ABOUT !!!

FAIRMATE a Multi-National construction chemicals manufacturing company

having offices and manufacturing operations in all the continents of the world
like Asia, Europe, USA, Africa etc. FAIRMATE operations are spread across the
globe and having presences in each and every corner of the world. FAIRMATE
is serving Construction Industry for more than three decades.

FAIRMATE manufactures complete range of construction chemicals and also

providing total cost-effective solutions and World Class Services to Speciality
Construction Chemical Industry by using our expertise and strategic alliances
with leading partners. We have a primary technical collaboration with M/s Resin
Building Products Ltd., UK. Our continuous research and efforts in developing
new products have resulted in introducing more than 500 products in the Civil
Engineering Industry. Our products are broadly classified as Concrete
Admixture, Waterproofing System, Engineering Grouts, Industrial Floor
Surfaces, Surface Treatment, Concrete Repairs, Fixing Solutions for Tiles &
Stone, Protective Coating, Sealants, Readyplast, Highway Repairs, Wall Finish
and Liquid Floor.

QUALITY FOCUS
FAIRMATE has set-up its plant and state-of-art R&D centres in various parts of
the globe. Quality has always been an integral part of Management Philosophy.
Ensuring international standard products to our esteemed customers, we have
been accredited by ISO 9001 and ISO 14001, which emphasize the quality
system of each and every step of processing and 'zero' defect operations. We
have gone further and have implemented ISO 45001, which related to total
operational Health and Safety. To ensure Total Customer Satisfaction Fairmate
is now marching towards “SIX SIGMA”.

VALUES
The values that drive us underscore our commitment to :
Customer Delight: consistently surpass customer expectations.
FAIRMATE also ensures application of the products through authorized trained
applicators.

FAIRMATE caters to a large group of customers ranging from multinational

companies to individual domestic customers. We have a wide network in India
as well as internationally.

Certified by MSME & QCI

Fairmate decorative wall finishes a statement in
architectural elegance variety in design, texture,
style and colour consciously environment friendly
master finishes that come to life.
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

WHAT IS FAIRMATE DESIGN CONCRETE ?

Concrete has had somewhat of a renaissance in recent times. Known for its strength,
versatility, durability and an impressive list of other unique qualities, concrete is one
of the most useful and ubiquitous building materials of the past nearly two centuries.
FAIRMATE’s proprietary formula exposes the true potential of concrete, reaching
beyond utility into artistically refined applications that are stronger and more
durable.

For additional information relating to application techniques, method statements and technical data,
please contact the FAIRMATE representative nearest to you.

4
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

FEATURES & BENEFITS TECHNICAL PROPERTIES

n Architectural design finishes Compressive Strength : 3 N/mm2 @ 4
n Very high strength & durable hours
n It can be paintable with di erent (BS 6319: part 2: 1983) : 10 N/mm2 @ 24
colours hours
n Very high compressive strength 35 N/mm2 @ 28
n Waterproof & damp resistant days
n It has been made with high strength of Tensile strength : 4.3 N/mm2 @
design concrete which can be made 28days
(BS 6319: part 7:
with a thin section
1985)
n Easy to apply
Paintability : Excellent
n Light weight and stronger
n Economical & Eco Friendly
n Suitable for Interior/Exterior
application

Unlimited design freedom for most creative architects and developers

Both light weight and durable, our custom designed architectural claddings products can be formed into almost unlimited
range of design options with advanced finishing techniques. Smooth or rough surface and availability of colours can o er
convincing alternative to either precast concrete, natural or cast stones.

Unique Advantages
Eco friendly product Thermo and sound Boards with effect “Porzelan Plaster”
No toxic substances insulation (Gypsum with porcelain effect)

100% pattern match Absolute incombustibility Low weight and high specic
Boards ideal dimensions density

5
SURFACES
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

WEAVE Design
The Weave tile series consists of three individual styles: Kalahari, Maldives and a flat piece, all available in two sizes.
Note attributes the undulating rhythmic imagery created by sand dunes and traditional weaving techniques as the
inspiration for the graceful contour.
Weave is simple in structure and repetitive in form. It is a contemporary classic well suited for any environment. The
tranquil simplicity of Weave provide a point of synergy with the sculptural qualities of contemporary architecture.

Kalahari Maldives Flat

7
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

LIQUID FORMS Design

The nature of concrete as a material has always been very inspiring to the designer – it is poured in a liquid state, and it
takes its ultimate form as it cures. There is poetry in a material that finds its form as it changes phases. When he sees a
concrete surface, he always imagines its liquid state, its movement as it is poured. The concept he explored for this
design was the expression of flow and movement in a solid form. And perhaps the best examples of this phenomena
manifests itself in the mastery of Baroque sculptors – chiseled into marble. The ephemeral qualities of capturing
movement in stone in Bernini’s masterpieces has been an inspiration for him. And how does the idea of capturing
movement translate itself into tiling?
Tiling by nature is about repetition. And repetition can be a powerful design tool. Imagine the music of Steve Reich or
Philip Glass. Creating a single tile design that can generate multiple patterns was very important to the ethos of this
idea. Liquid Forms tile is aesthetically versatile. All the di erent patterns it generates have unique visual qualities that
will give architects and interior designers a rich palette to work with.

8
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

SHINGLE Design
Shingle is the second three-dimensional wall tile designed. Shingle charmingly conveys the way nature asserts itself
onto roofs and facades via vines and mosses. The form of Shingle derives from the fusion of a leaf and a roof shingle. The
vertical centre line gives depth to the tile and creates an illusion of two di erent colour shades through the natural
reflection of light.
The organic character is emphasized by the colour chart in two shades of green, light grey, white, blue and black. By
mixing matte and glossy tiles more variation can be achieved. The collection consists of 5 pieces: one three-dimensional
shingle, two three-dimensional half tiles for a corner solution as well as two flat tiles, that can be cut to finish a wall.

9
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

EDGY Design
Edgy consists of two tiles, one being three dimensional, the other two and a half dimensional. They give structure to
smooth walls on interior or exterior surfaces, covering walls either partially or entirely. The three dimensional form is
made up of asymmetrical surfaces ‘folding’ onto one plane to form a hexagonal base. By playing with concave and
convex planes and using them to accentuate one another, it creates the e ect of visually pulling the user towards itself.
The side surfaces of the two and a half dimensional form imitate the three dimensional one, giving it a playful character,
despite the flat top surface. Edgy’s asymmetry enables the designer to create a multitude of patterns for a wide range of
uses: from decorative surfaces to guidance systems and can even be integrated into corporate identities.

10
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

TRE Design
Tre’s magnetic visual appeal is the result of precisely rendered angular contours that harness the beauty of symmetry,
as well as the dynamic interplay of depth, light and shadow, and the energetic movement of geometric flow. Tre allows
one to create endless pattern combinations from the most simple, minimalist applications to the most elaborate
kaleidoscopic masterpieces.
Tre’s design concept is an invitation to imagine, play and create. Each tile in the series works as well independently as it
does in multi-tile combinations, and maintains its signature visual appeal even in randomized configurations. The Tre
series is itself a statement in modern tile design as well as a structured medium, which allows for limitless
interpretations of its core aesthetic.

Tre I. Tre II. Tre III. Tre 0. Tre ½.

11
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

CRISP Design
Crisp is a result of Levi Fignar’s fundamental appreciation of the low poly art scene. The designs are multi- faceted, one
tile is constituted of more than 80 di erent triangles. Depending upon the viewing point, Crisp creates a myriad of
e ects, caused by the refraction of environmental light on the surface.
Assembled as a wall, the countless reflections of the tiles have a mesmerising e ect, creating an astonishing surface
that tantalises the eye; the onlooker no longer perceives the material as convex and concave concrete tiles. The
surprising visual e ects created by Crisp strongly contributed to the success

12
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

CRUCK Design
Buckminster Fuller committed his life to examining the principles governing the universe and helping to determine the
advancement of human evolution in accordance with these; searching and finding ways to do more with less.
Emerging from a series of experiments based on the rules of organic geometry, Cruck displays an exciting, visual
equilibrium. It balances the strict regularity of the hexagonal shape with the roundedness of the central element which
acts as the heart of the whole. Triangular surfaces create a captivating, cracked reflection of the surrounding lights and
shapes.

13
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

SEED Design
This tile design is born from a passion for gardening. The study of horticulture and a fascination for plant life from
aesthetic and botanical perspectives and in microscopic detail, led designer Gillian Blease to create Seed.

14
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

VINE Design
Her experience of living in Japan as a child, strongly influences Gillian’s pared down and minimalist designs. Conversely,
another source of inspiration is the drama and diversity of flora in the exuberant fabrics and wallpapers of Joseph Frank,
of Stockholm’s Svenkst Tenn. The tiles ripple, like fluid, down a high wall and like the vines of Jack and the Beanstalk,
disappear beyond reach.

15
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

QUADILIC Design
This model is a progression from a basic paper tessellation of a molecule. Unlike most tessellations, it is folded very
slightly, without any overlapping. Its shape, being as far removed aspossible from the classic rectangle, creates a
mesmerizing vision of shifting squares, giving rise to its name.

16
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

FORM Design
Form shows how a flat printed surface can be used to create a sense of space and dimension. In the design of this wall tile,
any surface image, reflection or colour is stripped back to give an overall e ect of purity. Each tile can be applied
individually in a continuous repeat or in endless combinations with the other 3D Form tiles to create a cohesive bespoke
pattern.

17
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

WA Design
A set of seven white hexagonal ceramic objects entitled Wa (meaning ‘ring’ in Japanese) have smooth but unpolished
surfaces. Each can easily be held in the hand. They’re tactile. Seen side-on, they curve gradually towards a lip on one of
their edges. Or most do. There are two variations. The first variation swells one-sidedly, the second rises to a measured
central hemisphere. With only one hemispherical section, it seems natural to place the remaining six tiles around it. A
crown of geometric petals is formed and reveals a ring, indented across the surfaces. Neither the structure nor the ring
take precedence. This is the first ripple.

18
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

STER Design
Ster captures the moment in which a simple geometric shape pulses a life sign and becomes organic. Marking human
flesh with black carbon ink or shaping a room with concrete; when treated with the right amount of respect and
appreciation, permanency can project both strength and love, both power and sensitivity.

19
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

BURST Design
Burst is conceived of as ‘bursting’ stellar bodies closely packed within irregular shapes. On close inspection, the tiles
feature bold patterning which settles into a rich, subtly textured surface as one steps back from the wall. The dynamic
design of Burst rewards careful attention to lighting: a wash of light across the surface of a matte finish tile will heighten
the legibility of its pattern; a glossy finish will bounce point lights or daylight into the tile’s radial grooves, producing
dazzling reflections and highlights. Burst consists of two hexagonal tiles that can be installed either in repeated
patterns or irregularly to produce a more visually active, ever-changing array. The design is a continuation of Designer’s
ongoing work in new, technologically driven conceptions of ornamentation, surface design and detail in architecture.

20
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

PENTA Design
Penta, from the Ancient Greek meaning ‘combining form of five’, consists of a modular tile designed using irregular
polygons placed at di erent heights and angles on a surface. The di erent heights and angles give a sense of depth to
the wall as Penta’s geometry plays with the lights and shadows to make a vibrant surface that fascinates the eyes with its
many reflections and layered patterns, reminiscent of those found in scenes of nature. Designer’s Penta tile is a
reflection of her fascination for the harmony and the geometry found in nature. Her passion for scuba diving and her
love of water and coral are at the heart of Penta design.

21
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

PETAL Design
The objective of this design was to dilute the plane of the surface with soft, organic forms. Designer’s was looking for a
pattern suitable to create an intimate mood both for indoors and outdoors; he turned to nature for inspiration, and
ended up applying the simplest of petal motifs. The rippling e ect of the motif is enhanced by the addition of a soft bas-
relief to the petals. The surface will appear to be moving when lit by a moving light source due to the ‘shell’ shape of the
petals. Static light conditions will create a slow-paced, pleasant background. On smaller surfaces, a single colour
selection may su ice.

22
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

FLORENTIN Design
Florentin’s flower-motif comes from an old book about medieval architecture and ornaments in which it decorated a
wall in a monastery’s cloister. The tetragonal, half-opened spaces and undulating, smooth lines of the flower were
designed for meditation and contemplation. Designer’s amplified the pattern and stretched out the interspaces with
asymmetric rhombi to create an enduring and significant look. The name, Florentin— which can refer to the capital of
the Renaissance—is also a male name meaning ‘flourishing, thriving’ and ‘considerable’. It derives from ‘flower’ but
resonates for mankind, just as the main character in Gabriel Garcia Marquez’s novel Love in the Time of Cholera,
Florentino Ariza, still enthrals his childhood love at the age of 80. Florentino Azira is tenacious and steady while also
extremely gentle, similar to flower patterns cast in concrete.

23
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

BUTTON Design
The design of Button concrete tile was brought about by an experiment: it examined the development of a formation
system created by objects pressed into a rubber sheet. The rubber sheet’s own physical characteristics mould firm forms
and fine arcs which are impossible to reproduce using any other method. When creating the form, the objective was to
minimise human intervention and leave the emergence of design to the materials themselves. The shape, resembling a
pulled-in button, connects to the base layer with perfect arcs. From certain perspectives it is hard to decide whether we
see a standout or depressed pattern. This tension triggers the atmosphere and ‘voice’.

24
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

SKYLINE Design
The design of Skyline, a representation of a cityscape, a skyline. The contrasting 3D texture has great impact and can be
used both horizontally and vertically to create new possibilities out of concrete: the world’s most common building
material, but also a dynamic and changeable one. The pattern interweaves across tiles, and many combinations are
possible, as with concrete. Skyline demonstrates that concrete is a versatile material, for use in modern, innovative
interior design as well as architecture and has a place in a better future skyline for all.

25
Often seen only as an industrial product, concrete
has been transformed into a luxurious material by
Fairmate, blending interior design with contemporary
architecture in the new collection
of 3: Lantern, Saturn and Vortex.
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

LANTERN Design

27
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

SATURN Design

28
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

VORTEX Design

29
 Mfg. The complete range of
construction chemicals

FAIRMATE DESIGN CONCRETE

30
FAIRMATE CHEMICALS PVT. LTD. +91 265 2331193, 2358173, 2330803
8, “SAI SUDHA”,
[email protected]
FM/10/19/A

Arunoday Society, Alkapuri

Vadodara 390 007. Gujarat, India www.fairmate.com
www.fairmatebuildingsolutions.com

TOLL FREE : 1800 12345 34