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    International Public Relations Tools During The Visit of Pope Francis and Grand Imam Ahmad Al Tayyeb To Abu Dhabi

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    Aboubakr Soultan
    This document discusses various international public relations tools used during Pope Francis and Grand Imam Ahmad Al Tayyeb's visit to Abu Dhabi in 2019, including social media, publications like stamps issued to commemorate the visit, press releases, and special events organized to garner media attention. It provides examples of each tool used for the high-profile interfaith visit promoting religious tolerance and human fraternity.

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    International Public Relations Tools During The Visit of Pope Francis and Grand Imam Ahmad Al Tayyeb To Abu Dhabi

    Uploaded by

    Aboubakr Soultan
    36 views6 pages
    This document discusses various international public relations tools used during Pope Francis and Grand Imam Ahmad Al Tayyeb's visit to Abu Dhabi in 2019, including social media, publications like stamps issued to commemorate the visit, press releases, and special events organized to garner media attention. It provides examples of each tool used for the high-profile interfaith visit promoting religious tolerance and human fraternity.

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    International PR.docx

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    This document discusses various international public relations tools used during Pope Francis and Grand Imam Ahmad Al Tayyeb's visit to Abu Dhabi in 2019, including social media, publications like stamps issued to commemorate the visit, press releases, and special events organized to garner media attention. It provides examples of each tool used for the high-profile interfaith visit promoting religious tolerance and human fraternity.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    36 views6 pages

    International Public Relations Tools During The Visit of Pope Francis and Grand Imam Ahmad Al Tayyeb To Abu Dhabi

    Uploaded by

    Aboubakr Soultan
    This document discusses various international public relations tools used during Pope Francis and Grand Imam Ahmad Al Tayyeb's visit to Abu Dhabi in 2019, including social media, publications like stamps issued to commemorate the visit, press releases, and special events organized to garner media attention. It provides examples of each tool used for the high-profile interfaith visit promoting religious tolerance and human fraternity.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 6

    Course Name: International PR

    Course Number: 0603340E


    Semester: Summer 1
    Year: 2019

    International Public Relations tools


    during the visit of Pope Francis and Grand Imam Ahmad Al
    Tayyeb to Abu Dhabi

    Submitted to / Dr. Soad MATAR


    Submitted by /
    Name:
    ID:
    International Public Relations tools
    Social media
    Social media is a phrase that we throw around a lot these days, often to describe what we post on
    sites and apps like Facebook, Twitter, Instagram, Snapchat and others. So you can infer that
    social media are web-based sites that allow people to interact with each other. Social media can
    help public relations professionals meet their goals or it can hinder the reputation management
    process, depending on the situation.

    2
    Publications
    Emirates Post issues special stamp for Pope Francis visit .Stamp marks the Human Fraternity
    Meeting held in Abu Dhabi between Pope Francis, head of the Catholic Church, and Dr Ahmad
    el-Tayeb, Grand Imam of Al Azhar Al Sharif

    The stamp is decorated with the picture of the two prominent religious figures. It also
    demonstrates the humanitarian message of the UAE and its keenness to promote interfaith
    dialogue and the solidification of good and peace throughout the world.

    3
    Press Releases
    A press release is a written communication that reports specific but brief information about an
    event, circumstance, or other happening. It's typically tied to a business or organization and
    provided to media through a variety of means.

    4
    Special Events
    Special events are often performed to catch the media attention and arouse public interest
    UAE launches 'tolerance' ministry days before papal visit despite reports of widespread human
    rights abuse

    The United Arab Emirates has branded a bridge, a new ministry, a family day at the park and
    even the entire year of 2019 under the banner theme of “tolerance”, an elaborate effort that’s in
    overdrive as the country prepares to host Pope Francis starting Sunday in the first-ever papal
    visit to the Arabian Peninsula.

    5
    References
    Claessens, M. (2016, May 24). MAJOR PR TOOLS – PUBLIC RELATIONS TOOLS. Retrieved
    June 17, 2019, from https://marketing-insider.eu/major-pr-tools/: https://marketing-
    insider.eu/major-pr-tools/

    Emirates News Agency. (2019, Juanary 29). Visit of Pope Francis, Imam of Al Azhar the
    outcome of Sheikh Zayed’s ideology, principles. Retrieved June 17, 2019, from
    http://wam.ae: http://wam.ae/en/details/1395302735765

    Gulf News . (2019, February 4). Pope Francis in UAE: Visit by Pope Francis, Grand Imam of Al
    Azhar to Shaikh Zayed mosque symbolises inter-faith dialogue during Human Fraternity
    Meeting. Retrieved June 17, 2019, from https://gulfnews.com:
    https://gulfnews.com/uae/pope-francis-in-uae-visit-by-pope-francis-grand-imam-of-al-
    azhar-to-shaikh-zayed-mosque-symbolises-inter-faith-dialogue-during-human-fraternity-
    meeting-1.1549286455158

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