Service Marketing Interview Questions

QUESTION 1.
Service sector comes under which sector of the economy?
ANSWER 1.
Service sector comes under tertiary sector of the economy.
QUESTION 2.
What is the difference between core and supplementary services?
ANSWER 2.
Core service: A service that is the primary purpose of the transaction. Core
service is what the consumer spends their money for.
Eg: a haircut or the services of lawyer or teacher.
Supplementary Service: Supplementary services are extras that make the

core service more appealing. Services that are rendered as a corollary to
the sale of a tangible product.
Eg: Home delivery options offered by restaurants above a minimum bill
value.
QUESTION 3.
What are the elements of physical evidence?
ANSWER 3:
Elements of physical evidence are:
 Services cape
 Exterior design
 Signage
 Parking
 Landscape
 Surrounding environment
 Equipment
 layout
 Other Tangibles
 Business cards
 Stationery
 Billing statements
 Reports
 Employee dress
 Brochures
QUESTION 4.
What Are The 7p's Of Services Marketing Mix?
ANSWER 4.
The 7p's Of Services Marketing Mix are:
a) Product: Product is your core offering.This is “the thing” that will

fulfill the needs of your customer.
b) Price: The price of the product is basically the amount that a
customer pays for to enjoy it.
c) Place: Place is where your products and services are seen, made, sold
or distributed.
d) Promotion: These are the promotional activities you use to make
your customers aware of your products and services, including
advertising, sales tactics, promotions and direct marketing.
e) People: People refer to the staff and salespeople who work for your
business, including yourself.
f) Process : Process refers to the processes involved in delivering your
products and services to the customer.
g) Physical evidence: Physical evidence refers to everything your
customers see when interacting with your business.
QUESTION 5.
What Are The Main Characteristic Features Of Services?
ANSWER 5.
Main Characteristic Features Of Services are:
a) Lack of ownership: It refers to the fact that you cannot own and
store a service like you can a product.
b) Intangibility: Service intangibility means that services cannot be
seen, tasted, felt, heard or smelled before they are bought.
c) Inseparability: inseparability means that services are produced and
consumed at the same time. This also entails that services cannot be
separated from their providers.
d) Variability: It refers to the fact that the quality of services can vary
greatly, depending on who provides them and when, where and how.
e) Perishability: Perishability means that services cannot be stored for
later sale or use.
QUESTION 6.
How Can You Differentiate Between A Product And A Service?
ANSWER 6.
BASIS FOR
GOODS SERVICES
COMPARISON
Meaning Goods are the material items Services are amenities,

that can be seen, touched or felt facilities, benefits or help
and are ready for sale to the provided by other people.
customers.
Nature Tangible Intangible
Transfer of Yes No
BASIS FOR
GOODS SERVICES
COMPARISON
ownership
Evaluation Very simple and easy Complicated
Return Goods can be returned. Services cannot be returned

back once they are provided.
Separable Yes, goods can be separated No, services cannot be

from the seller. separated from the service
provider.
Variability Identical Diversified
Storage Goods can be stored for use in Services cannot be stored.

future or multiple use.
Production and There is a time lag between Production and

Consumption production and consumption of Consumption of services
goods. occurs simultaneously.
QUESTION 7.
Can You Give A Few Examples Of Service Industry?
ANSWER 7.
Few Examples Of Service Industry are:
 Hospitality
 Travel
 Transportation
 Media
 IT
 Entertainment
 Sports
 Finance
 Insurance
 Ecommerce
QUESTION 8.
What Are The Principles Of Services Marketing?
ANSWER 8.
Principles Of Services Marketing are:
a) Focus on service: The first rule is to focus on service itself. A lot of

companies focus on its marketing activities rather than the service.
b) Face Reality: Many a times the providers are not aware of the
quality of their services and they assume it to be good. It is important
to face the reality and if the service is bad, improve it.
c) Build Relationship: When you are selling your services, you need to
develop faith in the minds of your client.
d) Innovation: Being in service industry one should know that service
can always be made better and can be improved. You need to be
innovative.
QUESTION 9.
What Marketing Tricks Should A Services Provider Focus On?
ANSWER 9.
The marketing tricks that a services provider needs to focus on are as

follows:
a) Retain existing customers: Instead of making new customers, let your

existing customers get more business for you.
b) Communicate: Make use of the internet. Keep your clients informed
about the upcoming offers, discounts, competition etc.
c) Social media: Social media is an effective way of promoting your
services.
d) Smart advertising: When you are advertising, focus on the services the
product offers rather than the product itself.
e) Reward Regular Customers: A very simple technique is to offer a free
service after the customers have bought a few services or a customer
can be offered a free trial of a new service.
QUESTION 10.
How services marketing can satisfy all generations existing today?
ANSWER 10.
Here's how to make sure your product can end up in the hands of various
generations:
1) Really listen to what customers want.

When people don't see themselves reflected in a brand they use, they
can be very vocal about it. Decide to begin including a diverse age-range
of models in your marketing.
If you keep your ear to the ground and listen when your customers
contact you, you won't have to worry about how your brand should
evolve--they'll tell you.
2) Know that you can become more diverse over time.

To be quite honest, the pool of models in their 60s is very small
compared with the number of models you can find in their 20s or 30s.
you can become more diverse as you grow. You simply have to make a
true effort to invest in more inclusive marketing efforts, such as
expanding the age and size range of your models.

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QUESTION 1.

Service sector comes under which sector of the economy?

Service sector comes under tertiary sector of the economy.

What is the difference between core and supplementary services?

Supplementary Service: Supplementary services are extras that make the

What are the elements of physical evidence?

Elements of physical evidence are:

What Are The 7p's Of Services Marketing Mix?

The 7p's Of Services Marketing Mix are:

a) Product: Product is your core offering.This is “the thing” that will

Main Characteristic Features Of Services are:

How Can You Differentiate Between A Product And A Service?

Meaning Goods are the material items Services are amenities,

Nature Tangible Intangible

Evaluation Very simple and easy Complicated

Return Goods can be returned. Services cannot be returned

Separable Yes, goods can be separated No, services cannot be

Variability Identical Diversified

Storage Goods can be stored for use in Services cannot be stored.

Production and There is a time lag between Production and

Can You Give A Few Examples Of Service Industry?

Few Examples Of Service Industry are:

What Are The Principles Of Services Marketing?

Principles Of Services Marketing are:

a) Focus on service: The first rule is to focus on service itself. A lot of

What Marketing Tricks Should A Services Provider Focus On?

The marketing tricks that a services provider needs to focus on are as

a) Retain existing customers: Instead of making new customers, let your

How services marketing can satisfy all generations existing today?

1) Really listen to what customers want.

2) Know that you can become more diverse over time.

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