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    Learning From PA 1 and CLA 1

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    Puja Bhandari
    The document discusses an upcoming assignment analyzing American Express' performance in 2014 when it had a poor year. It will discuss the importance of innovation for companies' survival and appropriate strategies at different levels. It provides learning from previous assignments on Amazon's position, environmental scanning, and a merger between Lafarge and Holcim. Key concepts to be covered include competitive strategies, levels of strategy, and mergers and acquisitions.

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    Learning From PA 1 and CLA 1

    Uploaded by

    Puja Bhandari
    21 views3 pages
    The document discusses an upcoming assignment analyzing American Express' performance in 2014 when it had a poor year. It will discuss the importance of innovation for companies' survival and appropriate strategies at different levels. It provides learning from previous assignments on Amazon's position, environmental scanning, and a merger between Lafarge and Holcim. Key concepts to be covered include competitive strategies, levels of strategy, and mergers and acquisitions.

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    Wk 5DQ 1

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    The document discusses an upcoming assignment analyzing American Express' performance in 2014 when it had a poor year. It will discuss the importance of innovation for companies' survival and appropriate strategies at different levels. It provides learning from previous assignments on Amazon's position, environmental scanning, and a merger between Lafarge and Holcim. Key concepts to be covered include competitive strategies, levels of strategy, and mergers and acquisitions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    21 views3 pages

    Learning From PA 1 and CLA 1

    Uploaded by

    Puja Bhandari
    The document discusses an upcoming assignment analyzing American Express' performance in 2014 when it had a poor year. It will discuss the importance of innovation for companies' survival and appropriate strategies at different levels. It provides learning from previous assignments on Amazon's position, environmental scanning, and a merger between Lafarge and Holcim. Key concepts to be covered include competitive strategies, levels of strategy, and mergers and acquisitions.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    CLA 2 assignment wants us to go through the case of American Express which is also

    known as AmEx. The case is of year 2014 where AmEx had a bad year. AmEx is a conmapny or

    could be considered as a brand which serves a wealthy customer with the high quality service

    and the generous reward. In 2014, AmEx has lost its partners and consumers as well. So, in CLA

    2 I will be discussing how important is innovation for the existence of the company along with

    the strategy that could be used in various level and the leadership and its performance in the

    organizational performance.

    Learning from PA 1 and CLA 1

    The working environment is being competent day by day. The company which is in

    topmost position today could be nowhere in future if it is not agile enough or the proper strategy

    is not adopted. Similarly, in PA 1 we were made to analyze the position of Amazon, where it is

    now and who are its major competitors. The external and the environmental factor should be

    screened by an organization frequently which was the learning outcome of PA 1.

    The other strategy to remain competitive in the business environment is the merger and

    acquisition. Those company which are of similar size goes for merger whereas when a company

    wants to expands the product or service area but don’t want to spend time for reinventing the

    wheel, it goes for acquisition. The merger and acquisition has both advantage and disadvantage.

    CLA 1 assignment was about the merger between Lafarge and Holcim. The reasons for their

    merger along with the difficulties has been pointed in the paper. The major learning form the

    assignment is that the leadership quality and the leader affects a lot in merger.

    Concepts learned in the course


    The concept such as: Competitive Strategies, Level of Strategy and the merger and

    acquisition that were discussed in the class will be explained in my upcoming assignment.

    Competitive Strategy: When company adopts the strategy for the long term in order to

    gain the competitive advantage over other competitors in the market is known as competitive

    strategy (Ward, & Duray, 2000). The competitive strategy could be further classified into cost-

    leadership, differentiation and the focus strategies. Every organization has to decide the strategy

    on the basis of the Unique Selling Proposition (USP) of the organization, on the basis of the need

    of its market, and the competitors.

    Level of Strategy: In any organization, the level of operation is divided into different

    levels and thus the strategy is also divided into different levels. The level of strategy is divided

    into: functional or the operational level strategy, business level strategy and the corporate level

    strategy (Brown, & Blackmon, 2005). The corporate level strategies is the strategy which has

    been drafted for the organizational as a whole whereas business level strategies is the strategy

    that is being drafted for specific business unit and the functional strategies are the one which

    covers the functional area which a strategic business unit has.

    Merger and Acquisition: The concept of merger and acquisition has been widely

    discussed in the class which remains the hot topic in Nepalese banking industry as well. The

    merger and acquisition results in higher productivity with the lower operational cost.

    Placeholders yet to be covered

    The topics such as: Corporate governance, strategic entrepreneurship, strategic leadership

    are yet to be covered in upcoming class.


    References

    Ward, P. T., & Duray, R. (2000). Manufacturing strategy in context: environment, competitive

    strategy and manufacturing strategy. Journal of operations management, 18(2), 123-138.

    Brown, S., & Blackmon, K. (2005). Aligning manufacturing strategy and business‐level

    competitive strategy in new competitive environments: the case for strategic resonance.

    Journal of Management Studies, 42(4), 793-815.

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