Authorization

The report, entitled – “Quantitative Analysis of Educational Institutes at Marketing

& Research Development Associates” is submitted in partial fulfillment of the
requirement of PGPM Program of ‘IBS Gurgaon’. This report is an authentic record
of the bonafide and exclusive work carried out by ‘Imran Akbar’ with enrollment
number ‘18BSP1639’ of ‘IBS Gurgaon’ at Marketing & Research Development
Research Associates carried out under the supervision of Mr. Abnish Jha (Associate
Project Director). This report is free from plagiarism and has not been submitted
anywhere else for any other purpose.

Mr. Abnish Jha

(Corporate Mentor)

i|Page
 Acknowledgement

The internship portrayed a great experience for learning and I gratefully record my
debt of gratitude to Mr. Abnish Jha for providing me with this exceptional
opportunity.
A word of thanks to Mr. Abnish Jha who has guided me throughout the internship
program and has contributed to my endeavors in innumerable ways.
The unstinted cooperation and support from, Mr. Shamik Bandyopadhyay, Mr.
Shashikant Mishra, Mr. Rajan Chauhan, Mr. Somendra Shahi and Mrs. Preeti
Kashyap. They have provided me with the necessary practical knowledge which I
needed to gain to develop my career and prepare this report.
I thank them all for their priceless contribution.

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 TABLE TO CONTENTS

Authorization……………………………………………………………....i
Acknowledgement………………………………………………………....ii
Abstract………………………………………………………………….....iv
Introduction…………………………………………………………….….1
Indian Market Research Industry……………………………………….1
Company Profile………………………………………………....……..3
Environment Analysis………………………………………..…………7
Main Text………………………………………………………..………..12
Best College Ranking…………………………………….…………....14
CSAT Survey………………………………………….……………….21
Work Done……………………………………………………………..23
Learnings……………………………………………….……………….…34
Findings………………………………………………...………………….35
Recommendation……………………………………..……………………36
Limitation………………………………………….………………………36
References……………………………………………………………….…37

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 Abstract
The Report delivers a complete overview of the company’s affairs in terms of market
research. The research is done with a view that the quantitative processes and
procedures applied to determine the trends and solutions are at set benchmark or not.
Therefore, it becomes evident that a timely check is necessary to see whether the
applied procedures of primary & secondary research are productive or not. The
available data is presented in a comprehensive and easily accessed format, providing
the reader with the in-depth review of the quantitative process of ranking of
Educational Institutions & Determinations of CSI (Customer satisfaction Index) for
Power Network Client carried out at the company. The report enables a direct
comparison between and Marketing & Research Development Associates (MDRA)
and its competitors, providing reader with a clear understanding of Marketing &
Research Development Associates (MDRA) and its position in the market.
All the processes related to quantitative analysis for primary & secondary research
have been reviewed critically. The detailed information of the same is presented in
the Main Text of the report. The observations are company specific and as per the
guidelines set by the management. The Findings/scope of improvement is covered
in the last section of the report, and is supported by relevant facts and narrative.

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 Introduction
Market Research Industry

The market research industry has grown to over $10 billion worldwide, currently
experiencing an average 5% annual growth rate. Market research analysis can be
dissected in myriad ways such as research categories that include customer
satisfaction, advertising effectiveness, product development, price elasticity, or
developing a market forecast; by population, with consumer research versus
business to business market research; or by industry.
Market research Industry is one of the emerging sectors in India. The estimated size
of the MR industry in India is around USD 110 million (approximate INR 500
Crores). This includes research done internally by some clients’ having own in-
house facilities. The split by Customized and Syndicated research would be broadly
in the ratio 60:40 respectively.
Market Research in India is about 3 decades old, with just 2-3 key players in the first
decade. The second decade saw the emergence of more MR companies owing to
growth opportunities. Today there are about 15-16 main players in the Indian market
research industry. The key players in today’s MR industry are: ACN –ORG-Marg,
IMRB, TNS, Synovate, Indica, Quantum Market Research, Research-International.
MR in India has grown over the years and moved towards becoming an industry
from a craftsmen’s guild. Research products have become center stage – Rate of
Growth annually was about 12-15 % before there was a recession period in the early
2000. However, after this stagnancy in the early 2000 period, currently it is growing
at the rate of about 18-20 % per annum.
Marketing and research companies can be divided into three categories:
 Market research associations that promote the industry
 Market research suppliers of syndicated or secondary research
 Market research firms providing custom or primary research

Market research helps companies in various ways such as:

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● Getting it right from the Beginning-Getting off to a strong start will be on the top
of the company’s objectives. Researching all the basics helps you in making
smarter, informed decisions for the business.
● Beating up the competition- checking out your competition helps in uncovering
the potential opportunities for your business to improve.

Market research is an organized effort of collecting information about various

market needs, market size & Competition. It is also used to provide information to
both industry and consumers according to their respective needs. It is a systematic
way of gathering and interpretation of information using various statistical and
analytical tools to support decision making. Research is attempted to help take care
of particular issues as well as to help recognize issues that are not really obvious at
first glance but then exist or are probably going to emerge later on.
Market Research uses two types method of obtaining data:
 Primary Method
 Secondary Method

(1)
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Company Profile
Marketing and Development Research Associates (MDRA) is a premier marketing
research and consulting organization in India with focus on quantitative and
qualitative research. We provide strategic business planning solutions based on
research findings and historical data analyses of our clients’ business. Over the years,
MDRA has strived to help organizations bring vital market data into their strategic
planning processes in order to improve customer satisfaction and enhance
competitive advantage. Our research provides an in-depth insight, which helps
companies in knowing the market and their customers better. MDRA is proud
member of The Market Research Society of India (MRSI)

The Company has got expertise in:

● Customer driven research tools that capture the voice of the customer
● A process of translating research information into a clear action plan
● Helping clients integrate required actions with strategic and organizational
priorities
● Adoption of unique and custom-designed methodologies to address the needs
of companies in the complex and globalized current market scenario

Types of Surveys conducted by the company:

● Household Surveys
● Corporate Surveys
● Institutional Surveys

The key areas of research are:

● DEL (Defection and leakage) Analysis (MDRA-Proprietary)
● Market Structure and Segment Analysis
● Advertisement and Brand Effectiveness Research
● Consumer Research
● Industry Rating and Performance Studies
● Customer Satisfaction, Retention & Loyalty Studies

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 ● Customer Value Measurement
● Market Potential Assessment and Demand Estimation
● Market Strategy Formulation and Implementation
● Product & Pricing Related Studies
● Impact Assessment Studies
● Opinion Polls/ Exit Polls and Election Analysis

MAJOR COMPETITORS OF MDRA

 Kantar IMRB
 Nielsen
 Drshti
 Hansa Research

MDRA TEAM
MDRA has three teams of experts, each playing an important role in ensuring high
quality results - customer services, technical services and management

Customer
Services

Technical Services

Management

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Customer Services
The team consists of capable and responsive communicators responsible for
completing research assignments within timeline and within client’s budget. They
are responsible for coordination and execution of all steps in the research process.
This team includes consultants and project managers.

Technical Services
The team consists of highly skilled research-oriented minds with access to the latest
technologies to deliver accurate, in-depth information at the lowest possible costs to
our clients. This team includes database managers, statistical analysts and electronic
publishing specialists. Throughout the research process, the emphasis of technical
services is on accuracy, with multiple verification steps built-in the process.

Management
Consists of highly qualified and experienced personnel who guide various teams
with their wealth of knowledge in market research and communications so that our
clients can be sure their research requirements are fulfilled with highest integrity.
This team includes senior management and marketing personnel responsible for
overall management and developing business strategies.

Field Network
MDRA has a nationwide network of expert research professionals for undertaking
micro and macro extensive research. Our field investigators are spread across almost
all major urban and rural locations in the country, working on project-to-project
basis. MDRA field personnel have worked with many institutions in different parts
of the country on a collaborative basis. MDRA has carried out market surveys with
sample size varying from 2,000 to 2,00,000 across various socio-economic strata,
geographies, genders and age-groups.

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 (3)

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Environment Analysis

Business environment is a collection of all individuals, entities and other factors,

which may or may not be under the control of the organization, but can affect its
performance, profitability, growth and even survival. Every business organization
operates in a distinctive environment, as it cannot exist in isolation. Such an
environment influence business and also gets affected by its activities.

SWOT analysis of MDRA

A SWOT analysis is a strategic planning technique used to help a person or
organization identify the Strengths, Weaknesses, Opportunities, and Threats related
to business. It helps a firm to have awareness of its environment, grab opportunities,
tackle threats and thereby ensure its survival and success.
Strengths – it includes the internal components that give a business an advantage
over the competitors.
 Brand Image in media surveys
 Project execution at minimal cost
 Outsourcing
 Experts in C-SAT surveys
Weaknesses - it includes the internal components that put a business in a
disadvantage with the competitors.
 Less human resource administration
 Infrastructure
 Minimal capital
 Weak management
 No expertise in FMCG
Opportunities – These are the external elements that a business could exploit to its
advantage.
 Big Data
 Research projects in Retail, Automobile, FMCG sector etc.
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Threats – these are the external elements that could cause trouble and affect business
in a negative manner.
 Attrition rate is high
 No corporate tie-up
 Data privacy is low

SWOT Analysis of diagrammatically explained

• Brand Image in media • Less human resource

surveys administration
• Project execution at • Infrastructure
minimal cost • Minimal capital
• Outsourcing • Weak management
• Experts in C-SATsurveys • No expertise in FMCG

Strength Weakness

Opportunities Threat

• Big Data • •Attrition rate is high

• Research projects in • No corporate tie-up
Retail, Automobile, • Data privacy is low
FMCG sector etc.

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Porter’s Five Forces Model

1. Intensity of rivalry among competitors – The intensity is high in the following

cases
 When the number of players is few (oligopoly)
 When the market growth is slow
 In case the exit barriers are tough
 Customers have low switching cost

In case of MDRA, the competition is intense from Global as well as from domestic
competitors as all the factors mentioned above hold true except the one of market
growth. A little scope is that the market growth is at a good rate which reduces the
intensity to a certain extent.

2. Threat of new entrants – Entry of new competitor in the market weakens the
power of the existing firm. The threat of new entry is high in the following cases
 The capital required to start the business is low
 The key technology is not difficult to acquire
 The product is not differentiated
 The switching cost is low
 The market is expected to rise rapidly

In case of MDRA, the threat to new entry is neither very high or very low. Big
houses business houses are entering into the market. Since there is no barrier to entry,
MDRA does face a niche part of threat. The threat arises on the basis of profit
margins which further depend on the accuracy of solution provided or the
effectiveness of field team.

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3. Threat of substitute products/service – The threat is high in the following cases
 When substitute products or service are available
 Customers can easily find the product or service at same or lower price
 The quality of substitute is almost similar to the quality of existing product

In case of MDRA, even though there are many projects successfully

completed through well planned research. The company till date does not have high
threat of substitutes because they provide services and database at effective prices.

4. Bargaining power of customers - It means the extent of control which a

customer has to drive down the prices of the end product. The bargaining power of
the buyer is high in the following situations
 When there are few buyers chasing to too many products
 When the product is purchased in bulk
 The product is not differentiated
 When the switching cost of the customer is low
 When the buyers are price sensitive
 When customer integration happens

In case of MDRA, since the company has a competitive pricing of its services
with less substitutes, it has a higher edge over the buyers. It has loyal clients and
price sensitive customers who are willing to get the services.

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5. Bargaining power of suppliers – It means how strong the position of a company
is in negotiating with the supplier of raw materials. The power of supplier is high
when
 When the number of buyers if few or they are concentrated and well organized
 If the company is not an important customer
 There are few or no substitutes available of the supplied raw material
 If the switching cost of one supplier to another is high

In case of MDRA, the company has a slight edge over its suppliers. Since the
respondents are majorly the common people, they have effective team assigned. The
rates negotiation lies more with organization for databases and primary research
data.

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 Main Text
Education Institutions in India
Colleges/Institutions affiliated/recognized with University These are institutions
which can run degree programmes but are not empowered to provide degree on their
own and are necessarily have to be attached with a University/University level
institution for the purpose of awarding degree. For the purpose of the survey these
institutions have been classified as under:
Colleges Affiliated with University/ University level Institutions – Under Section
12A(1)(b), College means any Institution, whether known as such or by any other
name which provides for a course of study for obtaining any qualification from a
university and which, in accordance with the rules and regulations of such university,
is recognized as competent to provide for such course of study and present students
undergoing such course of study for the examination for the award of such
qualification. These are the institutions established or maintained by or admitted to
the privileges of the University.

Colleges can be of two types:

 University/ Constituent College (A college maintained by the University)
 Affiliated College

Some colleges are given Autonomous Status. Autonomous colleges that have
completed three-year terms can confer the degree under their title with the seal of
the university. Affiliated and constituent institutions of Central and State Public
Universities are counted as colleges. Constituent units of deemed/private
universities, off campus centres and Recognized centres are not counted as Colleges.
There are 278 affiliating Universities and they have 40026 colleges. There are 16
Universities, which have 500 or more colleges.

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DISTRICT NO. OF COLLEGES
Bangalore 1025
Jaipur 635
Hyderabad 487
Pune 421
Rangareddy 395
Nagpur 332
Mumbai 322
Guntur 309
Allahabad 306
Nalgonda 289
(4)

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Best College Ranking Survey

Ranking of Professional and academic courses have existed for over a decade but in
today’s complex and dynamic, when there a large number of courses and institutes
have come up during last five years, it has become quite difficult.
The Survey is an attempt to set the benchmark for tracking institutes that provide the
best education in India. The following streams/ courses would be ranked:

 Engineering
 Medical
 Dental
 Law
 Architecture
 Hotel Management
 Fashion Design
 Mass Communication/ Journalism
 Master of Social Work
 Bachelor of Business Administration
 Bachelor of Computer Application
 Bachelor of Arts
 Bachelor of Science
 Bachelor of Commerce

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The best college ranking survey is India is done by two entities:
 Government: NIRF
 Publications: India Today, The Week, Outlook

MDRA Ranking Methodology

The Colleges Ranking is done in two phases i.e.
 Objective
 Perceptual

Methodology:

(5)

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Objective Ranking:

This Ranking is based on scoring of an objective questionnaire which is based on

factual data provided by colleges. For the Objective ranking, MDRA carefully
selected more than 112 attributes in each stream to provide the most comprehensive
and balanced comparisons of colleges. These performance indicators are as five
parameters which includes sub parameters:
 Intake quality & governance
 Academic Excellence
 Infrastructure & living experience
 Personality & Leadership development
 Career Progression & Placement
The Colleges are being evaluated based on current years data. The ranking table also
gives parameter wise score obtained by colleges to provide deeper insights into key
aspects of decision making by various stakeholders.

Process of Objective ranking: Various Phases involved are:

1. Creation of database: An extensive desk review of MDRA’s database and
secondary research was conducted to shortlist colleges in each stream. These were
to have:
 Full time, in Classroom courses
 Churned out a minimum of three pass-out batches till the academic year 2017-
18
 Undergraduate programmes ranked for 14 streams of Engineering, Medical,
Law, BBA, BCA, Hotel Management, Fashion Design, Architecture, Arts,
Science and Commerce.
 Post graduate courses ranked for two streams- Mass communication and
Social work.
 A list of over 9000 colleges fulfilling the above criteria was prepared and
contacted directly.

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2. Determination of weightages:

S. Parameter Marks Weightage Marks Weightage

No (Professional) (Professional) (Academic) (Academic)

1 Intake Quality & 288 0.24 250 0.25

Governance

2 Academic 264 0.22 250 0.25

Excellence

3 Infrastructure & 240 0.20 175 0.175

Living Experience

4 Personality & 120 0.10 175 0.175

Leadership
Development

5 Career Progression 288 0.24 150 0.15

& Placement

Experts were consulted to frame the parameters and sub parameters pertinent to
respective streams and their weightages. Since the ratio for professional courses was
60:40 so 1200 marks were given for objective scoring & 800 for perceptual scoring.

3. Inviting Participation:
Comprehensive objective questionnaires were designed for each of 14 streams.
Colleges fulfilling the eligibility criteria were contacted to participate in the survey
through multiple way: formal invitations were sent along with the objective
questionnaire; An objective questionnaire was put on the websites of MDRA and
India Today to increase awareness; multiple emails, telephonic calls were made to
remind colleges about timely participation; and follow-ups were done to clarify any
doubts regarding the data in the questionnaire. As many as 1120 colleges provided
their institutional data along with voluminous supporting documents.

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4. Backchecking of objective data:
After getting the objective data from colleges, cross checking of the information
provided by them was done through available information and validation (Scrutiny
of supporting documents, past data, mandatory disclosure, telephonic check,
confirmation through emails, secondary research etc.). In case of insufficient/
incorrect data the concerned colleges were asked to provide complete, correct and
updated data.

5. Auditing:
Physical auditing (Verification) were conducted to verify the objective data provided
by colleges. The experienced researchers of MDRA visited 178 colleges and
thoroughly examined each aspect of details provided by them.

Calculation of Factual Rank:

The participated colleges are then analyzed on the basis of the factual data provided.
The objective questionnaire contains multiple sections and all these sections mainly
contains questions which are responsible for following reasons
 Intake quality & governance
 Academic excellence
 Infrastructure & living experience
 Personality & leadership
 Career progression & Placement
These all factors are given different weightages according to their priorities. These
weightages are them subdivided into 112 factors which depend upon the data
provided by participants. The data from these factors are ranked and scored
according to weightages. These ranks and score combined together to calculate the
final score. The ranking is calculated according to final score.

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Perceptual Ranking:
A perceptual survey was carried out among 2051 well informed respondents (605
senior faculty members, 350 recruiters, 398 career accelerators and 652 final year
students) across 24 cities. Respondents were from all over India. National and zonal
rankings were taken from them in their respective fields of experience and were
given 75 percent and 25 percent weightages respectively. The institutes are also
ranked on a 10- point rating scale on each of the five key parameters.

Calculation of Final Rank:

While computing objective scores, it was ensured that aggregate data wasn’t the only
one used; data was also normalized on the basis of the number of students. Total
scores arrived from objective and perceptual surveys were in the ratio of 60:40 (for
11 courses) and a 50:50 ratio for 3 courses (B.Sc., B.Com., B.A.).

Report Drafting and Final Publication

The ranking before final publication is checked for changes from the previous
ranking & due to any discrepancies. This draft is further checked by the client. After
the draft being checked, the ranking is published in the magazine.

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Comparison of ranking methodology
S. No. MDRA NIRF Nielsen Hansa Drshti
Researc
h
Methodolog Objective + Objective Objective + Objective Objective +
y Perceptual + Perceptual + Perceptual
Perceptual Perceptu
al
Sample size 9000 3954 254 2800 1900
Participatio 1200 3954 254 361 350
n
Perceptual 2051 4238 3018
Experts
Objective: 60:40 90:10 50:50 60:40 70:30
Perceptual
Streams 14 9 13 11 12
Parameters 1)Intake 1) 1) Academic NA 1) Selection
quality and Teaching Input 2) process 2)
Governance learning & Student care Academics
2) Academic resources 3) 3)
Excellence 2) Infrastructur Personality
& Research e 4) and
Infrastructur & Placement developmen
e 3) Living profession 5) t 4)
expenditure al practice Perceptual Placements
4) 3) &
Personality Graduation Employmen
& outcome 4) t 5)
Leadership Outreach Infrastructur
developmen & e
t 5) Career inclusivity
progression 5)
& Perception
Placement

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CSAT Survey of Power Network Client
This survey is an attempt to understand Tata Power Delhi Distribution Limited
(TPDDL) Customers’ Delight Level.

Methodology:
 Exploratory Phase:

It consists of Desk research, Discussion with process heads & Implementation

of learning from previous survey

 Descriptive Phase:

It consists of preparation of Questionnaires, Pre-testing & Main field survey

Sampling Plan
Face-to-face interviews were administered through structured questionnaire.
HCB customers selected randomly within 12 districts covering all 26 zones & 11
BUs.
SCG customers selected randomly within JJ clusters covering all 12 districts.
G&I, HRB, KCG and XPRESS were interviewed taking prior appointment.

Target respondents
Those who regularly interacted with electricity company regarding billing, payment
and complaints.

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Input Parameters – Process (50%)
Operational & Functional
 Quality and Reliability of electricity supply
 Quality of No Power Supply (NPS) Restoration Process
 Quality of New Connection/Load enhancement /Category Change Process
 Quality of Metering
 Quality of Billing
 Quality of Payment process

Customer Service
 Quality of complaint / query handling by the Call Centre/ Help line
 Quality of complaint / query handling by the Customer Care Centre
 Quality of complaint / query handling by the Client Manager
 Quality of Communication/ Relationship building initiatives

Output Parameters – Loyalty (50%)

Attitudinal
 You feel very confident about TPDDL as an efficient power distribution
company
 It would matter a lot to you if you could not avail the services of TPDDL

Behavior
 How likely are you to say positive things about TPDDL?
 How likely are you to still continue with TPDDL in the event of having more
than one electricity distribution company to choose from?

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Work Done
My responsibilities in Educational Institutes (Colleges) ranking project
includes-:

 Backchecking of Database by reviewing the questionnaire (Both soft & hard

copies).
 Making phone calls to the institutes to gather the missing & wrong data.
 Writing mails & forwarding them to the institutes.
 Doing secondary research.
 Data Validation & Cleaning of the database.
 Taking part in the analysis.

 Backchecking of Database by reviewing the questionnaire (Both soft &

hard copies).

Back-checking of objective data. After getting the objective data from

colleges, cross-checking of the information provided by them was done
through available information in the soft & hard copies of the questionnaire.
Checked Data of BCA, B.Com., B.Sc., Dental, MBBS, B.A. & Engineering
Stream for its redundancy.

Correcting the spelling mistakes, along with the using of tools such as MIN,
MAX, AVERAGE for checking of placement data.

Tallying this year data with the last year data to check the increase in salary
figures to check whether the hike was genuine or not.

Checked out the different annexures and coded the provided data in the excel
file.

If a data being missed from the questionnaire was fed after checking the
questionnaires.

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 Making phone calls to the institutes to gather the missing & wrong data:

The data which is found incorrect after various checks (Using various excel
tools) are verified through phone calls to the institutes. Contacted colleges for
missing or incorrect information.

The data of fees which show the sudden hike/ decrease was called upon for
the clarification & were updated.

Phone calls were also made by me for asking the hike in:
 Faculty payments.
 Placement data.
 Top 10 students.
 Total tuition fees for the entire courses.
 All the contradicting data

Total calls made during the entire term is 2000

 Writing mails & forwarding them to the institutes:

Mails being constructed along with the required data questionnaire are
forwarded to the institutes. I Drafted emails for colleges who didn’t confirm
or provide data on call.

Attaching the required data questions in the mail, the email was being
forwarded by me through the senior’s mail id.

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  Doing secondary research:

Was asked to conduct secondary research:

 To verify whether Institutes exist or not.
 To download the pictures of the auditorium, main gate
& Playgrounds for audit purpose.
 To check the updated names of the institutes.
 To check the tuition fees.
 To check the NIRF rankings
 To check the courses provided by the institutes.

 Data Validation & Cleaning of the database:

Data Validation and Cleaning of the data is there, After the required missing/
Correct data is retrieved, the database was updated by me and was forwarded
to my senior for updating the data in the master file.

 Questionnaire questions worked upon

C1 Please provide the following information about the students admitted in B. Tech/ BE in your College

No. of Students admitted in No. of Students admitted in No. of Students admitted in No. of Students admitted in
S.N Gender
AY (2018-19) AY (2017-18) AY (2016-17) AY (2015-16)

1 Male

2 Female

Total (1+2)

C2 Please provide the following information about the students admitted in B. Tech/ BE in your College

No. of Students admitted in AY No. of Students admitted No. of Students admitted in

S.N Student-mix
(2018-19) in AY (2017-18)
AY (2016-17)

1 Inter-state (Other than college State)

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 2 Intra-state (Within the same State)

3 Foreign students

Total (1+2)

What is the total tuition fee (per student) for the entire duration of B. Tech/ BE (Excluding hostel &
D1 Rs.
fooding)?

Please provide the JEE (Advanced) or JEE (Mains) Exam scores and All India Rank (AIR) of top 10 students admitted in batch 2018-19 [in case
E3 your college does not consider JEE (Advanced) or JEE (Mains), please provide requisite exam score and rank]

S.N Category (General, OBC, SC, ST,

Top 10 students (Name) etc.) Exam Score All India Rank

1
2
3
4
5
6
7
8
9
10

S.N Statement Domestic (In INR) Foreign (In USD)

1 Average salary (Rs lakh/annum)

2 Median salary (Rs lakh/annum)

3 Maximum salary (Rs lakh/annum)

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S.N Statement Domestic (In INR) Foreign (In USD)

4 Lowest salary (Rs lakh/annum)

5 Total number of placements (Number)

I9 Please fill the following details regarding placement

S.N Statement In AY 2017-18

1 How many companies visited the campus for placements?

2 How many companies offered jobs?

3 How many new companies visited the campus for placements?

How many companies have offered internship for the batch that passed out in 2018? [PLEASE PROVIDE THE LIST
I10
OF ALL COMPANIES]
How many companies have offered Pre-Placement Offers (PPOs) for the batch that passed out in 2018? [PLEASE
I10a
PROVIDE THE LIST OF ALL COMPANIES]
How many students have been offered Pre-Placement Offers (PPOs) for the batch that passed out in 2018? [PLEASE
I10b
PROVIDE OFFER LETTERS]

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Analysis of Objective data:

The objective data was analyzed by me using various excel tools.

Procedure:
 There are set weightages for the five parameters and the sub parameters.
 Now there are assigned marks for ranks. Example: From 1-5 rank assigned
marks is 20.
 The data is ranked for each sub parameter questions and we get a rank and
assign the respective score.
 Now the score is multiplied with the weightages and the total for each
parameter is calculated and then overall score is calculated.
 Ranking is done from the overall score then.

The perceptual data analysis procedure:

 To count how many times a particular institute has been ranked by
interviewee.
 Multiplication of count with assigned weightage.
 Calculation of raw score.
 Repeat step from 1-3 done for National also for Zonal score.
 Multiply National by 0.75 & Zonal by 0.25.
 Calculation of ranks from student perspective, Recruiters, Faculty & career
accelerators.
 Find total score out of 800.
 Find out the final rank basis of final score.
 Correlation is used to check between tentative and the perceptual rank.

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Best University Ranking:

 Punching of data:

The data provided in the questionnaire is being fed in the excel file provided
a proper format by me. The questionnaire questions are fed in a row and then
we punch the data provided in the questionnaire.

Total number of questionnaires punched is 35.

 Backchecking of Database by reviewing the questionnaire (Both soft &

hard copies).

Back-checking of objective data. After getting the objective data from

colleges, cross-checking of the information provided by them was done
through available information in the soft & hard copies of the questionnaire.
After that we make a status report in which all the queries which needs to be
confirmed are presented in a proper format which needs to be retrieved
through calling/email.

 Inviting Participation

The universities which have not yet participated, I have to follow-up them
through call & mail and give a status report to my senior.

 Making phone calls to the institutes to gather the missing & wrong data:

The data which is found incorrect after various checks (Using various excel
tools) are verified through phone calls to the institutes. Contacted universities
for missing or incorrect information.

The method was sending an email with all the queries and then assisting the
universities with the same.

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CII Survey
The Survey was conducted on MSME industry to check the feedback on various
initiatives undertaken by the Government and also to determine the employable
workforce.

Work Done:
 Secondary Research of the Company.
 Data Validation included categorizing Companies in their respective sector &
Correction of mistakes of company and city names.
 Data Cleaning included highlighting the unknown companies, Duplicate data,
Companies with less than 5 employees.
 Usage of different excel functions such as LEN, PROPER & Special Paste to
ensure the data is well cleaned.
 Total data entries worked upon: 10000.

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CSAT Survey
 Coding of data:

Making labels and assigning codes to the answers in the Survey questionnaire.

Example: The answer to a particular question is billing quality is accurate. We

make a label for it and assign it code 1.

 Analysis of the responses:

The responses were then analyzed on various parameters, using different

tools. Worked with the Senior researcher on the presentation report of Survey,
along with writing summary of the presentation slides.

The analysis was done using SPSS and the tools used were regression and
logistics regression to analyze the trends.

Key Findings:
 Power Network’s Performance is excellent (CDI- 94)
 CDI score has improved or remained same across customer segments except
Xpress.
 Dissatisfaction level have come down in HB, HRB and G&I segments but
have remained same in KCG and Xpress, Slight increase in SCG.
 % of Truly loyal customers have increased.
 This year quality of billing and reliability of electricity are amongst the key
driver of customer loyalty
 The CDI score has improved from the last year.

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Best Coaching Ranking:
This ranking is an attempt to set the benchmark for tracking best coaching institute
in India.

Process:

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Inviting Participation:
I did phone-call to several coaching institutes inviting them to participate in the
survey with continuous follow-ups & by sending them mails along with
questionnaire.
Number of calls: 600 including follow ups.

Transcript:
Listening to the audio clip of the interview made for expert opinion is then punched
on word file word to word. Then it is filtered out in the end.

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Key learnings:
 Data cleaning and Data validation
 Time Management
 Microsoft Excel
 The significance of primary work to the accomplishment of any project and
the organization at large.
 Ranking Procedure
 In depth analysis
 Writing transcriptions
 Convincing Skill

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Findings:
 The company provides end to end solution to its clients from primary research,
to consulting and even implementing the given solution.
 There are 864 universities, 40026 colleges and 11669 standalone institutions
listed on AISHE web portal and out of 795 Universities, 34193 Colleges and
7496 Standalone institutions have responded during the survey. 278
universities are affiliating colleges.
 15 Universities are exclusively for women, 4 in Rajasthan, 2 in Tamil Nadu
& 1 each in Andhra Pradesh, Assam, Delhi, Haryana, Karnataka,
Maharashtra, Odisha, Uttarakhand and West Bengal.
 The top 8 States in terms of highest number of colleges in India are Uttar
Pradesh, Maharashtra, Karnataka, Rajasthan, Andhra Pradesh, Telangana,
Tamil Nadu and Madhya Pradesh.
 Bangalore district tops in terms of the number of colleges with 1025 colleges
followed by Jaipur with 635 colleges. Top 50 districts have about 33.5%
colleges.
 At All-India level, there are merely 68 female teachers per 100 male teachers.
 Foreign student intake in the country has increased from the last year.
 To increase sense of healthy competition among the colleges, Government
has introduced NIRF ranking.
 Only 2.6%run Ph.D. programmes and 36.7% colleges run post graduate level
programs.
 The highest number of students have graduated from Arts stream.

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Recommendations:
 The objective questionnaire send in word form can be made in the form of e-
questionnaire and the questions can be made in a certain platform in cloud.
This will reduce manual work of backchecking of files as errors and
incomplete questions will be easily detectable.
This will also reduce the process of data entry.

 A single person must be assigned for validation of data to avoid any

discrepancy of data.

 When a data is arrived if found errors, all the queries must be mailed first and
then a phone call to assist.

 Single point of contact must only be there to follow-up since the concerned
person gets frustrated by different person calling.

Limitations:
 The unwillingness of colleges and coaching to participate.
 Invalid/ Incorrect contact numbers from various sources.
 Unwilling to share some data which are confidential.
 Thinking of India magazine as a subscription scam

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References:

1. MDRA: http://www.mdraonline.com

2. INDIATODAY:
https://www.indiatoday.in/magazine/cover-story/story/20170522-college-
rankings-india- today-best-colleges-survey-986355-2017-05-15

3. https://www.indiatoday.in/magazine/best-colleges/story/20180604-india-
today-best-colleges- survey-shri-ram-college-of-commerce-1241863-2018-
05-24

4. https://www.indiatoday.in/magazine/best-colleges/story/20180604-india-
today-best-colleges- survey-shri-ram-college-of-commerce-1241863-2018-
05-24

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