2019

Final Project

NAME: - Sujith Suresh

UID: - 2019-2105-0001-0007
UNILEVER
Table of Contents
A. SECTOR INFORMATION..........................................................................................................................3
1. INTRODUCTION...................................................................................................................................3
2. INDUSTRY SIZE/ CONTRIBUTION TO GDP...........................................................................................4
3. GROTH PATTERN: -..............................................................................................................................4
4. MARKET OVERVIEW............................................................................................................................5
5. REASONS FOR GROWTH.....................................................................................................................7
6. PORTERS FIVE FORCE ANALYSIS OF THE SECTOR...............................................................................9
B. COMPANY INFORMATION: -.................................................................................................................10
1. COMPANY SNAPSHOT.......................................................................................................................10
2. PRODUCT PORTFOLIO.......................................................................................................................13
3. SWAT ANALYSIS OF THE COMPANY.................................................................................................14
4. TARGET MARKET: -............................................................................................................................15
...............................................................................................................................................................15
5. COMPETITORS ANALYSIS..................................................................................................................15
6. NEWS (LAST 6 MONTHS): -................................................................................................................16
C. MARKETING..........................................................................................................................................17
1. SWOT ANALYSIS OF THE PRODUCT..................................................................................................17
2. MARKETING MIX OF UNILEVER DOVE SHAMPOO............................................................................18
4. STP OF THE UNILEVER DOVE SHAMPOO..........................................................................................20
5. PLC OF DOVE SHAMPOO...................................................................................................................21
D. FINANCE................................................................................................................................................22
BALAMCE SHEET....................................................................................................................................22
PROFIT AND LOSS..................................................................................................................................23
1. GROSS PROFIT MARGIN....................................................................................................................24
2. DIRECT AND INDIRECT COSTS...........................................................................................................25
3. FIXED ASSETS ADDED DURING THE YEAR.........................................................................................25
4. WORKING CAPITAL OF THE YEAR.....................................................................................................25
5. DEBT EQUITY RATIO..........................................................................................................................26
E. HUMAN RESOURCE MANAGEMENT.....................................................................................................27
1. ORGANISATIONAL STRUCTURE.........................................................................................................27
2. SKILL SETS REQUIRE TO CAMPANY...................................................................................................28

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 3. JDs and Job specification of UNILEVER.............................................................................................28
4. TYPES OF TRAINIG PROVIDED BY UNILEVER....................................................................................31
5. ORGANIZATIONAL CULTURE.............................................................................................................32
6. ORGANIZATINAL CULTURE................................................................................................................32
F. CONCLUSION.........................................................................................................................................33
G. BIBLOGRAPHY.......................................................................................................................................33

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 A. SECTOR INFORMATION
1. INTRODUCTION
-FMCG sector is split into four segments

FMCG

HOUSEHOLD FOOD &

PERSONAL CARE HEALTH CARE
CARE BEVERAGES

Health
beverages,
staples/ cereals,
Oral care, hair bakery products,
care, skin care, snacks,
Fabric wash, cosmetics/ chocolates, ice
OTC products &
Household deodorants, cream, tea/
ethical
cleaners perfumes, coffee/ soft
feminine hygiene drinks,
& paper products processed fruits
& vegetables,
dairy products,
& branded flour

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2. INDUSTRY SIZE/ CONTRIBUTION TO GDP
 Fast moving consumer goods (FMCG) sector is the 4th largest sector in the Indian
economy with Household and Personal care accounting for 50 % of FMCG sale in India.
 The FMCG market has grown at a fast pace in rural India compared with urban India.
 The Retail market in India is estimated to reach US$1.1 trillion by 2020 from US$840
billion in 2017, with modern trade expected to grow at 20%- 25% per annum which is
likely boost revenues of FMCG companies.
 The Government of India has approved 100% Foreign Direct Investment (FDI) in the cash
and carry segment and in single-brand retail along with 51% FDI in multi-brand retail.
 The Good and Services Tax (GST) is beneficial for the FMCG industry as many of the
FMCG products such as Soap, Toothpaste and Hair oil now come under 18% tax bracket
against the previous 23-24% rate. Food and Hygiene product have been reduced to 0-5%
and 12-18%

3. GROTH PATTERN: -

 Revenues of FMCG sectors are estimated to grow from US$49 billion in

2016 to US$103.7 billion in 2020F.

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  The sector is estimated to have witnessed revenue growth of 14.8% in
October-December 2017, supported by improvement in consume
sentiment and rise in rural demand.
 The focus on agriculture, MIMEs, education, healthcare, infrastructure and
employment under the Union Budget 2018-19 is expected to directly impact the
FMCG sector. These initiatives are expected to increase the disposable income in
the hands of the common people, especially in the rural area, which will be
beneficial for the sector.
 The FMCG sector is expected to register net revenue growth of 11.8% in Q4
March 2016 due to accelerated volume growth, GST led savings and higher

leverages benefits .
4. MARKET OVERVIEW

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  Patanjali- Their success has encouraged the brand to look at the international
stage, with plans to set up a 100% export-oriented manufacturing unit in Milan
SEZ, Nagpur.
 RP-Sanjiv Goenka Group- They have created a venture capital fund of $14.74 mn to
invest in FMCG startups. This move was made taking into account the capital
appreciation in the FMCG sector.

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5. REASONS FOR GROWTH

 FMCG companies are trying to influence consumers

with intelligent deals.
 Firms like ITC offers combo deals to the consumer. for
example, in the case of soaps and cosmetics; 4 soap
cases are offered at the price of 3, selling the range of
Promotions and offers
deodorants for men and women at discounted price.
 Amazon India is planning to invest significantly over the
coming months for expanding its grocery and food
business, launching more products and categories and
forming new huge grocery and supermarket chains.

 The internet enables consumers to make their own

research on the kind of products or commodities they
Research online want to purchase. 1 in 3 FMCG shoppers goes online 1st
Purchase offline and then to the stores.
 Almost half of the automobile consumers follow Research
Online Purchase Offline (ROPO) method.

 Keeping in mind the changing tastes of the Indian

consumer, FMCG companies are introducing new
products to gain market share.
 In February 2018, industry major Britannia announced
New product launches
that it will introduce 50 new products by the end of
2018-2019.
 Godrej Consumer Products Limited (GCPL) is also
planning to launch various new products in FY19.

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  India textile retailer, Raymond, plans to relaunch its
FMCG brand, Park Avenue, in West Asia and SAARC
countries, under its initiative ‘One Park Avenue’ aimed at
repositioning its male grooming brand.
Expansion  As of January 2018, Carlsberg India Pvt Ltd has started a
new brewery in Karnataka that will manufacture all of
the company’s existing brands with annual capacity of 80
million liters.

 Product Flanking: Introduction of different combinations

of products at different prices, to cover as many market
segments as possible.
 Emami, has decided to rework on its overseas strategy by
Customization planning manufacturing and acquisitions in overseas
markets. The company plans to rework on its product
portfolio by getting into new categories with higher
buying preference and revamp its distribution networks.

 In January 2018, Switzerland-based FMCG giant, Nestle,

has forayed into India’s pet care segment by introducing a
range of premium dog food, called ‘Purina Supercoat’,
Product/ Category
under its subsidiary, Nestle Purina. As per the company,
Expansion
there are 19 million pets in India, so the pet food industry
has a lot of potential and the industry is estimated to
double 2023.

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 6. PORTERS FIVE FORCE ANALYSIS OF THE SECTOR

POTENTIAL ENTRANTS

Bargaining power of suppliers Threat of new

entrants

INDUSTRY
COMETITIORS
SUPPLIERS BUYERS
Rivalry among Existing
firms

Bargaining power of Buyers

Threat of substitute products
Or services

SUBSTITUTES

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B. COMPANY INFORMATION: -

1. COMPANY SNAPSHOT

HINDUSTAN UNILEVER LIMITED

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company with
a heritage of over 80 years in India. On any given day, nine out of ten Indian households use our
products to feel good, look good and get more out of life – giving us a unique opportunity to
build a brighter future.
HUL works to create a better future every day and helps people feel good, look good and get more out
of life with brands and services that are good for them and good for others.

With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin
care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water
purifiers, the Company is a part of the everyday life of millions of consumers across India. Its
portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair &
Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke
Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit.
The Company has about 18,000 employees and has sales of INR 37660 crores (financial year
2018-19). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of Food, Home
Care, Personal Care and Refreshment products with sales in over 190 countries and an annual
sales turnover of €51 billion in 2018. Unilever has over 67% shareholding in HUL.

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 FOUNDER

Unilever was founded on September 2, 1929, by the merger of the Dutch margarine producer
Margarine Unie and the British soapmaker Lever Brothers. During the second half of the 20th
century the company increasingly diversified from being a maker of products made of oils and
fats, and expanded its operations worldwide. It has made numerous corporate acquisitions,
including Lipton (1971), Brooke Bond (1984), Chesebrough-Ponds (1987), Best Foods (2000),
Ben & Jerry's (2000), Alberto-Culver (2010), Dollar Shave Club (2016) and Pukka Herbs (2017).
Unilever divested its speciality chemicals businesses to ICI in 1997. In the 2010s, under
leadership of Paul Polman, the company gradually shifted its focus towards health and beauty
brands and away from food brands showing slow growth.

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 a) WHAT UNILEVER IS
 Unilever is organized into four main divisions: Personal Care (production and sale of skin
care and hair care products, deodorants and oral care products); Foods (production and
sale of soups, bouillons, sauces, snacks, mayonnaise, salad dressings, margarines and
spreads); Refreshment (production and sale of ice cream, tea-based beverages, weight-
management products and nutritionally enhanced staples sold in developing markets);
and Home Care (production and sale of home care products including powders, liquids
and capsules, soap bars and other cleaning products). In the financial year ended 31
December 2013, Unilever had a total turnover of €49.797 billion of which 36% was from
Personal Care, 27% from Foods, 19% from Refreshment and 18% from Home Care.
Unilever invested a total of €1.04 billion in research and development in 2013.
 In 1930, the logo of Unilever was in a sans-serif typeface and all-caps. The current
Unilever corporate logo was introduced in 2004 and was designed by Wolff Olins, a
brand consultancy agency. The 'U' shape is now made up of 25 distinct symbols, each
icon representing one of the company's sub-brands or its corporate values. The brand
identity was developed around the idea of "adding vitality to life."

 Alan Jope is the new CEO of Unilever.

 He became CEO ON 1-JAN-2019.
 Jope was born in Scotland, and joined Unilever in 1985 as a graduate marketing trainee.
He was the president of beauty and personal care, the largest division at Unilever.

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2. PRODUCT PORTFOLIO

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3. SWAT ANALYSIS OF THE COMPANY

UNILEVER SWAT ANAYSIS

1. Financial resources
2. Collaboration with suppliers
STRENGTHS 3. Social initiatives
4. Advanced knowledge management

1. Vulnerable to cyber- attack

2. Sensitive to political risks
WEAKNESSES 3. Negative ROI in social project
4. Performance depends on suppliers

1. NPD from recycled materials

2. Sustainable living campaigns
OPPORTUNITY 3. Product localization
4. New marketing message

1. Acquisitions lessen control

THREATS 2. Access to skilled workforce
3. Low customer switching costs
4. High sustainability and ethics risks

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4. TARGET MARKET: -

UNILEVER STP

Segmentation of markets into homogenous group of

SEGMENTATION customers, each of them reaching differently to
promotion, communication, pricing and other variable of
the marketing mix.

Market segment to which a particular good or services is

TARGET marketed.

Positioning is a platform for the brand. It facilitate the brand to

POSITIONING get through to the mind of the target consumer.

5. COMPETITORS ANALYSIS

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6. NEWS (LAST 6 MONTHS): -

o IIM-Ahmedabad’s second cluster of summer placements: HUL makes 14 offers.

o RIL, HUL, Bajaj Finance, Nestle India from Nifty 50 index hit record highs.

o Hindustan Unilever trades higher for seventh day, hits record high.

o HUL gain 3% post steady Q2 nos; brokerages see over 12% upside in 12 months.

o HUL Q2 net profit grows 21.2% to Rs 1,848 crore, beats estimates.

o HUL to Q2 net up 21% YoY to Rs 1,848 cr; to give Rs 11/sh as interim dividend.

o HUL to announce Q2 results today. Here’s what analysts expects.

o HUL declares war on plastics with cardboard deodorant and bamboo toothbrush.

o Consumer stocks extend rally on tax cut; HUL, Asian Paints hits new high.

o HUL slip 2% as it reduces price of Lux, Lifebuoy and Dove soaps.

o Hindustan Unilever hits record high in Weak market, up 12% in one month.

o HUL beats TGBL to be top tea firm by sales volume.

o HUL set up end-to-end digital transformation plan for next phase of growth.

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C. MARKETING

1. SWOT ANALYSIS OF THE PRODUCT

1) Dove contains ¼ moisturizing cream.

2) Dove has got an excellent market
presence owing to string advertising and
marketing exercises.
3) Flagship product of Unilever with strong
brand awareness through advertising and
branding.
4) Promises not to leave any residue on the
STRENGTHS skin.
5) Dove products are available in more than
80 countries worldwide.
6) Apart from soap, products like bathing
gel, shampoo’s, conditioners, cream,
deodorants are also a part of the product
line.
7) Dove products are available through an
extensive supply chain network of
Unilever at leading supermarkets, stores
& even online.

1) Intense competition for Dove in the

FMCG market means limited growth
WEAKNESSES in market share.
2) Targets primarily only the female
segment & products not to popular
with men.

1) Can target male audience more

purposefully.
2) Dove can increasing its reach by further
OPPORTUNITIES geographic expansion.
3) Involving of students from colleges & tie-
up with corporates can open a new
opportunity.

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 1) Increased Competition in this
market segment can affect business of
Dove.
THREATS 2) Global business can be affected by
government policies and fluctuating
economies.
3) Fake imitations of the brand can affect
Dove’s image.

2. MARKETING MIX OF UNILEVER DOVE SHAMPOO

PRODUCT
b) Dove provides high quality products categories of products in marketing mix of
Dove are skin care, washing & bathing, deodorants and hair care. Dove soap
positions itself as something better than soap positions itself as something
better than soap and that it itself is not a soap but a beauty bar. The point of
difference being moisturization and softener and cleansing cream. Dove is also
well known for its haircare products which are recommended by
dermatologist’s. New products are being regularly introduced. In deodorants
Dove introduced the Dry Spray deodorant. In hair products Dove has
introduced Advanced Hair Series globally. Dove has also launched the Dove
Derma Spa range in Europe which brings spa experience and hair care at one
place. Dove has recently forayed into baby care products with products ranging
from moisturizer, baby lotion to diaper cream and wipes.

PRICE
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 c) Dove uses competitive pricing. Dove products were initially premium
priced however due to low demand dove reduced the price. The products
are priced slightly higher than competitors. But due to high quality and unique
features of moisturizer and softener demand is high. Thus, the price strategy in
the market mix mostly is governed by the competition prices because of the
several number of competitor products available.
PLACE
d) Dove products are sold in more than 80 countries. Dove uses distribution
channels of its parent company Unilever. Products are transported from factory
to warehouse from where C&F agent sells to stockists and stockist to retailer.
Dove products are available in supermarkets, general stores, chemists and
wholesalers.
PROMOTION
e) Beauty product companies have for decades focused on an ideal image which
everyone should aspire to become using that company’s product. Dove has
unique and completely different marketing campaign. The promotional strategy
in the marketing mix of Dove is aspirational for women. Its ‘Campaign for real
beauty’ focuses on women self-esteem. The brand successfully communicated
that people of all ages and all colours are equally beautiful. It celebrates
diversity in each individual. Dove uses non models in all its advertising
campaigns. Dove uses people of all body sizes, age and colour in its
advertisements. Dove also promotes its brands through videos and short films
and its ad films are some of the most widely downloaded. Dove has launched a
campaign to combat the negative media campaigns which exploit women’s
insecurity and self-esteem. It used curvy women to fight the ideal body shape
image created and also released a video showing the editing process of models.
Dove’s Ad Makeover campaign is social media based wherein negative ads can
be replaced by positive messages designed by Dove which boost women’s self-
esteem. Dove uses magazines such as cosmopolitan which women regularly
read to advertise. Dove established a self-esteem fund which aims to educate
girls, help them overcome beauty related problems online bullying and raise
self-esteem. It uses evidence based programmes and online resources for
children as well as parents and teachers. The Dove Self-Esteem Project has
reached more than 19 million young people in 115 countries. Dove also uses
promotional methods such as coupons and exclusive offers. All these campaigns

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 have created a very positive and trust worthy brand image of Dove.
Hence, this covers the entire Dove marketing mix.
4. STP OF THE UNILEVER DOVE SHAMPOO

DOVE SHAMPOO STP

SEGMENT Hair Care

TARGET GROUP Targets women of all ages from the

urban households

Dove is committed to help all women

POSITIONING realize their personal beauty potential by
creating products that deliver real care.

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5. PLC OF DOVE SHAMPOO

MARKETING OBJECTIVE MARKETING BRAND LOYALTY

COMPETIOTION MANY

PRODUCT FULL PRODUCT LINE

PRICE DEFEND MARKET SHARE, PROFIT

PROMOTION REMINDER ORIENTED

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 PLACE MAXIMUM OUTLETS
(distribution)

D. FINANCE
BALANCE SHEET In (Rs. Cr.)

PARTICULERS MAR 2019 MAR 2018

Total share Capital 216.00 216.00
Equity Share Capital 216.00 216.00
Share Application Money 25.00 0.00
Preference Share Capital 0.00 0.00
Reserves 7,418.00 6,859.00
Revaluation Reserves 0.00 0.00
Net worth 7,659.00 7,075.00
Secured Loans 0.00 0.00
Unsecured Loans 0.00 0.00
Total Debt 0.00 0.00
Total Liabilities 7,659.00 7,075.00
Gross Block 5,912.00 5,234.00
Less: Accum. Depreciation 1,569.00 1,092.00
Net Block 4,343.00 4,142.00
Capital Work in Progress 373.00 430.00
Investments 2,949.00 3,111.00
Inventories 2,422.00 2,359.00
Sundry Debtors 1,673.00 1,147.00
Cash and Bank Balance 3,688.00 3,373.00
Total Current Assets 7,783.00 6,879.00
Loans and Advances 2,417.00 2,587.00
Fixed Deposits 0.00 0.00
Total CA, Loans and Advances 10,200.00 9,466.00
Differed Credit 0.00 0.00
Current Liabilities 8,656.00 8,651.00
Provisions 1,550.00 1,423.00
Total CL and Provisions 10,206.00 10,074.00
Net Current Assets -6.00 -608.00
Miscellaneous Expenses 0.00 0.00
Total Assets 7,659.00 7,075.00
Contingent Liabilities 2,009.00 1,699.00
Book Value (Rs) 35.27 32.69

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 PARTICULERS 2019 2018
Sales Turnover 38,244.00 35,218.00
Excise Duty 0.00 693.00
Net Sales 38,224.00 34,525.00
Other Income 437.00 507.00
Stock Adjustments -12.00 71.00
Total Income 38,649.00 35,103.00
Raw Materials 17,948.00 16,303.00
Power and Fuel Cost 269.00 259.00
Employee Cost 1,747.00 1,745.00
Other Manufacturing Expenses 0.00 0.00
Selling and Admin Expenses 4,552.00 4,105.00
Miscellaneous Expenses 5,059.00 4,908.00
Preoperative Exp Capitalized 0.00 0.00
Total Expenses 29,575.00 27,320.00
Operating Profit 8,637.00 7,276.00
PBDIT 9,074.00 7,783.00
Depreciation 524.00 478.00
Other written off 0.00 0.00
Profit Before Tax 8,522.00 7,285.00
Extra- ordinary items 0.00 0.00
PBT(Post Extra-Ord items 8,522.00 7,285.00
Interest 28.00 20.00
PBDT 9,046.00 7,763.00
Tax 2,486.00 2,048.00
Reported Net Profit 6,036.00 5,237.00
Total Value Addition 11,627.00 11,017.00
Preference Dividend 0.00 0.00
Equity Dividend 4,546.00 3,890.00
Corporate Dividend Tax 913.00 755.00
Shares in issue (lakhs) 21,647.04 21,645.29
Earnings per share (rs) 27.88 24.19
Equity Dividend(%) 2,200.00 2,000.00
Book Value (rs) 35.27 32.69

PROFIT AND LOSS

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 Mar '19 Mar '18

12 mths 12 mths

Net Profit Before Tax 8522.00 7347.00

Net Cash From Operating Activities 5728.00 5916.00

Net Cash (used in)/from

-264.00 -1264.00
Investing Activities

Net Cash (used in)/from Financing Activities -5462.00 -4651.00

Net (decrease)/increase In Cash and Cash Equivalents 2.00 1.00

Opening Cash & Cash Equivalents 573.00 572.00

Closing Cash & Cash Equivalents 575.00 573.00

1. GROSS PROFIT MARGIN

GROSS PROFIT X 100 = 22.294%

NET SALES

NET PROFIT MARGIN = PAT X 100 = 15.7911%

NET SALES

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2. DIRECT AND INDIRECT COSTS

Direct cost = cost of material consumed + purchase of stock in trade + change in inventories
+ employee benefit expenses

= 15430 + 12 + 1747

= 17189

Change in comparison to previous year =

= 13859 + (-71) + 1745
= 15533
Indirect cost = Finance cost + Depreciation Expenses + Tax Expenses + Other Expenses
+ Employee Benefit Expenses
= 28 + 524 + 9880 + 1724
= 12156

3. FIXED ASSETS ADDED DURING THE YEAR

2019 – 2018 = 4227.00 – 3300.00
= 927

4. WORKING CAPITAL OF THE YEAR

CURRENT ASSETS – CURRENT LIABILITIES

= 11374 - 8353
= 3021

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5. DEBT EQUITY RATIO

TOTAL LIABILITIES = 17865 = 135.65

SHARE HOLDERS EQUITY 131.69

 Gross profit margin 22.294

 Direct Cost 17189

 Indirect Cost 12156

 Change in direct cost 15533

 Change in indirect cost 10675

 Fixed assets added 927

 Net profit margin 15.7911

 Working capital 3021

 Debt equity ratio 135.65

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E. HUMAN RESOURCE MANAGEMENT
1. ORGANISATIONAL STRUCTURE

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2. SKILL SETS REQUIRE TO CAMPANY
GENERAL SKILL
- Communication (listening, verbal, written)
- Technical skill
- Analytical skill
- Interpersonal skill
- Problem solving skill
- Multi-Tasking
On the floor quality and skills that impresses the management
- Manpower Management
- Interpersonal Skill
- Quality Consciousness
- Innovation

3. JDs and Job specification of UNILEVER

MARKETING
o Job Description:

Business unit: - Unilever

Job Title: - Marketing Manager
Job Location: - PAN India
Supervisor: -Area Manager
Role and Responsibility: -

 Support marketing director in delivery of effective marketing programs that achieve

company and client objectives

 Assist in execution a variety of marketing initiatives that drive brand awareness, trial
and distribution, including the day-to-day execution across marketing campaigns,
promotions, and sales support

 Support the development and execution of sales and marketing materials, adapting
scopes, timelines, and deliverables as needed for maximum benefit

 Build skill sets and engage in ongoing education for the company
Education: -

 Bachelor’s degree in marketing, business or related field

 MBA/PGDM in Marketing

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 Experience: -

 2+ years’ experience with marketing, sales, or advertising

Skill Set: -

 Hands-on experience developing campaigns and promotions

 Proven success in a fast-paced environment, working with a team and individually
 Exceptional oral and written communication skill, and presentation ability

Salary: - 9-11 LAKHS

Recruiter’s Designation: - Head of HR
FINANCE
o Job Description:

Business unit: - Unilever

Job Title: - Accounts officer
Job Location: - PAN India
Supervisor: -senior finance manager
Role and Responsibility: -

 Cash flow projection

 MIS reporting
 Working capital management
 Compliance with RBI
 Handle accounts payable and receivable
 Contact clients about invoices that are past dues

Education: -

 MBA / PGDM in Finance

 Bachelor’s degree in Finance, accounting or business administration.
Experience: - 3-4 years
Skill Set: -

 Ability to cope with fast – pace and pressured work situation.

 Excellent (spoken & written) communication skills.
 Good with Numbers.
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  Good organizational skill.
Salary: - 5-6 lakhs
Recruiter’s Designation: - Head of HR
HUMAN RESOURCE
o JOB DISCRIPTION

Business unit: - Unilever

Job Title: - Human resource executive
Job Location: - PAN India
Supervisor: - Human Resource Manager
Role and Responsibility: -

 Designing compensation and benefits packages.

 Implementing performance review procedures.
 Developing fair HR policies and ensuring employees understanding and comply
with them.
 Implementing effective sourcing, screening and interviewing techniques.
 Monitor HR department’s budget.
 Manage employee’s grievances.
Education: -

 MBA / PGDM in Human Resource

 Bachelor’s degree in BBA and B.com
Experience: - 3-4 years
Skill Set: -

 Excellent (spoken & written) communication skill.

 Ability to copy with fast- paced and pressured work situation.
 Good organizational skill.
 Demonstrable leadership abilities
Salary: - 5-6 lakhs
Recruiter’s Designation: - Head of HR

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4. TYPES OF TRAINIG PROVIDED BY UNILEVER

1. On the job training- is a form of training that takes place when employees are actually working.

It is a self-explanatory process that takes place when employees are actually working, meaning

employees acquire skills while they are carrying out their jobs.

2. Off the job training- is basically when employees are trained somewhere away from the actual

workplace. Top executives are often sent abroad for off the job training. Off the job training is

more concentrated on learning.

3. Coaching and mentoring- Coaching is a private interaction between a trainer and trainee. It is a

way to correct the errors done by the employees, as it, gives employees room for improvement.

Mentoring is usually aimed at management level employees. It gives the trainees an opportunity

to work under a respective role model and allows the employee to have a reference point in terms

of completing job responsibilities.

Skill Assessment
1. Leadership Skills- is one of the must have skills to have. Leadership skills are

evaluated by measuring employees’ ability to take charge of tasks, responsibilities,

project, decision making.

2. General Skills- basic skills employees need to possess to properly conduct themselves in

the workplace. Skills such as, preparing documents, maintaining communication with

clients and so on.

3. Functional Skills- are those skills that distinguish an employee in a competitive

workplace. Skills such as, IT skills, communication skills, presentation skills,

proficiency in English and math, etc.

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5. ORGANIZATIONAL CULTURE
Unilever has an organizational culture of performance, which emphasizes the significance
of employee output. This corporate culture also points to the importance of criteria or
measures used to determine required output and adequacy of output. Unilever’s organizational
culture of performance has the following characteristics:
1. Focus on performance – individual performance and organizational performance
2. Focus on quality – quality of output in all areas
3. Efficiency – efficient work through technology and other tools
Unilever’s organizational culture is focused on performance and quality. This corporate culture
is observable in the long history of the company. The business has grown from a small firm to a
global powerhouse. Such success is significantly based on the ability of Unilever’s organizational
culture to instill high performance and quality in employees’ work ethic to maximize business
output. For example, because of high quality, the company’s consumer goods remain
competitive in the global market despite tough competition. This emphasis on quality is also a
reflection of the emphasis on product effectiveness in the firm’s mission statement. Unilever
has also mastered efficiency through technology and innovation in its internal business
processes, including human resource development.

6. ORGANIZATINAL CULTURE

“Dream company to work”

 Current Employee - Anonymous Employee in Bangalore
For any person it's a dream company to work and very good company with best salaries. R&D
profile are very good jobs. If you get this job you will settle in here.

“fun working with Unilever”

 Current Employee - Anonymous Employee in Bangalore
Good company, really enjoying working with Unilever. Work culture is great. Learn
many things new things. Start my day in gym with my boss. Management is helpful .

“productive & supportive”

 Current Employee - Anonymous Employee in Bangalore
wonderful to work here. good team , everyone support you.
support you when you under pressure. Nice hand holding for sr to jr.
nice office place. Great time spend here.

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F. CONCLUSION

Unilever is a leading FMCG company in the world and from last three consecutive years has
shown accelerated growth in FMCG portfolio. Customers in the world are also spending more in
FMCG as their standard of living in growing. Unilever has placed itself successfully in the
position of market leader in FMCG products. Though there was some downfall in sales and
profit of the company in the beginning of this decade but after that Unilever has shown
considerable rise in both sales and profit. The future of the company is also looking bright as
FMCG market in India is still expanding and so we can safely conduce that Unilever will able to
secure its number one position in FMCG product.

G. BIBLOGRAPHY
 www.marketing91.com
 www.myschool.com
 www.ibem.com
 www.capitalmoney.com
 www.unilever.com
 www.hindu.com
 www.economictime.com
 www.boston.com

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 THANK YOU!!!

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