Scribd
Upload
97 views6 pages

How To Use The Keyword Planner Tool To Make A Keyword Strategy For Paid Ads and SEO

Uploaded by

Visitor Analytics

By using Keyword Planner, you will know which words you should focus on or start using more often when you are writing the texts for your website. Source: https://www.visitor-analytics.io/en/blog/how-to-use-the-keyword-planner-tool-to-make-a-keyword-strategy-for-paid-ads-and-seo/

Copyright:

© All Rights Reserved
Download as PDF, TXT or read online from Scribd
Download as pdf or txt

How To Use The Keyword Planner Tool To Make A Keyword Strategy For Paid Ads and SEO

Uploaded by

Visitor Analytics
97 views6 pages
By using Keyword Planner, you will know which words you should focus on or start using more often when you are writing the texts for your website. Source: https://www.visitor-analytics.io/en/blog/how-to-use-the-keyword-planner-tool-to-make-a-keyword-strategy-for-paid-ads-and-seo/

Original Title

How to Use the Keyword Planner Tool to Make a Keyword Strategy for Paid Ads and SEO

Copyright

© © All Rights Reserved

Available Formats

PDF, TXT or read online from Scribd

Did you find this document useful?

Is this content inappropriate?

By using Keyword Planner, you will know which words you should focus on or start using more often when you are writing the texts for your website. Source: https://www.visitor-analytics.io/en/blog/how-to-use-the-keyword-planner-tool-to-make-a-keyword-strategy-for-paid-ads-and-seo/

Copyright:

© All Rights Reserved
Download as PDF, TXT or read online from Scribd
Download as pdf or txt
97 views6 pages

How To Use The Keyword Planner Tool To Make A Keyword Strategy For Paid Ads and SEO

Uploaded by

Visitor Analytics
By using Keyword Planner, you will know which words you should focus on or start using more often when you are writing the texts for your website. Source: https://www.visitor-analytics.io/en/blog/how-to-use-the-keyword-planner-tool-to-make-a-keyword-strategy-for-paid-ads-and-seo/

Copyright:

© All Rights Reserved
Download as PDF, TXT or read online from Scribd
Download as pdf or txt
You are on page 1/ 6

www.visitor-analytics.

io

HOW TO USE THE KEYWORD PLANNER TOOL TO


MAKE A KEYWORD STRATEGY FOR PAID ADS AND
SEO
What is the Keyword Planner tool and what does it do?

● helps marketers predict the performance of certain keywords


● helps marketers choose the best set of keywords for Google Ads
● can be used when you are setting up the SEO strategy
● shows you the queries (words or phrases) that are searched by customers in
Google to find your website
● is more accurate than the Google Trends tool

By using it, you will know which words you www.visitor-analytics.io


should focus on or start using more often when
you are writing the texts for your website.
We have seen this misunderstanding of Google Ads rules before.
KEYWORD STRATEGY FOR
We had tests on this with beginners who were asked to propose a list of
ADWORDS 10 keywords to use in an ad for a 5-star exclusive hotel in
Baltimore. Here’s what happened:

● One of the worst answers to this simple exercise was “exclusive


outfits”. As a promoter of this hotel, this keyword may have a
meaning only when it correlates with the others on the list:
A lot of beginners tend to make the same “hotel”, “hotel Baltimore”, “spa and hotel Baltimore”. But as a
simple user who is looking for clothes for a special occasion,
error when they choose their first set of
seeing this hotel ad will not convert at all.
keywords for a paid advertising campaign: ● Likewise, a participant gave the following list of keywords:
they combine keywords. luxury hotel, the latest technology, excellent services, quality,
Baltimore, SPA, luxury, exclusive holiday, conference room,
Keywords do not “combine” with each selected products.
other. ● Again, as a list, maybe this set makes sense, but the ad will be
displayed every time someone searches for data about selected
products (whatever that is) or about internet technologies.

In this case, the list of keywords should be limited to: Baltimore


They are triggered separately by search hotel, Luxury Baltimore hotel, 5 Star Baltimore Hotel, Best Hotel in
queries entered by the user when looking Baltimore, Baltimore accommodation, etc.
for something on Google. And they are
supposed to make sense even when taken
from context.
www.visitor-analytics.io
HOW CAN THE KEYWORD PLANNER HELP ME WITH MY KEYWORD STRATEGY?

The Keyword Planner can do any of the following four things to help you choose your keywords:

● It can suggest keywords based on details you are providing (your product or service, the landing page address
where the product can be found and a predefined product category). The system will provide large groups of
keywords that have been gathered from previous experience with advertising campaigns.

● It can combine keywords you have already cooked up to get new keywords that you haven’t thought about, but
might be popular in searches.

● It can provide data about traffic volume for keywords (proposed by you or suggested by the tool).

● It can tell you that a certain keyword has been searched an X number of times in the past month, in a certain
geographical area. Furthermore, you get an estimate of how much other advertising campaigns are bidding on
that keyword, so that you know what budget to prepare.

www.visitor-analytics.io
SOME RECOMMENDATIONS

● go with a larger set of keywords (a minimum of 10)


● compare the performance of your keywords
○ how much they are being searched
○ how many clicks they are getting
○ what is the cost per click
○ what position will you be having in the search results
● analyse as your campaign is running
● to optimize the ads, just pause or eliminate the words with less
satisfactory results
www.visitor-analytics.io
WHERE CAN I FIND THE KEYWORD With Google Ads
PLANNER TOOL? SHOULD I USE
● Low search volume means that your ad may not be
GENERIC KEYWORDS OR DETAILED
displayed at all, or it will be done at a higher cost per
QUERIES? click.
● A generic keyword like “pizzeria” will place you in a
You need a Google Ads account and once tough competition with many other websites. But it
you log into your ads account, click the will give you the chance for higher traffic.
Tools menu and select Keyword Planner.
So, which option are you going to choose?
1. To have fewer people look for terms associated with
your ad, but a big percentage of them converting to
The more detailed the keywords you sales?
choose (e.g. “pizza home delivery San Jose 2. To have many people looking for terms connected to
non-stop”), the less traffic they will bring your product, but only a small percentage to see
(the system will sometimes show the your ad and buy your product?
message low search volume), but they are
more likely to lead to conversions. It is not an actual choice in itself since you can try to do
both simultaneously and see what works best for you.
Both options might prove to pay off. Just remember to
track the visits you get with our Visitor Analytics tool!
The same logic applies to SEO keyword
strategy.
www.visitor-analytics.io

You might also like