Sampark Public Relations
Sampark Public Relations
Sampark Public Relations
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PR
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Project
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Group 2
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Acknowledgement
2
Group Members
Ayush Jain 13
Dushinka Malhotra 17
Kush Pandey 25
Sanil Yadav 47
Movit Ramvani 29
Yash Sheel Shrivastava 58
Index
3
1. Preface
2. Introduction to AIESEC
3. Introduction to Sampark Public Relations
4. Importance of PR to AIESEC
5. Frequency of PR Activities
6. Latest PR Activity conducted by AIESEC
7. Impact
8. Conclusion
9. Bibliography
10.Appendix
Preface
4
This project consists of a brief introduction to Sampark
Public Relations, AIESEC, AIESEC Mumbai and Balakalakaar
2010. It covers the Importance of PR to AIESEC, the
frequency of AIESEC’s PR activities, their latest PR activity -
Balakalakaar 2010, and the different aspects to it, the impact
created by Balakalakaar and a conclusion of the same.
Introduction to AIESEC
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Present in over 110 countries and territories and with
over 50,000 members, AIESEC is the world's largest student-
run organisation. Focused on providing a platform for youth
leadership development, AIESEC offers young people the
opportunity to be global citizens, to change the world, and
to get experience and skills that matter today.
AIESEC is the largest student-run organization in the
world. They are a non-political, not-for-profit, independent
and an entirely student-managed organization. They do not
discriminate on the basis of race, colour, sex, creed, religion,
nationality or ethnic origin.
AIESEC has, each year since 1948, worked to fulfil their
mission of developing young people to be individuals able to
meet the challenges of our world, our countries and local
communities.
The vision of AIESEC is to fulfil all of humankind's
potential so as to have a positive impact in society. To reach
this aim, AIESEC provides over 8,300 leadership positions,
organizes over 350 conferences, and runs an internship
program as part of their development experience that offers
7,500 members the opportunity to live and work in a foreign
country.
AIESEC develops youth by providing a series of learning
experiences through activities linked to a diverse field of
issues such as sustainable development, education,
enterprise and social responsibility. A major component of
these activities is international traineeship exchange,
facilitating an intense intercultural and practical experience
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Local
National Local
AIESEC Local
International
Local
National
Local
in another society, exposing the trainee and those they meet
to a different culture, community and its issues. Currently,
over 3,000 of these exchanges occur annually globally.
AIESEC
International
AIESEC India
AIESEC Mumbai
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cause of building an environment that helps improve the
quality of life that is faced by the underprivileged children in
our city. It is the creation of an opportunity to help them
discover and develop their potential in creative exercises
such as Art, Dance, Drama, Music, Craft etc.
Some of their partners are:
o Tata Consultancy Services
o Eletrolux
o Unilever
o Facebook
o Artemesia
o Microsoft
o Standard Chartered
o DHL
o Alcatel Lucent
o Reckitt Benckiser
Introduction to
Sampark Public
Relations
Sampark Public Relations is India’s leading strategic
communication consulting firm with over 120 professionals
with strong B2B and B2C skills and a proven track record of
building categories and brands.
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including entry strategies, financial brand building, creating
new categories, litigation PR, brand launches, managing
media relationships and leveraging memorable brand
properties. Sampark has a preferred partner relationship
with Ketchum – among top ten global PR firms.
Over 120 professionals
Healthy mix of diverse backgrounds-senior ex-
journalists, corporate communications professionals,
research, PR consulting and training
Strong B2B and B2C communication skills
Wide experience across listed and unlisted companies in
all key sectors
Offices in top eight Indian cities; network of affiliate
firms covering all regional markets
Access to senior industry consultants for strategic
inputs
Deep understanding of the Indian media landscape
Some of their clients are:
o Bajaj
o Nakshatra
o Spice telecom
o Qatar airways
o Kodak
o Siemens
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o Kawasaki
o Go Air
Importance of PR to
AIESEC
10
Since AIESEC is a non-political, not-for-profit,
independent and an entirely student-managed organization,
managing and maintaining good relations with their
members, clients, partners and stakeholders at large is of
utmost importance to the organisation. Since there is no
profit made by the organisation, and all monetary
transactions are purely administrative (invested back into
the organisation for smooth functioning) none of the
stakeholders are paid any monetary or non monetary value,
thus maintaining a strong goodwill with each of them is
essential.
Apart from this, it needs to maintain a good and
positive image in the eyes of the public. The youth is its
primary target, followed by corporate and NGOs. Thus the
image it portrays largely determines the kind of partners and
people it attracts, the strength of its bonds and
connections/partnerships with the aforementioned and
therefore the quality of its functions.
Frequency of PR
Activities
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On a regular basis, AIESEC circulates its newsletters as
well as email circulars to all its members, clients, partners
and any other stakeholders. This ranges from being brief to
very detailed. All its reports are public and can be examined
or just browsed through by the public on their website. Apart
from this, daily updates are posted on the website as well as
all social media like Twitter and Facebook, and automatically
sent to all those that subscribe to them.
Sampark Public Relations comes in as a consultant,
advisor and resource manager for the events that are either
organised by or partnered with AIESEC. Some of the events
organised by AIESEC are EU Day, Global Village, Youth to
Business and Balakalakaar. Here, Sampark PR plays an
advisory role as well as that of a mediator, where Sampark
helps AIESEC get in touch with all the necessary media to
promote the event and advises AIESEC on how to go about
the promotional process, but does not directly do the same.
Latest PR Activity
conducted by AIESEC:
Balakalakaar 2010
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An event aligned to the cause of building an
environment that helps improve the quality of life that is
faced by the underprivileged children in our city. It is the
creation of an opportunity to help them discover and
develop their potential in creative exercises such as Art,
Dance, Drama, Music, Craft, etc.
This is the second year that AIESEC in Mumbai has
taken up this event and it has been the biggest event that
AIESEC in Mumbai has seen this year.
Balakalakaar this year was held as a series of events
taking place across the city at different locations and on
different dates. The event dates and locations are as follows:
1. Pre-event 1 – 12th November at Gaondevi Mata
Mandir, Tunga Village, Powai.
2. Pre-event 2 – 14th November at R-City Mall,
Ghatkopar
3. Pre-event 3 – 16th November at St. Xavier’s
College, CST
4. Pre-event 4 – 20th November at Sri Sri Ravishankar
Vidya Mandir, Dharavi
5. Main Event - 21st November at Sommaiya Grounds,
Sion
This event was conducted by AIESEC Mumbai mainly for the
following reasons:
o To create a positive image and awareness about the
organisation and its vision, values and way
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o To create positive impact by spreading knowledge of
the plight and situation of the underprivileged children
in the city.
o To ensure that some of the underprivileged children in
the city can have a day where they are allowed to
develop their creative potential and have a day where
they can have all the fun that they are unable to on an
everyday basis.
Impact and
Conclusion
14
The impact of the event was grand. Over 7000 children
were invited for the events on 5 different days and attended
the event. Each child was given the opportunity to express
their artistic yearnings in the form of art competitions and
workshops, dance performances and talents shows, and they
witnessed many performances by magicians and dancers
that completely left them enthralled.
57 NGOs were present on the main day, and 7 different
NGOs were impacted through the pre-events. Seventeen
sponsors and partners were gathered for the events, with
Videocon being the title sponsor of the event.
Every member of the organising committee has gained
tons of experience and knowledge throughout the entire
process of organising the event.
Positive word has spread across the city and even the
outskirts of AIESEC Mumbai’s existence and what they aim
to achieve through the event and their daily functioning.
Many new partnerships have formed with corporate, as well
as a lot of potential ones, and every corporate that was
unable to sponsor and be a part of this event has expressed
interest in sponsoring the event next year, or partnering with
AIESEC for their other future events. Sampark PR has
remained as an advisor and counsellor throughout the
process of organising and carrying out the event.
Bibliography
1. www.aiesec.org
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2. www.aiesecmumbai.com/Balakalakaar
3. www.sampark.com
4. Balakalakaar 2010 Report
Appendix
The appendix consists of the Balakalakaar 2010 report in its
original form (landscape) as a reference point for this project.
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