Business English Placement Test
Business English Placement Test
Business English Placement Test
It's important to see things through their eyes. You can (6)___________________ your service for
yourself, or watch your customers using it. A further option is to carry out some qualitative research
with your customers. Whichever way you choose, the objective is to identify the (7)_____________
on which customers will form their judgement of your service, so you can frame your questions
accordingly. It would be foolish to think you could know all of those questions, let alone their
answers, at the (8)__________________.
But your reputation is at (9)__________________ if you fail to deliver. Don't embark on a customer-
satisfaction exercise unless you are prepared to act on the results. If you ask people what they are
unhappy about and then do nothing about it, you will leave them more disillusioned with you than
ever. And remember that it’s a (10)____________________ target: today’s satisfied customer is
tomorrow’s bored one. A service level that (11)_________________ the button today may be
considered downright sloppy in six months’ time, such is the pace of change.
So keep saying to yourself, 'Let's find out where our performance falls below expectations, and then
see what we can do about it.'
1. a) departing 6. a) tastes
b) abandoning b) try
c) defecting c) experiment
d) withdrawing d) attempt
7. a) topics 8. a) outset
b) subjects b) introduction
c) headings c) origin
d) issues d) foundation
11. a) touches
b) hits
c) knocks
d) strikes
Reid Joinery was established by Gordon Reid 15 years ago as a small company specialising in
wooden structures, from floors to staircases. Since then, we have evolved significantly.
We attribute our success to the dedication and expertise of our workforce, which
(12)________________ from six apprentices to permanent employees who are highly
qualified and experienced. Reid actively (13)________________ employees to progress
through the company, and many of the current surveyors and site managers launched their
careers on the Reid workshop floor.
Quality is at the forefront of Reid’s philosophy and each new project, whatever its size, is
(14)________________ with the same dedication and completed to the highest quality
standards. This enthusiasm is reflected in the numerous industry awards the company has
received.
18. a) of
b) on
c) over
d) out
One of Stewart Green’s first actions on becoming the new Managing Director last year was
to (21)_________________ his employees’ training needs. He then established a training
programme to enable all staff to work towards nationally (22)_________________
qualifications. The cost of this ambitious scheme was partially met by local enterprise
agencies. Stewart said that motivating his staff was very important for him, adding, ‘As well
as making sure employees have (23)___________________ to training and good working
conditions, I’ve tried to ensure that staff at all (24)___________________ of the company
are fully informed about the activities of the co-operative and are made to feel part of a
unique organisation.’ The future of the company is (25)___________________ good.
Having invested in both training and new facilities, this co-operative is now a major supplier
of premium products, not just in the UK, but throughout Europe.
25. a) seeming
b) showing
c) looking
d) appearing