Motivation
Motivation
Motivation
Reinforcement Theory
The behavior of people is largely determined by its consequence. Actions that tend to
have positive or pleasant consequence tend to be repeated more often in the future, while those
actions that tends to have repeated negative or unpleasant consequences are less likely to be
repeated again.
This theory suggests that managers should try to structure the contingencies of rewards
and punishments on the job in such a way that the consequences of effective job behavior are
positive while the consequences of ineffective work behavior are negative or unpleasant.