Types of Advertising
Types of Advertising
Types of Advertising
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ADVERTISING
Advertising is a marketing communication that employs an openly
sponsored, non-personal message to promote or sell a product, service
or idea. Sponsors of advertising are typically businesses wishing to
promote their products or services. Advertising is differentiated from
public relations in that an advertiser pays for and has control over the
message. It differs from personal selling in that the message is non-
personal, i.e., not directed to a particular individual.
"The general principle, that men are very largely actuated by motives which they
conceal from themselves, is as true of mass as of individual psychology. It is
evident that the successful propagandist must understand the true motives and
not be content to accept the reasons which men give for what they do."
Thomas J. Barratt of London has been called "the father of modern
advertising". Working for the Pears Soap company, Barratt created an
effective advertising campaign for the company products, which involved
the use of targeted slogans, images and phrases. One of his slogans,
"Good morning. Have you used Pears' soap?" was famous in its day and
into the 20th century.
One of the posters for Pears soap created under Barratt's leadership, 1900, A. & F. Pears Ltd. (Victoria
and Albert Museum, London; inv. E.1064-1919
Barratt introduced many of the crucial ideas that lie behind successful
advertising and these were widely circulated in his day. He constantly
stressed the importance of a strong and exclusive brand image for Pears
and of emphasizing the product's availability through saturation
campaigns. He also understood the importance of constantly revaluating
the market for changing tastes and mores, stating in 1907 that "tastes
change, fashions change, and the advertiser has to change with them.
An idea that was effective a generation ago would fall flat, stale, and
unprofitable if presented to the public today.
TYPES OF ADVERTISING
1. Display Ads
6. Video Ads
7. Product Placement
8. Event Marketing
9.Email Marketing
1.DISPLAY ADVERTISING
This includes digital and newspaper advertising. Digital ads are
the updated version of newspaper advertising; it’s the same
concept but in 21st-century form. It means buying ad space on
sites that are of interest to your target demographic. You can
create text ads, which essentially look just like traditional print
media ads, the floating banner above the site’s contact and even
wallpaper with your product or service on the site background.
The major difference between display ads and the ads you find in
newspapers is the use of search engine optimization techniques
to reach your target audiences more effectively when they search
for you. These types of advertisements are typically also Pay Per
Click, which means you bid on keywords most associated with
your service or products and pay for your results to be at the top
of the search engine search. The another one is Cost Per
Thousand, which means to pay a flat rate to show up in search
results 1,000 times.
Display ads have come a long way since 1994, here’s what a
typical display ad looks like today:
Display advertising is pretty much a blanket term that
includes every visual ad placed on a website, however, it can
be divided into three basic categories:
During the 21st century, the use of product placement on television has
grown, particularly to combat the wider use of digital video recorders that
can skip traditional commercial breaks, as well as to engage with
younger demographics Digital editing technology is also being used to
tailor product placement to specific demographics or markets, and in
some cases, add placements to works that did not originally have
embedded advertising, or update existing placements
8. Event Marketing
Paying to sponsor a sports team or a charity benefit falls under event
marketing. These types of advertisements mean a large cross-section
of people hear your brand name and associate it with that event. Many
companies also look to conventions for this sort of niche advertisement.