HINDUSTAN UNILEVER

Introduction to the company

Unilever is a British-Dutch transnational consumer goods company co-headquartered in
London, England, and Rotterdam, Netherlands. Its products include food, energy drink, ice
cream and beverages (about 40 percent of its revenue), cleaning agents, beauty products, and
personal care products. Unilever is the largest producer of soap in the world. Unilever is one
of the oldest multinational companies; its products are available in around 190 countries.

Unilever owns over 400 brands, with a turnover in 2017 of 53.7 billion euros, and thirteen
brands with sales of over one billion euros: Axe/Lynx, Dove, Omo, Heart brand ice
creams, Hellmann's, Knorr, Lipton, Lux, Magnum, Rexona/Degree, Sun silk and Surf. It is
a dual-listed company consisting of Unilever N.V., based in Rotterdam, and Unilever plc,
based in London. The two companies operate as a single business, with a common board of
directors. Unilever is organised into four main divisions – Foods, Refreshment (beverages and
ice cream), Home Care, and Beauty & Personal Care. It has research and development
facilities in China, India, the Netherlands, United Kingdom and United States.
Unilever was founded on September 2, 1929, by the merger of the Dutch margarine producer
Margarine Unie and the British soap maker Lever Brothers. During the second half of the 20th
century, the company increasingly diversified from being a maker of products made of oils and fats,
and expanded its operations worldwide. It has made numerous corporate acquisitions, including
Lipton (1971), Brooke Bond (1984), Chesebrough-Ponds (1987), Best Foods (2000), Ben & Jerry's
(2000), Alberto-Culver (2010), Dollar Shave Club (2016) and Pukka Herbs (2017). Unilever
divested its specialty chemicals businesses to ICI in 1997. In the 2010s, under the leadership of Paul
Polman, the company gradually shifted its focus towards health and beauty brands and away from
food brands showing slow growth. Unilever plc has a primary listing on the London Stock
Exchange and is a constituent of the FTSE 100 Index. Unilever N.V. has a primary listing on
Euronext Amsterdam and is a constituent of the AEX index. The company is also a component of

the Euro Stoxx 50 stock market index.

Product Details
Unilever has more than 400 brands focused on health and wellbeing. Our products are used safely
millions of times a day and we understand that people are increasingly interested in health and
environmental issues and want know more about the ingredients in the products they use.
Target Customer of HUL

➢ HUL targets different types of customer with a different set of bath product, For striving
customers if offers Life buoy and Breeze.
➢ In case of detergents, if offers wheel for striving customers, Rin for aspiring customer
and surf esecel for affluent customers.
➢ HUL offer clinic All clear and Dove to the affluent customers. Sun silks to the aspiring
customer and clinic plus to the striving customer.
➢ HUL offers close to affluent, pepsodent to aspiring customers, where as, if offers both
brands in smaller packing for the striving customers.
➢ HUL has different tea varieties for the different segments. For affluent customer. If offers
Taj mutal and Lipton yellow label.
Media Presence of HUL

➢ HUL advertising spends in this quarter increase by 4.88% from Rs. 1.107 crore in the
quarter ending march 31
➢ HUL Launches national mass communication campaign filed # BreakThechain#.
➢ The Corona virus advisory for maintaining hygiene led to a spike in brand insertions in
the hand wash (or) Liquid soap category.
➢ The HUL will be featured and distributed across broadcast and online platform.
➢ HUL has launched a new detergent after 32 years. We delve deeper into the reasons
behind the move the products branding. Marketing and more.
Product Application of HUL

HUL’s product portfolio includes leading Household brands such as:

➢ Lux
➢ Lifebuoy
➢ Surf excel
➢ Rin
➢ Fair & Lovely
➢ Ponds
➢ Vaseline
➢ Wheel
➢ Lackme
➢ Dove
➢ Sun silk
➢ Brooke bond
Marketing Strategies and Sales
Strategies of HUL
➢ Pan Pyramid straggling portfolio.
➢ Pushing consumer for more Usage.
➢ Competitive and compelling communication.
➢ Highlighting benefits.
➢ Increasing consumption in rural market.
➢ Stepping up front end Execution.
➢ Betting on big stars for advertising.
➢ Bigger, better and faster innovations.
➢ Leveraging information technology and social media.
Branding Activity

 HUL launches multi brand rural activation program which is known as “khushiyon ki
Doli” is a rural marketing initiative launched in three states – Uttar Pradesh, Andra
Pradesh and Maharashtra.

 The main objective of this campaign is to reach out to dark villages with HUL brands
includes Surf Excel, Wheel, FAL, Sunsilk, Vim, Lifebouy, and closeup.

 TO create greater preference for the company brands by association to daily hygine
habits.
Top management and their views of HUL

 Mr. Sanjiv Mehta Chairman and Managing Director of HUL : To solve some of the
intractable environmental and social issues and he is working to create new model of
growth.

 Srinivas Phatak Executive Director, Finance & IT and CFO

 Pradeep Banerjee Executive Director Supply Chain

 Dev Bajpai Executive Director Legal & Corporate affairs and Company Secretary

 BP Biddappa Executive Director, Human Resources

 Priya Nair Executive Director Home care

Foreign collaboration of HUL

 HUL completes merger with GlaxoSmithKline(GSK) for consumer health care, iconic
brands including Boost and Horlicks are now under HUL. GSK is a British Multi
national pharmaceutical company headquarter in Brentford, London.

 The collaboration of Ponds and HUL. Ponds is a beauty cream established in United
states and it first collaborated with Chesebrough manufacturing company and then it is
merged with Hindustan Uniliver.

 Aviance limited and HUL collaboration. Aviance is an US established company mainly

for beauty brands aimed at women.
REWARDS OF UNILEVER

➢ India, has recognized Hindustan Unilever Limited’s Project Shakti for ‘Creating Shared
Value’ and bestowed upon the company the Porter Prize for 2014.
➢ It ranked number one on the Forbes list of ‘Most Innovative Companies’ across the globe
for 2014
➢ Ranked number three on Fortune India’s list of India’s most admired companies in a list
compiled with the help of a global management consultancy Hay Group.
➢ Received an award from Dun & Bradstreet Corporate Awards in 2014 and was Client of
the Year at Effies 2013 – 2014.
➢ Unilever received an award as a 'Conscious Capitalist of the Year' at the 2013 Forbes
India Leadership Awards. HUL won 12 awards overall with 4 Golds, 4 Silvers and 4
Bronzes at the 2013 Emvies Awards.
➢ In 2013, HUL ranked number two on the on-Fortune India's 2013 '50 Most Admired
Companies list'. and was declared the fourth most Respected Company in India in a
survey conducted by Business World in 2013
➢ The company was felicitated in April 2010 for receiving the highest number of patents in
the year 2009 at Annual Intellectual Property Awards.
➢ In 2007, Hindustan Unilever was rated as the most respected company in India for the
past 25 years by Business world one of India's leading business magazines.
➢ The rating was based on a compilation of the magazine's annual survey of India's most
reputed companies over the past 25 years.

CSR Initiatives by Hindustan Unilever Company

➢ HUL has established a CR Governing Council spearheaded by a Management
Committee (MC) and is responsible for the corporate reputation and CR strategy of the
company. One of our other key initiatives is built around our commitment of reducing our
carbon footprint. We have embraced Unilever's ambitious target of 25% reduction in CO2
from energy in manufacturing operations per tones of production by 2012, against a
baseline of 2004.

➢ CSR – COMMUNITY SERVICES The community oriented projects addressed various

issues like employment, industrial development and support to agriculture. In addition,
HUL has a wide range of CSR activities that encompass health, welfare and rehabilitation.
➢ Industrialisation: At Hindustan Unilever their corporate purpose is to meet the
everyday needs of people everywhere which is well matched with the national objective of
spreading the benefits of industrialisation. The process of industrial development also
brings about a change in the quality of life for the local community .
➢ Under the Happy Homes initiative, HUL supports special education and rehabilitation of
children with challenges.

Asha Daan: Home in Mumbai for abandoned The initiative began in 1976, when HUL
supported Mother Teresa and the Missionaries of Charity to set up Asha Daan, a home in
Mumbai for abandoned, challenged children, the HIV-positive and the destitute. At any point
of time, about 370 inmates comprising of boys, girls, men and women are housed at the
Home. Food, clothing and medicines required by inmates are taken care of by the donations
received from the locals of Mumbai city. The needs of the abandoned/challenged children are
met through special classes of basic skills, physiotherapy, etc. being taken care of by the
Sisters of the Home. Wherever necessary, corrective surgery is also arranged for in the city
hospitals by the Home. Until November 2008, 15,933 individuals were benefited from
Ashadaan.
➢ Sanjivani - Free Mobile Medical Facility True to its meaning “Sanjivani” (a Hindi
word meaning rejuvenation in English) has brought back a smile on the faces of
thousands of villagers who were deprived of basic health facilities in remote areas of
Assam in India. HUL started Sanjivani –2003 near its Doom Dooma factory in Assam.
The aim was to provide free mobile medical facility to the interior villagers in Assam.
The mobile medical vans camp for six hours in a village everyday and treat nearly 100
patients. The factory has tie-up with the village headman for setting up the camp in a
central area of the village. And the camp items are left back in the village at the end of
the day.
➢ Relief and Rehabilitation: The relief and rehabilitation activities undertaken by HUL
at three places are given here.
➢ Yashodadham: After the devastating earthquake in 2001, HUL reconstructed a
village in the Bhachau Taluka of Gujarat's Kachchh district in December 2002. The
village, which has been named Yashodadham, was dedicated to the 1100 residents of
Nani Chirai village, which was completely wrecked by the earthquake. Tondiarpet:
HUL contributed more than Rs. 10 crore towards relief and rehabilitation of Tsunami
affected families by way of relief material and land besides the construction of
facilities.
➢ Bihar: After the floods in Bihar in 2008, HUL contributed 10, 000 kits worth Rs. 60 lakh as
first instalment of relief material for the immediate relief of the flood-affected families of
Araria District in Bihar. The kit contained essential items such as utensils, clothes, blankets
and other useful material.

Lifebuoy Swastya Chetna (LBSC)- Health and Hygiene Being India’s leading personal
wash health brand, Lifebuoy saw a role for itself in propagating the message of hygiene and
health in villages. Lifebuoy Swastya Chetna (LBSC) is a rural health and hygiene initiative
which was started in 2002 The programme involves meeting the local Panchayat bodies,
especially the Anganwaadi workers and takes their help in its implementation at the village
level. The programme was working closely with government bodies such as NRHM and also
UNICEF (2008) for Initiatives on Hand washing programs.
Done BY:-
N. Roja

Namitha . T.S
Nagarjun
Nandini M. J
Narasimhamurthy .K