Product Vinamilk
Product Vinamilk
Product Vinamilk
“Let the whole day be full of life with pure nutrients from nature!” The slogan on the
website of Vinamilk expresses the inner core value of each Vinamilk product that is always
giving consumers use feeling refreshed, full of life and feeling taken care of by products
made from 100% nature. What consumers want to buy here is the nutritional value and
health care benefits that each Vinamilk product brings.
1. Vinamilk's dairy product portfolio
Vinamilk's products are diverse and rich in categories with over 250 milk products and dairy
products:
- Powdered milk
- Milk
- Yogurt to eat
- Cream
- Beverages and products for teenagers
- Drink yogurt
- Cheese and dessert products
- Condensed milk
- Nutritional powder
- Soymilk
With a wide range of products, Vinamilk has fully met the consumer needs of customers
such as the demand for natural, organic milk products, beauty needs, beneficial bacteria,
good for the digestive system, and convenient products, low-sugar, low-fat products, elderly
care products, nut milk and contributing to the company's dispersion of risks. However,
there are also difficulties such as: management, product preservation products, product
distribution ... The solution is to focus on products that are being consumed a lot, eliminate
unwanted products and improve product quality.
Vinamilk Vinamilk's product lines
-Dis condensed milk makes up 10% of revenue
Previously, condensed milk was the product line that accounted for the highest proportion
in the domestic revenue structure of Vinamilk. But this product line accounts for a smaller
proportion due to changing customer demand.
-Fresh milk (or liquid milk): accounting for 40% of revenue
Due to the advantages of the supply and successful launch of Organic and A2 milk lines,
Vinamilk is the number one market share in this segment. 40% gross profit in 2018
- Powdered milk: accounts for 22% of revenue.
Powdered milk accounts for 22% of Vinamilk's revenue.Vinamilk (along with Abbout and
Dutch Lady) is one of the three leading companies in Vietnam market in terms of powdered
milk sales. Sales of powdered milk heavily depend on exports.