VespaDealersHandbook July 2016 PDF

Website
Motoplex Dealership
P2 & P3
21 Feb 2017
OUR BRANDS 2.
In India – we have
- Vespa – Scooters
- Aprilia – Scooters & Super Bikes
- Motto Guzzi – Super Bikes
PIAGGIO GLOBAL PRESENCE 3.
• Founded in 1884, Piaggio& C. s.p.a

• Leading Manufacturers of 2-Wheeler and Small Commercial
Vehicles in the world.
• Mother Plant in Pontedera (Pisa),
Aprilia Super bike – Noale – Italy
Moto Guzzi Super bike – Genoa – Italy
• Piaggio & C. s.p.a. is the Market Leader in Europe.

• Direct Operations in 24 countries, including a major presence in
Asian Market.
• Presence in 100 countries
• Product Range: Scooters / Mopeds / Motorcycles / Superbike /
3W / 4W and Commercial starting from 50 to 1400 cc.
PIAGGIO INDIA 4.
Two Wheeler Plant
• Started operation in April 2012
• Location Baramati
• Capacity 150000 per annum
• Assembles
• Vespa
• Aprilia
• Engines
• State of the art factory.

FORMAT 1 – DEALERSHIP – VESPA & APRILIA – P2 5
In the Indian market , our dealership have

two formats.
The first one is focused on Scooters range

for products
• Vespa Scooters – Iconic two wheeler

brand.
• Aprilia Scooter – Sporty two wheeler
brand
In this format of dealerships we will be

selling / servicing , said brands products
which are manufactured locally in India.
www.vespa.in
www.apriliasr150.in
FORMAT 2 - DEALERSHIP – VESPA , APRILIA & MOTO GUZZI – P3 6.
The second format has addtional

products such as super bikes, which we
import in CBU condition.
• Aprilia
• Moto Guzzi
www.aprilia.com
www.motoguzzi.com
www.motoplexpiaggio.com
Currrently these are present in

- Pune
- Hyderabad
- Chennai
- Cochin
VESPA PRODUCTS 7.
Vespa – LX 125 Vespa – VXL 125/150 Vespa – SXL 125/150

Engine – 125 cc, 3 Valve, Power 10.06 PS Engine – 150 cc, 3 Valve, Power 11.6 PS @ Engine – 150 cc, 3 Valve, Power 11.6 PS @
@7500 RPM Max Torque 10.6 Nm @ 6000 7000 RPM Max Torque 11.5 Nm @ 5500 7000 RPM Max Torque 11.5 Nm @ 5500
RPM. RPM. RPM.
Body – (LXBXH) – 1770 x 690 x 1140 Body – (LXBXH) – 1770 x 690 x 1140 Body – (LXBXH) – 1770 x 690 x 1140
Suspension – Front Aircraft derived single Suspension – Front Aircraft derived single Suspension – Front Aircraft derived single
side arm. side arm. side arm.
Body Finish – Full Body painted with Body Finish – Full Body painted with Body Finish – Full Body painted with
attractive 3 Coat High-Defination Paint attractive 3 Coat High-Defination Paint attractive 3 Coat High-Defination Paint
Finish. Finish. Finish.
APRILIA 8.
APRILIA PRODUCT OFFERING – SR 150 CC 9.
The innovative product design reflects the character of the brand:
 Distinct sporty Style

 Raw power of 150 cc
 Large black 14" alloy wheels with five spokes
 Sport street tyres, 220 mm front disc brake
 Pronounced Beak & Sharper cues
 Mix of Bike and Scooter styling
 Imposing never seen styling in scooters
APRILIA RACE 150 CC 10.
• Maze Grey Body Colour

• Front Caliper Golden Colour
• Red Rims – Front / Rear
• Rear Shock Absorber – Red Spring
• RACE Branding
• Black Rubber Mat – Red – Accessory
2/22/2017
AWARDS – APRILIA 11.
ACCESSORIES & MERCHANDISE 12.
VESPA APRILIA
• Visor • Aprilia Mobile Armband

• Periemter kit • Aprilia Samsung S6 COVER
• Seat Cover • Aprilia Iphone 6 cover
• Front Crome guard • Aprilia Ipad Sleeve
• Foot Mat • Aprilia Bandana
• Saddel Handle bar • Aprilia Antismog Mask
• Body Cover • Aprilia Mug
• Helmets • Helmet-APRILIA
• Ladies/Mens T Shirt • Aprilia Body Cover
• Vespa Mug • Aprilia Cap
• Aprilia T Shirt
• Aprilia Soft shell jacket
• Aprilia Full Sleeve Jacket
• Lateral Stand Kit(with saree guard)
• Perimeter kit
• USB Socket
• Rubber Foot Mat
MERCHANDISE - Vespa 13.
Vespa Mugs
MERCHANDISE - Aprilia 14.
Aprilia Aprilia
Antismog Mask Mobile Armband
Aprilia T-Shirt
Aprilia I-pad Sleeve
Aprilia Helmet Aprilia Phone

Cover Aprilia Body Cover
Mug
STORE – P2 – MOTOPLEX 15.
Its more than a store
Retail spaces can do more than

display products - they have the power to tell
stories and build brands reputation. It is
designed to do just that, with distinctive, clearly
defined spaces built around each of our brands.
From the cheeky, legendary Vespa to the sheer

adrenaline of Aprilia.
Visitors can immerse themselves in the world

they connect with most.
Always on, the flexible format connects the
physical with the digital, bringing motorcycling
to life in a premium retail environment that
informs and engages audiences like
never before.
STORE – P3– MOTOPLEX 16.
...Its is an experience
From creative product displays

to rich, interactive content,
the stylish use of technology
makes the job of selling, just
that little bit easier, while
comfortable lounge areas create
a space for communities
to meet and share experiences.
We’ve re-imagined behind the-

scenes servicing too, with
a busy workshop that puts our
workmanship and aftercare
service out in the open for
all to see.
It all adds up to a premium

offering that helps build
long-term value in our brands.
THE BUSINESS 17.
KEY HIGHLIGHJTS
• Unique Business Format designed by service and retail experts with riders.
• Formats and offering sharpened over a period of time.
• Globally aligned retail experience concept and formats.
• More opportunities to earn with our value added services, accessories and merchandise range.
• Dedicated team for project & training to guide through complete site selection, project execution etc.
• Dedicated team for training dealership staff for technical and non-technical aspects.
• Dedicated team to train on installed dealer management software
• Well qualified & experienced sales & service team for coaching / guidance.
PRODUCT CHOICE 18.
VESPA – Scooters APRILIA – Superbikes MOTOGUZZI – Super bikes
• LX125 CC • RSV4 RF • CALIFORNIA 1400 TOURING ABS SE

• VXL 125 CC • RSV4 RR • EL DORADO 1400
• SXL125 CC • TUONO V4 1100 F • CALIFORNIA 1400 CUSTOM ABS
• VXL 150 CC • TUONO V4 1100 R • AUDACE
• SXL 150 CC • CAPONORD RALLY • GRISO SE
• ELEGANTE 125 CC • CAPONORD ABS TRAVEL PACK • ROAMER
• CAPONORD ABS • BOBBER
APRILIA - Scooters • SRV 850 ABS ATC
• SR 150 CC • MANA 850 GT ABS
• SR 150 CC RACE
Pearl
Product White Matt Black Red Yellow Orange Grey Matt Red Blue Brown Black
White
LX 125 Yes Yes Yes Yes
VXL 125 Yes Yes Yes Yes Yes
SXL 125 Yes Yes Yes Yes

VXL 150 Yes Yes Yes Yes
SXL 150 Yes Yes Yes Yes
Elegante 125 Yes Yes
Aprilia SR150 Yes Yes
AFTER SALES – COMMERCIAL POLICY 19.
VESPA & APRILIA – Scooters
Service Maintenance Schedule

Service Free Paid KMS Month from DOS
1st Service 1000 1
2nd Service 3000 3
3rd Service 6000 6
4th Service 9000 9
5th Service 12000 12
Post Warranty 3000 KM 27000 -
SPACE REQUIREMENTS 20.
Requirements P2 P3
Showroom Space 120 Sq. Meters / Min 1300 Sq ft 220 Sq. Meters/Min 2500 sq. ft
Workshop Space 110 Sq. Meters/ Min 1200 Sq ft 150 Sq. Meters/Min 1500 sq. ft
Showroom Frontage ~10 Meters/ Min 30 Ft ~12 Meters/Min 35 Ft
Warehouse / Stockyard 70 ~ 100 Sq. Meters / Min 750 Sq ft 100 ~ 125 Sq. Meters/Min 1000 Sq ft
Ramp Size 2 ~ 3 Ramps 4~ 5 Ramps
Manpower 17 ++ 20 ++
Fixed Investment 40 ~ 45 Lacs ~110 Lacs
Working Capital 86.00 ~ 98.00 Lacs 177 Lacs
DEALER CANDIDATE ATTRIBUTES 21.
• Local Business Family & Financially Sound

• Young & energetic + Aspiring & ambitious candidate
• Strong system orientation + Professional approach
• Looking at long term association with Potential to grow & expand
• Ability to delegate & manage 3 tier team
• Understanding of Life style brand / ability to sell lifestyle / premium products
• Understanding for long gestation period
Social Connect 22.
We maintain a constant connect with youth , our target customer through all sorts of social & digital
medium .
APRILIA SR 150 VESPA
www.apriliasr150.in www.vespa.in
https://www.youtube.com/c/ApriliaIndiaOfficial https://www.youtube.com/c/VespaIndiaOfficia
https://www.facebook.com/vespaindia https://www.facebook.com/ApriliaOfficialIndia/
https://twitter.com/apriliaindia https://twitter.com/vespa_in?lang=en
https://www.instagram.com/apriliaindia/ https://www.instagram.com/vespaindia/?hl=en
APPLICATION PROCESS 23.
Application – Candidate
Site Site Business
Completed with & Location LOI
Construction Completion Starts
Location Proposal Approval
Interested candidates meeting detailed Feel free to connect us on

requirement can apply online on- +91-20-3051-8400 for any assistance.
http://www.vespaindia.com/dealership.aspx
Write to us on-
[email protected]
[email protected]

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• Founded in 1884, Piaggio& C. s.p.a

• Piaggio & C. s.p.a. is the Market Leader in Europe.

Two Wheeler Plant

• Started operation in April 2012

• Capacity 150000 per annum

• State of the art factory.

In the Indian market , our dealership have

The first one is focused on Scooters range

• Vespa Scooters – Iconic two wheeler

In this format of dealerships we will be

The second format has addtional

Currrently these are present in

Vespa – LX 125 Vespa – VXL 125/150 Vespa – SXL 125/150

The innovative product design reflects the character of the brand:

 Distinct sporty Style

• Maze Grey Body Colour

• Visor • Aprilia Mobile Armband

Aprilia I-pad Sleeve

Aprilia Helmet Aprilia Phone

Retail spaces can do more than

From the cheeky, legendary Vespa to the sheer

Visitors can immerse themselves in the world

From creative product displays

We’ve re-imagined behind the-

It all adds up to a premium

• LX125 CC • RSV4 RF • CALIFORNIA 1400 TOURING ABS SE

LX 125 Yes Yes Yes Yes

VXL 125 Yes Yes Yes Yes Yes

SXL 125 Yes Yes Yes Yes

VESPA & APRILIA – Scooters

Service Maintenance Schedule

• Local Business Family & Financially Sound

Interested candidates meeting detailed Feel free to connect us on

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