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    Project Report On Marketing Management at Wagh Bakri

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    Karshit Modi
    This report summarizes Priti Menezes' project visit and study of the marketing management practices at Wagh Bakri. It includes sections on the company profile providing background on Wagh Bakri's operations, products, and organizational structure. The marketing section analyzes Wagh Bakri's approaches to areas like product planning, pricing, distribution channels, sales promotion, advertising, and marketing research. The findings, suggestions, and conclusion sections summarize Priti's key learnings and recommendations.

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    Project Report On Marketing Management at Wagh Bakri

    Uploaded by

    Karshit Modi
    638 views53 pages
    This report summarizes Priti Menezes' project visit and study of the marketing management practices at Wagh Bakri. It includes sections on the company profile providing background on Wagh Bakri's operations, products, and organizational structure. The marketing section analyzes Wagh Bakri's approaches to areas like product planning, pricing, distribution channels, sales promotion, advertising, and marketing research. The findings, suggestions, and conclusion sections summarize Priti's key learnings and recommendations.

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    Wagh Bakri

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    This report summarizes Priti Menezes' project visit and study of the marketing management practices at Wagh Bakri. It includes sections on the company profile providing background on Wagh Bakri's operations, products, and organizational structure. The marketing section analyzes Wagh Bakri's approaches to areas like product planning, pricing, distribution channels, sales promotion, advertising, and marketing research. The findings, suggestions, and conclusion sections summarize Priti's key learnings and recommendations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    638 views53 pages

    Project Report On Marketing Management at Wagh Bakri

    Uploaded by

    Karshit Modi
    This report summarizes Priti Menezes' project visit and study of the marketing management practices at Wagh Bakri. It includes sections on the company profile providing background on Wagh Bakri's operations, products, and organizational structure. The marketing section analyzes Wagh Bakri's approaches to areas like product planning, pricing, distribution channels, sales promotion, advertising, and marketing research. The findings, suggestions, and conclusion sections summarize Priti's key learnings and recommendations.

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    You are on page 1of 53

    Project Report on

    Marketing Management at
    Wagh Bakri

    Submitted To:
    Prof. Belur Baxi

    Submitted By:
    Priti Menezes
    Roll No. 140
    SYBBA
    N.R. Institute of Business
    Administration
    Ahmedabad
    2010-2011
    N. R. INSTITUTE OF BUSINESS ADMINISTRATION

    GLS Campus, Mardia Plaza Lane, Off. C.G. Road, Ellisbridge,


    Ahmedabad-380006, Phone: 6430373

    Certificate
    This is to certify that the report on the visit to ‘Wagh Bakri’ is
    submitted by Ms. Priti Menezes to N. R. Institute of Business
    Administration, affiliated to Gujarat University, in the partial fulfillment
    of the requirements for the completion of ‘Practical Studies’ in the
    area of Marketing Management at the Second Year of the B.B.A.
    Program for the year 2010-2011.

    _________ ____________ _________

    Director Prof. in-charge External

    Evaluator

    Date: / /2010
    Acknowledgement

    I am highly thankful to the management and staff of Wagh Bakri.


    I am especially thankful to …………. for helping me in my ‘Practical
    Studies’. In addition to allowing me to visit the company and study
    the organization, they provided me with many details which were very
    useful in preparing this report.

    I take this opportunity to thank our Director Prof. Avani Desai


    and Professor in-charge Prof. Belur Baxi for their encouragement and
    the office staff for providing us all the facilities for making the visit
    more learning oriented.

    ___________

    Priti Menezes

    Date: / / 2010
    Preface
    Index
    Sr. Particulars Pg. Annexure
    No. No.
    1 Company Profile
    Name of the Company
    Location of works and registered office
    Main business and Product Range
    Production Process
    Form of the Organization
    Selection Process
    Recruitment Process
    Brief History
    Mission and Vision
    Business Philosophy
    Financial information
    Special achievements
    Existing management group
    No. of Workers
    Facilities to Employees
    2 Marketing
    Organization of marketing department
    Product Planning
    - Product Range
    - Product line and mix
    - Product decisions
    . Branding
    . Packaging
    - New Product Development
    - Product Life Cycle Stage
    Market Segmentation
    Pricing
    - Factors considered while setting prices
    - Pricing Approaches
    Channels of Distribution
    - Types
    - Decisions about channels
    - Wholesaling
    - Retailing
    Sales Promotion, Public Relations and
    Personal Selling
    - Sales Promotion tools and programmes
    - Public Relations tools and decisions
    - Sales Force Management
    Advertising
    - Objectives
    - Setting Budgets
    - Strategies and Tools
    - Evaluation
    Marketing Research
    International Marketing
    3 Findings
    4 Suggestions
    5 Conclusion
    Chapter: 1
    Company Profile
    Name of the Company
    Location of Works and Registered Office
    Main Business and Product Range
    Form of the Organization
    A brief History
    Mission and Vision
    Business Philosophy
    Financial Information
    Special Achievements
    Existing Management Group
    Chapter: 2
    Marketing
    Organization of Marketing Department
    Product Planning
    Product Range
    Product Line and Mix
    Product Decisions
    Branding
    Packaging
    New Product Development
    Product Life Cycle Stage
    Market Segmentation
    Pricing
    Factors considered while Setting Prices
    Pricing Approaches
    Channels of Distribution
    Types of Channels of Distribution
    Decisions about Channels
    Wholesaling
    Retailing
    Sales Promotion, Public Relations and Personal
    Selling
    Sales Promotion tools and programmes
    Public Relations tools and decisions
    Sales Force Management
    Advertising
    Objectives of Advertising
    Setting Budgets
    Strategies and Tools
    Evaluation
    Marketing Research
    International Marketing
    Chapter: 3
    Findings
    Chapter: 4
    Suggestions
    Chapter: 5
    Conclusion

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