AN INTERIM REPORT

ON
Sales and Marketing of gibf by linking business professionals
globally at Global India Business Forum
By
Chamarthi Sricharan Gupta
19BSP2881
Name of the organization: Global India Business Forum.

1
 AN INTERIM REPORT
ON

Sales and Marketing of gibf by linking business

professionals globally at Global India Business
Forum

2
Name of the organization: Global India Business Forum.

Faculty Guide:Prof.Rohit Oke

Company Guide: Mrs. Deepali Gadkari (Global Co-ordinator)
Submitted By:Ch.Sricharan Gupta
(19BSP2881)
Date:

“A report submitted in partial fulfillment of the requirement of

PGPM Program of IBS Pune”

Index

Sr.No. Topic Page

No.
1 Acknowledgement 5

2 Abstract 6

3 Introduction 7

4 Objectives 8

5 Limitations 9

6 Company Profile 9

7 Services provided 10

3
 9 Methodology 11

10 SWOT 12

11 Learning’s 13

12 Conclusion 14

AUTHORISATION

This is to certify that the project titled “Sales and Marketing of gibf by linking business
professionals globally at Global India Business Forum ”is submitted by Mr.Ch.Sricharan
Gupta as partial fulfillment of PGPM Program of IBS Pune. Appointed as a National Co-
ordinator, Pune from February 18, 2020 To May 22, 2020.

This report is an organized collection of the learning incurred as well as the work done
during the program under the guidance and making of the same is authorized by the
company guide Ms. Deepali Gadkari (Global Co-ordinator) and faculty guide Prof. Rohit
Oke(IBS Pune).

The report has been submitted to the Company Guide, Ms. Deepali Gadkari and
Prof.Rohit Oke.

4
 _________________________ _________________________

Ms. Deepali Gadkari Prof. Rohit Oke

(Company Guide) (Faculty Guide)

ACKNOWLEDGMENTS

Primarily, I would like to praise my gracious and beneficent Almighty for giving me the
courage and strength to work on this report regarding Networking and Digital Marketing
of Global India Business Pune.
Secondly, I would like to take this opportunity to express my heartfelt gratitude to my
honourable faculty guide Prof.Rohit Oke, faculty of ICFAI Business School, Pune, for
his guidance and constant supervision. He was always there to solve all the problems I
have faced. He always used to direct me how to write the report and kept motivating
me to finish writing the report as early as possible.
Fatherly, I would like to thank my company guide Ms Deepali Gadkari Global Co-
ordinator at Global India Business Forum, for her close supervision and helping me by
providing guideline of working throughout.

5
I also wish to express my special gratitude to the Questionnaire Respondents, who
provided me the vital data by their responses based on which I have been able to
conclude my project.

6
 ABSTRACT

This project consumed huge amount of work, research and dedication. Still,
implementation would not have been possible if we did not have support of many
individuals and organization. Therefore, I would like to extend our sincere gratitude to all
of them.
It is a genuine pleasure to express my deep sense of thanks and gratitude to my mentor
Ms.Sayali Deshmukh. Her dedication and keen interest above all her overwhelming
attitude to help her students had been solely and mainly responsible for completing my
work. I am very thankful to Global India Business Forum for believing in us and their staff
members for cooperating us.
I owe deep sense of gratitude to Mrs. Deepali Gadkari (Vice President of GIBF) for his
keen interest at every stage of our research. Her prompt inspiration and timely
suggestion with kindness, enthusiasm and dynamism have enabled to complete my
thesis.
We deeply express our sincere thanks to our Faculty Guide Prof. Rohith Oke for
encouraging and allowing us to present the project on the topic Networking and Digital
Marketing of Global India Business Forum.
I take opportunity to thank all our lectures who have directly who have directly or
indirectly helped our project. I pay our respect and love to our parents and all family
members for their encouragement throughout this process.

7
 INTRODUCTION

India is a fast growing country and an emerging Super Power. With Indian
Government’s drive for “Make in India" and “Skill Development”, there are
ample opportunities for both Indian and Global companies to run start-ups and
make exponential growth in all business sectors.

In such a dynamic and vibrant business scenario, to promote synergy, a need for
the formation of a common platform was felt. The idea was perceived and
progressed further by Dr. Jitendra Joshi, a successful businessman and
visionary who has over, a glorious 25+ years of experience, in Manufacturing
and Service Industry at Senior Level Management in numerous MNC
companies.

To fulfil this need and to bring together business professionals from

various segments like Automobile, Engineering, FMCG, Chemical,
Pharmaceuticals, Electronics, Heavy Metal, Service Industry etc, Global India
Business Forum (GIBF) is created. GIBF will consist of members from all
fields of business, industry, academics and other professions without any
segment boundaries. GIBF has its head office in Delhi, Corporate Office in
Pune, India and Global offices in Dubai, USA, UK, Singapore and China. It also
has a presence at Mumbai, Chennai, Ahmedabad, Kolkata & Cuttack in India.

8
 OBJECTIVES

 To provide a common platform for businesses and entrepreneurs to

share ideas & experiences for entrepreneurial development

 Creating and building a World Business Community for the prosperity

of businesses globally

 To understand the effective way of communication to entrepreneurs and

businessman.

 To provide connectivity and build awareness of GLOBAL INDIA BUSINESS

FORUM (GIBF) through cold calling.

 To study the details of the companies and accordingly assign them awards
categories.

 Learn to draft corporate emails and letters for awards.

 To understand the selection process of businessman for recommendation of

awards

9
 LIMITATIONS

 We had limited time for market analysis, data collection and interpretation.
 Very huge number of data which may consist of unauthentic no genuine
details due to which we were unable to get connected with some targeted
clients.
 We faced some difficulties while making commercial conversions with the
clients
 Limited time to get the awardees for the event

COMPANYPROFILE

Global India Business Forum is a Public Relations and Communications firm that
initiates many business activities across the globe to encourage Trade, Business
and Entrepreneurship (nationally and internationally).
The company specialises in:
 EXPLORE BUSINESS COOPERATION &INTERACTION
 ENCOURAGE ENTERPRENEURS
 COLLABORATION WITH BUSINESS INSTITUTES
 KNOWLEDGE SHARING
 BUSINESS EVENTS AND SEMINARS
 PLATFORM FOR CSR ACTIVITIES
 BUSINESS NETWORKING
 EXPLORE BUSINESS OPPORTUNITIES

10
 SERVICES PROVIDED

The following is the list of some major services & Memberships provided by
Global India Business Forum.
Corporate membership
Associate membership

Student membership
Honorary Membership

Services Provided By The Company:

E-MAGAZINE
E-Magazine is the newest facility to reach readers beyond regional
boundaries.
AWARDS
Awards are aim to encourage and acknowledge achievers
TRADE FAIRS
Get details of shortlisted suitable, prominent and exclusive Trade
Fairs
TENDERS
Members can choose national and international tenders from tender
sites
EVENTS
Gain expert knowledge and renew motivation through our events
CSR
CSR help you to build responsible business reputation and customer
loyalty

11
 METHODOLOGY

The major part of it falls under Lead Generation, Public relations and
Communications.
There was a combined usage of Primary Data and Secondary Data

Primary data-Collecting data from Google, LinkedIn, Facebook.

And websites like Yourstories.com, bizbuy.in, wiz.com, ET.in

Actions, steps, procedure I follow while doing work are my actions should be fast
when player ask something I have to flaunt my response immediately when there
is a need, steps I follow is proper time management skills at what time what I
have to do there is schedule given by my mentor and by following those steps I
will complete the tasks within time and procedure I follow is when any doubt
raised for me about anything I myself won’t take any decision instantly rather I
would call my mentor ask him and takes the help to solve the doubt and clear the
problem.

12
 SWOT Analysis

Strengths Weaknesses
1. Devoted Employees. 1. Unorganized vendor base
2. Clearly defined goals and objectives. 2. No organized record of candidate pool for
3. A very strong organization culture. recruitment
4. Negotiation skills
5. Reputed Clients
6. Diversified field of business

Opportunities Threats
1. Introducing technology-based logistics 1. Increasing number of competitors in the
2. Better vendor management market.
3. Introduction of effective induction 2. High attrition rate
procedure.
4. Device new employee engagement
program.

13
 LEARNINGS

There are many things that I got to learn during this internship through various experiences
and guidance by the company mentors and other senior employees who helped and guided
us whenever need and also made us learning new and essential things important for anyone
to survive in the corporate world.
Some of the major leanings are:
 Communication Skills
 Teamwork
 Lead generation
 Communication
 Convincing Skill
 Primary Data Extraction
 Content Writing

14
 CONCLUSION

I had a great experience working with Global India Business Forum, the supervisors
helped in developing my communications, data extraction and many more which
will help me in my further corporate life.
Also interacting with many customers of the company and also generating potential
customers was a part of my job which helped me a lot in developing my skills.
The company also gave us many tasks that were done by the core team members
so that we get to learn everything in and out of the ideology of concept selling which
is done at Global India Business Forum.

15