Business Plan Word Format
Business Plan Word Format
Business Plan Word Format
Research &
Development Center
in Cambridge shire
BUSINESS PLAN
BY: MR FAISAL KHOKHAR
TABLE OF CONTENTS
EXECUTIVE SUMMARY
PHARMACEUTICAL OVERVIEW
•MARKET DYNAMICS
•MARKET STRUCTURE
•MARKET SIZE
OPHTHALMIC SPECIALTY SEGMENTATION
•SEGMENTATION BY CLASSES
•SEGMENTATION BY DISEASES
•SEGMENTATION BY DOSAGE FORMS
•SEGMENTATION BY PRODUCT TYPE
•MARKET LEADERS
PHARMACEUTICAL VALUE CHAIN
OPPORTUNITY RATIONALE
EXHIBIT 1
EXHIBIT 2
EXHIBIT 3
EXHIBIT 4
EXHIBIT 5
EXHIBIT 6
Executive Summary
This business plan details the launch of an Ophthalmology focused Research & Development
center in the “beating heart of research and science in the UK today i.e. Cambridge”. The
founding Directors of the business (Dr Faisal Qadeer Khokhar & Dr Abdul Qadeer Khokhar)
together bring more than half a century of knowledge and experience in Ophthalmology
specialty. The main equity investor in the proposed business plan is Remington Pharmaceuticals
which is a leading Ophthalmology manufacturing & sales company in Asia and based in
Pakistan. From these facts, it is evident that we are not only experienced in what we plan to
do, but also deeply passionate about it.
To find our opportunity rationale, we have done detailed market research on global
Ophthalmology specialty and further focused onto three therapeutic classes which are:
1. Anti-Glaucoma
2. Retinal diseases
3. Dry Eyes Diseases
To further identify the unmet needs of the consumers and to create layers of our competitive
advantages over the competition, we have used our specialty knowledge and market
intelligence to come up with the following mission statement.
Mission Statement
To free eye patients from concerns over their illness as soon as possible
This document details the plan how we will achieve our mission and create value for our
shareholders, which not only includes our equity investors but also society at large. To start our
operations and taking first step towards achieving this mission, we have focused on few
products and few markets. We will do research in above mentioned therapeutic classes and
launch only a few powerful products every year. We will offer those products for out licensing
and private labelling to manufacturers in our chosen target markets (selected countries in Asia
& Africa) and take our revenue from royalties received on the sale of our products.
The total initial investment needed to undertake this business is around GBP 1,200,000. Using this
investment we will lease out a minimum of 5000sft of built space and renovate it for our purpose.
We have a list of equipment and inventory which we need to maintain. And we will hire best
science talent from UK to work with us on making high quality products. A considerable and
continually increasing investment will be of course on R&D activities.
We have done our financials prudently & conservatively and the business will become cash
positive 3 years after launch. Of course there is considerable R&D and marketing expense
which will be covered as our sales continue to grow. Exhibit 6 of this document shows the
financial highlights and detailed cash flow projections.
In this section of the business plan, we will outlay some important parameters of the ophthalmic specialty
pharma market which will form the foundation of our business case and lead us to the opportunity rationale
behind our plan. Although we will focus on the ophthalmic specialty statistics mostly, we will from time to time
mention some global pharma dynamics as well to keep things in perspective.
MARKET DYNAMICS: The pharma industry is affected by the dynamic shifts in the market. New revenue
models are resulting from activities such as parallel trade, the generic vs. patent fight, mergers and
acquisitions (M&A), in-licensing and out-licensing, and the choice between semi block buster and block
buster. The shift from chemical-based small molecules to biology-based large molecules like antibodies and
protein has also created new opportunities in the industry.
The shift from prescription to generics is causing a great shift in the revenue models of pharma companies.
Shifting from the block buster model to the semi block buster model, and In-licensing and Out-Licensing are
also adding to the new revenue equations. Parallel trade and varying government policies from country to
country are affecting the geographic market scenario in the pharma industry. The changing portfolio of
companies from integrated to outsourced and networked model, and marketer vs. venture
capitalist/strategist is further redefining the market segmentation.
MARKET STRUCTURE: The general pharma market is not very fragmented and is majorly led by the top 10
Big Pharmas, however at the regional level we see lot of fragmentation with multiple companies producing
generic products. North America has the largest share of the pharma market from the consumption point of
view, followed by Europe. The ophthalmic specialty market remains quite fragmented. Pharma companies
such as Pfizer, Merck, Wyeth, Eli Lilly, GSK, and BMS, Johnson n Johnson, Aventis, Novartis, Roche, and Bristol
are showing increasing international sales whereas local players in every country produce number of generic
products.
MARKET SIZE: The global pharmaceuticals market was worth $934.8 billion in 2018 and will reach $1170 billion
in 2021, growing at 5.8%: With the ophthalmic pharmaceutical sector currently at around $37 billion
worldwide and anticipating a $9.6 billion in incremental growth till 2023. Below dashboard shows some key
facts about the ophthalmic pharma market.
The ophthalmic market is segmented as follows with respect to classes, diseases, dosage forms and product
types.
SEGMENTATION BY CLASSES: Major drug classes include anti-allergy, anti-glaucoma agents, anti-
inflammatory, and anti-Vascular Endothelial Growth Factor (anti-VEGF) agents. The anti-VEGF agents led the
market in 2018 with a market share of 31.67% owing to their wide application in the treatment of Age-Related
Macular Degeneration (AMD), diabetic retinopathy, and retinal vein occlusion.
Source: Towards Universal Eye Health; a Global action plan 2014-2019 WHO Report WHA 66.4
SEGMENTATION BY DISEASES: On the basis of disease, the market is segmented into dry eye, glaucoma,
inflammation/ infection, retinal disorders, allergies, and uveitis. The retinal disorder segment led the market in
2018. Retinal disorders is anticipated to be the fastest-growing segment with a CAGR of 7.6% from 2019 to
2026 owing to the increasing prevalence of diabetes.
SEGMENTATION BY DOSAGE FORMS: According to the dosage form, the market is segmented into gels,
capsules and tablets, eye solutions, eye drops, and ointments. Eye drops led the market in 2018 and is likely
to witness the fastest growth as they are cost-effective than other dosage forms. In addition, the
development of innovative therapeutics in the form of eye drops is support to the segment growth. For
instance, in 2017, Bausch & Lomb Inc. got FDA approval for LUMIFY, the first OTC eye drop with low dose
brimonidine for the treatment of redness of eye.
SEGMENTATION BY PRODUCT TYPE: On the basis of product type, the market is segmented into OTC and
prescription drugs. Prescription drugs was the largest segment in 2018 as these are more effective than OTC
and are used in medical treatments, such as cataract and post-surgery inflammations.
It is important to present the complicated and intensive value chain of a typical R&D center and identify
which part of the value chain we plan to base in United Kingdom. It is very common for large companies to
base parts of the R&D value chain in different parts of the world. To take an example of Santen, they have
concentrated their basic research, non-clinical studies and drug formulation research in Japan while clinical
developments are done in USA where it is less time consuming. And then late stage clinical developments
are done in China and emerging countries.
Similarly we studied working models of other market leaders to devise our own business model and it leads
us to our very own opportunity rationale.
As we saw in the previous section, developing new pharmaceuticals entails a long period, as well as a diverse
process ranging from basic research to marketing. Bigger pharmaceutical companies are vertically
integrated along with value chain and doing molecule based research. And they base their functions in
different parts of the globe to achieve efficiency.
Our mission is “To free patients from concerns over their illness as soon as possible”. And for that we must
improve the efficiency of our R&D process. To this end, our startup in UK plans to network with research
laboratories across the globe and conduct generic drug development on a global basis. In this way, we are
reinforcing our system to create new products that meet global medical needs in a timely manner.
From this point onwards we are going to focus on how we are going to achieve our mission. We will layout
the answers to following questions.
1. Who we are
2. What we plan to do in UK
3. What will be our Product focus
4. What will be our Target market focus
5. What will be our Sales & Marketing plan
6. How we will generate wealth - Financials
We are going to be an ophthalmology specialty R&D center in UK. Our main equity partner is going to be
Remington Pharmaceuticals. An introduction to Remington is given in this section, however before we move
to that we would like to explain further why we are passionate about ophthalmic specialty and the
opportunity we see in this field.
Over the last decade we have seen the introduction of several new ‘ophthalmology only’ pharmaceutical
products emerge such as Trusopt (dorzolamide, Merck) and Xalatan (latanoprost, Pharmacia). Innovative
products such as these have driven much of the ophthalmic pharmaceutical growth, outpacing the older
products that were often developed for ophthalmology via other therapeutic areas. With the ophthalmic
pharmaceutical sector currently at around $37 billion worldwide, the continued growth is likely to be driven
by even more first-in-class entries in ophthalmology. Three areas that are especially poised for explosive
growth are anti-glaucoma, dry eye and retinal disease, in which many new therapeutic approaches are
currently in development.
Our partner, Remington holds the leading position in this field in Asia.
WELCOME TO REMINGTON
Remington Pharmaceuticals is one of the leading ophthalmic specialty pharmaceutical company in Asia
specializing in the design, development and manufacturing of premium quality and innovative Ocular
diagnostics, specialized Dry eye therapies and ophthalmic wellness products. Built on strong foundations of
commitment to excellence, today, Remington’s strong brand has become synonymous to highest standards.
Delegates from Europe and the US have visited and admired the quality standards maintained at
Remington’s production facilities. This has led them to formalize transnational relationships and enhance their
strategic partnerships.
As mentioned earlier, we are going to be a state of the art R&D center in UK which will focus on product
development in ophthalmic specialty with further focus on following classes:
1. Anti-Glaucoma
2. Dry Eye Diseases
3. Retinal Diseases
With the strength of our main equity partner i.e. Remington we have a very strong relevance to this business.
Moreover we want to base a very critical part of the ophthalmic specialty value chain in UK (R&D and
product development) so as to achieve the efficiencies which will benefit all stakeholders i.e. our
shareholders like Remington, our customers, our suppliers, our employees and society at large. We will be
able to achieve our mission i.e. “To free patients from concerns over their illness as soon as possible”.
Our business model will be focusing on collaborations and in-house research both. We will give our products
for private labeling to different manufacturers across the globe. The revenues for Remington UK will come as
So the value proposition is evident from the efficiencies we are bringing to the whole value chain. By placing
the R&D center in UK, we will be separating the R&D from the manufacturing hubs who will then ultimately
focus on manufacturing, marketing and sales only: A win-win situation for all stakeholders. Placing the R&D
function in UK will bring much superior results while at the same time let their partners focus on sales and
marketing of those products in their respective countries.
As mentioned earlier, the focus of the R&D center would be in following classes in ophthalmic specialty. And
in this section we will touch on the market potential of these classes.
1. Retinal Diseases
2. Anti-Glaucoma
3. Dry Eye Diseases
The Global Retinal Disease Therapeutics Market led the market in 2018 and was valued at US$ 11 Billion in
2018. It is projected to reach US$ 18 Billion by the end of 2026, exhibiting a CAGR of 6.6%.
Affecting the life of over 253 million people across the globe, retinal diseases is a growing problem in
developed as well as developing countries, which is likely to be a major burden on the healthcare industry
in coming years. Considering the current demographic trends, the improved life expectancy of the
population is expected to put enormous pressure on the ophthalmic care industry, as around 81% of the
patients with visual impairment are aged over 50. The rising prevalence of diabetes in emerging economies
is propelling the number of cases suffering from retinal diseases such as diabetic retinopathy, diabetic
macular edema, etc.
On the next page, we have shown the market potential continent wise. Based on our analysis, our target
market of Asian and African countries would make up a market size of around $ 5.5 Billion.
Glaucoma is an established indication with a large number of treatment options available, and as a result
the disease is generally associated with low levels of unmet need. However, some unmet need does remain
in this disease area, with the most significant generally considered to be a need for greater patient
compliance.
Since 2014, the focus of pharmaceutical companies has begun to shift towards the development of new
classes of glaucoma drugs, and this trend is expected to continue for at least next two decades. Some
pharmaceutical companies have opted to continue the established strategy of reformulating existing drugs
for glaucoma to provide added value. However the late-stage pipeline drugs are set to have a significant
impact on the glaucoma market, and be a key driver of growth throughout the forecast period. Our plan is
to follow both strategies; reformulating the existing drugs to provide added value and at the same time
building collaborations with the labs in UK/EU and USA to get research from the pipeline products.
Reformulating will be our short term and medium term strategy while our long term strategy will be to bring
the new research to our partners in Asian and African countries at the earliest possible so as to take the first
mover advantage in our target markets.
Some key facts about the Glaucoma market are given below. Our main partner Remington is already an
established market leader in the manufacturing, sales and distribution of these products in Asia. Of the total
global market size of $6.2 Billion, around 29% is Asian and 6% is African; so our targeted market size is around
$2.2 billion.
The dry eye disease market was valued at USD 4,539.22 million in 2018, and it is expected to reach USD
6,175.96 million by 2024, registering a CAGR of 5.23%, during the forecast period (2019-2024).
A significant percentage of the global population (middle age to older age) suffers from the dry eye disease.
Several manufacturers are exploring the alternative drug class or procedure, with improvement in diagnostic
tools, to identify and enhance the tear stimulating factors. The rise in geriatric population, technological
advancements (long exposures to computer and mobile screens causes DED) , and upcoming products are
expected to help in the growth of the market.
Our business model which we explained above is to out license the products to different manufacturers
around the globe. We will market ourselves as producer of ophthalmic medicine research center. Our
products will be available for private labelling by independent manufacturers. Our policy for out licensing
will be to get one exclusive partner in each of the countries of interest. Our chosen partner will be getting
exclusive rights from us to manufacture, market and distribute these product in this assigned country.
We studied the WHO reports on which regions will be most relevant for our products and would have most
potential.
Moreover, based on our market research which is presented in this business plan and strength of our equity
partner we decided to focus on the following target market for the first 5 years of our operations.
Asia: Countries of interest will be Pakistan, Sri Lanka, Malaysia, Vietnam, Philippines & Indonesia
Africa: Countries of interest will be Kenya, Uganda, Tanzania, Nigeria and South Africa
Competitive landscape: We can look at competition in two ways. Firstly, similar companies who have based
their R&D centers in developed countries like UK and who are offering ophthalmic products for private
labelling in the countries mentioned above. And secondly we will have local competition of other generic
products in the countries of our interest targeting the same indications. We have studied both areas and our
financials in this business plan reflect those competitive landscapes. We have been very conservative in our
market share and growth estimates. Remington, our main shareholder, is already an established company in
Asia and Africa and has a very strong network of doctors who are committed to prescribe their products
because of the well-known quality of the products produced.
We have carefully selected our target markets where we see gaps in competition service and product
delivery. We plan to succeed by filling up those gaps by building our competitive advantages as mentioned
above.
LOCATION: As the host to leading global universities and the finest scientific talent, the UK is a world–leading
location for diverse and innovative research and development (R&D). Cambridge has been described as
the beating heart of research and science in the UK today. In April this year, AstraZeneca marked a key
milestone with the ‘topping out’ of its new state-of-the-art, strategic R&D Centre and global corporate
headquarters at the heart of the Cambridge Biomedical Campus (CBC).
We believe Cambridge offers a tremendously vibrant academic and life-sciences ecosystem that can truly
catalyze discovery and innovation.
PREMISES: We are looking to lease a minimum of 5000sft and maximum of 10,000sft of built space suitable for
our R&D center. As it would be hard to find a purpose built premises (though we would try to find one where
minimum adjustments are needed) there will be adjustments required in our leased building to suit our
operational needs and in the financials we have included the cost to do just this.
EQUIPMENT: The list of equipment required for our operations is attached as Exhibit 1. This is not an exhaustive
list of equipment needed for our operations. We will add onto the equipment as and when needed.
RAW MATERIALS: The list of raw material required for our operations is attached as Exhibit 2. This is not an
exhausted list of all the raw materials we will need for product development. As per requirements, we will
keep adding to this list.
ORGANIZATION CHART: The organizational chart for first 5 years of operations is attached as Exhibit 3. We are
going to start with (and stay) a lean management and expand our human resource as our business grows.
We are going to start with a force of 9 people. The Director R&D and Director Marketing will be the founding
members of the organization, along with the third partner i.e. Remington Pharma.
As it is a start-up the salaries of the Directors have been kept at GBP 30,000 pa for the first few years as they
will benefit from the value increase of the company. We will go without the support HR/admin functions for
the time being as this role will be handled partly by the Manager R&D.
FIRST YEAR – STARTING THE OPERATIONS: Our R&D Director will focus on the operations of the R&D center and
bring out at least 3 products in the first year; One product each in the classes which we are focusing on. Our
partner, Remington, is already working on reformulating some products and these will be passed on to the
new start up to take off.
While our Director marketing will focus on attending exhibitions and conferences in these countries to get
ourselves introduced to the market players in these countries. In Pakistan we already have a great
advantage as our main equity partner, Remington Pharma, is an established manufacturer and marketer of
ophthalmic products in the country. Using the strength of our partner, we will be connected to other such
leading manufacturers & marketers in the above mentioned countries.
Based on our market research and as described above the methodology of country selection, we have
taken the following assumptions to determine the market size of our products.
MARKET SIZING: We have taken the populations of our target markets and researched the prevalence rates
of Glaucoma, retinal diseases and dry eye diseases from WHO and other such reports. The prevalence rates
of these diseases give us an idea of how many people are suffering from these conditions. We calculate our
target market population by multiplying the total population with the prevalence disease rates and keep it
on conservative sides. Then we check the average per annum spending of a person in those markets on eye
health care and keep it on conservative side to calculate GBP value of our target market. For Asian targeted
countries we have taken $5 pa per person spent on eye care related to our products and for African
countries we have taken $2 pa per person. We believe these are realistic assumptions and it leads us to our
target market size of $1.7 billion pa. The table on the next page shows the list of the targeted countries with
their total population along with our market entry plans & size of target population.
MARKET ENTRY: We will enter the markets of Pakistan, Sri Lanka, Kenya and Uganda. The reason for
choosing these markets for first year entry is because our main equity partner, Remington, has a strong
foothold in these markets. In the meanwhile, we will be attending exhibitions and conferences in our target
markets to identify potential manufacturing and distribution partners for our cutting edge products.
AFRICA
NIGERIA 200 ✔
KENYA 52 ✔
UGANDA 45 ✔ 4.32% 3.70% 16.30%
TANZANIA 61 ✔
SOUTH AFRICA 58 ✔
TOTAL POPULATION 416 MN 17.97 MN 15.39 MN 67.81 MN
Market share assumptions have been kept to very conservative and realistic number. While Remington, our
main equity partner, is maintaining a leadership position with more than 20% market share in our relevant
therapeutic classes in Pakistan, we have targeted to take only 2% of the market share in second year with
our cutting edge new reformulated products. By year six of starting our business, we are targeting 7% of the
market share. Which is very much achievable and our partner has seen this growth in the targeted countries.
INITIAL INVESTMENT: A mentioned earlier, we are going for a minimum of 5000sft and maximum of 10,000sft
of built space for our operations. Also we have provided the list of equipment and raw material in the Exhibits.
The initial investment is laid out as follows:
Our major investment is going to be on R&D of course and it will continue and increase over the years. This
requires us to invest in our collaborators, do research publications, attend conferences and invest in
promising academia research.
EQUITY PARTNERS: There are going to be three shareholders in the new company. The two directors, Mr Faisal
Khokhar & Mr Abdul Qadeer Khokhar and Remington Pharmaceuticals. The main equity partner will be
Remington Pharma. The equity table will be as follows:
CASH FLOW PROJECTIONS: The detailed cash flow projections are given in Exhibit 6.
SR. PREVENTIVE
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11. STABILITY CHAMBER (BINDER) BINDER QC-EQ-134 STABILITY CHAMBER ROOM BIANNUAL
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Dr. Khokhar has held positions of increasing responsibility in Remington Pharmaceuticals, the latest being
Director. He has played a primary role in revamping the HR systems and procedures to be in line with the
current industry best practices. He also serves as Executive Vice President of KOBEC Health Sciences. KOBEC
Health Sciences, an entrepreneurial venture of Dr Khokhar, was started fifteen years ago during his PhD years.
His interest in transformational leadership paved the way to add a new dimension to the family business of
Remington and setup the new organization on modern lines. KOBEC in a short span of time has made a mark
under his leadership and has grown significantly over the years. New business opportunities are being
explored to take KOBEC to the next level.
Dr Khokhar is a partner at de Khon Global, a private equity firm based out of London. de Khon Global invests
in well-positioned companies which have strong product line and operational and strategic improvement
potential. As a business model de Khon only hires MBAs from top US and EU B-schools as CEOs for the
companies it invests in.
Dr. Khokhar is the Honorary Consul of The Republic of Kenya, Punjab. His main tasks as the Honorary Consul
include enhancement of bilateral relations in areas such as trade, economy, culture and science between
Kenya and Pakistan. He also provides assistance and advice to increase the economic and trade
cooperation to facilitate the expansion of business between Pakistan and Kenya. Another important aspect
is to extend support for the development of international relations, improving the representation and
perception of the interests of Kenya and providing assistance and consular protection for Kenyan citizens
and institutions.
Along with corporate and diplomatic responsibilities, he also serves as Visiting Professor at The Stockholm
School of Economics (SSE), Member Syndicate University of Vet. Sciences, visiting professor LUMS, Head
Examiner of CSS examination for Business Administration, and many other honors.
He is Executive Council Member Pakistan German Business Forum, Member of Pakistan France Business
Alliance, Member Inter-University Faculty Board for All Public and Private Universities in Punjab, Member
National Curriculum Revision Committee (Business Management) Higher Education Commission-Islamabad,
Member Academic Council G. C. University-Lahore, Chairman, Board of Studies, Management Studies
Department, G. C. University-Lahore and Member Board of Selection and Curriculum Development
Committee, NUST, Rawalpindi.
Dr. Khokhar did his PhD in Pharmacy from King’s College London (UK). After completing his B. Pharm from the
University of Punjab, he completed his M. Pharm from the University of Wales. He pursued his Doctorate at
King's College London, where he joined the Research Group of Professor Arnold H. Beckett, an eminent
scientist of world repute. His outstanding contributions during and after his Ph.D. were greatly appreciated
by his co-researchers and he also authored several research papers in international journals. Currently he is
a Member Board of Studies, Faculty of Pharmacy, and University of The Punjab.
He has been Former Member Committee for Monitoring Drugs Sector (CMDS), Board of Governors of Pakistan
Medical Research Council (PMRC), the Central Pharmacy Council, the Governing Council of Pakistan
Council of Scientific and Industrial Research (PCSIR). He is also the Chairman of Remington Pharmaceuticals.
He has been elected Chairman of Pakistan Pharmaceutical Manufacturer's Association (PPMA) twice and
has been the President of Pakistan Pharmacist Association (PPA), Punjab.
He represented PPMA on the Registration and Licensing Boards, Ministry of Health, Pakistan. Dr. Khokhar has
spoken at numerous national and international conferences and has taught at various universities including
the University of London (UK).