Etepha v. Director of Patents

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5. Etepha v. Director of Patents, No.

L-20635 March 31, 1966


Facts:
Respondent Westmont Pharmaceuticals, Inc., a New York corporation, sought
registration of trademark “Atussin” placed on its “medicinal preparation of expectorant
used in the treatment of cough”.
Petitioner, Etepha, A.G., a Liechtenstin corporation, objected. It claims that it will
be damaged because Atussin is so confusedly similar to its registered “Pertussin” used
on a preparation for the treatment of coughs, that the buying public will be misled into
believing that Westmont’s product is that of petitioner’s which allegedly enjoys goodwill.
Respondent’s label underscores the trademark Atussin in bold, block letters
horizontally written.
In petitioner’s, on the other hand, Pertussin is printed diagonally upwards and
across in semiscript style with flourishes and with only the first letter “P” capitalized.
Each label plainly shows the source of the medicine. Printed prominently along
the left, bottom and right edges of petitioner’s label are indications of the use. The two
labels are entirely different in colors, contents, arrangement of words thereon, sizes,
shapes and general appearance. The contrasts in pictorial effects and appeals to the
eye is so pronounced that the label of one cannot be mistaken for that of the other, not
even by persons unfamiliar with the two trademarks.
The Director of Patents allowed the registration of trademark ATUSSIN of
respondent. Hence, this appeal.
Issue:
Whether or not the trademark ATUSSIN may be registered, although
PERTUSSIN, another trademark, had been previously registered in the Patent Office.
Held:
Yes. The Court affirmed the decision of the Director of Patents.
The objects of a trademark are to point out distinctly the origin or ownership of
the article to which it is affixed, to secure to him, who has been instrumental in bringing
into market a superior article of merchandise, the fruit of his industry and skill, and to
prevent fraud and imposition.
“Pertussin” and “Atussin” are different, considering the two labels in question as
they appear on the respective labels, these words are presented to the public in
different styles of writing and methods of design. The horizontal plain, block letters of
Atussin and the diagonally and artistically upward writing of Pertussin leave distinct
visual impressions. One look is enough to denude the mind of that illuminating similarity
so essential for a trademark infringement case to prosper.
Moreover, the two words do not sound alike when pronounced. There is not
much phonetic similarity between the two. In Pertussin the pronunciation of the prefix
“Per”, whether correct or incorrect, includes a combination of three letters P, e and r;
whereas, in Atussin the whole words starts with the single letter A added to the suffix
“tussin.” Appeals to the ear are dissimilar. And this, because in a word-combination, the
part that comes first is the most pronounced.

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