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    Goffee Coffee SHop Proposal

    Uploaded by

    Kanya Arindya
    The document provides a business plan for a proposed coffee shop called Goffee Coffee Shop. It will be located in a rest area in Indonesia and offer various coffee drinks and desserts. The plan outlines the vision, mission and goals to obtain profits, provide job training, and introduce Indonesian traditional flavors using local coffee and spices. A SWOT analysis identifies strengths like affordable prices and popularity of coffee, as well as weaknesses like many competitors. Marketing strategies include attractive design, social media promotion and affordable prices for students. Startup costs and monthly operational expenses are estimated to total about Rp28,575,000.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Goffee Coffee SHop Proposal

    Uploaded by

    Kanya Arindya
    444 views8 pages
    The document provides a business plan for a proposed coffee shop called Goffee Coffee Shop. It will be located in a rest area in Indonesia and offer various coffee drinks and desserts. The plan outlines the vision, mission and goals to obtain profits, provide job training, and introduce Indonesian traditional flavors using local coffee and spices. A SWOT analysis identifies strengths like affordable prices and popularity of coffee, as well as weaknesses like many competitors. Marketing strategies include attractive design, social media promotion and affordable prices for students. Startup costs and monthly operational expenses are estimated to total about Rp28,575,000.

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    yuhu

    Original Title

    Goffee Coffee SHop proposal

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    The document provides a business plan for a proposed coffee shop called Goffee Coffee Shop. It will be located in a rest area in Indonesia and offer various coffee drinks and desserts. The plan outlines the vision, mission and goals to obtain profits, provide job training, and introduce Indonesian traditional flavors using local coffee and spices. A SWOT analysis identifies strengths like affordable prices and popularity of coffee, as well as weaknesses like many competitors. Marketing strategies include attractive design, social media promotion and affordable prices for students. Startup costs and monthly operational expenses are estimated to total about Rp28,575,000.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    444 views8 pages

    Goffee Coffee SHop Proposal

    Uploaded by

    Kanya Arindya
    The document provides a business plan for a proposed coffee shop called Goffee Coffee Shop. It will be located in a rest area in Indonesia and offer various coffee drinks and desserts. The plan outlines the vision, mission and goals to obtain profits, provide job training, and introduce Indonesian traditional flavors using local coffee and spices. A SWOT analysis identifies strengths like affordable prices and popularity of coffee, as well as weaknesses like many competitors. Marketing strategies include attractive design, social media promotion and affordable prices for students. Startup costs and monthly operational expenses are estimated to total about Rp28,575,000.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 8

    BUSINESS PLAN

    “Goffee COFFEE SHOP”


    CHAPTER I
    INTRODUCTION

    A. Background
    Coffee has been a popular drink in Indonesia since time immemorial. All people
    in Indonesia, from teenagers to adults, love coffee. In fact, many coffee shops are found
    in Indonesia.
    In the era of globalization, the coffee shop business is growing. Many coffee
    shops are visited by teenagers to relax or do schoolwork with their friends. Coffee shops
    are also popular with adults for work meetings. Many things to do in a coffee shop
    make it a place that is visited by many people.
    Indonesia also known as a country that has a lot of spice variety. Inspired from
    this, we want to combine between coffee and spice to bring Indonesian traditional taste.
    To preserve the taste of coffee, we choose several spices that suitable to combine with
    coffee. One of spice that we use is cinnamon, clove, etc.
    Nowadays, coffee also has many variations which attract many visitors. An
    attractive coffee shop design is also an added value for the visitors. Usually, visitors not
    only buy coffee, but also take pictures and upload it on social media. This will make it
    easy for promotion.
    Many beneficial things can be obtained from making a coffee shop. From this
    thought, we have an idea to make a business as a Goffee Coffee Shop.

    B. Name of Agency

    C. The Purpose
    The followings are the purposes of our business:
    1. Obtaining profits
    2. Train the ability in entrepreneurship
    3. Increase experience and knowledge about entrepreneurship
    4. Reducing the unemployment rate
    5. Introducing Indonesian traditional taset to next generation

    D. Business Vision
    Making Goffee Coffee Shop as a leading shop in Indonesia

    E. Business Mission
    1. Open market opportunities.
    Although many competitors are in the same business, we work with different
    innovations from existing products. It's with a variety of flavors, attractive
    packaging, and affordable prices.
    2. Utilize local materials
    Indonesia is a producer of coffee beans. We try to introduce the
    superiority of Indonesian original coffee beans in our business. And we use
    Indonesian spices such as cinnamon, clove, etc.
    3. To provide the best service to consumers.
    Good service will make consumers feel comfortable when buying
    products.
    4. Opening business branches in various places in Indonesia
    By opening a branch, our coffee shop business will be increasingly known
    and can open jobs for many people.

    CHAPTER II
    ANALYSIS OF PRODUCT

    A. General Description of The Shop


    The Goffee Coffee Shop location will be placed in a rest area PIK. The Bisikan
    Coffee Shop operates every day with operational hours start at 6.30 am until 11.00 pm.
    Goffee coffee shop offers a many variation of coffee drinks and dessert.

    B. Specification of Product
    In our business we sold coffee with many variation.
    Drink:
     Americano
     Cappuccino
     Latte
     Frappucimo

    C. SWOT Analysis
    In each activity to start a business, we must pay attention to the problems and
    threats which can disturb our business activities in the future and we have to find the
    opportunity that is profitable to run our business. That is the way through the SWOT
    analysis:
    1. Strength
     Coffee is a popular product that is loved by many people
     The price is quite affordable
     Can be consumed for all community
     Strategic place
     Have plenty of nutrients
     Have complete facilities
    2. Weakness
     Many competitors in the same business
     Product easily imitated
    3. Opportunity
     Coffee shop is popular in the community
     Many people hold meetings at the coffee shop
    4. Threat
     Many coffee businesses that have long been famous
     The presence of competitors who sell products at a cheaper price than the
    price that the authors have to offer

    D. Marketing Mix (4P)


    1. Product
    The products offered are types of coffee drinks and various desserts that are
    suitable to be eaten with coffee.
    2. Price
    Prices at Goffee Coffee Shop are affordable and very friendly according to the

    No. Items Name Items Price / Unit Amount (Rp)


    Quantity (Rp)

    pockets of students. Prices offered start from IDR15.000


    3. Place
    The Bisikan Coffee Shop location will be placed in a rest area
    PIK. Bisikan Coffee Shop design is made attractive with a beach theme that makes
    visitors feel comfortable.
    4. Promotion
    This promotion is done by distributing brochures and with social
    media like Instagram and Twitter (@GoffeeCoffee).

    B. Expending
    1. Coffee Shop Bar 1 4.000.000 4.000.000
    2. Cashier Machine 1 2.100.000 2.100.000
    3. Bar Chair 4 200.000 800.000
    4. Circle Table 4 300.000 1.200.000
    5. Chair 16 150.000 2.400.000
    6. Wifi Transmitter 1 300.000 300.000
    7. Oven Gas 1 2.400.000 2.400.000
    8. Coffee Machine 2 2.500.000 2.500.000
    9. Milk Jug 2 50.000 100.000
    10. Milk Frother 2 25.000 50.000
    11. Glass 50 8.000 400.000
    12. Plate 50 15.000 750.000
    13. Spoon 50 5.000 250.000
    14. Fork 50 5.000 250.000
    Total 17.500.000
    Operational Cost

    Basic Material Cost


    No. Materials Name Materials Price / Unit Amount (Rp)
    Quantity (Rp)
    1. Coffee Beans 5 Kg 50.000 250.000
    2. Milk 10 L 20.000 200.000
    3. Chocolate Powder 2 Kg 50.000 100.000
    4. Red Velvet Powder 2 Kg 50.000 100.000
    5. Taro Powder 2 Kg 50.000 100.000
    6. Wheat Flour 15 Kg 8.000 120.000
    7. Sugar 3 Kg 10.000 30.000
    8. Egg 5 Kg 25.000 125.000
    9. Banana 5 Kg 14.000 70.000
    10. Nutella 2 kg 120.000 240.000
    11. Gas 12 Kg 140.000 140.000
    Total 1.475.000

    Supporting Cost
    No. Description Price / Unit Amount (Rp)
    (Rp)
    1. Place Rent (1 month) 5.000.000 5.000.000
    2. Employee Salary (3 mans) 1.500.000 4.500.000
    3. Electricy + Water (1 month) 100.000 100.000
    Total 9.600.000

    Total Cost: Rp28.575.000

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