Quality Form Course Syllabus: FR-INS-04.Rev00
Quality Form Course Syllabus: FR-INS-04.Rev00
Quality Form Course Syllabus: FR-INS-04.Rev00
Rev00
SYL No.:
COURSE SYLLABUS _____________________
OUTCOME-BASED SYLLABUS in
EVENTS MANAGEMENT
First Semester, SY 2019-2020
UNIVERSITY VISION
A premier university in a global community
UNIVERSITY MISSION
To develop an empowered, productive, and morally upright citizenry through high quality,
innovative, and relevant instruction, research, extension, and entrepreneurship programs
adhering to international standards.
.
GOAL: ADVANCED EDUCATION AND HIGHER EDUCATION
To adapt and address itself as a functional learning center for innovative programs as a model institution
and enabling its graduates to be empowered and globally competitive through the provision of
undergraduate & graduate education which meet international standards of quality & excellence
CORE VALUES
A Academic Excellence Delivery of high quality, innovative, and relevant instruction and acquisition of globally
- competitive skills.
C Cultural Diversity Equitable access to education for students/clients of diverse ethnic identities and
- sustained commitment to nourish indigenous cultures.
T Technological Advancement Continuing innovations for enhancing resource utilization and management towards
- improved and harmonious living conditions.
S Social Responsibility Initiatives and priorities in contributing global expertise to create positive impact on the
- University’s service areas to attain the highest standards of organizational citizenship.
Property of the NVSU College of Industrial Technology. Not to be reproduced or shared without written permission from the Dean.
Page 1 of 18
QUALITY FORM FR-INS-04.Rev00
SYL No.:
COURSE SYLLABUS _____________________
I. COURSE : This course examines the principles of conceptualizing, planning, managing and
DESCRIPTION evaluating events, conferences, meetings, festivals and other such special activities.
Topics include the significance of conventions and events in tourism. Lessons includes
discussions on event conceptualization, event design, project/event management,
methods of monitoring and evaluation, physical requirements, organizing, promotions,
sponsorships and handling, the financial aspects of such tasks. They will give the
students the skills and knowledge to develop business strategies to get MICE business
and retain the clients, as well as to identify, understand and overcome the intricate
challenges of collective supplier management and engagement. This is an integration
course that applies all the principles of management and foundation tourism courses.
II. PROGRAM : Graduates of BS Hotel and Restaurant Management program have the ability to:
OUTCOMES
PO1 Produce food products and services complying with enterprise standards.
PO2 Apply management skills in F & B service and operations
PO3 Perform and maintain various housekeeping services for guest and facility operations.
PO4 Perform and provide full guest cycle services for front office.
PO5 Plan and implement a risk management program to provide a safe and secure
workplace.
PO6 Provide food and beverage service and manage the operation seamlessly based on
industry standards.
III. COURSE OUTCOME : At the completion of this course, students should have the ability to:
CO Discuss the core techniques and strategies required to plan successful special events.
1
CO Research event fundamentals; destination options, food, beverage, venue, decor, and
2 entertainment.
CO Create an innovative event by selecting fundamentals that best satisfy the event goals
3 and guests’ needs.
CO Use creative processes, time-management skills, and logical reasoning for decision
4 making.
CO Communicate effectively individually and as a group member. Demonstrate professional
5 and courteous verbal and written communication with classmates, the professors and
industry professionals.
Property of the NVSU College of Industrial Technology. Not to be reproduced or shared without written permission from the Dean.
Page 2 of 18
QUALITY FORM FR-INS-04.Rev00
SYL No.:
COURSE SYLLABUS _____________________
CO2 Research event fundamentals; destination options, food, beverage, venue, decor, and entertainment. / / / / / /
CO3 Create an innovative event by selecting fundamentals that best satisfy the event goals and guests’ needs. / / / / / /
CO4 Use creative processes, time-management skills, and logical reasoning for decision making in success of special events. / / / / / /
CO5 Communicate effectively individually and as a group member. Demonstrate professional and courteous verbal and written / / / / / /
communication with classmates, the professors and industry professionals.
Property of the NVSU College of Industrial Technology. Not to be reproduced or shared without written permission from the Dean.
Page 3 of 18
QUALITY FORM FR-INS-02.Rev00
SYL No.:
COURSE SYLLABUS _____________________
Property of the NVSU College of Industrial Technology. Not to be reproduced or shared without written permission from the Dean.
Page 5 of 18
QUALITY FORM FR-INS-02.Rev00
SYL No.:
COURSE SYLLABUS _____________________
Legend:
L – Learned Outcomes (knowledge, skills, values)/outcomes achieved in the subject
P – Practiced the learned outcomes (knowledge, skills, values)
O – Opportunity to learn and practice (knowledge, skills, values but not taught formally)\
Property of the NVSU College of Industrial Technology. Not to be reproduced or shared without written permission from the Dean.
Page 6 of 18
QUALITY FORM FR-INS-02.Rev00
SYL No.:
COURSE SYLLABUS _____________________
Power Dressing
Week 12-17 Lesson 18: Themes and Trends
Introduction and learning objectives
Themes and Incentive Travel
Trends
Lesson 19: Into the Real World
Introduction and learning objectives
Bidding
Setting up an Events Management Company
Week 18 Final Term Examination
Property of the NVSU College of Industrial Technology. Not to be reproduced or shared without written permission from the Dean.
Page 9 of 18
QUALITY FORM FR-INS-04.Rev00
SYL No.:
COURSE SYLLABUS _____________________
V. LEARNING PLAN
Desired Course Content/ Teaching and Learning Activities Assessment Values Time
Learning Outcome Subject Matter Teaching Learning Activities Assessment Assessment Developed Frame
Activities Tasks Tools
The students will be able to: ORIENTATION Commitment to the Week
University 1
Commit to memorize the vision, Vision, mission, goals and Discussion method
mission, goals and objectives of the objectives and core values of -socialized
university the university. classroom
Manifest proper behavior/attitude Syllabus
reflective of the vision, mission, goals & Course Outline Reflective
objectives of the university. Course Requirements Teaching Reflective writing: Reflective Writing output Rubrics Sense of Direction
Abide to the university policies. Grading System As a student of NVSU,
Take pride in being a true NVSUan. University Policies how can I contribute to Right Attitude
the realization of the
mission, vision and
goals of the university?
At the end of the lesson, the students will Lecture Method Outlining Technique and Week
be able to: Lesson 1: Event Sequential technique in Paper and pencil test Answer Key Coordination 2
Introduction and learning Activity Method Events management.
Define an event, elements, and MICE objectives -simulation Class Participation
Differentiate types of event Definition and characteristics technique Simulation Technique: - Make an outline concept Rubrics Showmanship and
(represented by each letter in MICE) of Events -Project technique -How to coordinate to the paper. smartness in giving
Create an event concept paper Elements of especial Events business owners and Outline Concept Paper the commentaries.
Recognize significant industry Types of Events government for Output Rubrics
milestones and trends. Lesson 2: MICE sponsorships? Graded recitation Teamwork
Understand the significance of the Introduction and learning - Discussed topics. -Group Activity
events industry in the socio- economic objectives Assignment: Construct
development. Definition and characteristics simple output sample of
meetings, incentives,
Property of the NVSU College of Industrial Technology. Not to be reproduced or shared without written permission from the Dean.
Page 10 of 18
QUALITY FORM FR-INS-04.Rev00
SYL No.:
COURSE SYLLABUS _____________________
Asses a MICE venue of meetings, incentives, Conventions, and Sir don, may i suggest you
Explain how the exhibition sector Conventions, and Exhibitions Exhibitions (MICE). jibe the activities-task-tools
flourished and convention center (MICE).
developed Criteria for evaluating a Like activities (Simulation)-
Explain how the Philippines develop as MICE Venue. task is return demo or an
an event/ MICE destination. Lesson 3: Events Industry Begin output-tools is rubrics
and Develop?
Introduction and learning If quiz or paper and pencil
objectives test, tools is answer key
Brief history and
development If grade recitation-rubrics
Exhibitions
Meeting and
Conventions
MICE in the Philippines
At the end of the lesson, the students will Week
be able to: Lesson 4: Significance of the Lecture Method Film-Showing- Class Participation Answer Key Become familiar 3&4
Events Industry - Outlining Discussion: -Create outline events and with the
Identify the significance of the events Introduction and learning Technique The Chain Process of Conceptualize a supply chain significance of
industry to the learner and to the objectives supply and stakeholders diagram output Rubrics events.
country development. Significance of the events Activity Method in Events Industry
Explain the concept of multiplier effect. industry from the learner’s -Group activity Showmanship and
Explain the structure of the event point of View (Brainstorming) Simulation Technique: Individual Presentation on the Rubrics smartness in giving
industry, the role of industry Significance of the Event -How to coordinate to the how to strategize supply in the commentaries.
stakeholder, and their relationship with Industry from the country supplier? event.
each other. point of view. Become effective
Explain the role of expertise of a The Multiplier effects Assignment: Construct event organizer.
Professional Congress Organizer Lesson 5: Industry Stakeholder letter/ agreement Graded recitation
(PCO). Introduction and learning - Discussed topics.
Identify types of association and their objectives
importance in events industry, events Stakeholder
supplier and the means to source The Event manager/
them, role of government in events Professional congress
Property of the NVSU College of Industrial Technology. Not to be reproduced or shared without written permission from the Dean.
Page 11 of 18
QUALITY FORM FR-INS-04.Rev00
SYL No.:
COURSE SYLLABUS _____________________
Perform scoping activities for the class Step Zero: The Integrated method
event. organizational Structure - lecture-discussion
Explain the importance of Man: Staffing and technique
environmental scanning. Recruitment
Define planning Money and Machines: The
Identify the objectives and steps in Feasibility study
event planning. Feasibility Study format
Prepare schedule using a Gannt chart Lesson 9: Planning and Approval
and budget. Process
Explain the importance of planning, Introduction and learning
scheduling, and budgeting. objectives
Step One: Plan
Identify the assign tasks
Scheduling
The Budget
Securing approval and
permits
At the end of the lesson, the students will Lesson 10: Venue selection and Week
be able to: Lay out Discussion method Brainstorming Technique Graded recitation Answer Key Transparency that 6 to 8
Introduction and learning - Scheduled topics Conceptualize venue lay -Ideas and discussed topics. will help train and
Identify the steps in venue selection objectives out and marketing become a
and type of seating arrangements and Step Two: Do strategy. Individual output: Sample of Rubrics competent event
venue lay out. Venue selection and Lay out Lecture Method events program, marketing organizer.
Explain the importance of the Presentation - Outlining Simulation Technique: strategy and Lay out.
registration area and secretariat Registration and Secretariat Technique -How to coordinate to the Rubrics
Develop the venue layout and stage Stage Design to the target market?
design. Lesson 11: Event Marketing Activity Method Creativity in making
Develop marketing plan and marketing Introduction and learning -Group activity Assignment: Create and itinerary to
tools in event. objectives innovate a personalized enhance the skills
Outline the process of sponsorship lay out of chosen event. of becoming event
Marketing plan
marketing and explain how tradeshows coordinator.
Sponsorship
can be used as a marketing tool. Branding
Identify the major activity categories in
Property of the NVSU College of Industrial Technology. Not to be reproduced or shared without written permission from the Dean.
Page 13 of 18
QUALITY FORM FR-INS-04.Rev00
SYL No.:
COURSE SYLLABUS _____________________
M I D T E R M E X A M I N A T I O N Week
9
At the end of the lesson, the students will Week
be able to: Lesson 13: Risk Management Lecture Method Research Technique: Paper and pencil test Answer Key Leadership in 10
Introduction and learning -Sequential Craft Event Package convening the
Define and Identify function of risk objectives Technique (terms and condition, Graded recitation group on coming
management. What is Risk? -Outlining inclusions and -Ideas and discussed topics. Rubrics up with criteria
Develop a crisis communication plan Crisis Communication technique exclusions and others)
and define other mitigation measures plan Individual output: Sample Intensify self –
like insurance and contracts. Insurance Discussion method Brainstorming Technique plan in monitoring and Rubrics discipline on how to
Define and identify things to be done Contracts - Scheduled topics How to deal with different evaluation in events handle tough
during rehearsal, ingress activities and Lesson 14: On- Site Activities threats and risks in management. Rubrics in situations.
egress activities. Introduction and learning Activity Method events management. Preparing
Explain the importance of briefing objectives -Group activity events Showmanship and
session. package. smartness in giving
Rehearsal (Practice)
Distinguish the three post event the commentaries.
Ingress (Move- in)
activities and explain their Briefing
importance. Become effective
B-day and responsible
Egress (Move- out) event organizer
Gentle Reminders
Lesson 15: Monitoring and Increased
Evaluation awareness in
Property of the NVSU College of Industrial Technology. Not to be reproduced or shared without written permission from the Dean.
Page 14 of 18
QUALITY FORM FR-INS-04.Rev00
SYL No.:
COURSE SYLLABUS _____________________
Week
F I N A L E X A M I N A T I O N 18
Property of the NVSU College of Industrial Technology. Not to be reproduced or shared without written permission from the Dean.
Page 16 of 18
QUALITY FORM FR-INS-04.Rev00
SYL No.:
COURSE SYLLABUS _____________________
Grading System: Absolute Standard: Class Standing (60%) + MTE/FE (40%) = 100%
Final Grade = Mid Term Grade (40%) + Final Term Grade (60%)
Property of the NVSU College of Industrial Technology. Not to be reproduced or shared without written permission from the Dean.
Page 17 of 18
QUALITY FORM FR-INS-04.Rev00
SYL No.:
COURSE SYLLABUS _____________________
Recommending Approval:
Approved by:
Property of the NVSU College of Industrial Technology. Not to be reproduced or shared without written permission from the Dean.
Page 18 of 18