HABEB111
HABEB111
BSIT-1A
Quantitative Methods
Problem:
Judith Thompson runs a florist shop on the Gulf Coast of Texas, specializing in floral
arrangements for weddings and other special events. She advertises weekly in the local
newspapers and is considering increasing her advertising budget. Before doing so, she decides
to evaluate the past effectiveness of these ads. Five weeks are sampled, and the advertising
dollars and sales volume for each of these is shown in the following table. Develop a regression
equation that would help Judith evaluate her advertising. Find the coefficient of determination
for this model and explain the meaning of its value.
Solutions: