Catalina
Catalina
Catalina
Personalization capability
Method of distributing coupon was unique- set up media servers and on-demand printers at
each checkout lane, printing coupons for the shopper as checkout was completed. So this
way it personalised the coupons provided based on previous purchases made. Can analyse
basket of goods purchased. Grown in analytical capabilities to develop shopper insights.
Largest shopper purchasing history database with 210 million uniquely identified purchase
histories.
Reach across 500 brands
Margins made from in-store business
Capital investment
Strong content
Strong sales force
Mobile devices play an important role as shoppers now prefer less time and cost of shopping.
Consumers prefer mobile devices making it easier for them to shop whenever and wherever as it
was convenient for them.
Apprehensions of the director- competition against the big giants- yahoo, google and apple.; our
margins; play at price and margin levels way below where we have been.
Retail is continually evolving to embrace new technology, the rise of ecommerce and
changing consumer shopping trends.
With the number of channels through which they could interact with retailers
expanding (e.g., in-store, online, catalog/call center, kiosk, special order, TV, mobile,
etc.), consumers began to expect a more unified experience regardless of the type of
channel or the number of channels accessed. It was no longer good enough for a
retailer to present its offer in a multitude of ways. The new expectation was that the
experience be seamless, whether interacting with the retailer over the Web, via its
catalog call center, in stores, via the retailer's special order kiosk, through a delivery
and installation service partner, or wherever the retailer's brand leads them. Cross-
channel retailing was the new requirement.
Advantages-
1. Easy access to market
2. Reduced overheads
3. Potential for rapid growth
4. Widen market
5. Customer intelligence
6. Improving customer loyalty and retention: Existing customers are more likely
to return for more.
7. Attracting new customers: Incentives can grab the attention of customers who
typically do not buy from you.
8. Helping with the trial and promotion of a new product: Offering a good deal for
a new product encourages people to try it and recommend it to others.
9. Generating buzz around the brand: Promotions and discounts help companies
spread the word about their brand.
Disadvantages-