A Management Company of SM PRIME HOLDINGS

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(A management company of SM PRIME HOLDINGS, INC.

PROFILE OF THE ORGANIZATION

HISTORY

SM Prime Holdings, Inc. was incorporated in the Philippines in 1994. They started as a

mall developer and operator and grew to be the biggest retail shopping center developer and

operator in the Philippines.

SM Prime started its mall development business in 1985 with the opening of SM North

EDSA. However, it was in the early 90’s when the “malling phenomenon” became apparent with

the opening of SM City Sta. Mesa in 1990 and SM Megamall in 1991. Malling has become a way

of life for millions of Filipinos as more SM Malls were opened in Metro Manila and provincial

areas. The management of the malls is now handled by subsidiary Shopping Center and

Management Corporation (SCMC).

Today, SM Prime has become one of the biggest mall operators in Southeast Asia.

Combined, the company has 60 malls in and outside Metro Manila and 7 shopping malls in China,

totaling 9.1 million square meters of Gross Floor Area (GFA). In the Philippines, they have a total

of 17,309 tenants and 1,472 tenants in China

SM Prime goes beyond mall development and management through its units and subsidiaries.

VISION

SM Prime envisions to be a leader in a world-class mall development committed to delivering the

daily needs of millions by offering a total mall experience and creating a richer better quality of life.

MISSION

SM Prime commits to the following mission:

- To constantly provide customers with a fresh and world-class mall experience through

innovative and state-of-the-art facilities and services;

- To undertake wide-ranging corporate social responsibility initiatives that provide greater

service for customers with special needs and ensure environmental sustainability through

various programs on energy, water, and air conservation;

- To be an employer of choice, offering comprehensive opportunities for career growth and

enhancement;
- To deliver sustainable long-term growth and increasing shareholder value; and

- To uphold its role as a catalyst for economic development.

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