Asahi Case Solution
Asahi Case Solution
Asahi Case Solution
Ans:
The management of AIS has to take significant measures to prevent the company from going into
more debt in the future. Therefore, to reduce their financial leverage in the future they should focus
on the following measures:
1. They should aim to reduce their borrowing through issue of more shares of the company to
existing investors or some other method which will be beneficial to the company on the long
run. They should get rid of their borrowing and maintain a healthy debt to equity ratio. This
will further help them in improving their credit rating and hence improve their credibility
and hence borrowing power in the future.
2. Introduce efficient initiatives. Just like their initiative ‘Look within: Look Beyond’ they should
give way to further initiative which will help strengthen the company’s core competency and
enhance their waste management through following methodologies such as Kaizen, which
will help in preventing redundancy in the working cycle of the company.
3. Focus on cost management of the company. AIS should focus on reducing their costs by
efficient cost management techniques and preventing wastage of resources and time. Just
like how they switched to cheaper alternatives of input fuel to prevent the risk faced by the
volatility of crude oil in the market.
4. Switch to efficient methods and invest in new machines and technologies to help with their
top line while reducing their costs and in return get an acceptable profit for their company.
5. Along with investing into new technologies and capital expansion of the company, they
should also focus on liquidating the assets which will be no longer required in the future and
hence take advantage of the salvage value of these assets.
6. Look for prospective markets to expand further. Although a major portion of their revenue is
through float glass and through automobile industry. They should look for markets which
will have a good synergy with their existing products and also will have less risk for the
company to invest in.
7. Reducing the working cycle of the company will also be beneficial to the company and the
time taken to get their trade receivables will also be less hence helping the company
deleverage their company.
Difficulties of deleveraging:
1. Choosing methods of efficient infusion of equity becomes difficult for the company because
if they want to issue shares in the market through normal means, a potential investor won’t
keep AIS in high regard as it has a high risk for the investor. In such a case the brand equity
of the company and value of the firm plays a crucial role. Also, there Is no guarantee the
existing shareholders will accept the tender offer of the company.
2. Rights issue and public issue will also contain a certain amount of cost to it (floatation cost).
3. Since there is a very high potential for the glass industry in the future, selling of their existing
assets might turn out to be detrimental for the company in the long run.
4. As the glass industry is a capital-intensive business, deleveraging will hider their operations
of the company and hence might reduce their top line in the future.