Strategic Management
Strategic Management
Strategic Management
Abstract
This research is conducted to present SHRM In order to achieve the desired goals and
objectives of the organization, it is essential to ensure that policies and practices
formulated are in accordance to the goals and objectives. The main points that are taken
into consideration are, strategic management, hierarchy of strategy, human resource
strategy.
Introduction:
Literature review
When a human resource department strategically develops its plans for recruitment,
training, and compensation based on the goals of the organization, it is ensuring a greater
chance of organizational success. authors John Bratton and Jeffrey Gold identify strategic
human resource management as the "managerial process requiring human resource
policies and practices to be linked with the strategic objectives of the organization. A
number of human resources objectives support organizational goals, such as profitability,
business reputation, ethics and principles.
The models of strategic management have been classified into five categories, which have
been stated as follows:
1-Mission and Goals: it is necessary to formulate mission and goals. Mission provides
the description of organization’s values and aspirations. It is the mission of the
organization to provide direction to the individuals regarding how to implement their tasks
and functions in a well-organized manner. When the members of the organization at all
levels of the hierarchy are putting into operation their job duties, they need to be aware of
1-Corporate strategy refers answers the questions of “in which businesses should we be
in? and how does being in these business create or add to the competitive advantage of the
corporation as a whole?
2-Business strategy refers to strategic business unit (SBU) in a diversified corporation.
According to Michael Porter, a firm must formulate a business strategy that incorporates
either cost leadership, differentiation or focus in order to achieve a sustainable competitive
advantage and long-term success.
3-Functionalstrategies include marketing strategies,new product development strategies,
human resource strategies, financial strategies, legal strategies, supply-chain strategies,
and information technology management strategies functional strategy is concerned of
each department’s functional responsibility. Each functional department attempts to do its
part in meeting overall corporate objectives, and hence to some extent their strategies are
derived from broader corporate strategies.
HR strategy is formulated and implemented to facilitate the business strategy goals at the
functional level.
In light of the above, you will need to create a strategic HR planning process starting with
Developing a thorough understanding of your company’s objectives then Evaluate your
HR capability then analyze your current HR capacity, estimate your company’s future HR
requirements, Determine the tools required for employees to complete the job, Implement
the human resource management strategy and Evaluate and taking corrective action.
The 5 HR strategies that you can follow to meet your organizational goals.
1-Restructuring strategies: This includes reducing staff, regrouping tasks to create well-
designed jobs, and reorganizing work groups to perform more efficiently.
2-Training and development strategies: This includes providing the current staff with
training and development opportunities to encompass new roles in the organization.
3-Recruitment Strategies This includes recruiting new hires that already have the skills
the organization will need in the future.
Conclusion
Company overview: El Nile for Agricultural & Animals Production is a part of north
Africa regional office of company “Multiple Directions Ltd”. (which is a Sudanese spread
company works professionally to detect, improve and market Sudanese through smart
partnerships with both small – scale producers and private sectors.)
Regional office founded in Egypt as a trading intermediary for the strong economic
relationship between Sudan, Egypt and north Africa and it is Now become one of the
biggest regional companies participating in the Regional food security.
Multiple Directions company Ltd presented in north Africa regional office provides
standard, competitive, healthy & high quality products since it follows a certain
methodology that is grounded on innovation and constant development, to eventually
release final products in the best way that matches the requirements of its market. The
persistent success and excellence realized by AMC is due to the collective cooperation
and synergy of all its collaborators from in and outside the company.
1-Vision: Being One of the top 20 global developers of Agricultural & Animals Products
worldwide
Mission: Contributing to the development of animal and agricultural exports through:
Productive development and develop partnerships, Global marketing excellence
To contribute to serving our customers in North Africa countries by providing:
Health Products – International Quality Standards – Competitive Prices
Adopted Values: Excellence – Integration – Innovation and Creativity
Principles: charity – participation and synergy – creativity and innovation
Excellence – maturity – integration
2-Analyze the opportunities: The matrix of SWOT analysis is an important tool through
which managers can compare the information and provide four types of strategies.
Comparison of the internal and external key elements of this matrix is the most important
part, as it requires a precise judgment.
Strengths Weaknesses
Opportunities Threats
Competitive advantages of products.
Social orientation for production. Political changes.
Good Regional and international Currency exchange rate.
political relationships. Governmental routine.
Market potential. Lack of technical calibers.
Market price gaps. Strong competitors.
Global demand increase for food
products.
3-Formulate strategies
In order to prepare a SWOT Matrix, the following eight steps to be completed:
1) Prepare a list of major opportunities of the organization’s external environment.
2) Prepare a list of major threats of the organization’s external environment.
3) Prepare a list of major strength of the organization’s internal environment.
4) Prepare a list of major weaknesses of the organization’s internal environment.
5) Compare internal strengths with external opportunities and enter the result under the
SO strategies.
6) Compare internal weaknesses with external opportunities and enter the results under
the WO strategies.
7) Compare the internal strength with external threats and enter the results under ST
strategies.
8) Reducing internal weaknesses and avoiding external threats
HR strategy is formulated and implemented to facilitate the business strategy goals at the
functional level and the human resource department is charged with many functions,
including recruitment and selection, training and development, benefits administration and
employee relations. An annual strategic plan should focus on ways to increase proficiency
in these areas while taking into consideration the best interest of the company and the
employees.
References:
Books