MCQ On Rural Marketing
MCQ On Rural Marketing
MCQ On Rural Marketing
Ans: 5
Ans: 4
Ans: 4
Ans: 3
Ans: 2
Ans: 5
Ans: 3
Ans: 4
Ans: 2
Ans: 4
11. A theory states that no matter how efficiently goods/service are produced, if
they cannot be delivered to the customer in the quickest possible time it is vain‐
this theory is called‐
(1) Quickest the best (2) Instant service
(3) Service on time (4) Timely effort
(5) Matter theory
Ans: 2
Ans: 2
13. In selling “Consumption” is the ultimate goal of the sales while a marketer‐
(1) Identifies consumer needs and wants.
(2) Develop an appropriate product/service to attain customer satisfaction.
(3) Accomplish organizational goals through integrated marketing approach
(4) all of the above.
(5) None of these
Ans: 4
Ans: 1
Ans: 2
Ans: 3
17. Credit cards are used for‐
(1) Cash withdrawals
(2) Purchase of air tickets
(3) Purchase of consumable items from retail outlets
(4) all of these
(5) None of these
Ans: 4
Ans: 1
Ans: 3
Ans: 2
Ans: 3
Ans: 4
Ans: 3
Ans: 2
Ans: 5
Ans: 5
Ans: 3
Ans: 1
Ans: 3
Ans: 5
31. For effective marketing the salesmen should have which of these qualities‐
(1) Creativity (2) Team spirit
(3) Motivation
(4) Effective communication skill
(5) All of these
Ans: 5
Ans: 5
Ans: 5
Ans: 1
Ans: 3
Ans: 5
38. In addition to product, price, promotion, the augmented marketing mix for
services include all of the following EXCEPT;
(1) People (2) Packaging
(3) Process (4) Physical evidence
(5) Both 1 and 2
Ans: 2
Ans: 2
Ans: 4
Ans: 4
42. The act of obtaining a desired object from someone by offering some in
return is called as a‐
(1) Transaction (2) Exchange
(3) Relationship (4) Value
(5) None of these
Ans: 2
43. _______ is a group of related products that function in a similar manner, are
sold to the same customer groups and marketed through the same type of the
outlets.
(1) Group (2) Product line
(3) Category (4) Market
(5) None of these
Ans: 2
Ans: 4
46. Out the following ‐‐‐‐‐‐‐ is not the three level of the product‐
(1) Core (2) Symbolic
(3) Augmented (4) fragmented
(5) None of these
Ans: 4
Ans: 1
Ans: 2
Ans: 3
50. With‐‐‐‐ pricing, the products are priced below list price (or even cost) for a
temporary period to create buying urgency‐
(1) Reference (2) By‐product
(3) Promotional (4) Market penetration
(5) All of these
Ans: 3
51. Regulation that arise to ensure that firm takes responsibility for the social
costs of their products or production processes stem from which reason for
government legislation of business‐
(1) To protect companies from each other.
(2) To protect companies from unfair business practices.
(3) To protect the interests of the society.
(4) To businesses from unfair consumer demands.
(5) All of these
Ans: 3
Ans: 4
Ans: 4
54. A ‐‐‐‐‐ is any activity or benefit offered for sale that is essentially intangible
and does not result in the ownership of anything.
(1) Demand (2) Basic staple
(3) Product (4) Service
(5) All of these
Ans: 4
Ans: 2
56. The plan in the business buying behaviour model where interpersonal and
individual influence might interact is called the‐
(1) Environment (2) Response
(3) Stimuli (4) Buying center
(5) All of these
Ans: 4
57. The course of a product’s sale and profit over its lifetime is called‐
(1) The sales chart
(2) The dynamic growth curve.
(3) The adoption process
(4) The product life cycle.
(5) All of these
Ans: 4
58. All of the following are thought to be sources of new product ideas Except‐
(1) Internal Sources (2) Customers
(3) Competitors (4) Local library
(5) All of these
Ans: 3
59. If Honda uses its company name to cover such different products as its
automobiles lawn mowers and motorcycles, it is practicing which of the
following‐
(1) New brand strategy
(2) Live extension strategy
(3) Multiband strategy
(4) Brand extension strategy
(5) All of these
Ans: 4
Ans: 4
61. When the market research organization chooses a segment of the population
that represents the population as a whole, they have chosen a‐
(1) Group (2) Bi‐variant‐population
(3) Sample (4) Market Target
(5) None of these
Ans: 3
62. Joining with foreign companies to produce or market product and service is
called‐
(1) Direct exporting (2) Indirect exporting
(3) Licensing (4) Joint‐Venturing
(5) None of these
Ans: 4
63. A ‐‐‐ is a name, term, sign, symbol or design or a combination of these that
identified the market or seller of a product or service‐
(1) Product feature (2) Sponsorship
(3) Brand (4) Logo
(5) None of these
Ans: 3
64. The study of human population in terms of size, density, age, gender, race,
occupation and other statistics is called:
(1) Geothermic (2) Demography
(3) Ethnography (4) Geography
(5) None of these
Ans: 2
65. The process that turns marketing strategies and plans in to marketing action
in order to accomplish strategic marketing objective is called‐
(1) Marketing strategy
(2) Marketing Control
(3) Marketing analysis
(4) Marketing implementation
(5) None of these
Ans: 4
66. If your company were to make a product‐such as suit of clothes and sell that
product your company will come under which sector ?
(1) Retailer (2) Business
(3) Government (4) Service
(5) None of these
Ans: 2
67. Cost that do not vary with production or sales level are called‐
(1) fixed costs (2) Variable cost
(3) Standard costs (4) Independent‐costs
(5) None of these
Ans: 1
Ans: 4
Ans: 3
Ans: 4
Ans: 4
72. Which among the following is statistical indicator for equality in income
distribution‐
(1) Gini Coefficient (2) Price Indices
(3) GNP (4) GDP
(5) None of these
Ans: 1
Ans: 4
Ans: 3
Ans: 4
76. Just in time (JIT) technique is getting wider acceptance world over. The
technique was first introduced in‐
(1) India (2) America
(3) Japan (4) None of these
(5) All of these
Ans: 3
77. The level of commitment that consumers feel towards a given brand is
called‐
(1) Brand equity (2) Brand Name
(3) Brand loyalty (4) None of these
(5) All of these
Ans: 3
78. Assigning specific Jobs and work places to the selected candidates is known
as‐
(1) Placement (2) Recruitment
(3) Transfer (4) Promotion
(5) All of these
Ans: 1
Ans: 2
Ans: 4
Ans: 5
Ans: 2
Ans: 1
Ans: 3
Ans: 5
87. A person who ultimately determines any part or whole of the buying decision
is called‐
(1) Decider (2) Buyer
(3) User (4) Influencer
(5) None of these
Ans: 1
88. When a firm sells off part of its business to another it is called‐
(1) Diversification (2) Divestment
(3) Pruning (4) Strategy
(5) Joint venture
Ans: 2
Ans: 4
91. Cross selling is very effective in the sale of one of the following ‐
(1) Debit – Card (2) Credit‐ Cards
(3) Internal‐ Banking (4) Auto Loan
(5) All of these
Ans: 5
Ans: 1
Ans: 1
Ans: 1
Ans: 2
Ans: 3
Ans: 2
Ans: 4
Ans: 1
Ans: 5
Ans: 5
Ans: 1
104. Automated Teller machines (ATMs) are innovation for the banking industry.
In terms of the service industry this is an innovation in the – element of the
marketing mix.
(1) Pricing (2) Promotion
(3) Distribution (4) Product
(5) None of these
Ans: 3
106. One distinguishing factor between a brand name and brand is that a brand
Name.
(1) Creates customer loyalty
(2) Consists of word
(3) Identifies only one item in the product mix
(4) Implies an organization‘s Name
(5) None of these
Ans: 2
107. When a firm uses one of its existing brand name as part of a brand name for
an improved or new product, the branding is called________
(1) Individual branding
(2) Over all family branding
(3) Line family branding
(4) Brand extension branding
(5) None of these
Ans: 4
108. A carton of orange juice has no brand name and on the package only the
name of the product ‗ Orange Juice‘ is written. This is an example of ‐
(1) a manufacturer‘s brand
(2) an own label brand
(3) a no frills brand (4) a generic brand
(5) None of these
Ans: 4
109. When _____branding is used, all of a firm‘s products are branded with the
same name or at least part of the name:
(1) Individual (2) Trademark
(3) Family (4) Selective
(5) Extension
Ans: 3
110. Labeling is important for three reasons‐ promotional and legal reasons.
What is the third reason?
(1) Marketing (2) Branding
(3) Strategic (4) Informational
(5) None of these
Ans: 4
Ans: 4
112. The label and a soft drink can reads ― cool and reforesting for what reason
are these words used?
(1) To provide information
(2) To encourage multiple purchases
(3) To promote the product
(4) To satisfy legal requirements
(5) None of these
Ans: 3
Ans: 2
114. Marketers should view packaging as a major strategic tool, especially for ‐
(1) Consumer Convenience products
(2) Industrial products
(3) Consumer Shopping products
(4) Specialty products
(5) None of these
Ans: 1
Ans: 4
Ans: 5
Ans: 3
Ans: 2
119. Personal selling tries to achieve three general goals finding prospects,
convincing prospects to buy and ‐
(1) Monitoring new products being developed
(2) Being aware of competitors sales activities
(3) Avoiding repeat sales
(4) Keeping customer satisfied
(5) None of these
Ans: 4
120. “Pure Banking Nothing Else” ‐ Advertisement title belongs to which Bank ?
(1) Allahabad Bank (2) State Bank of India
(3) Canara Bank (4) Union Bank
(5) Indian Overseas Bank
Ans: 2
Ans: 3
Ans: 1
Ans: 4
124. Which of the following sector comes under the services sectors ?
(1) Tourism (2) Legal
(3) Transportation (4) Communication
(5) All of these
Ans: 5
Ans: 3
Ans: 4
Ans: 5
Ans: 2
Ans: 4
Ans: 1
Ans: 2
Ans: 3
Ans: 2
Ans: 5
Ans: 5
Note: There are five important components in promotional mix‐
1. Advertising 2. Personal Selleing
3. Sales promotion. 4. Publicity and public relations.
5. Direct Marketing
Ans: 2
138. Which of the following factors do not affect the ‗Pricing Policy‘ of a
company ?
(1) Cost (2) Demand
(3) Competition (4) Distribution Channel
(5) Standard of living
Ans: 5
139. The task of creating strong customer loyalty is called:
(1) Accountable Marketing
(2) Total Quality Marketing
(3) Relationship Marketing
(4) Direct Marketing
(5) None of these
Ans: 3
Ans: 2
Ans: 4
Ans: 3
143. In the history of marketing, when did the production period end?
(1) In the late 1800s
(2) In the early 1900s
(3) In the 1920s
(4) After the end of the Second World War
(5) None of these
Ans: 3
144. A marketing philosophy summarized by the phrase ―a good product will sell
itself‖ is characteristic of the ——— period.
(1) Production (2) Sales
(3) Marketing (4) Relationship
(5) None of these
Ans: 1
145. Which of the following factors contributed to the transition from the
production period to the sales period?
(1) Increased consumer demand
(2) More sophisticated production techniques
(3) Increase in urbanization
(4) The Great Depression
(5) None of these
Ans: 2
Ans: 4
Ans: 2
Ans: 4
149. The Coca Cola organisation is an official sponsor of the Olympics. The firm
is engaging in ——
(1) Place marketing
(2) Event marketing
(3) Person marketing
(4) Organization marketing
(5) None of these
Ans: 2
Ans: 2