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    VideoScribe - Explainer Video Planning Checklist

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    ede
    This document provides a worksheet to help plan an explainer video. It includes 8 questions to guide the planning process and ensure the video's objectives are clear and measurable, the target audience and their needs are understood, the core message and structure are outlined, and metrics for success are identified. Completing this worksheet will provide a reference for creating the video and keeping the project on track.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    VideoScribe - Explainer Video Planning Checklist

    Uploaded by

    ede
    26 views3 pages
    This document provides a worksheet to help plan an explainer video. It includes 8 questions to guide the planning process and ensure the video's objectives are clear and measurable, the target audience and their needs are understood, the core message and structure are outlined, and metrics for success are identified. Completing this worksheet will provide a reference for creating the video and keeping the project on track.

    Original Description:

    VideoScribe - Explainer Video Planning Checklist

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    This document provides a worksheet to help plan an explainer video. It includes 8 questions to guide the planning process and ensure the video's objectives are clear and measurable, the target audience and their needs are understood, the core message and structure are outlined, and metrics for success are identified. Completing this worksheet will provide a reference for creating the video and keeping the project on track.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    26 views3 pages

    VideoScribe - Explainer Video Planning Checklist

    Uploaded by

    ede
    This document provides a worksheet to help plan an explainer video. It includes 8 questions to guide the planning process and ensure the video's objectives are clear and measurable, the target audience and their needs are understood, the core message and structure are outlined, and metrics for success are identified. Completing this worksheet will provide a reference for creating the video and keeping the project on track.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Explainer video

    planning worksheet
    So, you’re ready to plan your next explainer video - consider
    this worksheet as your guide to structure your thoughts and
    ideas ready to start creating your video.

    By going through this process you’ll ensure that your video delivers against your objectives, gets to the heart of your
    audience’s pain points/motivations, and ultimately, that you haven’t forgotten anything!

    Simply work through these 8 questions and use this sheet as a reference point to keep you on track, or use it as a
    briefing sheet for colleagues or partners if they’ll be helping you create your video.

    1. Define the objectives of your explainer video - what are you trying to achieve
    with your video?
    Objective 1:

    Objective 2:

    Top tip: make sure your objectives are specific, achievable and most importantly, measurable.

    2. Outline your target audience for the video - who do you want to see it?
    Persona (e.g. customer,
    Age: prospect, student, colleague): Geography:
    3. Detail your target audience’s motivations - what are their pain points or
    dreams?
    This keeps them awake at night:

    Their daily frustration is:

    The person or thing they


    secretly admire most is:

    4. Outline your message and structure it using the framework below.


    The problem your audience is facing:

    The solution you provide:

    How your solution works:

    5. Decide on your call-to-action - what do you want viewers to do next?


    Our call-to-action is:

    This links to our objectives because:

    6. Consider the context of where your video will be played.


    The video will be played on: e.g. Facebook

    This means we need to consider these factors when creating the video:
    e.g. Most videos on Facebook are watched without sound so we need to have subtitles.
    7. Decide on the style of video you’ll create - will it be:
    Whiteboard animation (tick boxes) Animation Live action

    Add three video links to act as your reference point and inspiration:

    e.g. https://www.youtube.com/user/VideoScribetv

    8. Determine your metrics for measuring the success of your video.


    The metrics we’ll track are: e.g. video views

    These link to our objectives because:

    Ready to get creating? Start a free 7-day trial of VideoScribe today

    To get started visit:


    videoscribe.co/free-trial

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