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Sim Venture

The document outlines the business activities and financial details of a company over 24 months. It includes information on production, sales channels, marketing promotions, pricing strategies, and other operational details. Headings like executive summary, financial performance and analysis, and conclusion would structure a 2500-word report analyzing the company's current performance and future plans.

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jorj
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© © All Rights Reserved
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Download as DOCX, PDF, TXT or read online on Scribd
156 views

Sim Venture

The document outlines the business activities and financial details of a company over 24 months. It includes information on production, sales channels, marketing promotions, pricing strategies, and other operational details. Headings like executive summary, financial performance and analysis, and conclusion would structure a 2500-word report analyzing the company's current performance and future plans.

Uploaded by

jorj
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Write a 2500-word report introducing and analysing the current performance and the future plan

of your business. Please structure your report using the headings in the correct sequence:
Executive summary
Operation performance and analysis
Financial performance and analysis
Financial forecast
Further business plan
Conclusion

Month 1
● Market research: £300 commissioned report - 4 hours
● Competition research: £300 commissioned research - 4 hours
● Customer research: £300 commissioned research - 4 hours
● Production: 1 product - 8 hours
● Purchasing: 52 components - 1 hour 10 mins
● Price: £426
● Quality control: vigorous - 30 mins
● Sales channel: Personal selling; 4 visits (12 hours 20 mins) per month, 80p
● Bookkeeping: do it yourself, 5 mins
● Sales channel: Transactional sales, Website agency employed, standard, designed by
web designer, 7 hours. £500 startup cost, £30 monthly cost.
● Resource: Standard vehicle £100 per month, 2 hours

Month 2
● Production: 3 products produced, 24 hours
● Sales channels: Personal selling, 3 hours

Month 3
● Target segment: professional services
● Pricing: increased to £649
● Production: 3 orders, 16 hours
● Quality control: set to normal, 15 mins
● Sales channel: Personal selling, 18 hours
● Product design: redesign - Quality 70% Performance 30% Features 85% style 60%. 12
hours per month
Research used to identify target segment, selling point and product design configured
accordingly.
● Owners choice: hours put into the business increased to 20 hours (from 10 hours)
● Marketing promotion: networking 2 hours £150 joining fee
Month 4
● Sales channel: personal selling - increased to 24 hours
● Marketing promotion: Local newspaper medium advertisement, 8 hours £100
● Training: sales training course (personal selling) £300, 8 hours & production training
course £300, 8 hours

Month 5
● Sales channel: distributor sales - distributor research, 4 hours
● Premises: relocation to retail unit, £208 per month, 18 hours
● Sales channel: personal selling - 30 hours

Month 6
● Pricing: price lowered to £599, below relevant competitors
● Customer research: DIY research, 30 hours
● Sales channel: personal selling - 18 hours

Month 7
New design reinstated that matches target segment and selling point.
● Training grant application, 8 hours
● Research grant application, 16 hours
● Distributor negotiation: RAD, 8 hours (excellent sales but competitive price)
● Sales channel: personal selling increased to 21 hours

Month 8
● Product design: redesign; Quality 95%, Performance 30%, Features 70%, Style 85% -
41 hours per month

Month 9
● Grant used, Bookkeeping training £300 (out of £500), 8 hours
● Distributor negotiation: Normans, 8 hours
● Personal selling lowered 15 hours
● Marketing promotion: direct marketing, 21 leads contacted, £11, 11 hours
Month 10
● New design reinstated
● Public relations: in house press release, 8 hours
● Pricing: 10% discount for 3 months
● Research grant used: customer research report commissioned, £300, 4 hours
● Distributor negotiation: Harton Brothers
● Training: sales, external course, £300, 8 hours
● Personal selling: 30 hours

Month 11
● Contract law: customer contract £350, 4 hours
● Personal selling lowered to 6 hours
● Distributor offer accepted: £588, 15 units

Months 12
● Production: contract out all production £90 per unit
● Personal selling to 15 hours
● Pricing: Discount removed
● Legal: limited company set up - £100, 8 hours
● Marketing promotion: local paper large advertisement, £200, 8 hours

Month 13
● Supplier changed: Sourceline £7 base price (£1 cheaper)
● Pricing: increased to £659
● Personal selling: increased to 30 hours

Month 14
● Pricing: increased £679
● Personal selling lowered to 18 hours

Month 15

Month 16
● Pricing: discount 15% for 2 months
● Personal selling 33 hours

Month 17
● Pricing: set to £699 with 10% discount for 1 month
● Personal selling lowered to 27 hours

Month 18
● Pricing: set to £679 5% discount
● Personal selling lowered to 15 hours
● Sales channels: distributor negotiation Normans

Month 19
● Taken contract distributor for £600 Normans
● Large ad local paper 200 cost 8 hours
● Directory small 200 cost 8 hours

Month 20
Personal selling: 12 hours

Month 21
Sales channel: disrtibutor negotiation RAD 8 hours

Month 22
Rad offerr accepted £591

Month 23
Personal selling 0 hours

Month 24
Personal selling 3 hours

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