Falcataria Business Plan: Created By: Morta, Mice Dianne M
Falcataria Business Plan: Created By: Morta, Mice Dianne M
Falcataria Business Plan: Created By: Morta, Mice Dianne M
Created by:
Morta, Mice Dianne M.
Table of Contents
I. Executive Summary
II. Problem Statement
III. Falcataria Solutions
IV. Market Research and Analysis
V. Marketing and Sales
VI. Operations Plan
VII. Financial Statements
VIII. Appendix
I. EXECUTIVE SUMMARY
The future of the wood-based industries depends largely on the success
the country which covers 684,503 hectares (ha) of forest lands. According to
109,220.
Falcata tree as one of the most in-demand wood which is used in manufacturing
of plywood and paper will be the focus of this app. Falcata tree farming offers an
upland farmers. Even families with small landholdings in upland areas can
guide in falcata tree farming which will also help them in improving their
productivity and tree farming experience. The app enables the users to scan the
soil if its suitable to plant falcata and it also notifies the users on what they need
to do to in order to keep their trees healthy. Through the use of this mobile
application, tree farmers will never have a hard-time in managing and monitoring
their trees.
Objectives
farmers to educate and guide them in proper crop management. This mobile app
CAT, which aims to provides the benefit of additional income to farmers while
Business Model
The target market of Falcataria are the tree farmers who owns forest or
plantations that are managed for timber production. The Falcataria will help
promote the Department of Agriculture project which is in line with the President
Rodrigo R. Duterte’s vision of green and sustainable agriculture.
II. PROBLEM STATEMENT
One of the problems faced by the Philippines’ wood industry is the low
field survival rate because of the absence of management intervention after field
planting. Tree survival and information gap are just a few of the problems that
our tree farmers are facing right now. Since tree farmers don’t have all the
information, they need in tree farming specifically how to grow and manage
falcata tree they will be needing some help and because of the modern day
these tree Farmers needs modern way to help them in planting and taking good
This mobile application works as their companion which will provide them
decision support system and guidance for tree farmers in planting and managing
their trees.
determining the characteristics of the soil because different trees will thrive in
site’s soil condition, is said to be best if grown in planting sites where average
rainfall is high, elevation areas low enough or around 600 meters above sea
practices
2. Scans the soil to check the quality and status if its suitable to plant falcata
3. Suggest best spots to plant and alternative crops to plant if the soil or spot is
4. Notifies/reminds the user on what they need to do to keep the crops healthy
The Falcataria will use the Opt-In Free trial model which means that the
user can use the app free of charges for a limited time. After a month of trial, the
user will pay PHP 120 every month to continue using the mobile app.
falcata farm in the Philippines is 109,220 and CARAGA REGION is the leading
producer of timber in the country that has 684,503 hectares (ha) of forest lands.
In 5 years, falcata trees are fully grown and can be sold for PHP 2,000 per tree
so imagine planting 500 trees in one hectare, a farmer can earn PHP 1 million
and if he allows it to grow more he can earn PHP 12,000 for every falcata tree.
The potential users for the Falcataria app will be the tree farm owners and
farmers with small land holdings who want to start falcata farming business.
technologies required for profitable, industrial-quality tree planting and this needs
There are companies who offers crops management system but are
costly. One of these is the DataGreen company that offers crop management
Falcataria has a lot offer and is very accessible since it’s a mobile app so it is
very handy. Both of them were established to help farmers in monitoring their
crops, but the Falcataria offers more than just a system. The Falcataria was
created to promote and help even small land holding owners to start falcata
The Falcataria app will be available and free to download from the Google
Play Store and Apple App Store. The first goal of the app is to find potential
users and this can be obtained through attending and participating on public
speaking or seminars. Through this, the app will gain exposure and find potential
because I believe that they need the app to accompany and help them with their
new program “Conservation agriculture with trees” or CAT which has the mission
to ensure the protection of water sources for sustainable agriculture through tree
farming.
The Falcataria will use the Opt-In Free trial model which means that the
user can use the app free of charges for a limited time. After a month of free trial,
the user will pay PHP 120 each month to continue using the app. Assuming that
these 109,220 farmers will use the app, the app can earn 13,106,400 in just a
month.
Founder/Owner
Mice Dianne M. Morta
Founder/Owner – he’s the one responsible to lead the team and in order
because they’re the ones responsible for the server-side, database, and
future maintenance.
Graphic Designer – the designer will create the overall layout and
the Falcataria above. The figure was also based on the first initial start-up plan
and you can see that the salaries has the biggest amount needed in creating
Falcataria. The table below will show the actual and specific cost or budget
Utilities
Electricity
Cloud Service
Legalities
Trade Marks/design/patents
PHP 50,000
Contingency Fund
Tax/Registration
The estimated start-up cost for Falcataria would be PHP 322,000 and it is
also the amount required for the first month of Falcataria development. The
table below will show the assumed income statement for the first month of
deployment of Falcataria.
Assuming that these 109,220 tree farmers will use the Falcataria app then
it will earn PHP 13,106,400 in just a month. But what if only 10% of the assumed
target users will really pay or continue using the Falcataria so that will make the
app earn PHP 1,310,640 in a month so the start-up cost will be fully repaid in just
a month. The annual income of Falcataria is PHP 15,727,680. If the monthly cost
the annual income of Falcataria, then that would be PHP 13,488,680. The return
on investment (ROI) for the first 5 months is PHP 4,212,560 which is big enough
pay back the initial start-up investment for five(5) months which costs PHP
1,030,000.
VIII. APPENDIX
Business Plan was created as a guide on how to manage and start this start-up