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    Shaily Bharat Sports Daily

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    Rahul Dev
    This document contains the responses to an assignment on research methodology. It discusses conducting applied research to help Mr. Anil Mehra immediately solve a problem within his budget. The proposed steps include identifying the problem, need, sample, alternatives, attributes, and variables. Extraneous variables like cable TV would also be identified and controlled. When designing the study, aspects like setting a goal, considering all outcomes and biases, sample size, methods, observation, and response rate would be taken into account.

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    Shaily Bharat Sports Daily

    Uploaded by

    Rahul Dev
    2K views2 pages
    This document contains the responses to an assignment on research methodology. It discusses conducting applied research to help Mr. Anil Mehra immediately solve a problem within his budget. The proposed steps include identifying the problem, need, sample, alternatives, attributes, and variables. Extraneous variables like cable TV would also be identified and controlled. When designing the study, aspects like setting a goal, considering all outcomes and biases, sample size, methods, observation, and response rate would be taken into account.

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    Shaily bharat sports daily

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    This document contains the responses to an assignment on research methodology. It discusses conducting applied research to help Mr. Anil Mehra immediately solve a problem within his budget. The proposed steps include identifying the problem, need, sample, alternatives, attributes, and variables. Extraneous variables like cable TV would also be identified and controlled. When designing the study, aspects like setting a goal, considering all outcomes and biases, sample size, methods, observation, and response rate would be taken into account.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views2 pages

    Shaily Bharat Sports Daily

    Uploaded by

    Rahul Dev
    This document contains the responses to an assignment on research methodology. It discusses conducting applied research to help Mr. Anil Mehra immediately solve a problem within his budget. The proposed steps include identifying the problem, need, sample, alternatives, attributes, and variables. Extraneous variables like cable TV would also be identified and controlled. When designing the study, aspects like setting a goal, considering all outcomes and biases, sample size, methods, observation, and response rate would be taken into account.

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    NAME: Shaily

    COURSE: MBA-II

    ENRL. NO.: A45101919008

    DATE: 1st May, 2020

    RESEARCH METHODOLOGY ASSIGNMENT

    1. What type of research would you need to conduct for Mr. Anil Mehra?

    Ans:- According to the case study, the main focus of the research is aimed at finding an immediate
    solution to the problem being faced by Mr. Anil within a time frame and fixed budget.

    The type of research needs to be action oriented and should yield immediate results. Hence,
    APPLIED RESEARCH will be conducted to ensure external validity and effective decision making by
    the company.

    2. What are the steps that you will need to carry out in your study?

    Ans:- STEPS:

    1) Problem identification. (Whether or not to launch a sports daily?)


    2) Need identification. (Is there a need for a sports daily; amount of the need to check
    economic sustainability.)
    3) Identifying units of analysis (Respondents), from whom the information and are sought.
    (Respondents should be sports lover.)
    4) Identifying various alternatives (of getting sports related news) available in the market.
    5) Defining Sample size (based on budget for the field survey).
    6) Constructing a multi item scale containing various attributes of satisfaction in order to
    judge degree of satisfaction/ dissatisfaction with the sports section of the daily
    newspapers.
    7) Conducting an Exploratory Research via informal interview with the respondents, focus
    group discussion, literature review and secondary data analysis.
    8) Estimating the total no. of dissatisfied people (of the sample) from the newspapers. This
    would give the MARKET SIZE.
    9) Identifying the attributes on which the sports daily must concentrate (if economically
    favourable market size is obtained).
    10) Identifying the variables:
    a) Independent variable:
    People’s interests
    Hobbies
    Time preferences
    Price limit
    b) Dependent variable:
    Sales generated
    11) Identifying and controlling Extraneous variables ( environmental conditions)
    e.g.:- Cable TV which would go against the study assumption that there is no alternative
    available to get fresh news on sports.

    3. What aspects (hint: for this refer to the section on features of a good research study) would
    you take into account while designing the study?

    Ans:- Aspects are:-

    a. Identify the problem and set a realistic Goal.


    b. Consider all the outcomes.
    c. Know the context(source of traffic, bias, subjectivity) to better understand responses.
    d. Eliminate researcher's bias.
    e. Beware of subjectivity (by practicing reflexivity).
    f. Understand the Who? (Smaller the sample, better the results)
    g. Select right research methods and data collection tools.
    h. Intense and effective observation of sample behaviour.
    i. Consider the Response rate.
    (RR= no. of valid responses/no. of people in sample)

    In general, the features of a good research are:-


     Objectivity
     Reliability
     Validity
     Generalisability

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