadcast (TV, radio, etc.).
 Direct Mail (catalogs, postcards, etc.).
 Telephone (telemarketing, SMS marketing, etc.).
 Outdoor (billboards, flyers, etc.).
While usual advertising and marketing are nevertheless effective, it's now not the sole
way to make your product popular among your target market. For example, CVS makes use of
traditional media, like advertising and marketing in newspapers, television, and billboards, still,
the need to amp up the reach was recognized.
Demerits
One of the most comprehensive and the most obvious obstacles of traditional
advertising is that there is little or no interaction between the customers and the medium used for
marketing. The recurring costs in traditional advertising can prove to be a massive investment
that may or may not provide a desirable return
Digital advertising and marketing or online advertising and marketing refer to the
marketed associated work that a business does thru the Internet or a digital device such as a cell
phone. Any business can leverage digital advertising and marketing to attain out to its target
market, connect with potentialities and convert more of them into customers/clients.
The use of more recent forms of media, such as online (websites, email, and mobile),
and social media (YouTube, Facebook, blogs, etc) has exploded. As technology grows and the
new digital ideas are introduced to life, the digital advertising world grows with it.
Merits
One of the reasons why it continues to deliver consequences is because it is a form of

inbound marketing. The digital marketing vs traditional marketing debate is old, and it seems to
continue. However, given the development in technology, there is no refuting the authenticity
that digital marketing can help a business produce certified leads/sales without putting a scratch
in the wallet. The jeopardy is clearly smaller when in contrast to traditional marketing.
Advertising 2
Benefits of Social Media marketing and communication
 Retailers use social media to have interaction with their customers in

proactive conversation. When a retailer presents content on a social media website,
people frequently commence sharing and commenting on it.
 Retailers plugged into real-time facts can become extra circumspect
permitting for a rapid change in a product rollout or a new marketing campaign. Social
media can be very secluded and interactive.
 YouTube, a video-sharing social media platform, gives retailers a chance
to express themselves in a distinctive way than they have before. The reason why
consumers may be more amenable to your brand message on social media is that social
media favors you to be more conversational and show a unique aspect of your brand.
 The content that you put up on these channels contributes to your brand
persona and helps you manifest your brand voice.
 Another benefit of advertising through social media is that it helps you
improve perceptibility, and consequently augment recognition for your brand. Your
business social media profiles present new shots to share your content and audibly
present your brand's voice and personality.
 With sophisticated targeting aptitudes, social media platforms like
Facebook aid you to target your ideal buyers, which allows you to drive more applicable
traffic to your site. This is the quality way to get the most out of your advertising and
marketing spend. With Facebook commercials, you can discover new potential leads by
defining your ideal customer through the advertisements platform.
Social Media strategy
Mobile marketing is the most trending social media strategy to attract customers or
enhance the buying experience. Marketing success rests on integrating advertising
communication with fun, useful apps that are constant with customers' attitudes toward mobile
devices. The technologies allow retailers to successfully position their offerings while matching
the desires and preferences of consumers.
Mobile services can allow access to all types of information concerning merchandise
and services, especially with the help of mobile internet. Within data search, stage marketers
may additionally attain their target audience by a number of cell marketing and advertising tools,
such as phone search ads, location-based ads, mobile phone display ads, etc…
For example, to promote its World Burger Tour, the Hars Rock Cafe used geotargeted
rich mobile ads directed at customers within a particular radius of the restaurant. The cafe was
also able to access customer data that helped them identify tourists who would be more probable
to be eating out. The site visitors was increased by 220 percent.
Regarding the payment stage through cell devices, we can talk about the distinct usage
of cell devices, such as making a buy via mobile app or cell site, making an online payment by
using cellular and purchasing via mobile charge at the offline store.
Advertising 3
References
Levy, Michael & Weitz, Barton A, (author.) & Grewal, Dhruv, (author.) (2014). Retailing
management (Ninth edition). McGraw-Hill Education, New York, NY
Shows & Podcasts from Social Media Examiner. (2019). Retrieved 1 December 2019, from
https://www.socialmediaexaminer.com/shows/
Social Media Marketing for Businesses | WordStream. (2019). Retrieved 1 December 2019, from
https://www.wordstream.com/social-media-marketing
What are mobile marketing and m-commerce?. (2019). Retrieved 1 December 2019, from
https://www.nibusinessinfo.co.uk/content/what-are-mobile-marketing-and-m-
commerce

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Advertising 1

Advertising is a means of communication with the customers of a product or service,

Traditional vs digital marketing

Traditional advertising is a conventional mode of marketing that helps to attain a semi-

 Print (magazines, newspapers, etc.).

One of the reasons why it continues to deliver consequences is because it is a form of

Benefits of Social Media marketing and communication

 Retailers use social media to have interaction with their customers in

Social Media strategy

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