THESIS Chapter 1
THESIS Chapter 1
THESIS Chapter 1
Introduction
This study is to investigate the customers satisfaction regards to the public transportation especially
the public buses here in Santa Maria, Bulacan. In modern times (1993) “Carabao” declared here in the
Philippines as our national animal, because it is the first invented helpful animals to the farmers, it can carry
people, and heavy things and also it can help to their farm business. After a year people invented the first
motor engines to carry people and things easily, after a fast year people made from its ideas to carry more
groups of people, things and belongings on long distance and until now we use it as a public transportation.
Here in the Philippines there are two major types of Public transportation, those are the Public
Utility Bus (PUB) and the Public Utility Jeep (PUJ) “King of the road” is one of those aliases given to
them, there are reason why they are called like that bus around the Philippines, Luzon, Visayas, and
Mindanao. They are everywhere, twenty-four seven 24/7. Different route, different style and variety of
ways and strategy to call the attention of their target market which are those people who preferred to
commute.
King of the road is the often phrase that we use, public utility bus that we often saw at the road or
highway, this is the reason why traveling is easy for us. Transportation is very useful in country. It has a
big contribution to their economy. Because of transportation that’s why the products and goods are
delivered quickly and conveniently. Without the transportation, the movement of peoples and other
activities around the country are paralyzed. Imagine if there is no one will take you into your desired
destination? What if there’s nothing to ride of surely, it’s a total choose? Government is very stick in this
subject matter. They really conduct a wide and accurate research about different kind of transportation,
wherever it is, in land, sea and air. They are really strict in making laws and implementing rules for
transportation. The government is still eager to improve the way of transportation, building, railways, roads
and other things in order to be more convenient and easier for us to travel. Those people who really need a
good transportation are those people who have lot of work to do. They’re the businessman, politicians, actor
and actresses, students and workers. The stream-power road vehicle although it was unable to maintain
sufficient steam pressure for long periods, and would have been of titles practical use. Although several
other German engineers (including Daimler, Wilhelm Maybach, and Siegfried Marcus) were working on
the problem at about the same time, Karl Benz, generally is acknowledgement as the inventor of the modern
automobile.in 1879, Benz, was granted a patent for firs engine, which had been designed 1878. Many
of his other inventions made the use of the internal combustion engines feasible for powering a vehicle.
Karl Benz is also a lot of innovation came, a lot of automobile company creates their own, like Ford and
Automobile is being improved every time. In order to each the needs of those people who really
need a car. Automobile is nothing without the road. Road is the identifiable ways between places. In order
for an automobile to go a certain destination, needs to use the road. One of the government yearly projects
is to ensure that the roads in urban and rural are the road. if the road is not so smooth, it will give a headache
There are so many ways on riding in a bus. You can go to the bus terminals and pay the ticket while
you are riding in a bus. But you can also buy the tickets via online bus ticket reservation. This is a window-
based application that works within centralized network. The software program “Online Ticket Reservation
System” provides by the bus transportation. Online bus ticket booking is so much easier than customers
think. The customers only need to select they origin destination, the number of packs and departure date
and they will provide the customers with the list of available tips for booking.
Bus transit provides many benefits to transit riders, the environment and also the business
community. Transit serves low income populations that have no other travel alternatives, but income
population that have no other travel alternatives, but also increasingly serves higher income groups who
choose to ride transit because it is cheaper and less stressful than driving the own vehicles. The availability
of transit allows for higher density of development and increases the market area of adjoining businesses.
Our transportation in the Philippines is underdeveloped. Due to our country the mountainous areas
and scattered islands and some partly as a result of our Government’s persistent. In recent years the
Philippine Government has been pushing to improvement of our transportation system through various
infrastructure projects.
Transportation is an integral part of modern life. According to Kumara et al. (2010) and Rehrl et
al. (2007) a good transportation network is one of the modernize city’s initial properties because todays
modern society needs mobility in every aspects of life. Everyday people need to go to work, students need
to go to school, and products need to reach the other end of the supply chain, however, because of the
All bus transportation here in Santa Maria, Bulacan is of essence to their entire passenger. Due to
the fact they offer opportunity to move from one place to another with ease. Bus transportation performs a
lot of functions for their passenger, they enhance the quality of life in societies on condition that it provides
the safeness of the passenger, the efficient and also affordable of services.
The most Santa Maria citizen transportation problems are traffic movement and congestions,
construct the road that cause of heavy traffic, crowding on public transport, difficulties for pedestrian
lanes, environmental pollution, accidents, and parking difficulties but of course, Santa Maria and other
cities have also made significant effort in solving some of these problems.
(2015) census in Santa Maria, Bulacan, there is a total of 256,454 populations. Most of the people
live here are choosing to ride on the public transit, most of them are the students and the employees. They
choose to ride on a public transit than to drive for their own because of the big savings on the fee rather
than the diesel, gas, or fuel that used to the car. Even though they know that some of the drivers of the bus
the bus. Students, workers, office-workers and those normal types of people who preferred to commute. If
there is a passenger there is also public utility vehicle. Every passenger has different kinds of attitudes,
different choices, different needs and wants. They choose the best type of transportation that fits for them,
most convenient, most easy, most cheap and practical; customer’s attitude is also a big factor for this kind
Transportations are also give and take process. Passenger will pay for a ride. Even if it is late, they
take you to your destination the relationship of the passenger and driver sometimes has difficulties. There’s
Have you encountered different types of drivers? Those drivers who are so hospitable, those drivers
who really given an importance to their customers or passenger. They really care for the outcome of their
way of driving. Have you encountered those drivers that really hard headed? You will never like them at
all attitude is a big factor for this kind of profession; it has a big effect in their daily income and the numbers
The purpose of this study is to determine the customers or passenger’s satisfaction on the bus or
public transportation.