NMIMS Sem 4 Assignment Solution June 2020

NMIMS Sem 4 Assignment Solution June 2020
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD.
Call 9025810064 (whatsapp available) or Mail - [email protected]
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

experience in MBA Business schools. For last fifteen years
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects
from Marketing, Finance, Human Resource Management, Information Systems,
International Business and General Specializations. He has written many research
papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

coaching / MBA Assignment help and MBA Project help. Many clients national
and international has appreciated Prof.Dr.N.Palaniappan.,MBA.,
MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA
subject coaching.
You can call him on his mobile no. 09025810064 (whatsapp available) or mail
him at [email protected]. He does help/guide for the below question. If
urgent or any query’s, Please feel free to call him on his mobile no. 9025810064
(whatsapp available) or do mail on [email protected]. He does
help/guide for the below question
Contact:
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD
Mail ID: [email protected]
Ph: - 9025810064 (whatsapp available)

Services Marketing
1. The recent epidemic of Coronavirus has really affected the world very badly.
One of the sectors worst affected are Travel & Tourism. SOTC India has seen a
severe fall in business in the last few months and does not see light at the end of
the tunnel anytime soon. If the situation continues this way, it may lead to them
shutting down many of their branches and laying of many employees. The sluggish
Indian economy is not helping their case too. You are hired as a consultant by them
to suggest possible solutions and strategies in order to combat this problem? Keep
in mind IIHS and the service marketing mix.
2. The recent judgement by the Supreme Court with regards to AGR has forced
Vodafone Idea to pay a huge amount as fine before the deadline. This hurts the
already bleeding company even more. Post the entry of Jio, the telecom market has
gone through a complete turmoil with the low rates and growing taxation burden.
The situation has turned so bad that Vodafone wants to quit the Indian Market. The
recent price increase has not helped improve the situation a lot. Can you as a
student of Service Marketing analyze the problem at hand and provide possible
solutions and revenue streams or methods to contain losses? Use the SERVQUAL
Model to analyze the same? Also use the concept of Customer Loyalty to your
advantage?
3. The recent decision by the Indian Government to divide the State of Jammu &
Kashmir into Union Territories and open it for investors of the world has been met
with a lot of cheer by the Industry. Kashmir sure has a lot to offer but it also brings
with it, its shares of problems. Use the Service Branding Model, Service
Communication Model and Moment of Truth to your advantage?
a. You are a part of the planning team organizing a summit to invite investors from
the service sector to tap Kashmir’s potential. Can you suggest strategies in order to
woo the investors?
b. Can you also enlist the hurdles that will come by and suggest possible solutions
for the same?
Marketing Research
1. As a researcher, you need to study how many kirana stores in Mumbai sell Lizol
brand and range of products (Surface cleaner, Bathroom power cleaner & Kitchen
power cleaner.) Which non-probabilistic sampling method would you use to
complete your research? Also state the reasons behind choosing that method. Also
explain as to how you will proceed ahead with choosing the areas / localities in
Mumbai to conduct your research along with timelines.
2. You are the Head of a Market Research Organisation. Your client has recently
introduced “iD Traditional Filter Coffee Decoction”. Your client wants to
understand how customers are reacting to their recently launched Filter Coffee
Decoction. Draft a Questionnaire containing not more than 20 questions that would
succinctly address the query posed by the client.
3. You have been recently appointed as a “New Product Development” Head for
Kellogg’s Corn Flakes which operates across pan India. You have been asked to
develop 2 new innovative products as part of their Menu.
a. Explain the process in detail to arrive at the creation of your 2 new products
b. Is there a need to conduct Test Marketing post creation of the 2 innovative
products? If Yes or No, please state your reasons to support your answer.
Business: Ethics, Governance & Risk

1. Read up on the ICICI Bank-Videocon Loan Case from credible public sources
(website, newspaper, magazines) and answer the following questions. (Kindly
mention only the facts and not speculations or rumors). You can refer to chapter 9
& 10 to understand the scope of the questions. Explain the TWO ethical issues or
concern in the ICICI Bank case and the negative impacts of these issues on the
bank?
2. In 2015 India’s food regulator had banned Maggi Noodles (of Nestle India) after
tests showed that it contained excessive lead and for alleged mislabelling over
flavour enhancer MSG. The product returned to stores after a court lifted the
restriction. Nestlé has since then removed the claim “No added MSG.” You can
refer to chapter 4 and answer the following question.
According to you, which all internal departments worked together to overcome the
allegation and relaunch the same product in a way that it would earn the trust of its
key consumers and stakeholders? What contributions were made by each of these
departments while work together for this common business objective?
3. a. As an employee if you become a whistle blower, are you being disloyal
towards your employer? Yes or No? What is/are the ethical reason/s for becoming
a whistle blower?
3. b. Explain any two reasons to showcase that study and understanding of ethics
makes for a better manager, good business and happy society?

Employee Development & Talent Management
1. Pure for Sure enterprises is a leading Chemical manufacturing company with a

presence in more than 8 countries. Currently, they use the forced distribution
method of appraisal. Prabhat, the newly appointed Head of HR has been entrusted
with the task of redesigning their Performance Appraisal System. What are some
of the modern methods of appraisal that Prabhat can consider? What are the
benefits of Performance Appraisal system for the organization?
2. Great places to work such as Google, Intuit and Apple recognize and respect the
fact that their workforce comprises of dual career couples. Such couples have to
deal with dual responsibilities and may find traditional workplaces stressful and
less attractive. How are these organizations making their workplaces friendly for
dual working couples? What are some of the advantages of Flexible working
patterns
3. a. You as HR head of the organization for Yummy Burgers have been asked to
prepare an on-the-job training schedule of the front desk service agents. What
options will you consider?
3. b. As the head of Talent acquisition team, you want to outline the process of
talent acquisition that the team can follow. Enumerate and explain the steps
involved in an effective talent acquisition practice.
HR Audit
1. CottonCo is a manufacturing company with offices across India. They have well
defined HR policies and an active HR team. They regularly conduct an Employee
Satisfaction Survey to assess the level of employee motivation. Last 3 years saw
the satisfaction scores go down. One key area of disconnect was found to be the
compensation and benefits area. Your firm has been appointed to Audit the
Compensation and Benefits provided and suggest appropriate steps.
What steps will you follow to do a compensation and benefits audit of the
company?
2. Patel Enterprises is in the business of Electrical motors. They had recently tied-
up with a Japanese company to supply motors to them. When the Chairman, Mr.
Patel, visited the Japanese company factory, he was very inspired by his Japanese
client’s practices. He then decided to go in for a Business excellence model, which
would help the business use a structured approach to total quality and excellence,
to achieve sustainable business growth. The Chairman is keen to include the HR
department as part of this excellence journey and has appointed your company to
help him with this. Your company has recommended the creation of a HR
scorecard. To help the Chairman understand this concept, you need to share a note.
Give a detailed note on what the HR Scorecard is, as well as the inputs that go into
creating the scorecard and the steps to create the scorecard.
3. Polestar Finance is a fin-tech company started by a seasoned entrepreneur. The
company has seen rapid growth into a well-established organization. The founders
have set a clear strategy and the same has been shared with all the employees. The
company hired an external Human Resources consultant who then redefined the
policies to keep them in line with the overall business strategy. A recent
satisfaction survey showed that the employees felt that there was a big difference
between the aim of the policy and the actual implementation.
The current HR team was set up at the start of the company’s operations and has
efficiently managed the basic HR processes so far. However, they are now finding
it
difficult to handle the new processes that the consultant has put in. The CEO has
hired your firm to conduct a HR audit. To present to the CEO:
a. Detail out the Levels of HR Audit you will focus on as well including the
reasons for the same
b. A brief note on the steps you will take to audit the company.
International HR Practices
1. CANDID Systems Ltd is a leading Indian IT company based in Mumbai. The
company has expanded to Africa in 2018 and now company is reviewing its HR
Practices in Africa. You, as an HR Manager, are asked to look into the issue of
ethics and responsibilities that employees of CANDID may face in Africa.
Highlight some of the ethical dilemmas that employees may face.
2. AUTOZONE Pvt Ltd is a two wheeler manufacturing company in India. It is
planning to expand to Indonesia to capture its emerging market. As a
manufacturing organization, there could be a problem related to employee
relations. In order to face this problem better, the company has asked you to
identify the key issues in international employee relations. You are an HR Manager
of AUTOZONE Pvt Ltd. Identify the key issues.
3. EFFIX LTD is a leading FMCG company in India and it is planning to expand
its operations in South America. For this company has set up a wholly owned
subsidiary in Brazil. A team of 50 employees is formed to take up this new project
in Brazil in this background, answer the following:
a. What will be the components of pre-departure training program?
b. On which job related factors training would be required?
Marketing Research
1. As a researcher, you need to study how many kirana stores in Mumbai sell Lizol
brand and range of products (Surface cleaner, Bathroom power cleaner & Kitchen
power cleaner.) Which non-probabilistic sampling method would you use to
complete your research? Also state the reasons behind choosing that method. Also
explain as to how you will proceed ahead with choosing the areas / localities in
Mumbai to conduct your research along with timelines.
2. You are the Head of a Market Research Organisation. Your client has recently
introduced “iD Traditional Filter Coffee Decoction”. Your client wants to
understand how customers are reacting to their recently launched Filter Coffee
Decoction. Draft a Questionnaire containing not more than 20 questions that would
succinctly address the query posed by the client.
3. You have been recently appointed as a “New Product Development” Head for
Kellogg’s Corn Flakes which operates across pan India. You have been asked to
develop 2 new innovative products as part of their Menu.
a. Explain the process in detail to arrive at the creation of your 2 new products
b. Is there a need to conduct Test Marketing post creation of the 2 innovative
products? If Yes or No, please state your reasons to support your answer.
International Logistics & Supply Chain Management

1. A food and nutrition company FNC foods is having operations in Russia. The
company is exploring international opportunities for which they have orders for
their products in the UAE countries. Explain the strategic approach of the company
for successful order execution and brand building activities with the customers
internationally.
2. The company is into chemical manufacturing and exploring opportunities
outside India by launching its products across the most potential and growing
European countries. What is the approach strategy that the company would employ
for the successful identification of markets and launch? Select a country of your
choice in Europe, analyze and suggest logistics and SCM strategies which can
enhance the service quality with on time availability and generating good market
share of the company.
3. A food company named Kakrawala Foods is in the Indian market for about past
20 years. The company had gained reputation and brand identity in the domestic
market by serving various flavors targeting the youth segment. It has orders from a
reseller in USA to market the products in USA. The order types differ as per
seasons ranging from FCL to LCL.
a. Work out a logistics plan and routes how it must ship the products and what
elements of quality aspects are to be taken care and considered while doing so like
containers and packaging.
b. What kind of production planning and pricing patterns it need to implement as
the product is shipped to a reseller and the supply chain strategies to be followed?
World Class Operations

1. What are the sources of environmental pollution? Explain with a suitable case
2. QFD is believed to be beneficial for implementing world class standards in
operations. Do you believe this? If yes justify your answer with examples.
3. a. You are the operations manager of the big manufacturing unit. You have been
asked by the Chief Operating Officer of the firm to prepare a white paper on
Benchmarking for the firm. In this regard explain the different types of
Benchmarking.
3. b. You are the operations manager of the big manufacturing unit. You have been
asked by the Chief Operating Officer of the firm to prepare a white paper on
Benchmarking for the firm. In this regard explain the process of Benchmarking.
Decision Analysis & Modeling

1. Decision Analysis involves a systematic decision making process. Explain the
approaches to the study of Decision Analysis and Modeling with a suitable
example.
2. Explain the application of simulation in business analysis.
3. a. Solve the following problem:
Maximize Z = 40a + 35b
Subject to: 4a + 6b <= 120
8a + 6b <= 192 and a and b both are nonnegative
3. b. What is the difference between the assumption of linearity and continuity in
LPP?
Logistics Management
1. Many multinationals are now committing to sustainable development growth
(SDG) due to the recent global climate change and global warming. Discuss with
relevant examples how Green Manufacturing can be incorporated in logistic
planning.
2. What are your recommendations for a successful channel strategy decision that
may help your organization be highly competitive and maximize its profit? Give
examples.
3. A consumer product distributer has a chain of retail outlets. The warehouse and
its stores upkeep are dependent highly on the fluctuating consumer requirement.
Only for 20 to 30 % of the time the full warehouse space is fully utilized (during
peak demand). Most of the other time utilization around the year is less than 70%.
a. According to you, what warehouse strategy should be adopted to improve its
warehouse utilization?
b. Briefly summarize the economic benefits of warehouse.
Supply Chain Management

1. A medical device company sells branded power tools to the hospitals. The
annual demand is approximately 1,800 batteries. The cost price per power tool is
$250 for and estimated annual holding cost is 35% of the product’s value. It costs
approximately $180 to place an order (ordering cost). The company currently
orders 150 power tools per month (considering LT as 30 days).
a. Determine the ordering, holding, and total inventory costs for the current order
quantity.
b. Determine the economic order quantity (EOQ).
c. How many orders should be placed per year using the EOQ?
d. Determine the ordering, holding, and total inventory costs for the EOQ.
2. M/s Futurama, handles a variety of imported auto components. One of the key
components is suspension systems. Considering the criticality of this part,
company has built a separate storage facility that has annual fixed cost of
US$,5000. Since the components are imported, company is incurring following
ordering costs
 Delivery cost per order = US$2000
 Import Duty per Order = US$300
 Custom Fees per Order = US$200
 Import License per annum = US$200
There is a total demand of 12000 pieces per annum (monthly demand of 1000
pieces with a standard deviation of 100 pieces). The supply lead time is 1 month
with a standard deviation of 0.3 month. company is conveniently placing one order
every month with an average qty of 1000. The cost per piece is US$30. The annual
holding cost rate is 30%. Calculate cycle stock and safety stock point if the firm is
willing to tolerate a 1% chance (Z0.99 = 2.32) of a stockout during an order cycle.
Also calculate the total cost of inventory.
3. a. Explain the situation, when it is advisable to use exponential smoothing
methods of forecasting over the moving average method of forecasting. For a
product in the growth phase of life cycle, which method would you prefer any
why?
3. b. State the difference between the key inventory indicators; Inventory Turns
Ratio and Days of Inventory Outstanding. Income statement of Alexa Corporation
from 2019 showed the cost of goods sold (COS) was $39.40 million, and its
average inventory value during the same period was $8.32 million. Calculate
company’s number of Inventory Turns Ratio (ITR) for that year and Days of
Inventory Outstanding (DIO).
Advanced Supply Chain Management

1. As a Supply Chain department head, you are stocking large inventory to
improve customer service level. However, there is a high pressure from the
management to reduce inventory cost. Explain with examples how you will plan
for inventory optimization without affecting customer service.
2. As a production planning head you are required to decide on a suitable aggregate
plan for an export order. The demand forecasted are shown below, for next 6
periods. You have with you at present 1050 workmen and each can produce 1 unit
per month (all months have same working days). The beginning inventory is zero.
The production cost is $100 per unit and includes material and labor cost. If you
want to increase the workforce hiring cost would be $30 per workman and to
reduce the workforce the layoff cost would be $70 per workman. Inventory holding
cost is $20/unit per month and backorder will incur $50/unit/month. Make Chase
and Level strategy and explain with reason which strategy you will recommend
Month 1 2 3 4 5 6
Deman 600 900 1200 200 1400 800
d 0
3. You are doing production planning and the performance of your organization
depends on the accuracy of the demand forecast you make for it.
a. Explain the six-step approach you may take to ensure that your will conduct an
effective forecast.
b. What error analysis will you do so as to determine the accuracy of the forecast
you are making
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NMIMS Sem 4 Assignment Solution June 2020

Call 9025810064 (whatsapp available) or Mail - [email protected]

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

Mail ID: [email protected]

Ph: - 9025810064 (whatsapp available)

Call 9025810064 (whatsapp available) or Mail - [email protected]

Business: Ethics, Governance & Risk

Call 9025810064 (whatsapp available) or Mail - [email protected]

1. Pure for Sure enterprises is a leading Chemical manufacturing company with a