Activity 1 Trends For The Philippines' Information and Communications Technology (ICT) For 2019 and Beyond

ACTIVITY 1
Trends for the Philippines’ Information and Communications Technology

(ICT) for 2019 and Beyond
Out-of-the-Box Think Tanks

In the next three years, disruptive CIOs, who are out-of-the-box thinkers, will set the tone of the ICT
development in the Philippines. Tech leaders are actively researching Artificial Intelligence (AI) and machine
learning (ML), but organizations are prioritizing tech investments in security and data tools.
Upscaling Jobs through ICT

With the exponential rise in the advancement of technology, the pace of which has become difficult to keep up
with, the companies’ ability to adapt has become a critical competitive advantage. By 2021, the demands of the
new borderless economy will push enterprises to manpower reskilling and upscaling jobs through ICT. Skills in
areas such as artificial intelligence and machine learning, data science, software-as-a-service (SaaS) in the
cloud, and cybersecurity have become globally in-demand this year, and will continue to be so.
Authentication and Trust

By 2019, 20% of CIOs will shift their cybersecurity focus towards “authentication and trust” to better handle
business risks. This is directly connected to the 2018 ICT trend of prioritizing cybersecurity – a phenomenon
that arose due to several reports of cybersecurity incidents, such as phishing and hacking. And with the rise of
mobile devices and applications come the heightened attention of many cyber criminals and terrorist’s groups to
exploit this medium.
Workspace 360
By 2019, the rise of digital natives and the influence of digital-native mindset on enterprises will push novel
workspace trends. It is a result of increased mobile access to the internet, which results in increased demand for
work not limited by location and with openness to collaborations.
As an example, Yondu’s office space, which was given a new look last September 2017, follows this rising
trend to better show the digital-native mindset it has.

Digital Empowerment: Non-Disruptive Digital Disruption

In the next two years, the country’s continuing journey towards digital transformation will pave the way for
retail and financial technologies and services that integrate seamlessly into the daily lives of the local
community. Examples include the BGC App developed to guide users through the bustling business hub, and
the “Makatizen card” which uses NFC for local government units (LGUs) to quickly identify residents and act
as a mobile wallet that allows residents to use it for digital platform-based transactions.
Personalization is the New Standard

In the next 12-24 months, utilizing digital-driven, customized, and personal approaches to customer intimacy
and talent acceleration will become a standard practice among Philippine enterprises. This is possible through
customer intimacy strategy.
Armed with customer data, the idea behind a customer intimacy strategy is simple: Identify high-value
customers that are most likely to accept an order and tailor a campaign around the messages they’ll find most
compelling. This not only ensures your offer is getting in front of those most likely to take advantage of it, but
also demonstrates an interest in forging a closer connection with them.
Future of Payments
By 2019, the country will continue to witness creative and Philippine-centric payment and remittance
innovations, driven by the country’s unbanked sector and the ongoing rise of remittances from overseas Filipino
workers (OFWs).
DX in the BPO Industry

By 2019, as digital transformation shakes up the BPO market dynamics, BPO providers that align their DX
plans with the changes in the industry will gain competitive edge in the market. Because the outsourcing
industry is now being threatened by the rise of artificial intelligence, which may take over 40k to 50k “low-
skilled” or process-driven jobs, it should now move to higher-level skills and higher value-added services such
as big data analytics, app development, and related fields.
Analytics-Driven Marketing
In the next five years, Philippine enterprises that incorporate analytics and customer insights into their
marketing will see a commanding lead over competitors in customer retention and profitability. Top goals in
data-driven marketing include personalizing the customer experience, acquiring new customers, measuring
data-driven marketing ROI, and targeting individual market segments.
Digital Economy Tipping Point

In the next 12-36 months, enterprises are headed to a different higher level of maturity when it comes to DX
adoption. In the same manner, clearer digital vision for the country should be seen, as the government barrels up
its ICT initiatives. The country’s ICT development has been showing significant progress from both the public
and private sector domains. The combined efforts of these two stakeholders will usher a period of rapid and
robust technology adoption.
2019 is poised to be the time for further establishing and strengthening digital transformation for enterprises
involved in the ICT industry, and these trends will affect those efforts for the coming years.
Boosting Digital Transformation for Organizations

As the leading IT Solutions provider in the Philippines, our various products and services are always ready for
your needs. Don’t hesitate to contact us today to learn more

Activity 1 Trends For The Philippines' Information and Communications Technology (ICT) For 2019 and Beyond

Uploaded by

Copyright:

Available Formats

Activity 1 Trends For The Philippines' Information and Communications Technology (ICT) For 2019 and Beyond

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Activity 1 Trends For The Philippines' Information and Communications Technology (ICT) For 2019 and Beyond

Uploaded by

Copyright:

Available Formats

ACTIVITY 1

Trends for the Philippines’ Information and Communications Technology

Out-of-the-Box Think Tanks

Upscaling Jobs through ICT

Authentication and Trust

Digital Empowerment: Non-Disruptive Digital Disruption

Personalization is the New Standard

DX in the BPO Industry

Digital Economy Tipping Point

Boosting Digital Transformation for Organizations

You might also like