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Vital Tea: History Manufactur ER USP Varien T Skus Target Market Mantr A Taglin E

Vital Group started operations in 1991 with the launch of Vital Tea. Vital Tea's USP is that its tea leaves are hand-picked in the mountains of Kenya. Its target market includes males and females of socioeconomic classes A, B, and C as well as all hot drink users. The company's tagline is "Vital piyo zindigi jeyo" which means "Live life vibrantly".

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Mubaraka Quaid
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70 views

Vital Tea: History Manufactur ER USP Varien T Skus Target Market Mantr A Taglin E

Vital Group started operations in 1991 with the launch of Vital Tea. Vital Tea's USP is that its tea leaves are hand-picked in the mountains of Kenya. Its target market includes males and females of socioeconomic classes A, B, and C as well as all hot drink users. The company's tagline is "Vital piyo zindigi jeyo" which means "Live life vibrantly".

Uploaded by

Mubaraka Quaid
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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HISTORY MANUFACTUR USP VARIEN TARGET MANTR TAGLIN

ER T SKUs MARKET A E
The Vital Vital Group. Vital Tea vital tea Male & Freshness Vital piyo
Group leafs are economy Female of zindigi
Started its hand- pack socioeconom jeyo
operation picked in 475gm ic class A, B &
the
in 1991 C, while in
mountain
with the s of peripherial
launch of Kenya. all hot drink
Vital Tea. It users.
was the
very first
product
with was
launched in
the small
town of
Punjab,
Haroonaba
d.

VITAL TEA

Submitted by
Mubaraka Quaid Joher
20161-20827

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