Digital Diffusion provides SEO services to help brands succeed online. They offer a full-service approach that includes design, development, SEO, and PPC campaigns. Their SEO process typically takes 6 months and involves discovery, technical optimization, on-page and off-page optimization, iteration based on testing, and ongoing content creation. They provide weekly reporting on keyword performance, SEO scores, and leads generated, as well as monthly digestible reports. Their goal is to understand each client and focus efforts in the right areas to attract qualified traffic and leads.
Digital Diffusion provides SEO services to help brands succeed online. They offer a full-service approach that includes design, development, SEO, and PPC campaigns. Their SEO process typically takes 6 months and involves discovery, technical optimization, on-page and off-page optimization, iteration based on testing, and ongoing content creation. They provide weekly reporting on keyword performance, SEO scores, and leads generated, as well as monthly digestible reports. Their goal is to understand each client and focus efforts in the right areas to attract qualified traffic and leads.
Digital Diffusion provides SEO services to help brands succeed online. They offer a full-service approach that includes design, development, SEO, and PPC campaigns. Their SEO process typically takes 6 months and involves discovery, technical optimization, on-page and off-page optimization, iteration based on testing, and ongoing content creation. They provide weekly reporting on keyword performance, SEO scores, and leads generated, as well as monthly digestible reports. Their goal is to understand each client and focus efforts in the right areas to attract qualified traffic and leads.
Digital Diffusion provides SEO services to help brands succeed online. They offer a full-service approach that includes design, development, SEO, and PPC campaigns. Their SEO process typically takes 6 months and involves discovery, technical optimization, on-page and off-page optimization, iteration based on testing, and ongoing content creation. They provide weekly reporting on keyword performance, SEO scores, and leads generated, as well as monthly digestible reports. Their goal is to understand each client and focus efforts in the right areas to attract qualified traffic and leads.
DIFFUSION DIGITAL SEO OFFERING 01 05 ABOUT US CONTENT p3 p15
02 06 Digital
WHY SEO PRICE PLANS
p5 p18
03 07 OUR PROCESS FAQS p9 p21
04 08 REPORTING & ANALYTICS CONTACT US p12 p24 01 Digital
ABOUT US CO M ME R CE
Our specialist retail consultancy, and
development expertise across leading platforms helps deliver robust, cutting EXCEPTIONAL edge online and in-store experiences.
CRAFTSMANHIP B RA N D E X P E RI E N C E Digital
We revitalise brands for the digital era,
Diffusion Digital is a boutique Shopify and devising strategy that stays consistent WordPress production studio specialising in across the customer experience. Our web beautifully crafted brand design for web and mobile builds encourage interaction, and print. We partner with brands who through engaging interface design and value the increasing impact of design in compelling content. business today. We are a full service agency that covers everything from design and development, to Search Engine I N N OV A T I O N Optimisation and Pay Per Click campaigns. We partner with organisations to develop new digital products and brands, working collaboratively to bring new ventures to market effectively.
4 02 Digital
WHY SEO WHY SEO? In a world where marketing budgets are decreasing, especially for SMEs, we value Digital
the importance of making the most of every
penny. The wonderful thing about SEO is that it is highly targeted, and not only will we organically generate more traffic to your site, we will be attracting quality leads that are more likely to convert. A large part of SEO is about understanding what works and what doesn’t, and adapting as necessary. Our holistic approach means we are able to make changes quickly and efficiently, maximising the effectiveness of the campaign.
6 3 2 .5% SEARCH The average traffic share the first Google organic search result gets.
MATTERS* 9 1 .5 % The average traffic share generated by the sites listed on the first Google *All figures from 2018 search results page. Digital
1 , 89 0 W ORD S The average content length of a Google first page result.
51% Of all website traffic comes from organic search, 10 percent from paid search, 5 percent for social, and 34 percent from all other sources (On Average).
OV E R 40% Of revenue is captured by organic traffic.
73 BILLION The estimated number of phone calls that will be generated from mobile search alone by the end of 2018.
7 THE FOUR PILLARS OF SEO I N O R D E R TO R U N A N E F F ECT I V E S EO CA M PA I G N I T I S I M P O RTA N T TO PAY E Q UA L AT T E N T I O N TO T H E S E F O U R K E Y S T R AT E G I C C O M P O N E N T S Digital
TECHNICAL ON-PAGE OFF-PAGE CONTENT
OPTIMISATION OPTIMISATION OPTIMISATION STRATEGY
• Hosting, redirects, Javascript & • Keyword research & • Attract high quality external • Content marketing CSS, tagging, robots txt and implementation links • Producing regular high quality XML sitemaps • Content optimisation • Develop relationships with key sharable copy in the form of
• Site speed optimisation • Structure influencers • Blogs
• Schema markup • Internal links • Google My Business • News Articles
• Site Architecture • Keyword variations optimisation • Infographics
• Accessibility • Meta tags • Listicles
• Black Hat SEO • Alt tags • Whitepapers
• Weekly & monthly reports
8 03 Digital
OUR PROCESS Unlike paid media, Search Engine Optimisation cannot be
OUR bought; but it can be earned.
PROCESS SEO should not be implemented at the detriment of your
brand or ethos; they should all work hand in hand.
We want to learn as much as we can about your business
so that we can focus our efforts in the right areas and Digital
target the people who will value your website’s offering or
services the most.
Whilst each campaign is different it typically takes six
months for a fresh campaign to see tangible results, but this really depends on which industry or sector your business lies.
The following points outline the general steps we take
during a standard six month SEO campaign, but duration depends upon how much technical optimisation is necessary and industry competitiveness.
10 0 1 DISCOVERY & PLANNING Build a strong understanding of the brand and business. Identify KPIs and overall business objectives. Site audit. Digital
0 2 TECHNICAL OPTIMISATION 0 4 ITTERATION
Ensure site structure is easy for search engines to Processes like split testing should be showing which crawl. Start identifying keywords that are specific to keywords are working and you can amend the strategy each landing page. Develop content strategy. as necessary. Weekly and monthly reporting allow you to constantly tweak and optimise your website.
0 3 ON / OFF PAGE OPTIMISATION 0 5 ON-GOING CONTENT CREATION
Blogging, white-papers, articles, press releases, Technical optimisation should be complete and focus listicles - the more quality sharable content you can be set on creating regular quality content. Traffic produce the better, regardless of your industry. and Conversion should have dramatically increased by this stage.
Reporting and analytics lie at the heart of • Leads generated
an efficient SEO campaign. It is highly
unlikely you will hit the nail straight on the head and you must always be looking to adapt areas that aren’t performing as you’d MONTHLY REPORTING like them to. We utilise a number of • Digestible reports using premium analysis tools and present easily Google Data Studio digestible reports to our clients so that they can see which areas of their site require • Detailed Traffic, Lead and Conversion Report more attention and which areas are performing well. • Detailed Website performance Report Strategy Report
13 • Making sense of data is often a tricky task. Using Google Data Studio we will provide a palatable report outlining overall website performance (As seen opposite)
• These reports can also be integrated with Google paid campaigns as well as social media campaigns allowing all of your marketing activity to be easily viewed in one report.
• Monthly reports will also include return on investment and a review of the current strategy being employed as well as any recommendations moving forward.
14 08 Digital
CONTENT INCREASE VISIBILITY THROUGH CONTENT Once a website is optimised for SEO technically, it is essential to support this Digital
through a content marketing campaign.
Diffusion Digital’s team of expert copy
writers are on hand to produce content that will help drive organic traffic to the website, which in turn will increase the authority of the site in the eyes of search engines.
The content strategy is structured around
topics that are likely to trend in the future and target the demographic specific to the company concerned. We aim to drive highly qualified traffic to the site that is likely to convert.
16 01 02 CONTENT EDITING GUEST WRITING If you provide the copy, we'll ensure We’ll grow your digital footprint by
it is optimised for SEO to guarantee it reaching out to relevant websites
gets the greatest exposure possible. and producing content that they
We will carry out keyword research want to publish . This will help
specific to each post. develop a strong backlink profile
Digital
03 04 CONTENT PRODUCTION SOCIAL MEDIA STRATEGY Our team of experienced copy Sharing your content across all your
writers will write tailored content for platforms is an easy way to generate
your website, whether it be flat copy, more impressions on your website.
product descriptions or creative blog Publishing blogs on relevant “Content is King”
posts. It will all be written to reflect platforms like Medium will help to Bill Gates, 1996* your brand and appeal to your target increase a site’s visibility, although
audience, whilst keeping the best this needs to be a measured
SEO practices in mind. approach.
*We try to avoid clichés where possible but in this case Bill put his finger on the button 17 09 Digital
PRICE PLANS PRICE PLANS We understand that each business is unique and requires different services. The prices listed here are guidelines and we tailor each package specifically to each client.
Further set up costs may apply, though this can only be
Digital
determined once we have carried out our initial technical
audit.
In addition to the listed services, our sister agency, Matter
of Form Ltd, offer full service influencer marketing support, running campaigns across both blogs & social networks. Working side-by-side with our SEO experts, these campaigns offer further benefit for SEO, as well as additional promotion for your brand or product.
All figures are excluding VAT.
*See slide 17 for more details on our content offering.
19 SERVICE REGULAR A DVA N C E D PREMIUM
Strategy Meeting (Setup then quarterly) x x x
Keyword Research x x x
Technical Optimisations x x x
Weekly & Monthly Reports x x x
Digital
Monthly Strategy Meeting x
Blog Post / Keyword Suggestions x x x
x x x Content Editing* 2 blog posts 2 blog posts 2 blog posts c. 700 words each c. 700 words each c. 700 words each
x x Content Creation* 2 blog posts 4 blog posts c.700 words each c.700 words each
Content Distribution x
Social Media Strategy* x
TOTAL £960 (1.5 Days) £2,560 (4 Days) £3,840 (6 Days)
20 Digital
10 FAQS WHAT IS SEO?
SEO’s primary objective is to boost your exposure online so that search
engines like Google rank you on the first page, ideally in the top three of the organic listings.
HOW LONG DOES IT TAKE?
The time taken to see noticeable differences in your website traffic can vary and largely comes down to the amount of effort and time that is put into it. ROI is generally very high compared to other marketing campaigns.
WHY IS SEO IMPORTANT?
Digital
There are several reasons but, put simply, it boils down to the following. Build brand trust and authority:
• Increase traffic and subsequently conversions
• Develop a greater insight into your customers
• There’s a high ROI
WHAT IS BLACK HAT SEO?
Black Hat SEO refers to strategies employed by websites that attempt to trick search engines into ranking the website higher up the results pages. Whilst these can achieve short term gains, they can be highly detrimental in the long run. At Diffusion Digital we follow the best SEO practices as laid out in the Google Webmaster Guidelines.
WHY ARE KEYWORDS IMPORTANT?
Keywords are still used by internet users when making a search query. It is very rare that people use full sentences. Including these keywords in your copy will help generate quality leads and drive more conversion.
22 WHAT ARE GOOGLE WEBMASTER GUIDELINES?
There are a set of guidelines that outline the rules websites need to follow in order to be ranked highly in search engine results pages.
IS CODING EXPERIENCE NEEDED?
Technical SEO will require an understanding of coding.However beyond this,
for ON/Off-page SEO most of the platforms that people use, such as Wordpress and Shopify, have plugins that walk people through the SEO Digital
process and even give feedback on what you have done and how it will rank.
HOW MUCH DOES SEO COST?
On the surface it only costs time. At a beginners level you should expect to put aside 15 hours a week to help ensure SEO is covered. However this depends on your sectors and goals. Fundamentally, regardless of budget you should get out more than what you put in.
WHAT ARE PANDA, HUMMINGBIRD & POSSUM
Panda, Hummingbird and Possum are a few of the major Google algorithm updates from the past several years that directly affected organic search results. The vast majority of them were designed to penalise the sites implementing strategies that exploit loopholes, and they do not, as is commonly perceived, consist of significant rule changes that require sites already following Google’s best practices, to change their strategy.
